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consumer psychologist

Insights From a Consumer Psychologist – VistaTalks Ep 103

In this episode, Dr. Simon Moore joins host María Roa. Simon is a Chartered Business and Consumer Psychologist and CEO of the award-winning psychology strategy consultancy, Innovationbubble. Simon and his psychology team have advised well-known global brands such as FedEx, Pfizer, Microsoft, Sony, Aviva, Ericcson, Sony Music, Virgin Atlantic, and Bupa about understanding human decision-making, behavior, and decisions. … Continue readingInsights From a Consumer Psychologist – VistaTalks Ep 103

women in localization

Unicorns, All Things Global, and Women in Localization – VistaTalks Ep 102

In this episode, Dominika D’Agostino joins host María Roa. Dominika is a localization expert and problem solver with fifteen years of experience in the translation, media, and telecommunication industries. She currently lives in Austin, Texas, and is the sponsorship manager for the Woman in Localization Texas chapter. … Continue readingUnicorns, All Things Global, and Women in Localization – VistaTalks Ep 102

digital leadership

Strategystorming, Storytelling, and Digital Leadership – VistaTalks Ep 101

In this episode, Doyle Buehler joins host Simon Hodgkins. Doyle has consulted, coached, taught, and inspired many in the areas of digital leadership and strategy. He is the author of the book #Breakthrough: Unleash Your Remarkable Brand Value, Influence, and Authority. He is an active member of the Grey Swan Guild and has been a judge at the Think Global Awards. Doyle is a Chief Expedition Officer and has worked with organizations worldwide. … Continue readingStrategystorming, Storytelling, and Digital Leadership – VistaTalks Ep 101

Global Considerations From a Unicorn’s Perspective – Vistatalks Ep 99

What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for tech companies. Kristine is a former Sr. Director of International Expansion at PandaDoc, and the Vice President of Marketing at RedTeam Software. … Continue readingGlobal Considerations From a Unicorn’s Perspective – Vistatalks Ep 99

girl in yellow sweater stands next to guy

Tips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98

Is your company looking to expand globally? In this episode, guest Diana Georgieva joins host María Roa. Diana is the Senior Localization Manager at Pleo. An expanding unicorn company, Pleo is the spending solution for forward-thinking teams everywhere. The Pleo smart company cards empower thousands of businesses across Europe. Diana is responsible for building the localization team and Pleo’s localization program to help scale Pleo internationally. … Continue readingTips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98

Celebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94

How has Vistatec helped shape the localization industry over the past 25 years? In this episode, host Simon Hodgkins is joined by guests Thomas Murray, Vistatec CEO, Patrick Kelly, CCO, Siobhán Gantly, CHRO, Unn Villius, CSO, Phil Ritchie, CTO, Jerry Lane, IT Director, Adam Thompson, CFO, and Yvonne McNamara, COO. … Continue readingCelebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94

Building Brands, Partnerships, and Expanding Internationally – VistaTalks Ep 92

How to build brands, partnerships, and expand internally. In this episode, guest Valerie Brown joins host Simon Hodgkins. Valerie is the CEO of the Val Brown Group, where they work with CEOs, CMOs, Entrepreneurs, and Business Owners to drive company growth through brand strategy. Valerie has helped brands like Hard Rock Cafe, City Winery, Nashville’s Country Music Hall of Fame, MTV, and many more. … Continue readingBuilding Brands, Partnerships, and Expanding Internationally – VistaTalks Ep 92

How Speaking Multiple Languages Benefits Diverse Communities – VistaTalks Ep 91

What are the inherent benefits of being multilingual? In this episode, guest Tatyana Sergeyeva joins host Simon Hodgkins. Tatyana is the Vice President, Credit Cards & Retail Services at Wells Fargo and is on the WorldChicago Board of Directors. … Continue readingHow Speaking Multiple Languages Benefits Diverse Communities – VistaTalks Ep 91

Launching and Building Global Brands – VistaTalks Ep 90

Building your brand presence is vital in the digital age, but how exactly do you build a brand effectively? In this episode, guest Carolyn Kremins joins host Simon Hodgkins. Carolyn has played a vital role in launching and rebuilding some of the most well-known media brands, including Epicurious, Condé Nast Traveller, The Week, Cookie, Brides, and Maxim. … Continue readingLaunching and Building Global Brands – VistaTalks Ep 90

