Tag: Vistatec

Square
By Emily Carroll Posted on

Shaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135

In an enlightening episode of VistaTalks, Simon Hodgkins welcomed Jason Hemingway, the Chief Marketing Officer at Phrase, for a deep dive into the evolving landscape of localization, marketing, and AI. Hemingway, a veteran in B2B technology marketing, shared his journey, experiences, and strategic insights shaping the future of global communication and marketing. … Continue readingShaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135

By Vistatec Posted on

The Importance of Preserving Endangered Languages

As time progresses, history inevitably moves forward. Yet, in its wake, it can inadvertently leave behind fragments of language and culture. These elements risk being irretrievably lost unless we make concerted efforts to preserve them. Such a loss can profoundly impact entire cultures, erasing unique identities and rich heritages. According to a shocking article by The Guardian last year, nearly half of the world’s 7,000 languages are at risk of extinction by the end of this century. With each loss, we also lose a rich cultural history and identity. … Continue readingThe Importance of Preserving Endangered Languages

By Vistatec Posted on

Vistatec Announces Simon Hodgkins’ Recognition in the ‘CMOs to Watch in 2024′ by The CMO Alliance

Vistatec, a global leader in content solutions, is proud to announce that Simon Hodgkins, Chief Marketing Officer (CMO), has been recognized in the prestigious ‘CMOs to Watch in 2024’ report by the CMO Alliance. The ‘CMOs to Watch’ initiative is renowned for its meticulous selection of marketing leaders who profoundly impact the industry.
… Continue readingVistatec Announces Simon Hodgkins’ Recognition in the ‘CMOs to Watch in 2024′ by The CMO Alliance

Building Linguistic Communities for Global Brand Success

At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingBuilding Linguistic Communities for Global Brand Success

By Vistatec Posted on

Language, Translation and Localization: Key Factors in Decentralized Clinical Trials (DCTs)

With improved guidance and the maturation of digital health technologies (DHTs), decentralized clinical trials (DCTs) are here to stay. This is excellent news in many ways: DCTs provide a path to addressing tough, longstanding challenges in clinical trials. Properly planned and executed, DCTs allow for accelerated cohort recruitment and clinical development timelines. Additional benefits include enhanced retention, better participant adherence, greater diversity, and more representative patient access, leading to a more robust evidence base. … Continue readingLanguage, Translation and Localization: Key Factors in Decentralized Clinical Trials (DCTs)

By Vistatec Posted on

Navigating New Frontiers in Multilingual Magazine Publishing – Marjolein Groot – VistaTalks Ep 134

VistaTalks host Simon Hodgkins welcomes Marjolein Groot Nibbelink, the esteemed CEO and Publisher of MultiLingual magazine, to this informative episode. Marjolein’s journey from a globetrotting communicator to a leading figure in the language media publishing industry encapsulates a story of innovation, adaptability, and global influence.
… Continue readingNavigating New Frontiers in Multilingual Magazine Publishing – Marjolein Groot – VistaTalks Ep 134

By Vistatec Posted on

The Upstream Nature of Language Data for LLMs 

It is essential to focus on developing and leveraging language data upstream before moving to AI implementation and adoption downstream. Discover how language data can transform your organization into an AI-driven powerhouse and how Large Language Models (LLMs) can revolutionize content creation. … Continue readingThe Upstream Nature of Language Data for LLMs 

By Emily Carroll Posted on

A Year in Review: Insights and Innovations in AI, Localization, and More! – VistaTalks Ep 133

This special episode of the VistaTalks podcast offers a moment to reflect and celebrate the insights and innovations discussed throughout the year. Hosted by Simon Hodgkins and María Roa, this special year-in-review episode looks at some of the guests and episodes and the diverse landscapes of AI, healthcare, localization, and much more. … Continue readingA Year in Review: Insights and Innovations in AI, Localization, and More! – VistaTalks Ep 133

Renewable energy SBTi
By Vistatec Posted on

Vistatec’s Science-Based Target Has Been Approved by SBTi

Today, Vistatec is pleased to announce that our near-term science-based emissions reduction target has been approved by the Science Based Targets initiative (SBTi.) Vistatec has committed to a near-term 1.5 degree target to reduce scope 1 and 2 greenhouse gas (GHG) emissions 42% by 2030 from a 2021 base year and to measure and reduce scope 3 emissions. This target is consistent with the reductions required to limit global warming to 1.5°C, the most ambitious goal of the Paris Agreement. … Continue readingVistatec’s Science-Based Target Has Been Approved by SBTi

