In the latest episode of VistaTalks, host Simon Hodgkins is in discussion with Alex Zekakis, Chief Customer Officer (CCO) at XTM International, to discuss the rapidly evolving world of localization. … Continue readingThe Future of Localization: Insights and Strategies with Alex Zekakis — VistaTalks Episode 160
Best Practices for Global GMP and CMC:A Multilingual Approach Quality is always top of mind when it comes to manufacturing drug products for the global life sciences industry. This holds … Continue readingBest Practices for Global GMP and CMC: A Multilingual Approach
As we wrap up another incredible year at VistaTalks, Hosts Simon Hodgkins and María Roa took a moment to reflect on the year’s standout moments in a special holiday episode. … Continue readingReflecting on an Inspiring Year of VistaTalks — Episode 159
If you’re expanding your business internationally, you may have discovered that content in the English language will only allow you to communicate with about 20% of the world’s inhabitants. In … Continue reading6 Tips for Scaling Localization Programs Without Sacrificing Quality
The Fundamentals of Software Localizationin Life Sciences Behind every global medical device or biotech breakthrough is a powerful software localization solution. When companies in life sciences expand globally, localized software … Continue readingThe Fundamentals of Software Localization in Life Sciences
In Ludwigsburg, Germany, nearly 500 women gathered in person—with hundreds more joining online—for the Women in Automotive Summit. This remarkable event was a celebration of leadership, innovation, and inclusion in one … Continue readingVistatec at the Women in Automotive Summit
Sietze Rademaker, the Business Development Director at Sonic Minds, joins VistaTalks Host Simon Hodgkins for an insightful conversation about the transformative role of Sonic branding in today’s dynamic business landscape. … Continue readingWhy Sonic Branding Matters in Today’s World with Sietze Rademaker – VistaTalks – Episode 158
At Vistatec, we know that a healthy, balanced lifestyle is key to both personal and professional success. We understand that well-being goes far beyond the workplace and impacts every aspect … Continue readingVistatec’s Ongoing Commitment to Health and Well-Being
In this episode of All Things Global, powered by Vistatec, we discuss the art and science of localization with two leaders from the innovative sportswear brand On. Hosted by Dominika … Continue readingHow On Pioneers Localization Excellence: Insights from Matteo Nonne and Rosie Robbins on All Things Global
This episode of VistaTalks featured an inspiring conversation with two dynamic professionals in the localization industry: Daniel Costa, a lead Portuguese linguist and experienced podcaster, and Ingveldur St. Ingveldardóttir, a … Continue readingHow Mentorship Sparked a Podcast with Daniel Costa and Ingveldur St. Ingveldardóttir – VistaTalks Episode 157
How does an expert localization strategy elevate your global content? Chapter 4 of The Executive’s Guide to Localization explores Vistatec’s approach to helping brands succeed worldwide. This chapter focuses on … Continue readingHarnessing Vistatec’s Expertise for Global Content Success
Only 32% of U.S. employees feel fully engaged at work, marking one of the lowest levels of employee engagement in over a decade. A staggering 4.8 million fewer employees are … Continue readingFive Ways to Boost Employee Engagement
Vistatec Life Sciences attended RAPS Convergence 2024, the largest annual, regulatory-focused event in the world, hosted by the Regulatory Affairs Professionals Society (RAPS). Held in Long Beach, CA, it brought … Continue readingVistatec Life Sciences’ Key Takeaways from RAPS Convergence 2024
Curious about how Vistatec helps international brands thrive? Chapter 3 of The Executive’s Guide to Localization explores real success stories from Vistatec clients across industries like outdoor gear, cybersecurity, and … Continue readingLocalization in Action: Vistatec’s Client Success Stories
Content creation in multiple languages and for diverse cultures is inherently complex. Those complexities only increase when that content needs to be as custom-built as the products you sell. Such … Continue readingLuxury, Technology, and Transition Through Automotive Localization
