Anyone who has experienced multiple languages has encountered one phrase at least once: you just cannot translate that word. But is that true? Do untranslatable words exist, and if so, how can (and should) businesses and anyone interested in translation approach them? … Continue readingDo Untranslatable Words Exist?
In this special episode, Simon Hodgkins shares insights into the Think Global Forum Roundtable events. Take a listen to this special episode of the podcast! … Continue readingA Special Episode – Think Global Forum Roundtable – VistaTalks Ep 108
Localization leaders must ensure they capture relevant data and deliver the right messaging to effectively communicate their budget requests, localization strategies, spending, and KPIs. … Continue readingA Strategy for Localization Messaging Success
In this special episode, Simon Hodgkins, María Roa, Meredith Hutchinson, and Daniela Fogaça look back over the previous 12 months of podcast episodes. Simon, Maria, Meredith, and Daniela highlight examples of their favorite topics and discussions. Take a listen to this special episode of the podcast! … Continue readingA Special Rewind Episode – VistaTalks Ep 107
Translation plays a vital role in successful communication. It is more than the substitution of one word for another. It is the cornerstone of the seamless exchange of ideas and information. Highly proficient translation is a vital part of any globalization plan. Research shows that 76% of online shoppers prefer to buy products with information in their native language. Perhaps more importantly, 40% will never buy from websites in other languages. … Continue readingTop Tips for a Good Translator
In this episode, Patrycja Maksymowicz joins host María Roa. Patrycja has over three decades of experience in successful partnerships built around compassionate, empathy-driven business relationships. She was awarded “Quality of the Year” for management and innovative training and has gained numerous industry accreditations. … Continue readingMarket Strategy and Growth Acceleration Solutions – VistaTalks Ep 106
From December 1, Vistatec once again celebrated its 12 Days of Giving Back. Like in previous years, the focus was to give back as much as possible and support well-known local or worldwide charities. Some of the charities that Vistatec supported this year include Eco Unesco, World Cancer Support Fund, Irish Heart Foundation, Bumbleance, No Kid Hungry, UA Future, Amnesty International, FoodCloud, and Habitat for Humanity. … Continue readingVistatec Celebrates 12 Days of Giving Back
When launching within new markets, localization is critical. However, a localization strategy is only complete with a team to execute it. Regardless of the size of your business, you must first decide who will be involved in the process. That may mean assigning tasks to current team members, bringing on new hires, outsourcing roles, or a mix of all three. Fortunately, setting up a localization team is easier than it sounds. … Continue readingBuilding Your Localization Team From Scratch
Understanding where and how localization fits into your company’s growth plans is critical. This article dives deeper into one of the five core principles outlined in part one of our series: leading with data. … Continue readingCommunicating the Right Localization Data for Business Decisions
Vistatec was pleased to help organize a GALA Loc Mixer event on November 17, 2022. The GALA Loc Mixers are one of the many ways GALA carries out its mission to build and grow professional communities. This event was a great partnership as GALA is celebrating 20 years, and Vistatec is celebrating 25 years in business.
… Continue readingVistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland
The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing
VistaTalks Podcast Wins Gold V … Continue readingVistaTalks Podcast Wins Gold Viddy Award
Vistatec’s Teresa Lawless will be attending the iTag Digital Women Forum Christmas Event. The event will take place on November 24, 2022, from 3:00 PM – 6:00 PM at the Hardiman Hotel in Galway, Ireland.
… Continue readingVistatec to Attend iTag Digital Women Forum Event
Did you know that the global SaaS market is estimated to be worth $10 trillion by 2030? As the demand continues to rise, forward-thinking software-as-a-service (SaaS) companies are scaling into international markets. To maximize your success; you need a localization strategy that enables you to adapt products to each target market. … Continue readingHow Can SaaS Companies Benefit from Localization?
