Only 32% of U.S. employees feel fully engaged at work, marking one of the lowest levels of employee engagement in over a decade. A staggering 4.8 million fewer employees are … Continue readingFive Ways to Boost Employee Engagement
Vistatec Life Sciences attended RAPS Convergence 2024, the largest annual, regulatory-focused event in the world, hosted by the Regulatory Affairs Professionals Society (RAPS). Held in Long Beach, CA, it brought … Continue readingVistatec Life Sciences’ Key Takeaways from RAPS Convergence 2024
Curious about how Vistatec helps international brands thrive? Chapter 3 of The Executive’s Guide to Localization explores real success stories from Vistatec clients across industries like outdoor gear, cybersecurity, and … Continue readingLocalization in Action: Vistatec’s Client Success Stories
Content creation in multiple languages and for diverse cultures is inherently complex. Those complexities only increase when that content needs to be as custom-built as the products you sell. Such … Continue readingLuxury, Technology, and Transition Through Automotive Localization
Marketing Communications in Life Sciences:Best Practices for Global Success Within the life sciences industry, products and solutions often have a truly global reach, meaning the importance of comprehensive marketing communications … Continue readingMarketing Communications in Life Sciences: Best Practices for Global Success
As your business grows globally, it’s important to go beyond just translating content—you need to make localization a key part of your overall strategy. In this chapter of Vistatec’s Executive … Continue readingGetting Started in Localization
Global Impact in Clinical Trials: Strategies for Success Today, medical companies recognize the need for patient cohorts in clinical trials to resemble the affected populations. As these clinical trials become … Continue readingGlobal Impact in Clinical Trials: Strategies for Success
In today’s market, it’s not enough to just reach new audiences—you need to genuinely connect with them. Localization is at the core of thriving in the global marketplace. But with … Continue readingThe Localization Challenge: How to Thrive in the Global Marketplace
At Vistatec, we are committed to creativity and a strong sense of community among our employees. The recent Letter Quest initiative is a great example of how we bring our ethos to … Continue readingLetter Quest: Finding Vistatec in the World Around Us
What the research community has known for a long time recently became front-page news: Biomedical research has a diversity problem. Historically, clinical trials have enrolled primarily younger, white male participants. … Continue readingLife Sciences — In Focus: FDA Diversity Action Plans: Deciphering the Guidance and its Consequences
Anyone who has ever sat behind the wheel of the right car or on the saddle of the right motorcycle knows they are much more than a means of transport. … Continue readingHow Italy’s Motor Valley Has Shaped the Global Automotive Industry
In this episode of Vistatec Life Sciences – In Focus podcast, Host María Mateos talks with Bre Grignano, a leader who brings her experience from the life sciences, sports, and … Continue readingLife Sciences – In Focus – Ep 8 – Bre Grigano, Associate Director at HiRO – Harvest Integrated Research Organization
Few tools help us connect more deeply than language. It is the cornerstone of global communication and a driving force in international trade and commerce. At Vistatec, we proudly celebrate … Continue readingInternational Translation Day: Driving Global Business
Artificial Intelligence (AI) has exploded in popularity. Seemingly overnight, chatbots, image generators, and AI videos are now ubiquitous. They’re being used to write content, integrated into search engines, and adopted … Continue readingContent Localization: The Advantages of Using AI Strategies
Jeannette Linfoot, the former corporate CEO turned entrepreneur, mentor, and investor, shared invaluable insights on leadership, business growth, and the importance of being “brave, bold, and brilliant” in global business. … Continue readingThe Brave, Bold, Brilliant Approach to Global Business with Jeannette Linfoot – VistaTalks Episode 152
Achieve the Results You Want from Your Diversity Action Plans In June 2024, the US Food and Drug Administration (FDA) issued a long-anticipated draft guidance to address the recurring issue … Continue readingAchieve the Results You Want from Your Diversity Action Plans
The Importance of Employee Experience 1. Enhancing Day-to-Day Work Life Vistatec is proud to help employees feel supported and valued. From the employees’ experience, a good EX leads to higher … Continue readingThe Importance of Employee Experience
In this episode of VistaTalks, host Simon Hodgkins is joined by Scott Abel, the renowned “Content Wrangler,” to discuss his journey, insights on content strategy, and the evolving role of AI in content creation and management. Scott’s extensive experience and thought leadership in the field of content strategy have earned him a place among the top 50 most influential marketing thought leaders by Brand Quarterly Magazine. In this engaging conversation, Scott shares his unique perspective on the challenges and opportunities in the content industry today. … Continue readingThe Content Wrangler’s Guide to Future-Proofing Your Strategy – VistaTalks Episode 146