Lead Beyond The Edge, The Bold Path to Extraordinary Results – VistaTalks Ep 88

What is impostor syndrome and how do you deal with it? In this episode, guest Frederique Murphy joins host Maria Roa. Frederique is a highly engaging, leading global voice around mindset transformation. … Continue readingLead Beyond The Edge, The Bold Path to Extraordinary Results – VistaTalks Ep 88

Insights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86

n this episode, guest María Roa joins host Simon Hodgkins. María is an enthusiastic marketing professional specializing in events and communications with over 17 years of experience. She has worked across B2C and B2B companies such as GRUPO PRISA, the global leader in Communication Media in Spanish, and SModa Magazine … Continue readingInsights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86

From Localization to Product Management – VistaTalks Ep 85

How do you integrate localization into your product management strategy? In this episode, guest Ulrika Fuchs joins host Simon Hodgkins. Ulrika is an experienced localization professional with proven strong leadership skills and a track record of building high-performing teams of motivated individuals. … Continue readingFrom Localization to Product Management – VistaTalks Ep 85

What Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

Has technology caused rapid shifts in the localization industry? In this episode, guest Michael J. Asquith, Global Solutions Executive at Vistatec joins host Simon Hodgkins to discuss technology in the localization industry. Coming originally from a financial industry background, Michael discusses his interest in global business, and what impacts technology will continue to play within the localization industry. … Continue readingWhat Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

The Importance of Having an Agile Mindset – VistaTalks Ep 83

What is the world’s leading framework for business agility? In this episode, guest Yuka Kurihara, Director of Globalization Services at Scaled Agile, Inc., joins host Simon Hodgkins to share her experience in helping teams to design and build software products, websites, marketing, and communication content with a global audience in mind. … Continue readingThe Importance of Having an Agile Mindset – VistaTalks Ep 83

How Does Sleep Deprivation Affect Your Health? – VistaTalks Ep 82

Are you getting enough sleep? What is a Chief Sleep Officer? In this episode, guest Alen Juginović, M.D., Harvard Medical School Postdoc (Sleep Neurobiology), joins host Simon Hodgkins to discuss his role in sleep medicine, more specifically, the effects of sleep medicine and sleep deprivation on health. … Continue readingHow Does Sleep Deprivation Affect Your Health? – VistaTalks Ep 82

Global Business, Language and LocWorld – VistaTalks Ep 80

Why is LocWorldWide heading to Africa? How did the Localization Institute, LocWorld, and Brand2Global get started? In this episode, guest Ulrich Henes, President, Localization Institute, joins host Simon Hodgkins to discuss Localization World, The Localization Institute, Brand2Global, LocWorldWide Africa, Multilingual Magazine, and other language industry topics. Ulrich is one of the most recognized names in international business and localization. … Continue readingGlobal Business, Language and LocWorld – VistaTalks Ep 80

How Has The Pandemic Affected TV Advertising? – VistaTalks Ep 79

What are the latest CTV advertising trends? How are brands addressing advertising fraud and brand safety? Guest Calvin Scharffs joins host Simon Hodgkins to discuss the latest global connected TV Advertising Supply Chain Trends and the Top 100 Programmatic Supply Chain Insights reports. … Continue readingHow Has The Pandemic Affected TV Advertising? – VistaTalks Ep 79

The Second Highest Quality of Life Country in The World – VistaTalks Ep 78

What has driven Ireland to the second highest quality of life globally? Despite what many people believe, human progress worldwide has been incredible in recent decades, and Ireland’s progress has exceeded that of practically anywhere else. … Continue readingThe Second Highest Quality of Life Country in The World – VistaTalks Ep 78

VistaTalks Rewind, Looking Back at 2021 – VistaTalks Ep 77

In this special VistaTalks Rewind episode, Simon Hodgkins, María Roa, Gregory Twohig, and Jordan Knights look back over the entire year of episodes and highlight important topics and discussions that stood out to them. We are delighted to host the second year of the ‘rewind’ episode that takes time to look back at some of the stories and people that joined the show over the last twelve months. … Continue readingVistaTalks Rewind, Looking Back at 2021 – VistaTalks Ep 77