By Vistatec Posted on

Life Sciences – In Focus: Leveraging Data and Trends for 2024 – Key Learnings

In the first installment of Vistatec’s Life Sciences – In Focus series, Amanda Murphy, Senior Director of Data Intelligence and Solutions at GlobalData, presented the biopharmaceutical industry’s outlook for 2024. The event yielded valuable insights into the trends and themes predicted for the upcoming year, focusing on the clinical trials landscape, including decentralized clinical trials and diversity. Read the key learnings here. … Continue readingLife Sciences – In Focus: Leveraging Data and Trends for 2024 – Key Learnings

Learning and Development, Woman at table on laptop
By Emily Carroll Posted on

How Learning and Development Can Advance Your Career in a Changing Work Environment

The workplace is constantly evolving, presenting new challenges and opportunities for professional growth. As industries continue to develop, accelerated by new technologies, employees are often required to learn new skills and tools to stay competitive and succeed in their chosen careers. Companies that consciously make an effort to invest in their employees’ growth can reap the benefits of a skilled, motivated workforce, including higher retention and engagement levels. Learn how.

… Continue readingHow Learning and Development Can Advance Your Career in a Changing Work Environment

By Emily Carroll Posted on

A Guide for Effective Global Content and Localization – Mimi Moore – VistaTalks Ep 132

Mimi Moore joins María Roa on this episode of VistaTalks. Mimi shares her extensive expertise in content marketing and localization. With over a quarter-century in the industry, she has honed her skills in collaborating with globalization teams and language service providers, aiding B2B enterprises in their marketing endeavors.
… Continue readingA Guide for Effective Global Content and Localization – Mimi Moore – VistaTalks Ep 132

By Vistatec Posted on

Diversity in Clinical Trials: The Role of Language Services

Participant diversity is critical to achieving equitable representation in the clinical trial landscape. Sponsors must proactively plan outreach, enrollment, and retention strategies for diverse communities.
Such strategies should incorporate professional translation, language access, and culturally sensitive localization. Discover the importance of diversity in clinical trials and how LSPs can help.

… Continue readingDiversity in Clinical Trials: The Role of Language Services

By Emily Carroll Posted on

International Business Growth: Challenges to Tackle for Global Success

The path to global success is intricate and demanding, requiring a blend of deep cultural intelligence, sophisticated use of technology, expert navigation of regulatory landscapes, and innovative adaptation to technological disparities. By developing these areas, businesses can overcome global challenges and drive meaningful engagement in diverse markets worldwide, paving their path to international success.
… Continue readingInternational Business Growth: Challenges to Tackle for Global Success

Why Inclusive Language Matters When Taking Your Content Global and How to Achieve It

Subscribe to this content series and be the first to be notified when new content is released Subscribe Subscribe to this content series and be the first to be notified … Continue readingWhy Inclusive Language Matters When Taking Your Content Global and How to Achieve It

By Emily Carroll Posted on

Vistatec Welcomes Fotini Limes as Director of Sales

Vistatec is delighted to announce the appointment of Fotini Limes as Director of Sales. With over two decades of experience guiding leading multinational brands in their global expansion efforts, Fotini brings a wealth of expertise to her role at Vistatec. Over the past twenty-plus years, Fotini has held various senior positions in Operations, Sales, and Account Management in a variety of language technology companies ranging from small start-ups to large, well-established LSPs.
… Continue readingVistatec Welcomes Fotini Limes as Director of Sales

By Emily Carroll Posted on

The Current State of Machine Translation and Future Predictions

Machine Translation (MT) has dramatically transformed how we use language to connect globally. From chatbots to subtitling services, MT bridges linguistic gaps and plays a crucial role in localization, translation, and global business communications.Staying aware of emerging MT trends is crucial. This knowledge is a strategic asset that can allow your business to harness the full potential of MT to streamline processes, reduce costs, and maintain a competitive edge in an ever-evolving global landscape.
… Continue readingThe Current State of Machine Translation and Future Predictions

By Emily Carroll Posted on

Localization Strategy: Essential Considerations When Selecting Languages to Grow International Revenue