In this episode of VistaTalks, host Simon Hodgkins and Kevin O’Donnell, the founder of Global10x, talk about AI, localization, and global strategies. Kevin is a seasoned international expansion and growth advisor with experience in B2B product and growth leadership. Having held senior positions at industry giants like Dropbox, Microsoft, and Nitro, Kevin brings invaluable insights into the intricacies of international product growth, localization strategies, and successful global go-to-market (GTM) strategies. Kevin shares his approach to helping companies expand their international presence and the importance of a well-rounded strategy beyond localization. … Continue readingEffective Global Strategies and AI – VistaTalks Episode 145
On this insightful episode of the Life Sciences – In Focus podcast, Host María Mateos is joined by Brandon VanArman, a seasoned Software Systems Engineer and contractor at Medtronic, who shares his extensive knowledge and experience in software development for the life sciences and language industry. … Continue readingSoftware Engineering in Life Sciences with Brandon VanArman, Medtronic: Life Sciences — In Focus Podcast Ep 4
Vistatec is thrilled to announce the release of The Executive’s Guide to Localization, a must-have resource for business leaders looking to expand their global reach and drive international growth. … Continue readingIntroducing the Executive’s Guide to Localization: A Comprehensive Resource for Global Growth
Vistatec Life Sciences expert Jackie Janeri joins Host María Roa on this episode of VistaTalks. Jackie is a seasoned professional with an illustrious career in the localization industry, particularly within Life Sciences. Jackie’s expertise shines through her extensive experience in program management at Vistatec Life Sciences, where she leads successful initiatives in multilingual content management, translation best practices, and more. … Continue readingExploring Life Sciences Localization with Jackie Janeri – VistaTalks Episode 143
AI and automation processes are facilitating more communication at a faster pace. See how language automation is helping multilingual communications develop. … Continue readingHow Machine Translation (MT) and Language Automation Benefit Businesses
In this Life Sciences – In Focus podcast episode, host Karen Tkaczyk sat down with Michelle Lott, the founder and principal of Lean RAQA, to discuss the intricate world of regulatory affairs within the life sciences sector. This conversation not only shed light on Michelle’s unique journey into the field but also explored the challenges and nuances of navigating regulatory pathways in the United States and Europe. … Continue readingThe Intricate World of Regulatory Affairs with Michelle Lott, Lean RAQA – Life Sciences — In Focus Podcast Episode 3
Despite the hype and enthusiasm with which organizations are implementing AI, it is still in its infancy and, as such, requires supervision and training. Particularly in regulated industries, we must be cautious and thoughtful when implementing AI. Here are ten instances in which you should not currently depend on AI. … Continue reading10 Areas Where AI Presents Risks in Regulated Life Sciences
Localization, the practice of adapting content to meet a target market’s linguistic, cultural, and technical requirements, has become a cornerstone of global brand strategy, allowing world-renowned brands to gain a competitive edge through the art of cross-cultural and multilingual communication. This evolution marks a paradigm shift where understanding and embracing the nuances of diverse cultures is not merely beneficial but essential for sustaining relevance and resonance in the global marketplace. … Continue readingHelpful Practices in Preparing Content for Translation
At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingSimplifying Localization Workflows with Technology Innovation
We are pleased to present an extract from a new article authored by Karen Tkaczyk Ph.D., Director of Sales at Vistatec, for this month’s European Medical Writers Association. This article titled “Translating medical devices: A rule-driven game” is available in its entirety on the European Medical Writers Association website, free of charge. The below extract provides a glimpse into the valuable insights provided in the full article, which we believe will be of great interest to our esteemed medical professional audience. … Continue readingTranslating Medical Devices: A Rule-Driven Game
In this Vistatec Life Sciences – In Focus Podcast episode, we hosted Eliana R. Burke, the Global Head of Client Engagement and Marketing at GreenLight Clinical. Eliana brought her professional prowess into the limelight. She shared her deeply personal and inspirational journey as a cancer survivor, melding professional dedication and personal resilience into a narrative that’s both empowering and enlightening. … Continue readingInspiring Hope and the Impact of Diversity, Equity, and Innovation in Life Sciences: Eliana R. Burke, GreenLight Clinical – Life Sciences — In Focus Podcast Ep 2
