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content wrangler

The Content Wrangler’s Guide to Future-Proofing Your Strategy – VistaTalks Episode 146

In this episode of VistaTalks, host Simon Hodgkins is joined by Scott Abel, the renowned “Content Wrangler,” to discuss his journey, insights on content strategy, and the evolving role of AI in content creation and management. Scott’s extensive experience and thought leadership in the field of content strategy have earned him a place among the top 50 most influential marketing thought leaders by Brand Quarterly Magazine. In this engaging conversation, Scott shares his unique perspective on the challenges and opportunities in the content industry today. … Continue readingThe Content Wrangler’s Guide to Future-Proofing Your Strategy – VistaTalks Episode 146

global strategies

Effective Global Strategies and AI – VistaTalks Episode 145

In this episode of VistaTalks, host Simon Hodgkins and Kevin O’Donnell, the founder of Global10x, talk about AI, localization, and global strategies. Kevin is a seasoned international expansion and growth advisor with experience in B2B product and growth leadership. Having held senior positions at industry giants like Dropbox, Microsoft, and Nitro, Kevin brings invaluable insights into the intricacies of international product growth, localization strategies, and successful global go-to-market (GTM) strategies. Kevin shares his approach to helping companies expand their international presence and the importance of a well-rounded strategy beyond localization. … Continue readingEffective Global Strategies and AI – VistaTalks Episode 145

multimedia localization

Revolutionizing Multimedia Localization Using AI with Tom Bridges – VistaTalks Episode 144

VistaTalks host Simon Hodgkins talks with Tom Bridges, the Founder and CEO of CaptionHub, on this episode. With a career that spans the bustling streets of London to the cutting edge of multimedia localization, Tom has been a trailblazer in the industry. This conversation discussed CaptionHub’s innovative solutions and the transformative role of AI in content creation and localization. … Continue readingRevolutionizing Multimedia Localization Using AI with Tom Bridges – VistaTalks Episode 144

AI

Keeping a Human in the Loop: How AI Depends on Creative Input

As those in the language services sector know, delivering a message involves much more than syntax, diction, or personalization. Ultimately, it’s a matter of tone, feeling, and understanding. However, given its capacity for increasingly novel facsimiles, that does not preclude or compartmentalize AI. … Continue readingKeeping a Human in the Loop: How AI Depends on Creative Input

AI tools, translation and teams

How AI Impacts Tools, Translation, and Teams

AI-powered technologies can automate workflows, streamline translations, and promote cross-functional collaboration. Yet, like any technology, AI can also disrupt industries and alter the role of humans in the workplace. As AI advances, staying up-to-date and adapting to its capabilities is essential. Doing so will make the difference between success and failure in any organization in the language services industry.
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artificial intelligence

The Localization Industry, M&A, and AI – VistaTalks Episode 116

In this episode, Annette Lawlor, CEO and Founder of Lion People Global, a localization-specific recruitment company, joins host María Roa. Annette is responsible for making connections to drive revenue growth within the global language industry, digital media, and, lately, the AI industry through its mergers & acquisitions and talent & training solutions. … Continue readingThe Localization Industry, M&A, and AI – VistaTalks Episode 116

ChatGPT

The Impact of ChatGPT and Artificial Intelligence on Storytelling

How can brands use ChatGPT, and artificial intelligence in general, to enhance their storytelling? How can they leverage the undeniable opportunities that the technology brings — without falling victim to its drawbacks?
The answer, as might be expected, is complicated. But it is vital to understand how written language evolves in the 21st century, specifically storytelling. We will examine those nuances in this guide.
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artificial intelligence

 Artificial Intelligence and Localization

Artificial intelligence is a game changer for the content industry in general and the language industry in particular, in terms of both technology and services. Unsurprisingly, it has had a vast and continued impact on localization people, processes, and technology. In the early days of artificial intelligence (AI), machine learning (ML), and machine translation (MT) offered a basic and automatic conversion of text, such as glorified versions of online dictionaries and glossaries. … Continue reading Artificial Intelligence and Localization

The General Theory of the Translation Company

The General Theory of the Translation Company

The General Theory of the Translation Company Interview with Renato Beninatto, CEO, Nimdzi Simon Hodgkins, Editor in Chief, VTQ Congratulations on your new book “The General Theory of the Translation Company”. … Continue readingThe General Theory of the Translation Company