Recent Posts

international business

Top Tips For Conducting International Business – VistaTalks Ep 104

In this episode, Kathryn Read joins host María Roa. Kathryn is an international sales and marketing consultant with over 25 years of experience developing products in more than 150 countries. Kathryn helps companies to break through international barriers, creating successful entrepreneurs and a thriving global marketplace. She is a partner at Uniconsult-Wick & Partner Consulting, focusing mainly on countries east of Austria, especially Asia! … Continue readingTop Tips For Conducting International Business – VistaTalks Ep 104

holiday marketing

How to Localize Your Holiday Marketing

The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing

SaaS Localization

How Can SaaS Companies Benefit from Localization?

Did you know that the global SaaS market is estimated to be worth $10 trillion by 2030? As the demand continues to rise, forward-thinking software-as-a-service (SaaS) companies are scaling into international markets. To maximize your success; you need a localization strategy that enables you to adapt products to each target market. … Continue readingHow Can SaaS Companies Benefit from Localization?

consumer psychologist

Insights From a Consumer Psychologist – VistaTalks Ep 103

In this episode, Dr. Simon Moore joins host María Roa. Simon is a Chartered Business and Consumer Psychologist and CEO of the award-winning psychology strategy consultancy, Innovationbubble. Simon and his psychology team have advised well-known global brands such as FedEx, Pfizer, Microsoft, Sony, Aviva, Ericcson, Sony Music, Virgin Atlantic, and Bupa about understanding human decision-making, behavior, and decisions. … Continue readingInsights From a Consumer Psychologist – VistaTalks Ep 103

linguistic professional

What Makes a Good Linguistic Professional?

This guide will help you understand what makes a good linguistic professional, why using a professional with these qualities is so important, and how choosing the right multilingual partner can benefit not just individual translation efforts but your entire localization strategy. … Continue readingWhat Makes a Good Linguistic Professional?

LocWorld48

Vistatec Attends LocWorld48 Silicon Valley

Vistatec, celebrating its 25th year, is delighted to attend LocWorld48 Silicon Valley.

The main conference features two days of specialized tracks, fantastic keynote presentations, and more. It takes place in Silicon Valley, California, from November 1-3, 2022. … Continue readingVistatec Attends LocWorld48 Silicon Valley

women in localization

Unicorns, All Things Global, and Women in Localization – VistaTalks Ep 102

In this episode, Dominika D’Agostino joins host María Roa. Dominika is a localization expert and problem solver with fifteen years of experience in the translation, media, and telecommunication industries. She currently lives in Austin, Texas, and is the sponsorship manager for the Woman in Localization Texas chapter. … Continue readingUnicorns, All Things Global, and Women in Localization – VistaTalks Ep 102

artificial intelligence

 Artificial Intelligence and Localization

Artificial intelligence is a game changer for the content industry in general and the language industry in particular, in terms of both technology and services. Unsurprisingly, it has had a vast and continued impact on localization people, processes, and technology. In the early days of artificial intelligence (AI), machine learning (ML), and machine translation (MT) offered a basic and automatic conversion of text, such as glorified versions of online dictionaries and glossaries. … Continue reading Artificial Intelligence and Localization

digital leadership

Strategystorming, Storytelling, and Digital Leadership – VistaTalks Ep 101

In this episode, Doyle Buehler joins host Simon Hodgkins. Doyle has consulted, coached, taught, and inspired many in the areas of digital leadership and strategy. He is the author of the book #Breakthrough: Unleash Your Remarkable Brand Value, Influence, and Authority. He is an active member of the Grey Swan Guild and has been a judge at the Think Global Awards. Doyle is a Chief Expedition Officer and has worked with organizations worldwide. … Continue readingStrategystorming, Storytelling, and Digital Leadership – VistaTalks Ep 101

familial hypercholesterolemia

Familial Hypercholesterolemia: A “Spelling Mistake” in Our DNA

FH Europe is an umbrella organization of international patient networks that actively work together to secure early identification and diagnosis of Familial Hypercholesterolemia (FH) and other inherited lipid conditions, including rare forms, to prevent early cardiovascular disease (CVD). FH Europe invites national and regional policymakers across the EU, medical societies, patient and public health organizations, and individual experts to sign and support the Prague Declaration. … Continue readingFamilial Hypercholesterolemia: A “Spelling Mistake” in Our DNA