In a thought-provoking episode of VistaTalks, Aneta Sapeta, a distinguished Machine Translation Specialist at Vistatec, shares her profound insights into the dynamic realm of machine translation (MT), Artificial Intelligence (AI), and its integration within the localization industry. With almost a decade of extensive experience, Sapeta’s journey from a literary translator to a tech-savvy MT specialist underscores her passion for languages and technology. … Continue readingUnveiling the Future of Machine Translation – Aneta Sapeta – VistaTalks Ep 139
Real-world evidence (RWE) has been a hot topic in recent years, not only in the research and life sciences industry but also in public health. Given the challenges surrounding its ethical use and regulation, the increasing importance of AI and the sheer volume of data available suggest that this is unlikely to change any time soon. Vistatec invited industry-leading experts to share their insights, thoughts, and predictions on the role of RWE going forward at our recent “Real-World Evidence: Global Regulatory Landscape and Innovation” event.
… Continue readingLife Sciences — In Focus: Real-World Evidence: Global Regulatory Landscape and Innovation
LLMs are still in their infancy and are prone to mistakes such as terminology mismatches, style discrepancies, and hallucinations. As they improve, their use in translation will no doubt increase. The question is: which tasks will they handle, and which ones will be left to humans?
… Continue readingHow Are LLMs Shaping the Future of Translation Technology?
In an exciting move for global brands and content creators, Vistatec, a world leader in global content solutions, has partnered with Speechlab, a pioneer in AI-driven dubbing technology, to introduce VistatecSpeech. VistatecSpeech powered by Speechlab is a groundbreaking partnership set to redefine automated dubbing standards, making high-quality, culturally nuanced content accessible to businesses worldwide. … Continue readingVistatec Launches VistatecSpeech – Revolutionizing Global Dubbing in Partnership with Speechlab
30 years of experience in globalization. In this interview, Sibylle shares insights on the trends shaping global content creation and how businesses can future-proof content production processes to gain a competitive advantage. … Continue readingBeyond Translation: How Brands Can Think Differently About Content to Drive Global Growth
In the dynamic Chinese market, it becomes imperative to spotlight leaders who are not just navigating through these changes but are also setting benchmarks for others to follow. One such visionary is Ashley Dudarenok, a Chinese serial entrepreneur, an award-winning marketing professional, and a prolific author. … Continue readingBusiness Success, Digital Innovation and Marketing In China – Ashley Dudarenok – VistaTalks Episode 138
In this new episode of the Life Sciences — In Focus podcast, hosted by Karen Tkaczyk, we welcomed a genuinely remarkable guest, Aman Khera, Vice President of Regulatory Science, Strategy, and Innovation at Worldwide Clinical Trials. With a career spanning nearly three decades, Khera is a force of innovation and a staunch advocate for diversity and patient inclusion in clinical research. Her journey from a curious student in the UK to a leading executive in the clinical research organization (CRO) space is a testament to her passion, resilience, and dedication to making healthcare better for all. … Continue readingDriving Diversity and Change in the Life Sciences Industry with Aman Khera: Life Sciences — In Focus Podcast Episode 1
Paulina Makles, a seasoned Localization Program Manager at ClickUp, shares her extensive experience and insights into the world of localization with VistaTalks Host María Roa. Paulina’s journey from a translator to a leading voice in localization offers valuable lessons for translation and localization professionals across industries. … Continue readingEmpathy, Education, and Localization Success at ClickUp – Paulina Makles – VistaTalks Episode 137
Lay summaries (LS) “translate” complex medical terminology and concepts into language patients and consumers can understand – a task that must done carefully to avoid losing meaning or accuracy. Making these available in multiple languages is a highly complex, intricate process that requires the expertise of an experienced life sciences localization team to ensure successful communication and cultural appropriateness. … Continue readingTransparency, Comprehension, and Compliance: Key Factors in Translating and Localizing Lay Summaries (LS)
In an AI, Marketing, and Sales-focused episode of All Things Global, hosted by Suzanne Frank and Dominica D’Agostino, the spotlight shone brightly on Mark Stanley. With a career spanning over two decades at Salesforce, Mark, synonymous with pioneering digital marketing strategies, now imparts his wisdom through Mark Stanley Consulting.