Marketing Communications in Life Sciences:Best Practices for Global Success Within the life sciences industry, products and solutions often have a truly global reach, meaning the importance of comprehensive marketing communications … Continue readingMarketing Communications in Life Sciences: Best Practices for Global Success
As your business grows globally, it’s important to go beyond just translating content—you need to make localization a key part of your overall strategy. In this chapter of Vistatec’s Executive … Continue readingGetting Started in Localization
Global Impact in Clinical Trials: Strategies for Success Today, medical companies recognize the need for patient cohorts in clinical trials to resemble the affected populations. As these clinical trials become … Continue readingGlobal Impact in Clinical Trials: Strategies for Success
In today’s market, it’s not enough to just reach new audiences—you need to genuinely connect with them. Localization is at the core of thriving in the global marketplace. But with … Continue readingThe Localization Challenge: How to Thrive in the Global Marketplace
Anyone who has ever sat behind the wheel of the right car or on the saddle of the right motorcycle knows they are much more than a means of transport. … Continue readingHow Italy’s Motor Valley Has Shaped the Global Automotive Industry
Few tools help us connect more deeply than language. It is the cornerstone of global communication and a driving force in international trade and commerce. At Vistatec, we proudly celebrate … Continue readingInternational Translation Day: Driving Global Business
Artificial Intelligence (AI) has exploded in popularity. Seemingly overnight, chatbots, image generators, and AI videos are now ubiquitous. They’re being used to write content, integrated into search engines, and adopted … Continue readingContent Localization: The Advantages of Using AI Strategies
On this insightful episode of the Life Sciences – In Focus podcast, Host María Mateos is joined by Brandon VanArman, a seasoned Software Systems Engineer and contractor at Medtronic, who shares his extensive knowledge and experience in software development for the life sciences and language industry. … Continue readingSoftware Engineering in Life Sciences with Brandon VanArman, Medtronic: Life Sciences — In Focus Podcast Ep 4
AI and automation processes are facilitating more communication at a faster pace. See how language automation is helping multilingual communications develop. … Continue readingHow Machine Translation (MT) and Language Automation Benefit Businesses
In this Life Sciences – In Focus podcast episode, host Karen Tkaczyk sat down with Michelle Lott, the founder and principal of Lean RAQA, to discuss the intricate world of regulatory affairs within the life sciences sector. This conversation not only shed light on Michelle’s unique journey into the field but also explored the challenges and nuances of navigating regulatory pathways in the United States and Europe. … Continue readingThe Intricate World of Regulatory Affairs with Michelle Lott, Lean RAQA – Life Sciences — In Focus Podcast Episode 3
Despite the hype and enthusiasm with which organizations are implementing AI, it is still in its infancy and, as such, requires supervision and training. Particularly in regulated industries, we must be cautious and thoughtful when implementing AI. Here are ten instances in which you should not currently depend on AI. … Continue reading10 Areas Where AI Presents Risks in Regulated Life Sciences
Localization, the practice of adapting content to meet a target market’s linguistic, cultural, and technical requirements, has become a cornerstone of global brand strategy, allowing world-renowned brands to gain a competitive edge through the art of cross-cultural and multilingual communication. This evolution marks a paradigm shift where understanding and embracing the nuances of diverse cultures is not merely beneficial but essential for sustaining relevance and resonance in the global marketplace. … Continue readingHelpful Practices in Preparing Content for Translation
At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingSimplifying Localization Workflows with Technology Innovation
In life sciences and other highly regulated industries, we must balance the desire for innovation and efficiency with our industry mandate to do no harm. We must be particularly thoughtful in implementing and using AI because mistakes in our industry can cause life-altering consequences. We cannot currently depend solely on AI vendors to determine what guardrails are necessary and desirable for our industry, which often has a higher standard of care than the tool vendors. … Continue readingThe Ethics of AI in Regulated Life Sciences