When selecting the correct languages for localization, it’s important to consider that this isn’t just a one-off decision to win business. Choosing the correct languages can significantly increase your international revenue and foster profitable growth. Learn why language choice is such a critical element of localization strategy and factors to consider in this process.
… Continue readingLocalization Strategy: Essential Considerations When Selecting Languages to Grow International Revenue

By Emily Carroll Posted on

Globalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry. … Continue readingGlobalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

By Emily Carroll Posted on

Decoding the Intricacies of Life Sciences Localization – VistaTalks Ep 130

In the intricate world of life sciences, the importance of localization extends far beyond mere translation. It’s a critical component that ensures patient safety, regulatory compliance, and the successful global deployment of medical products and services. María Mateos, an expert in localization and life sciences, recently shed light on the nuances of this field and how companies like Vistatec are leading the charge in providing specialized services that meet the industry’s stringent demands.
… Continue readingDecoding the Intricacies of Life Sciences Localization – VistaTalks Ep 130

By Vistatec Posted on

Vistatec and Phrase Announce Strategic Partnership Adding Cutting-Edge Tech to Innovative Global Content Solutions

Vistatec is delighted to announce a strategic partnership with Phrase, the global leader in cloud-based enterprise localization software. This collaboration combines the expertise of Phrase in end-to-end localization technology with the best-of-breed language services of Vistatec, delivering unified and comprehensive localization solutions to customers worldwide. … Continue readingVistatec and Phrase Announce Strategic Partnership Adding Cutting-Edge Tech to Innovative Global Content Solutions

By Emily Carroll Posted on

Sustainability in Sportswear – Communicating Green Initiatives Across Cultures

The focus on sustainability within the sportswear industry is growing increasingly popular. Consumers across the globe are more aware of the impact of their purchasing decisions on the environment. Research shows that 66% of all consumers and 75% of millennial consumers consider sustainability when purchasing. As consumers align their purchasing habits with their values, fashion and sportswear brands must share their green initiatives with potential customers. … Continue readingSustainability in Sportswear – Communicating Green Initiatives Across Cultures

By Emily Carroll Posted on

How to Empower Employees Through Effective Onboarding

If you want to empower your employees, leading to higher levels of success and deeper engagement with your organization, it’s essential to develop an onboarding strategy that maximizes this vital time for employees and kickstarts their journey with your company. So, what are some of the benefits, tips, and challenges of successful onboarding?
… Continue readingHow to Empower Employees Through Effective Onboarding

By Emily Carroll Posted on

Decoding Fintech: Multilingual Support in Digital Finance

It’s no secret that fintech is revolutionizing the banking industry. From chatbots and digital wallets to blockchain technology, fintech makes accessing services and managing finances more accessible than ever. Financial institutions can use it to streamline processes, improve customer service, and increase efficiency. Discover the importance of multilingual fintech support, challenges of implementation, and best practices to ensure success. … Continue readingDecoding Fintech: Multilingual Support in Digital Finance

By Emily Carroll Posted on

Winning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

In the rapidly changing world of localization, John Walsh, Co-founder of LocStep Vendor Management Solutions, stands out by providing helpful solutions for companies, teams, and individuals looking to improve their localization programs and successes. In this episode, Host Simon Hodgkins discusses the approach of LocStep with John Walsh. … Continue readingWinning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

By Vistatec Posted on

Vistatec Welcomes Emily Carroll as Marketing Solutions Project Manager

Vistatec is pleased to announce the appointment of Emily Carroll to the Vistatec Marketing Department. Emily’s expertise lies within international marketing, focusing particularly on B2B. She brings an in-depth knowledge of branding, content marketing, project management, and website management to her role at Vistatec. … Continue readingVistatec Welcomes Emily Carroll as Marketing Solutions Project Manager

By Emily Carroll Posted on

The Role of Language Professionals in SaaS Innovation

Organizations that develop SaaS products and services rely on language professionals to help them improve the user experience, boost customer engagement, and elevate the value of their offerings. What’s often not expressed is the degree to which language services drive innovation rather than being purely the outcome of strategic decisions. … Continue readingThe Role of Language Professionals in SaaS Innovation

By Vistatec Posted on

Karen Tkaczyk Brings Extensive Experience in Pharmaceutical and Chemical Industries to Vistatec as Director of Sales for Life Sciences