… Continue readingHow to Align Marketing and Sales: The Ultimate Playbook for the New AI Era with Mark Stanley — All Things Global
The localization industry is no stranger to AI translation – Machine Translation has been around for over four decades, many global businesses have used it for years, and the advancements over time have been considerable. Yet it’s getting more press lately with the advent of new AI translation models like ChatGPT, and many global businesses are clamoring to get on board. … Continue readingChoosing MT Tools and Automation to Localize at Scale
Life Sciences expert Karen Tkaczyk joins VistaTalks host María Roa on this podcast episode. Karen is a distinguished figure in the translation and language services sector, particularly within the life sciences domain. Currently Director of Sales – Life Sciences at Vistatec, Karen possesses a rare blend of scientific expertise and linguistic prowess, making her contributions invaluable to companies aiming to globalize their operations. … Continue readingLife Sciences Localization Strategy and Insights – Karen Tkaczyk – VistaTalks – Ep 136
Vistatec is pleased to announce our Platinum Partnership with XTM. This partnership with XTM, the leading cloud-based translation management system for enterprises, will aim to redefine industry standards and provide best-in-class localization services to the global marketplace, addressing challenges in content world-readiness. … Continue readingVistatec Announces XTM Platinum Partnership
Welcome to the introductory episode of the Life Sciences — In-Focus podcast, brought to you by Vistatec. The podcast introduces a new avenue for exploring the dynamic and ever-evolving world of life sciences. Episode 0 expertly set the stage for what promises to be a series of insightful and engaging discussions. Read the recap here. … Continue readingIntroducing the Life Sciences — In Focus Podcast: Expert Insights in Life Sciences
Given all the change and advancement in the industry over the last year, which will likely continue to develop further over the coming year – the modus operandi for in-house l10n teams continues to change and evolve. While the entire landscape of l10n is undergoing a significant transformation, teams that can reposition themselves as value enablers within their organizations are the ones that are most likely to have long-term success. Learn how. … Continue readingAchieving L10n Goals in a Harsher Climate: Fractional and Lean Localization
In an enlightening episode of VistaTalks, Simon Hodgkins welcomed Jason Hemingway, the Chief Marketing Officer at Phrase, for a deep dive into the evolving landscape of localization, marketing, and AI. Hemingway, a veteran in B2B technology marketing, shared his journey, experiences, and strategic insights shaping the future of global communication and marketing. … Continue readingShaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135
As time progresses, history inevitably moves forward. Yet, in its wake, it can inadvertently leave behind fragments of language and culture. These elements risk being irretrievably lost unless we make concerted efforts to preserve them. Such a loss can profoundly impact entire cultures, erasing unique identities and rich heritages. According to a shocking article by The Guardian last year, nearly half of the world’s 7,000 languages are at risk of extinction by the end of this century. With each loss, we also lose a rich cultural history and identity. … Continue readingThe Importance of Preserving Endangered Languages
Vistatec, a global leader in content solutions, is proud to announce that Simon Hodgkins, Chief Marketing Officer (CMO), has been recognized in the prestigious ‘CMOs to Watch in 2024’ report by the CMO Alliance. The ‘CMOs to Watch’ initiative is renowned for its meticulous selection of marketing leaders who profoundly impact the industry.
