In this episode of VistaTalks, Anne-Marie Colliander Lind joins host María Roa. Anne-Marie is a recognized force in the global language industry landscape. She has spent almost 30 years helping multinational organizations solve their language issues, serving in executive sales and management positions at leading service, technology, and market research companies. Anne-Marie is the CEO of INKREASE, a management consulting company based in Sweden that assists companies in their growth and development strategies. She is a sought-after speaker and is the Marketing Director for LocWorld. Anne-Marie is also the co-organizer of the Nordic Translation & Interpretation Forum (NTIF), and the President of the Swedish Association of Translation Companies (SPRUAKFORATAGUEN)

María discusses with Anne-Marie her role at many Localization events, including the big one LocWorld! She shares her views on the future of the localization industry and how the landscape has changed. Anne-Marie discusses LocWorld49 Malmö, Sweden, themed “Learning from the Past: Planning for the Future.”  

 

María shares how companies found new markets through online selling and social media. Anne-Marie discusses how this impacted the localization industry as more organizations looked to expand services and products online into new markets in more recent times.

Anne-Marie shares some of her company’s work at INKREASE and how she helps individuals and organizations, including mentoring businesses, to develop their strategies and help them grow.