We are pleased to present an extract from a new article authored by Karen Tkaczyk Ph.D., Director of Sales at Vistatec, for this month’s European Medical Writers Association. This article titled “Translating medical devices: A rule-driven game” is available in its entirety on the European Medical Writers Association website, free of charge. The below extract provides a glimpse into the valuable insights provided in the full article, which we believe will be of great interest to our esteemed medical professional audience. … Continue readingTranslating Medical Devices: A Rule-Driven Game
In this Vistatec Life Sciences – In Focus Podcast episode, we hosted Eliana R. Burke, the Global Head of Client Engagement and Marketing at GreenLight Clinical. Eliana brought her professional prowess into the limelight. She shared her deeply personal and inspirational journey as a cancer survivor, melding professional dedication and personal resilience into a narrative that’s both empowering and enlightening. … Continue readingInspiring Hope and the Impact of Diversity, Equity, and Innovation in Life Sciences: Eliana R. Burke, GreenLight Clinical – Life Sciences — In Focus Podcast Ep 2
Real-world evidence (RWE) has been a hot topic in recent years, not only in the research and life sciences industry but also in public health. Given the challenges surrounding its ethical use and regulation, the increasing importance of AI and the sheer volume of data available suggest that this is unlikely to change any time soon. Vistatec invited industry-leading experts to share their insights, thoughts, and predictions on the role of RWE going forward at our recent “Real-World Evidence: Global Regulatory Landscape and Innovation” event.
… Continue readingLife Sciences — In Focus: Real-World Evidence: Global Regulatory Landscape and Innovation
LLMs are still in their infancy and are prone to mistakes such as terminology mismatches, style discrepancies, and hallucinations. As they improve, their use in translation will no doubt increase. The question is: which tasks will they handle, and which ones will be left to humans?
… Continue readingHow Are LLMs Shaping the Future of Translation Technology?
30 years of experience in globalization. In this interview, Sibylle shares insights on the trends shaping global content creation and how businesses can future-proof content production processes to gain a competitive advantage. … Continue readingBeyond Translation: How Brands Can Think Differently About Content to Drive Global Growth
In this new episode of the Life Sciences — In Focus podcast, hosted by Karen Tkaczyk, we welcomed a genuinely remarkable guest, Aman Khera, Vice President of Regulatory Science, Strategy, and Innovation at Worldwide Clinical Trials. With a career spanning nearly three decades, Khera is a force of innovation and a staunch advocate for diversity and patient inclusion in clinical research. Her journey from a curious student in the UK to a leading executive in the clinical research organization (CRO) space is a testament to her passion, resilience, and dedication to making healthcare better for all. … Continue readingDriving Diversity and Change in the Life Sciences Industry with Aman Khera: Life Sciences — In Focus Podcast Episode 1
Lay summaries (LS) “translate” complex medical terminology and concepts into language patients and consumers can understand – a task that must done carefully to avoid losing meaning or accuracy. Making these available in multiple languages is a highly complex, intricate process that requires the expertise of an experienced life sciences localization team to ensure successful communication and cultural appropriateness. … Continue readingTransparency, Comprehension, and Compliance: Key Factors in Translating and Localizing Lay Summaries (LS)
The localization industry is no stranger to AI translation – Machine Translation has been around for over four decades, many global businesses have used it for years, and the advancements over time have been considerable. Yet it’s getting more press lately with the advent of new AI translation models like ChatGPT, and many global businesses are clamoring to get on board. … Continue readingChoosing MT Tools and Automation to Localize at Scale