Vistatec is delighted to announce that Karen Tkaczyk has joined the organization as Director of Sales for the Life Sciences Division. Karen is an accomplished chemist and translator with extensive experience in the drug, medical device, and chemical industries. … Continue readingKaren Tkaczyk Brings Extensive Experience in Pharmaceutical and Chemical Industries to Vistatec as Director of Sales for Life Sciences

By Emily Carroll Posted on

How to Craft Effective Localized Content for Life Sciences

When you craft content for the life sciences industry, it’s more important than ever that you localize the content appropriately and meet the needs of your target market. With localized content, you can meet users where they are, ensure that they understand the content you are presenting, and increase their trust in your brand. Follow these essential recommendations as you craft life sciences content and localize it for audiences worldwide.
… Continue readingHow to Craft Effective Localized Content for Life Sciences

By Emily Carroll Posted on

Medtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

In this episode, Host Simon Hodgkins is joined by Emer Sherry, Senior Executive, Public Policy and Regulatory Affairs at Irish Medtech Association, Ibec. The Irish Medtech Association is the business association within Ibec representing the medical technology sector. The Irish Medtech Association has more than 250 members located throughout the island of Ireland. The group’s broad focus is to promote and support an environment that encourages the sustainable development and profitable growth of FDI multinational and SME member companies. … Continue readingMedtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

By Vistatec Posted on

The Imperative of Localization in Business Growth: A Guide for C-Suite Executives and Localization Buyers

In today’s globalized world, businesses should be fully aware of the importance of localization. Yet, many C-suite executives, client-side localization professionals, and buyers of localization services may need help to truly understand and communicate its actual value. This article explores the challenges and opportunities of localization, the role of Artificial Intelligence (AI), and the significance of partnering with a trusted Localization Service Provider (LSP). … Continue readingThe Imperative of Localization in Business Growth: A Guide for C-Suite Executives and Localization Buyers

By Emily Carroll Posted on

GreenTech Growth and Innovation Across Borders

GreenTech is one of the most significant areas of growth around the world. More startups are seeking green technology options than ever before. In fact, countries that do not participate in the rise of green technology may, according to the UN, fall behind. Learn more about recent GreenTech innovations, and how localization can assist in reaching global audiences effectively. … Continue readingGreenTech Growth and Innovation Across Borders

By Emily Carroll Posted on

Breaking Barriers: Localizing Sportswear Innovations for a Global Market

Sportswear has innately global appeal. Fans and players of football, basketball, baseball, cricket, basketball and other disciplines can be found in almost every country on earth. Sportswear, and fashion in general, can benefit significantly from localization. When done right, localization can break through the clutter to find consistent success in global markets. These five steps can help you get there, regardless of the market you want to enter and innovate in. … Continue readingBreaking Barriers: Localizing Sportswear Innovations for a Global Market

By Emily Carroll Posted on

How to Navigate Multilingual Challenges for SaaS Companies

Software as a Service (SaaS) has become an integral part of our everyday lives, and the market is growing. However, successful global expansion requires a localization approach with a robust multilingual strategy. To develop an intuitive user experience, it’s essential to understand the benefits of SaaS localization and the multilingual challenges that SaaS companies face.
… Continue readingHow to Navigate Multilingual Challenges for SaaS Companies

By Emily Carroll Posted on

Vistatec Strengthens Life Sciences Division with Addition of María Mateos as Strategic Account Director

Vistatec is excited to announce the addition of María Mateos to our Life Sciences Division as a Strategic Account Director. María joins Vistatec with a proven track record in expanding relationships with valued clients, particularly in the pharmaceutical, clinical, and medical devices fields. María’s experience managing complex localization projects across diverse sectors and collaborating with various departments will significantly benefit the Vistatec Life Sciences Division.
… Continue readingVistatec Strengthens Life Sciences Division with Addition of María Mateos as Strategic Account Director

By Emily Carroll Posted on

Vistatec Welcomes Localization Expert Alan Jung to the Team

We are pleased to announce that Alan Jung has joined the Vistatec global team. With an impressive tenure of over 10 years in localization and an extensive 30 years in sales and account management, Alan’s depth of knowledge and expertise is a significant addition to our organization. … Continue readingVistatec Welcomes Localization Expert Alan Jung to the Team

