News & Blog

Localization helps brands go global while connecting with audiences at a local level. But how do you know if your efforts are actually working? Effective localization doesn’t stop at translation. It’s about resonating with your target audiences in culturally authentic ways, then measuring whether that resonance leads to growth. To make smart decisions and maximize…

Host Karen Tkaczyk speaks with Michael Young, Principal and Founder of biomedwoRx, for a rich discussion that blended personal history, professional insight, and a forward-looking take on the industry. Michael’s career spans over three decades in the life sciences, and his path reveals not only technical expertise but also a deep sense of mission. From…

We are very pleased to share that Vistatec has been shortlisted for the Technology Ireland Industry Awards.  Recognition for the Excellence in Talent Development award highlights our proud commitment to cultivating talent, nurturing skills, and building a future-ready workforce across our global operations. The Technology Ireland Awards, hosted by Ibec, spotlight the most innovative, impactful,…

With over 70 countries visited, fluency in six languages, and a lifetime of cross-cultural experience, Sylvia Gonner, President of Culturewiz, is in discussion with VistaTalks Host Simon Hodgkins. Sylvia brings both authority and a practical perspective to the challenges of going global. From Third Culture Kid to Global Consultant Sylvia's journey began as what she…

Artificial intelligence moves quickly. Keeping up can be a challenge for leaders who work across languages, markets, and regulated environments. It impacts areas such as compliance, workflows, scalability, and creativity. That is why Vistatec has launched The Global AI Brief: a concise, curated digest of high-impact AI developments from around the world. What is The…

Breast cancer is the most common form of cancer among women worldwide. In 2022, 2.3 million women were diagnosed with breast cancer.  Every minute, four women receive a diagnosis, and one woman dies from the disease. Although breast cancer occurs in every country, global research shows stark inequities in breast cancer awareness, diagnosis, and treatment,…

Plain, Persuasive, or Technical? Matching Language Style to Life Sciences Content in Localization In life sciences content and communication, scientific accuracy is paramount. But getting the style right is just as critical. Whether the goal is to persuade patients, inform regulators, disseminate clinical trial results, or launch a new drug or device in global markets,…

We are all experiencing the increase of AI in the workplace. Trends indicate that the use of AI is positively transforming the employee experience.  AI is helping HR departments find new ways to prioritize employee well-being, automate tasks, complete performance reviews, and optimize the recruitment and hiring experience. Implementing accessible AI-powered tools for employees will…

The Vistatec Life Sciences team had the pleasure of attending the 2025 MPO Summit in South San Francisco, hailed as “The Birthplace of Biotechnology”. Professionals from the medical device and healthcare industries came together for two days of in-depth discussions, focused networking, and shared insights. The city’s rich history of innovation provided the perfect backdrop…

How Localization Transforms Marketing and Communications Marketing and communications departments face a recurring challenge: how to stay relevant in multiple markets and languages without compromising key aspects of their brand identity. Localization offers a comprehensive solution. It enables marketing teams to transform generic outreach into targeted, audience-specific messaging that resonates with local markets. By tailoring…