As time progresses, history inevitably moves forward. Yet, in its wake, it can inadvertently leave behind fragments of language and culture. These elements risk being irretrievably lost unless we make concerted efforts to preserve them. Such a loss can profoundly impact entire cultures, erasing unique identities and rich heritages. According to a shocking article by The Guardian last year, nearly half of the world’s 7,000 languages are at risk of extinction by the end of this century. With each loss, we also lose a rich cultural history and identity. … Continue readingThe Importance of Preserving Endangered Languages
At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingBuilding Linguistic Communities for Global Brand Success
With improved guidance and the maturation of digital health technologies (DHTs), decentralized clinical trials (DCTs) are here to stay. This is excellent news in many ways: DCTs provide a path to addressing tough, longstanding challenges in clinical trials. Properly planned and executed, DCTs allow for accelerated cohort recruitment and clinical development timelines. Additional benefits include enhanced retention, better participant adherence, greater diversity, and more representative patient access, leading to a more robust evidence base. … Continue readingLanguage, Translation and Localization: Key Factors in Decentralized Clinical Trials (DCTs)
In the first installment of Vistatec’s Life Sciences – In Focus series, Amanda Murphy, Senior Director of Data Intelligence and Solutions at GlobalData, presented the biopharmaceutical industry’s outlook for 2024. The event yielded valuable insights into the trends and themes predicted for the upcoming year, focusing on the clinical trials landscape, including decentralized clinical trials and diversity. Read the key learnings here. … Continue readingLife Sciences – In Focus: Leveraging Data and Trends for 2024 – Key Learnings
Participant diversity is critical to achieving equitable representation in the clinical trial landscape. Sponsors must proactively plan outreach, enrollment, and retention strategies for diverse communities.
Such strategies should incorporate professional translation, language access, and culturally sensitive localization. Discover the importance of diversity in clinical trials and how LSPs can help.
… Continue readingDiversity in Clinical Trials: The Role of Language Services
GreenTech is one of the most significant areas of growth around the world. More startups are seeking green technology options than ever before. In fact, countries that do not participate in the rise of green technology may, according to the UN, fall behind. Learn more about recent GreenTech innovations, and how localization can assist in reaching global audiences effectively. … Continue readingGreenTech Growth and Innovation Across Borders
In this episode, Host Simon Hodgkins is joined by Olga van Grol-Lawlor, Senior Global Regulatory Intelligence and Advocacy Manager at Boston Scientific. The medical device industry stands at the intersection of healthcare and technology, continuously pushing the boundaries of what’s possible. However, with innovation comes the need for regulation, a topic that often finds itself at the center of many industry discussions. … Continue readingNavigating Medical Device Regulation with Boston Scientific’s Olga van Grol-Lawlor – VistaTalks Ep 127
AI-powered technologies can automate workflows, streamline translations, and promote cross-functional collaboration. Yet, like any technology, AI can also disrupt industries and alter the role of humans in the workplace. As AI advances, staying up-to-date and adapting to its capabilities is essential. Doing so will make the difference between success and failure in any organization in the language services industry.
… Continue readingHow AI Impacts Tools, Translation, and Teams
As climate change and other environmental issues intensify, businesses have an obligation to reduce their impact on the planet. Sustainable technologies can help achieve these goals but are not always suitable for every market. To maximize success and adoption, you must understand local conditions and tailor the technology to them. And that’s where localization comes into play. … Continue readingHow Does Localization Support Sustainable Technology?