Entrepreneurship and diversity

Celebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100

In this episode, Jessica Huie MBE joins host Simon Hodgkins. Forbes describes Jessica as one of ‘UK’s Most Influential Women On True Success.’ Jessica is a PR powerhouse and maverick entrepreneur and has an MBE for Services to Entrepreneurship and contribution to diversity. Jessica’s acclaimed first book, PURPOSE, was published by Hay House and named ‘One of the UK’s Best Business Books Written by Women’ by The Telegraph Newspaper. The PURPOSE Retreats take place twice each year in Jamaica and the UK. Her expertise is sought broadly, from discussions at No.10 Downing Street to company and board-level positions. … Continue readingCelebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100

image localization

The Importance of Image Localization

“A picture is worth a thousand words,” and this saying is true when it comes to global marketing. Images displayed on your website or apps are crucial elements that influence how consumers will perceive your brand. Selecting an appropriate image can play a big part in helping you connect with your audience. Conversely, choosing the wrong image can increase bounce rates and lower conversions. … Continue readingThe Importance of Image Localization

Global Considerations From a Unicorn’s Perspective – Vistatalks Ep 99

What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for tech companies. Kristine is a former Sr. Director of International Expansion at PandaDoc, and the Vice President of Marketing at RedTeam Software. … Continue readingGlobal Considerations From a Unicorn’s Perspective – Vistatalks Ep 99

The De-Globalization Era

The De-Globalization Era: In Conversation with Don DePalma

Founder of CSA Research, thinker, researcher, and deep-dive master Don DePalma joined All Things Global Powered by Vistatec to discuss, well, a lot. Don’s incredibly important blog post, “Mastering Globalization in the De-Globalization Era,” should be required reading for everyone in the localization business, and it serves as the foundation for the conversation. … Continue readingThe De-Globalization Era: In Conversation with Don DePalma

girl in yellow sweater stands next to guy

Tips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98

Is your company looking to expand globally? In this episode, guest Diana Georgieva joins host María Roa. Diana is the Senior Localization Manager at Pleo. An expanding unicorn company, Pleo is the spending solution for forward-thinking teams everywhere. The Pleo smart company cards empower thousands of businesses across Europe. Diana is responsible for building the localization team and Pleo’s localization program to help scale Pleo internationally. … Continue readingTips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98

Using Localization to Improve Your eCommerce Success

In theory, expanding your eCommerce business to new markets sounds like a great idea. After all, you don’t need to open new physical stores just to grow your business. But what happens if new markets come with different audiences with different expectations, cultural references, and environments? … Continue readingUsing Localization to Improve Your eCommerce Success

Learn How To Localize Your User Experience

User experience (UX) is critical to ensuring that your users are satisfied with the product or service you have to offer them. One aspect often overlooked by the UX evaluation is the importance of localization and how it may improve user interaction and integration. Is your user experience truly optimized? If you haven’t been taking localization into account, it may not be as optimized as you had hoped. … Continue readingLearn How To Localize Your User Experience

Celebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94

How has Vistatec helped shape the localization industry over the past 25 years? In this episode, host Simon Hodgkins is joined by guests Thomas Murray, Vistatec CEO, Patrick Kelly, CCO, Siobhán Gantly, CHRO, Unn Villius, CSO, Phil Ritchie, CTO, Jerry Lane, IT Director, Adam Thompson, CFO, and Yvonne McNamara, COO. … Continue readingCelebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94

Localization – Where Does Linguistic Testing Fit?

Localization (L10n) is a highly collaborative process. Language and cultural experts must work with software engineers, UX designers, and marketing strategists to deliver an integrated product. This interactivity is critical to ensure that the final functionality, aesthetics, and messaging complement one another. Still, with that many moving parts, errors and oversights are inevitable. That’s why every localization effort must be followed by thorough localization testing, including functional and non-functional testing. … Continue readingLocalization – Where Does Linguistic Testing Fit?

Building Brands, Partnerships, and Expanding Internationally – VistaTalks Ep 92

How to build brands, partnerships, and expand internally. In this episode, guest Valerie Brown joins host Simon Hodgkins. Valerie is the CEO of the Val Brown Group, where they work with CEOs, CMOs, Entrepreneurs, and Business Owners to drive company growth through brand strategy. Valerie has helped brands like Hard Rock Cafe, City Winery, Nashville’s Country Music Hall of Fame, MTV, and many more. … Continue readingBuilding Brands, Partnerships, and Expanding Internationally – VistaTalks Ep 92

Are You Interested in a Career in Localization?

While translation is integral to localization, the industry goes far beyond communicating in the same language. It’s an entire process that provides personalized customer experiences that incorporate culture, languages, lifestyles, financial behavior, and values into promoting products and services. To choose the localization role that would be a good fit for your career goals, learning about the skills and requirements for each position is essential.
Continue readingAre You Interested in a Career in Localization?

