Blog

Every localization budget conversation now includes AI. Leadership wants more languages, faster turnaround, and lower cost, and AI appears to promise all three. So the pressure to adopt keeps rising. Yet the technology is rarely where AI localization goes wrong. Programs fail when AI reaches production without a partner who can manage setup, governance, quality,…

AI-generated translation has moved from experiment to everyday practice, yet many organizations still lack a reliable way to answer a basic question. Is this output actually good enough to use in production? Gut feel and spot checks do not scale, and they rarely hold up when quality, compliance, or brand reputation is on the line.…

“The future of healthcare isn’t about choosing between pharmaceuticals and natural health products; it’s about combining scientific rigor with innovative thinking.” That philosophy underpins the conversation with Sara Tylosky, CEO of Farmacon, in the latest episode of the Life Sciences – In Focus podcast. Drawing on decades of experience in pharmaceuticals, clinical research, patient recruitment,…

Artificial intelligence has been part of the localization industry for decades through machine translation and neural translation models. However, according to Semih, today's AI revolution is fundamentally different. Rather than simply translating words from one language to another, modern AI systems are becoming capable of understanding intent, context, tone, and audience expectations. As Semih explains,…

Some enterprise localization programs run on more than one vendor. Few of them stop to ask why. A multi-vendor model is usually inherited rather than designed. A company adds a second LSP after a capacity problem, a third after entering a new market, and a fourth because procurement wants leverage at renewal time. Over several…

Simon Hodgkins, Host of VistaTalks and Chief Marketing Officer at Vistatec, explores one of the biggest questions facing global organizations today: How do you modernize your localization strategy without disrupting what's already working? As artificial intelligence reshapes the way businesses operate, localization teams are under increasing pressure to deliver faster, maintain quality, and scale efficiently.…

Style guides are a vital tool for companies expanding into new territories, ensuring translated content is on-brand, consistent, and sensitive to local cultures. But the widespread implementation of AI in organizational workflows and localization processes is revealing gaps between how humans and AI interpret information.  Most style guides were written to help human translators make…

Vistatec and Global RWC hosted a webinar on the value of experts for AI Life Sciences content. Karen Tkaczyk, Ph.D., Vistatec’s Director of Sales for Life Sciences, moderated the session. Panelists included Bruno Herrmann, a Global Consultant in Content Strategy and Product Management, Jeff Mocny, VP of Regulatory Strategy at Abzena, and Rachael Human, Marketing…

The BIO International Convention returned to the San Diego Convention Center from June 22 to 25. Global readiness emerged as the clearest theme of the week. According to BIO's official event data, the event drew an estimated 20,000 attendees from across the global biotechnology ecosystem. This year's program spanned more than 130 sessions, covering everything…

Robin Ayoub, Founder of N49 Networks, Fractional CRO, Executive Mentor, and Host of the Localization Fireside Chat, joins Host Simon Hodgkins for a thought-provoking discussion on artificial intelligence, business growth, leadership, and the future of work. Drawing on his experience advising CEOs, scaling businesses, and engaging with AI leaders worldwide, Robin shares practical insights on…