In this episode, Host Simon Hodgkins is joined by Alex Bernet, Manager of the Master Class Program at The Localization Institute and Co-Producer of LocWorld’s Process Innovation Challenge (PIC). Alex shares information on the PIC, a platform for innovations and innovators in the localization and translation industry. … Continue readingThe Process Innovation Challenge and LocWorld – VistaTalks Ep 126
Organizations of all types benefit from multilingual strategies. Learn about the unique benefits and best practices for GreenTech companies worldwide. … Continue readingThe Importance of Multilingual Strategies in the GreenTech Industry
Copywriting plays a critical role in translation, as it is the art of crafting persuasive and engaging content that resonates with the target audience. Copywriting becomes even more crucial when translating content from one language to another. In this article, we will explore the importance of copywriting in translation and how it can impact the success of a translated piece. … Continue readingHow Copywriting Plays a Critical Role in Translation
Studying the history of localization is valuable in understanding its future trends and implications. Localization refers to adapting products, services, or content to cater to a specific target market’s linguistic, cultural, and regulatory requirements. This practice is essential for reaching diverse global audiences and fostering effective communication. Our latest All Things Global episode featuring Jon Ritzdorf explores how the history of localization can shed light on its future. … Continue readingVisiting the History of Localization to Understand the Future
Your company culture is more than just critical to ensuring your employees have a great workplace. It’s also crucial in retaining employees and attracting top talent in your field. For example, companies with a strong learning culture may keep 30-50% more than those without it. Also, 73% of professionals have left a company over poor cultural fit. If you’ve been struggling with employee retention or want to improve your overall company culture, these five steps can help create the environment your employees crave. … Continue readingFive Easy Steps to Creating the Company Culture Your Employees Crave
The fight for a clean environment is a never-ending process that requires continuous investment. Companies that leverage GreenTech to achieve sustainability on the global level often need to pay more attention to the importance of localization. While the fundamental goal of the green technology industry is to save the planet, success requires a holistic approach. Implementing green tech begins with local adaptation, whether wind power, solar energy, bioenergy, or hydropower. Adaptation efforts include localization and translation. … Continue readingHow Localization and Translation Benefit GreenTech
Bridging Language Barriers, Human-Machine Collaboration, and the Future of Translation – VistaTalks Episode 118 Effective translation and localization services are critical in a world where communication and understanding are paramount. … Continue readingBridging Language Barriers, Human-Machine Collaboration, and the Future of Translation – VistaTalks Episode 118
The language and localization industry is constantly evolving. Over the last few months alone, we have seen tremendous changes throughout the industry, especially regarding AI and translation. We asked our Chief Sales Officer, Unn Villius, a few questions about her time in localization and what she sees for the future of our rapidly changing industry. … Continue readingLearning From the Past, Planning For the Future: Industry Insights From Vistatec’s Chief Sales Officer
With 72% of consumers stating that they prefer to purchase from brands that promote diversity, equity, and inclusion (DEI), global brands need to pay close attention to DEI in their content and messaging. LSPs, collaborating with their clients’ internal DEI and Localization teams, can recommend ways to integrate DEI into global messaging to support local markets better. … Continue readingDiversity, Equity, and Inclusion Impact on Language, Culture, and Global Brands
Neural machine translation (NMT) has revolutionized the language services industry, enabling providers to deliver large volumes of translated content quickly, affordably, and accurately. This presents a problem for low-resource languages (LRLs) that need more linguistic resources, such as extensive parallel corpora, annotated data, and pre-trained language models. … Continue readingHow to Overcome the Need for Data for Low-Resource Languages
What Are the Different Types of Translation? Translating your content into your target market’s primary language is essential to reaching a broader market effectively. In many cases, you may need … Continue readingWhat Are the Different Types of Translation?
We have entered the age of global video. As national video consumption barriers continue to erode, new approaches are necessary to optimize the user experience.
Enter video dubbing, a concept that has increased in some countries for decades but is just making its name in others. When done correctly, it is a perfect example of audio localization within individual videos.
That means treating dubbed videos’ translation and recording as an art form. What is the rise of dubbing, and how can you leverage it?
… Continue readingThe Art of Dubbing
Almost 40% of marketers now use machine translation in their localization efforts. While that strategy brings undeniable benefits, its drawbacks can be just as significant. Fast work only matters when it does not come at the expense of accuracy.
Enter Machine Translation Post-Editing (MTPE), a process that seeks to retain the benefits of machine translation while adding the human element back into the equation. This guide will explore the nuances of MTPE while sharing some best practices to maximize its advantages in your translation and localization strategy. … Continue readingWhat Is MTPE?
Anyone who has experienced multiple languages has encountered one phrase at least once: you just cannot translate that word. But is that true? Do untranslatable words exist, and if so, how can (and should) businesses and anyone interested in translation approach them? … Continue readingDo Untranslatable Words Exist?