Vistatec is delighted to announce that we have designed and published our very own official GIFs for you to use! You can see the current Vistatec GIF library on GIPHY, LinkedIn, Instagram, Facebook, Microsoft Teams, Twitter, and more! … Continue readingAnnouncing the Launch of Official Vistatec GIFs
Vistatec and GALA Loc Mixer &# … Continue readingVistatec and GALA Loc Mixer – Dublin, Ireland
In this episode, Dr. Simon Moore joins host María Roa. Simon is a Chartered Business and Consumer Psychologist and CEO of the award-winning psychology strategy consultancy, Innovationbubble. Simon and his psychology team have advised well-known global brands such as FedEx, Pfizer, Microsoft, Sony, Aviva, Ericcson, Sony Music, Virgin Atlantic, and Bupa about understanding human decision-making, behavior, and decisions. … Continue readingInsights From a Consumer Psychologist – VistaTalks Ep 103
Think Global Forum looks forward to welcoming our guests to our next live event, which will be held in Berlin on Tuesday, November 8, 2022. The event will take place at the exclusive Hilton Berlin Hotel. … Continue readingThink Global Forum to Host In-Person Event in Berlin
Vistatec’s Teresa Lawless and María Jésus de Arriba Díaz will be attending tekom Europe tcworld Conference in Stuttgart, Germany. … Continue readingVistatec Attends tekom Europe tcworld Conference in Stuttgart
This guide will help you understand what makes a good linguistic professional, why using a professional with these qualities is so important, and how choosing the right multilingual partner can benefit not just individual translation efforts but your entire localization strategy. … Continue readingWhat Makes a Good Linguistic Professional?
Welcome to the next installment in our Localization Leadership series. We’re at the midway point, and it’s the perfect time to get insights from a localization leader who has achieved substantial success. Earlier this year, one of the All Things Global (ATG) webcasts featured one of our industry’s most respected thought leaders, Nicole Kittle Broe, Director of Localization at Roku. … Continue readingLocalization Leadership Excellence in Action
Vistatec, celebrating its 25th year, is delighted to attend LocWorld48 Silicon Valley.
The main conference features two days of specialized tracks, fantastic keynote presentations, and more. It takes place in Silicon Valley, California, from November 1-3, 2022. … Continue readingVistatec Attends LocWorld48 Silicon Valley
In this episode, Dominika D’Agostino joins host María Roa. Dominika is a localization expert and problem solver with fifteen years of experience in the translation, media, and telecommunication industries. She currently lives in Austin, Texas, and is the sponsorship manager for the Woman in Localization Texas chapter. … Continue readingUnicorns, All Things Global, and Women in Localization – VistaTalks Ep 102
Artificial intelligence is a game changer for the content industry in general and the language industry in particular, in terms of both technology and services. Unsurprisingly, it has had a vast and continued impact on localization people, processes, and technology. In the early days of artificial intelligence (AI), machine learning (ML), and machine translation (MT) offered a basic and automatic conversion of text, such as glorified versions of online dictionaries and glossaries. … Continue reading Artificial Intelligence and Localization
VistaTalks is delighted to announce that we have been nominated for Best Podcast in the 2022 Digital Media Awards. The podcast has recently celebrated 100 episodes and is hosted by Simon Hodgkins and María Roa. … Continue readingVistaTalks Podcast Named as Finalist in 2022 Digital Media Awards
Vistatec is honored to announce that we have been shortlisted for this year’s International Trade Council Go Global Awards in the Industry Specific Awards (Business) category: Marketing & PR. … Continue readingVistatec Shortlisted for International Trade Council Go Global Awards
In this episode, Doyle Buehler joins host Simon Hodgkins. Doyle has consulted, coached, taught, and inspired many in the areas of digital leadership and strategy. He is the author of the book #Breakthrough: Unleash Your Remarkable Brand Value, Influence, and Authority. He is an active member of the Grey Swan Guild and has been a judge at the Think Global Awards. Doyle is a Chief Expedition Officer and has worked with organizations worldwide. … Continue readingStrategystorming, Storytelling, and Digital Leadership – VistaTalks Ep 101
FH Europe is an umbrella organization of international patient networks that actively work together to secure early identification and diagnosis of Familial Hypercholesterolemia (FH) and other inherited lipid conditions, including rare forms, to prevent early cardiovascular disease (CVD). FH Europe invites national and regional policymakers across the EU, medical societies, patient and public health organizations, and individual experts to sign and support the Prague Declaration. … Continue readingFamilial Hypercholesterolemia: A “Spelling Mistake” in Our DNA
If you have ever tried to navigate a website in a language you do not understand, you will know how difficult and frustrating it can be. Even with browser-based machine translation, the results can range from quite good to useless. As a result, companies translate their online experience to ensure success. However, they typically only translate about 5% of their website into most languages. This gap in language access leads to a sub-par customer experience as site visitors quickly run out of engaging content that they can read. … Continue readingInternational Customer Experience – a Model to Identify the Gaps