By Emily Carroll Posted on

Navigating Medical Device Regulation with Boston Scientific’s Olga van Grol-Lawlor – VistaTalks Ep 127

In this episode, Host Simon Hodgkins is joined by Olga van Grol-Lawlor, Senior Global Regulatory Intelligence and Advocacy Manager at Boston Scientific. The medical device industry stands at the intersection of healthcare and technology, continuously pushing the boundaries of what’s possible. However, with innovation comes the need for regulation, a topic that often finds itself at the center of many industry discussions. … Continue readingNavigating Medical Device Regulation with Boston Scientific’s Olga van Grol-Lawlor – VistaTalks Ep 127

By Emily Carroll Posted on

How to Improve Cloud-Based Services with Localization

Given that cloud-based computing services and localization are geared toward making content more accessible to a variety of users, it’s surprising that these two sectors don’t converge more. So, how can localization help improve cloud-based services, and what’s the connection between the two? … Continue readingHow to Improve Cloud-Based Services with Localization

AI tools, translation and teams
By Emily Carroll Posted on

How AI Impacts Tools, Translation, and Teams

AI-powered technologies can automate workflows, streamline translations, and promote cross-functional collaboration. Yet, like any technology, AI can also disrupt industries and alter the role of humans in the workplace. As AI advances, staying up-to-date and adapting to its capabilities is essential. Doing so will make the difference between success and failure in any organization in the language services industry.
… Continue readingHow AI Impacts Tools, Translation, and Teams

Sustainable technology
By Emily Carroll Posted on

How Does Localization Support Sustainable Technology?

As climate change and other environmental issues intensify, businesses have an obligation to reduce their impact on the planet. Sustainable technologies can help achieve these goals but are not always suitable for every market. To maximize success and adoption, you must understand local conditions and tailor the technology to them. And that’s where localization comes into play. … Continue readingHow Does Localization Support Sustainable Technology?

By Daniela Fogaca Posted on

How to Use SEO Best Practices to Deepen Your Talent Pool

As you work hard to bring top talent to your doorstep, you may only use some of the available tools. With leading specialists staying on the job market for less than ten days and most of the best candidates being passive seekers, you must strengthen your recruitment tactics. That’s where search engine optimization (SEO) comes in. SEO can help attract top talent just as effectively as it reels in your customers and clients. … Continue readingHow to Use SEO Best Practices to Deepen Your Talent Pool

By Emily Carroll Posted on

The Process Innovation Challenge and LocWorld – VistaTalks Ep 126

In this episode, Host Simon Hodgkins is joined by Alex Bernet, Manager of the Master Class Program at The Localization Institute and Co-Producer of LocWorld’s Process Innovation Challenge (PIC). Alex shares information on the PIC, a platform for innovations and innovators in the localization and translation industry. … Continue readingThe Process Innovation Challenge and LocWorld – VistaTalks Ep 126

copywriting
By Vistatec Posted on

How Copywriting Plays a Critical Role in Translation

Copywriting plays a critical role in translation, as it is the art of crafting persuasive and engaging content that resonates with the target audience. Copywriting becomes even more crucial when translating content from one language to another. In this article, we will explore the importance of copywriting in translation and how it can impact the success of a translated piece. … Continue readingHow Copywriting Plays a Critical Role in Translation

By Vistatec Posted on

Visiting the History of Localization to Understand the Future

Studying the history of localization is valuable in understanding its future trends and implications. Localization refers to adapting products, services, or content to cater to a specific target market’s linguistic, cultural, and regulatory requirements. This practice is essential for reaching diverse global audiences and fostering effective communication. Our latest All Things Global episode featuring Jon Ritzdorf explores how the history of localization can shed light on its future. … Continue readingVisiting the History of Localization to Understand the Future

By Vistatec Posted on

Five Easy Steps to Creating the Company Culture Your Employees Crave

Your company culture is more than just critical to ensuring your employees have a great workplace. It’s also crucial in retaining employees and attracting top talent in your field. For example, companies with a strong learning culture may keep 30-50% more than those without it. Also, 73% of professionals have left a company over poor cultural fit. If you’ve been struggling with employee retention or want to improve your overall company culture, these five steps can help create the environment your employees crave. … Continue readingFive Easy Steps to Creating the Company Culture Your Employees Crave