… Continue readingVistatec Announces Simon Hodgkins’ Recognition in the ‘CMOs to Watch in 2024′ by The CMO Alliance
At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingBuilding Linguistic Communities for Global Brand Success
With improved guidance and the maturation of digital health technologies (DHTs), decentralized clinical trials (DCTs) are here to stay. This is excellent news in many ways: DCTs provide a path to addressing tough, longstanding challenges in clinical trials. Properly planned and executed, DCTs allow for accelerated cohort recruitment and clinical development timelines. Additional benefits include enhanced retention, better participant adherence, greater diversity, and more representative patient access, leading to a more robust evidence base. … Continue readingLanguage, Translation and Localization: Key Factors in Decentralized Clinical Trials (DCTs)
VistaTalks host Simon Hodgkins welcomes Marjolein Groot Nibbelink, the esteemed CEO and Publisher of MultiLingual magazine, to this informative episode. Marjolein’s journey from a globetrotting communicator to a leading figure in the language media publishing industry encapsulates a story of innovation, adaptability, and global influence.
… Continue readingNavigating New Frontiers in Multilingual Magazine Publishing – Marjolein Groot – VistaTalks Ep 134
It is essential to focus on developing and leveraging language data upstream before moving to AI implementation and adoption downstream. Discover how language data can transform your organization into an AI-driven powerhouse and how Large Language Models (LLMs) can revolutionize content creation. … Continue readingThe Upstream Nature of Language Data for LLMs
In the first installment of Vistatec’s Life Sciences – In Focus series, Amanda Murphy, Senior Director of Data Intelligence and Solutions at GlobalData, presented the biopharmaceutical industry’s outlook for 2024. The event yielded valuable insights into the trends and themes predicted for the upcoming year, focusing on the clinical trials landscape, including decentralized clinical trials and diversity. Read the key learnings here. … Continue readingLife Sciences – In Focus: Leveraging Data and Trends for 2024 – Key Learnings
Mimi Moore joins María Roa on this episode of VistaTalks. Mimi shares her extensive expertise in content marketing and localization. With over a quarter-century in the industry, she has honed her skills in collaborating with globalization teams and language service providers, aiding B2B enterprises in their marketing endeavors.
… Continue readingA Guide for Effective Global Content and Localization – Mimi Moore – VistaTalks Ep 132
Participant diversity is critical to achieving equitable representation in the clinical trial landscape. Sponsors must proactively plan outreach, enrollment, and retention strategies for diverse communities.
Such strategies should incorporate professional translation, language access, and culturally sensitive localization. Discover the importance of diversity in clinical trials and how LSPs can help.
… Continue readingDiversity in Clinical Trials: The Role of Language Services
The path to global success is intricate and demanding, requiring a blend of deep cultural intelligence, sophisticated use of technology, expert navigation of regulatory landscapes, and innovative adaptation to technological disparities. By developing these areas, businesses can overcome global challenges and drive meaningful engagement in diverse markets worldwide, paving their path to international success.
… Continue readingInternational Business Growth: Challenges to Tackle for Global Success
Subscribe to this content series and be the first to be notified when new content is released Subscribe Subscribe to this content series and be the first to be notified … Continue readingWhy Inclusive Language Matters When Taking Your Content Global and How to Achieve It
Machine Translation (MT) has dramatically transformed how we use language to connect globally. From chatbots to subtitling services, MT bridges linguistic gaps and plays a crucial role in localization, translation, and global business communications.Staying aware of emerging MT trends is crucial. This knowledge is a strategic asset that can allow your business to harness the full potential of MT to streamline processes, reduce costs, and maintain a competitive edge in an ever-evolving global landscape.
… Continue readingThe Current State of Machine Translation and Future Predictions
When selecting the correct languages for localization, it’s important to consider that this isn’t just a one-off decision to win business. Choosing the correct languages can significantly increase your international revenue and foster profitable growth. Learn why language choice is such a critical element of localization strategy and factors to consider in this process.
… Continue readingLocalization Strategy: Essential Considerations When Selecting Languages to Grow International Revenue
Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry. … Continue readingGlobalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131
In the intricate world of life sciences, the importance of localization extends far beyond mere translation. It’s a critical component that ensures patient safety, regulatory compliance, and the successful global deployment of medical products and services. María Mateos, an expert in localization and life sciences, recently shed light on the nuances of this field and how companies like Vistatec are leading the charge in providing specialized services that meet the industry’s stringent demands.
… Continue readingDecoding the Intricacies of Life Sciences Localization – VistaTalks Ep 130
