Only 32% of U.S. employees feel fully engaged at work, marking one of the lowest levels of employee engagement in over a decade. A staggering 4.8 million fewer employees are … Continue readingFive Ways to Boost Employee Engagement
Artificial Intelligence (AI) has exploded in popularity. Seemingly overnight, chatbots, image generators, and AI videos are now ubiquitous. They’re being used to write content, integrated into search engines, and adopted … Continue readingContent Localization: The Advantages of Using AI Strategies
When you craft content for the life sciences industry, it’s more important than ever that you localize the content appropriately and meet the needs of your target market. With localized content, you can meet users where they are, ensure that they understand the content you are presenting, and increase their trust in your brand. Follow these essential recommendations as you craft life sciences content and localize it for audiences worldwide.
… Continue readingHow to Craft Effective Localized Content for Life Sciences
Compelling content can help you establish a position in the marketplace and influence client loyalty. Content marketing is a powerful way to build authentic relationships with your audience. By developing a deliberate content creation plan, you can generate content that organically meets your potential client’s needs. … Continue readingHow to Effectively Use Content Creation to Increase Revenue
Did you know you need to optimize your content for different languages and cultures to ensure you get all the potential engagement? Sixty-five percent of people prefer content in their native language. Forty percent will not purchase in other languages. Consumers want their content to feel personal to them and their experiences. Localization and translation make your content feel authentic to a target audience in an international market. For example, you wouldn’t market “sweaters” in the UK and Ireland because they are called “jumpers” there. Because the global language industry is growing rapidly, it is important to utilize translation and localization in your content strategy. Here are a few tips to help you.
… Continue readingTips to Improve Your Content Strategy with Translation and Localization
Vistatec was delighted to be at LocWorld49 – Malmö, Sweden. We took the opportunity to catch up with the people who participated in the conference to gain insight into what they found to be the most valuable information from this year’s conference. Here are some of the main takeaways from the event.
… Continue readingTop Ten Takeaways From LocWorld Sweden
Using the Right Tools for an Agile Global Content Strategy Interview by Kathrin Bussmann, The Worldly Marketer Podcast. August 10, 2017 Posted by: Simon Hodgkins, Chief Marketing Officer, Vistatec … Continue readingAgile Global Content