In this episode, Jessica Huie MBE joins host Simon Hodgkins. Forbes describes Jessica as one of ‘UK’s Most Influential Women On True Success.’ Jessica is a PR powerhouse and maverick entrepreneur and has an MBE for Services to Entrepreneurship and contribution to diversity. Jessica’s acclaimed first book, PURPOSE, was published by Hay House and named ‘One of the UK’s Best Business Books Written by Women’ by The Telegraph Newspaper. The PURPOSE Retreats take place twice each year in Jamaica and the UK. Her expertise is sought broadly, from discussions at No.10 Downing Street to company and board-level positions. … Continue readingCelebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100
“A picture is worth a thousand words,” and this saying is true when it comes to global marketing. Images displayed on your website or apps are crucial elements that influence how consumers will perceive your brand. Selecting an appropriate image can play a big part in helping you connect with your audience. Conversely, choosing the wrong image can increase bounce rates and lower conversions. … Continue readingThe Importance of Image Localization
What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for tech companies. Kristine is a former Sr. Director of International Expansion at PandaDoc, and the Vice President of Marketing at RedTeam Software. … Continue readingGlobal Considerations From a Unicorn’s Perspective – Vistatalks Ep 99
Founder of CSA Research, thinker, researcher, and deep-dive master Don DePalma joined All Things Global Powered by Vistatec to discuss, well, a lot. Don’s incredibly important blog post, “Mastering Globalization in the De-Globalization Era,” should be required reading for everyone in the localization business, and it serves as the foundation for the conversation. … Continue readingThe De-Globalization Era: In Conversation with Don DePalma
Is your company looking to expand globally? In this episode, guest Diana Georgieva joins host María Roa. Diana is the Senior Localization Manager at Pleo. An expanding unicorn company, Pleo is the spending solution for forward-thinking teams everywhere. The Pleo smart company cards empower thousands of businesses across Europe. Diana is responsible for building the localization team and Pleo’s localization program to help scale Pleo internationally. … Continue readingTips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98
In theory, expanding your eCommerce business to new markets sounds like a great idea. After all, you don’t need to open new physical stores just to grow your business. But what happens if new markets come with different audiences with different expectations, cultural references, and environments? … Continue readingUsing Localization to Improve Your eCommerce Success
Vistatec is delighted to announce the appointment of Meredith Hutchinson as the new Marketing Solutions Project Manager. … Continue readingVistatec Welcomes Meredith Hutchinson, Marketing Solutions Project Manager
What does it take to plan and execute a world-class event? In this episode, guest Elaine Sugar joins host Simon Hodgkins. Elaine is a Mental Wellness Advocate and Founder of the non-profit organization M.A.P.S. … Continue readingHow To Build a World-Class Events Strategy – VistaTalks Ep 97
We have compiled a helpful lis … Continue readingTop 10 Articles For a Localization Leader
What effect will Machine Translation (MT) have on the Localization Industry, and how can you prepare? In this episode, guest Poppy Middleton joins host María Roa … Continue readingWill Machine Translation Change The Localization Landscape? – VistaTalks Ep 96
User experience (UX) is critical to ensuring that your users are satisfied with the product or service you have to offer them. One aspect often overlooked by the UX evaluation is the importance of localization and how it may improve user interaction and integration. Is your user experience truly optimized? If you haven’t been taking localization into account, it may not be as optimized as you had hoped. … Continue readingLearn How To Localize Your User Experience
How can the design methodology help you grow your business? In this episode, guest Ainslie Peters joins host Simon Hodgkins … Continue readingApplying Design Methodology to Business – VistaTalks Ep 95
How has Vistatec helped shape the localization industry over the past 25 years? In this episode, host Simon Hodgkins is joined by guests Thomas Murray, Vistatec CEO, Patrick Kelly, CCO, Siobhán Gantly, CHRO, Unn Villius, CSO, Phil Ritchie, CTO, Jerry Lane, IT Director, Adam Thompson, CFO, and Yvonne McNamara, COO. … Continue readingCelebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94
How do you use storytelling to boost brand identity? In this episode, guest Timea Kadar joins host María Roa. Timea is an open-minded, fast-thinking, and experienced marketing professional. She recognizes good ideas, the potential in people, opportunities, and marketing strategy. … Continue readingThe Art of Business Storytelling – VistaTalks Ep 93
Localization (L10n) is a highly collaborative process. Language and cultural experts must work with software engineers, UX designers, and marketing strategists to deliver an integrated product. This interactivity is critical to ensure that the final functionality, aesthetics, and messaging complement one another. Still, with that many moving parts, errors and oversights are inevitable. That’s why every localization effort must be followed by thorough localization testing, including functional and non-functional testing. … Continue readingLocalization – Where Does Linguistic Testing Fit?