GreenTech
By Vistatec Posted on

How Localization and Translation Benefit GreenTech

The fight for a clean environment is a never-ending process that requires continuous investment. Companies that leverage GreenTech to achieve sustainability on the global level often need to pay more attention to the importance of localization. While the fundamental goal of the green technology industry is to save the planet, success requires a holistic approach. Implementing green tech begins with local adaptation, whether wind power, solar energy, bioenergy, or hydropower. Adaptation efforts include localization and translation. … Continue readingHow Localization and Translation Benefit GreenTech

global reach
By Vistatec Posted on

Bridging Global Reach with Local Impact – VistaTalks Episode 124

In this episode, host Simon Hodgkins is joined by Pedro Guerra Ribeiro, Localization Analyst – Vendor & Project Management at Qualtrics, the leader and creator of the experience management category. Qualtrics is a cloud-native software provider that helps organizations quickly identify and resolve points of friction across all digital and human touchpoints in their business – so they can retain their best customers and employees, protect their revenue, and drive profitability. … Continue readingBridging Global Reach with Local Impact – VistaTalks Episode 124

global product marketing
By Vistatec Posted on

Decoding Human Movement, Scaling Language Apps, and Global Product Marketing – VistaTalks Episode 123

In this episode, Host Simon Hodgkins is joined by Elliott Rayner, Chief Marketing Officer at ARION. Elliott’s career has taken him from sporting giants like adidas and ASICS to his current role. Rayner’s passion for marketing and innovation, particularly in the sports industry, is evident in his professional journey … Continue readingDecoding Human Movement, Scaling Language Apps, and Global Product Marketing – VistaTalks Episode 123

By Vistatec Posted on

A Day in the Life of a Vistatec Project Manager

From overseeing timelines and budgets to coordinating teams and ensuring deliverables are met, project managers’ days are a whirlwind of meetings, decisions, and strategic planning. In this article, we delve into the daily life of Emily, a Vistatec project manager, exploring her role, typical days, and challenges. … Continue readingA Day in the Life of a Vistatec Project Manager

customer engagement
By Vistatec Posted on

How to Improve Customer Engagement with Localization

Achieving an appropriate level of engagement with customers has always been a critical success factor. Some experts say customer engagement isn’t about selling a product or service or improving the bottom line. It’s about understanding what a customer needs, their pain points, and what solutions can help. Many companies could quickly improve customer engagement with localization. Here’s how. … Continue readingHow to Improve Customer Engagement with Localization

content
By Vistatec Posted on

Designing Global Experiences – VistaTalks Episode 122

In this episode, host María Roa is joined by Carolene Méli, a renowned operations coach and consultant for events and entertainment companies. Carolene has spent a significant portion of her career specializing in VIP experiences for global entertainment giant Cirque du Soleil. … Continue readingDesigning Global Experiences – VistaTalks Episode 122

content
By Vistatec Posted on

Producing Engaging Content: From Global to Local

Content marketing continues to expand globally. Brands and businesses of all sizes use it to establish awareness and credibility. It is now a core marketing channel for nearly three-quarters of both B2B and B2C marketers, and that number continues to rise. Especially when expanding to new markets, building engaging content can quickly become challenging. Too often, businesses wonder why, despite their best efforts to translate or create global content, the engagement they need to build their brand internationally still needs to be included. … Continue readingProducing Engaging Content: From Global to Local

product and localization teams
By Vistatec Posted on

How Should You Scale Your Product and Localization Teams?

You need a localization strategy that accounts for linguistic and cultural differences in the target market. This type of strategizing involves modifying the product and any accompanying content—including marketing campaigns—to ensure they’re tailored to local preferences and expectations. Each time you expand into a new market or launch a new offering, you must repeat the process. But this can be difficult and time-consuming unless you scale your product and marketing localization teams. … Continue readingHow Should You Scale Your Product and Localization Teams?

content creation
By Vistatec Posted on

How to Effectively Use Content Creation to Increase Revenue

Compelling content can help you establish a position in the marketplace and influence client loyalty. Content marketing is a powerful way to build authentic relationships with your audience. By developing a deliberate content creation plan, you can generate content that organically meets your potential client’s needs. … Continue readingHow to Effectively Use Content Creation to Increase Revenue