Launching and Building Global Brands - Episode 90
In this episode, guest Carolyn Kremins joins host VistaTalks host María Roa. Carolyn has played a vital role in launching and rebuilding some of the most venerable brands in the media business. She is known for her keen marketing insights and devising winning business strategies. Carolyn has also streamlined operations, enhanced brands’ visibility, and increased consumer demand with pioneering initiatives across digital, mobile, video, licensing, events, and print platforms for Maxim, The Week, Cookie, Brides, and Condé Nast Traveler. Carolyn is now President of Skift, one of the most influential business intelligence and marketing platforms in travel, food, and wellness.
Carolyn shares he background in the publishing industry and her passion for Travel and Gastronomy. As a Senior Vice President and General Manager at Condé Nast Digital, we discuss how she was responsible for the complete overhaul of the award-winning food site, epicurious.com, pushing unique visitors to the highest level in its 19-year history while quadrupling the revenue growth.
Carolyn is named one of Advertising Age’s “Women to Watch” and highlighted as one of the “most influential women in media” by Folio. She is also named five times in the prestigious Adweek/Ad Age Hot List – for the titles Condé Nast Traveler, Cookie, The Week, Stuff, and Maxim.
During the discussion, we dive into the more expansive Skift universe, and Carolyn shares how Skift operates in today’s travel landscape. As the daily homepage for the world’s largest industry, Skift is the leading news source for travel executives. They have a proven track record as the information and intelligence brand at the center of it all, monitoring the ever-evolving transformation into the future of travel.
Every day, Skift’s award-winning team of journalists provides pivotal media insights on key travel sectors – with marketers, strategists, and technologists top of mind. They help to decipher and define global travel trends through a combination of news, research, conferences, exclusive interviews, strategic sector-focused newsletters, and more.