How to build brands, partnerships, and expand internally. In this episode, guest Valerie Brown joins host Simon Hodgkins. Valerie is the CEO of the Val Brown Group, where they work with CEOs, CMOs, Entrepreneurs, and Business Owners to drive company growth through brand strategy. Valerie has helped brands like Hard Rock Cafe, City Winery, Nashville’s Country Music Hall of Fame, MTV, and many more. … Continue readingBuilding Brands, Partnerships, and Expanding Internationally – VistaTalks Ep 92
Amplifying Belonging in Global … Continue readingAmplifying Belonging in Global Corporate Cultures
While translation is integral to localization, the industry goes far beyond communicating in the same language. It’s an entire process that provides personalized customer experiences that incorporate culture, languages, lifestyles, financial behavior, and values into promoting products and services. To choose the localization role that would be a good fit for your career goals, learning about the skills and requirements for each position is essential.
… Continue readingAre You Interested in a Career in Localization?
he Director of Localization at Roku, Nicole, draws on her wide-ranging involvement (Paramount, Riot Games, Netflix, Blizzard, Snap) in content and localization to add additional flavor and gravitas. Even if you don’t agree with the nuance of some of her discussion points, you’ll come away with a clear understanding of how she thinks and how she goes about her job. … Continue readingBest Practices for Building a Global Center of Excellence
What are the inherent benefits of being multilingual? In this episode, guest Tatyana Sergeyeva joins host Simon Hodgkins. Tatyana is the Vice President, Credit Cards & Retail Services at Wells Fargo and is on the WorldChicago Board of Directors. … Continue readingHow Speaking Multiple Languages Benefits Diverse Communities – VistaTalks Ep 91
Machine translation is on the rise. As more companies adopt machine translation, there is growing evidence that translating first with a machine and adjusting with human revision is faster and more cost-effective than human-only translation in many domains while still capable of achieving human translation quality where this is the objective. … Continue readingIs Machine Translation Ready for Life Sciences?
Building your brand presence is vital in the digital age, but how exactly do you build a brand effectively? In this episode, guest Carolyn Kremins joins host Simon Hodgkins. Carolyn has played a vital role in launching and rebuilding some of the most well-known media brands, including Epicurious, Condé Nast Traveller, The Week, Cookie, Brides, and Maxim. … Continue readingLaunching and Building Global Brands – VistaTalks Ep 90
The Great Resignation, also known as the Great Reshuffle or the Big Quit, remains in full swing. In February alone, nearly 4.4 million Americans quit their jobs. With unemployment hovering around the 3.6% rate, Employees are considering moving on to other jobs. Many employers are scrambling to find the talent they need to fill open positions. How can you avoid the Great Resignation or decrease its impact?
… Continue readingHow to Avoid the Great Resignation
How has the print industry adapted to the digital transformation movement? In this episode, guest Bobby Power joins host Simon Hodgkin. Bobby is the creator and publisher of Go Wild Magazines. … Continue readingHow Print and Digital Are Working Together in Publishing – VistaTalks Ep 89
What is impostor syndrome and how do you deal with it? In this episode, guest Frederique Murphy joins host Maria Roa. Frederique is a highly engaging, leading global voice around mindset transformation. … Continue readingLead Beyond The Edge, The Bold Path to Extraordinary Results – VistaTalks Ep 88
Globalization (g11n) and localization (l10n) often sound like similar concepts commonly used interchangeably. While they have some similarities, they are not entirely indistinguishable. … Continue readingThe Difference Between Localization and Globalization
How will marketing change in the future? And how does that impact the work we do? guest Gregory Twohig joins host María Roa. Gregory is a driven and enthusiastic marketing professional with experience across B2B sales, brand management, and content creation. … Continue readingWhat Is the Future of Marketing? – VistaTalks Ep 87
