Join this Life Sciences – In Focus Podcast episode to catch up with Amra Racic, Vice President of Global Government Strategy MedTech at Veeva Systems. With over 25 years of experience in healthcare and nearly two decades in the medical device industry, Amra shared her remarkable journey from patient care management to becoming a leader in regulatory strategy. Her passion for improving patient outcomes and deep insights into MedTech innovation inspired this episode to explore the intersection between technology, regulation, and health equity.
A Journey of Purpose and Passion
Amra’s career path was far from linear but always driven by a desire to make a difference. Starting her professional journey in patient care management at Unity Hospital in Minnesota, she quickly realized her passion for problem-solving and her commitment to improving healthcare systems. These qualities propelled her into the medical device sector, beginning with Medtronic, where she discovered her love for regulatory affairs.
Over the years, Amra honed her expertise at leading organizations like Bayer and Abbott, taking on roles that allowed her to shape strategies and policies in regulatory intelligence and external engagement.
Reflecting on her journey, Amra emphasized, “I thrive on challenge… and always think about the impact my decisions have on the organization and ultimately on patients.”
Driving Change at Veeva Systems
At Veeva Systems, a leading provider of cloud-based solutions for the life sciences industry, Amra’s role as Vice President of Global Government Strategy MedTech puts her at the forefront of driving innovation. She works closely with manufacturers and regulators, building strategic partnerships that accelerate product lifecycle efficiency and improve patient access to life-saving technologies.
Amra highlighted how Veeva’s unified cloud platforms are revolutionizing the industry by enabling manufacturers to streamline processes across regulatory, quality, and clinical operations. She explained, “Technology is the future. It connects manufacturers, regulators, and patients, ensuring faster access to safe and effective medical devices.”
Advocacy for Health Equity
A cornerstone of Amra’s work is her dedication to health equity—a priority she feels deeply connected to. She shared her vision of creating systems that are inclusive of underserved populations, rural communities, and patients with diverse backgrounds. Amra’s commitment aligns with Veeva’s mission as a Public Benefit Corporation, which legally mandates a balance between shareholder interests and community impact.
Amra elaborated on this during the podcast: “Health equity should be embedded in everything we do. Technology serves as a critical bridge to reach rural populations and ensure access for all, regardless of location or literacy level.”
Embracing Change in a Rapidly Evolving Landscape
With new regulations, advancements in artificial intelligence, and shifting global priorities, the medtech industry faces a dynamic and uncertain future. Amra discussed the importance of collaboration in navigating these changes. Whether adapting to the EU MDR regulations or embracing AI-driven efficiencies, she emphasized the need for organizations to work together with a shared focus on patient outcomes. As a connector and advocate, Amra believes in the power of partnerships.
“We are all part of the same ecosystem, working towards the same goal: getting safe and effective technologies to patients as quickly as possible,” she stated.
Key Takeaways for Life Sciences Professionals
Amra’s insights serve as a reminder that while technology and regulations evolve, the heart of the life sciences industry remains constant: improving lives.
Her expertise underscores the importance of:
Embracing technology to streamline processes and enhance collaboration.
Prioritizing health equity to ensure no patient is left behind.
Building partnerships across sectors to tackle complex challenges together.
The Life Sciences – In Focus Podcast continues to feature conversations with global leaders shaping the future of healthcare. This episode with Amra Racic is a must-listen for professionals in MedTech, regulatory affairs, and anyone passionate about patient-centric innovation.
About Life Sciences – In Focus
Life Sciences – In Focus Podcast by Visatatec, a fascinating conversation with global life sciences experts. The show has multiple hosts and topics. Follow Life Sciences – In Focus on Spotify for all the latest episodes, or subscribe to the show on YouTube and Apple podcasts. Life Sciences – In Focus is available on many other podcast platforms. To learn more about the podcast, please visit https://vistatec.com/life-sciences-division.
About Vistatec
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