Best Practices for Building a Global Center of Excellence

he Director of Localization at Roku, Nicole, draws on her wide-ranging involvement (Paramount, Riot Games, Netflix, Blizzard, Snap) in content and localization to add additional flavor and gravitas. Even if you don’t agree with the nuance of some of her discussion points, you’ll come away with a clear understanding of how she thinks and how she goes about her job. … Continue readingBest Practices for Building a Global Center of Excellence

How Speaking Multiple Languages Benefits Diverse Communities – VistaTalks Ep 91

What are the inherent benefits of being multilingual? In this episode, guest Tatyana Sergeyeva joins host Simon Hodgkins. Tatyana is the Vice President, Credit Cards & Retail Services at Wells Fargo and is on the WorldChicago Board of Directors. … Continue readingHow Speaking Multiple Languages Benefits Diverse Communities – VistaTalks Ep 91

Is Machine Translation Ready for Life Sciences?

Machine translation is on the rise. As more companies adopt machine translation, there is growing evidence that translating first with a machine and adjusting with human revision is faster and more cost-effective than human-only translation in many domains while still capable of achieving human translation quality where this is the objective. … Continue readingIs Machine Translation Ready for Life Sciences?

Launching and Building Global Brands – VistaTalks Ep 90

Building your brand presence is vital in the digital age, but how exactly do you build a brand effectively? In this episode, guest Carolyn Kremins joins host Simon Hodgkins. Carolyn has played a vital role in launching and rebuilding some of the most well-known media brands, including Epicurious, Condé Nast Traveller, The Week, Cookie, Brides, and Maxim. … Continue readingLaunching and Building Global Brands – VistaTalks Ep 90

Dark, abandoned office lit by a single lamp covered in cobwebs highlighting a cluttered desk

How to Avoid the Great Resignation

The Great Resignation, also known as the Great Reshuffle or the Big Quit, remains in full swing. In February alone, nearly 4.4 million Americans quit their jobs. With unemployment hovering around the 3.6% rate, Employees are considering moving on to other jobs. Many employers are scrambling to find the talent they need to fill open positions. How can you avoid the Great Resignation or decrease its impact?
Continue readingHow to Avoid the Great Resignation

Lead Beyond The Edge, The Bold Path to Extraordinary Results – VistaTalks Ep 88

What is impostor syndrome and how do you deal with it? In this episode, guest Frederique Murphy joins host Maria Roa. Frederique is a highly engaging, leading global voice around mindset transformation. … Continue readingLead Beyond The Edge, The Bold Path to Extraordinary Results – VistaTalks Ep 88

Insights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86

n this episode, guest María Roa joins host Simon Hodgkins. María is an enthusiastic marketing professional specializing in events and communications with over 17 years of experience. She has worked across B2C and B2B companies such as GRUPO PRISA, the global leader in Communication Media in Spanish, and SModa Magazine … Continue readingInsights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86

From Localization to Product Management – VistaTalks Ep 85

How do you integrate localization into your product management strategy? In this episode, guest Ulrika Fuchs joins host Simon Hodgkins. Ulrika is an experienced localization professional with proven strong leadership skills and a track record of building high-performing teams of motivated individuals. … Continue readingFrom Localization to Product Management – VistaTalks Ep 85

Agile Remote Work – Is It the Future?

The pandemic may have accelerated the worldwide trend of working remotely, but the concept traces its roots back to the 1970s. Amidst the oil crisis of 1973, Jack Niles, a NASA engineer, pitched the idea of telecommuting as an alternative to the central office. Fast-forward to 2020, and 88% of businesses worldwide went remote during the pandemic—with 74% of them planning to shift at least some teams to permanent remote.

Continue readingAgile Remote Work – Is It the Future?

What Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

Has technology caused rapid shifts in the localization industry? In this episode, guest Michael J. Asquith, Global Solutions Executive at Vistatec joins host Simon Hodgkins to discuss technology in the localization industry. Coming originally from a financial industry background, Michael discusses his interest in global business, and what impacts technology will continue to play within the localization industry. … Continue readingWhat Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

Globalize Your Content With Localization

In a competition for the most used word in the marketing world, personalization would be a medallist. Personalized content is the key to serving your offer on a silver platter and pushing clients down the sales funnel. Personalized content marketing doesn’t just involve creating content aimed at narrow segments of the target audience, but it also involves careful localization.
Continue readingGlobalize Your Content With Localization

The Importance of Having an Agile Mindset – VistaTalks Ep 83

What is the world’s leading framework for business agility? In this episode, guest Yuka Kurihara, Director of Globalization Services at Scaled Agile, Inc., joins host Simon Hodgkins to share her experience in helping teams to design and build software products, websites, marketing, and communication content with a global audience in mind. … Continue readingThe Importance of Having an Agile Mindset – VistaTalks Ep 83