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In Vitro Diagnostic Regulation (IVDR)
In vitro diagnoses span a wide range of equipment and tests ranging from simple self-tests to detect pregnancy to complex laboratory diagnostics such as polymerase chain reaction (PCR) testing to diagnose genetic disorders and cancer. Considering the growing importance of in vitro diagnoses, the in vitro diagnostic regulation, or IVDR, was introduced to ensure high quality, outstanding results, and impeccable safety for the sake of all patients and doctors. … Continue readingIn Vitro Diagnostic Regulation (IVDR)
Eight Tips to Mind Your Mental Health at Work
Although everyone experiences workplace stressors, you can take active steps to minimize these stressors and improve your mental health. These steps can take a wide range of shapes, from the right start to your day to strategically using your paid time off. Use these tips to develop good habits. Habits make the process of minding your mental health at work a natural step you will not even have to think about most days. … Continue readingEight Tips to Mind Your Mental Health at Work
Shifting to a Global Mindset: Overcoming the Challenge of Entering New Markets
There are good reasons why entering new global markets presents challenges even to the most experienced and sophisticated brands. Because our shared understanding of selling to new customers is often limited strictly to translation — meaning a one-to-one exchange between a source language and an equivalent target language — the complexities in shifting to a global mindset are sometimes taken for granted. … Continue readingShifting to a Global Mindset: Overcoming the Challenge of Entering New Markets
Six Ways Podcasting Benefits Your Business
Podcasting is popular among professionals and the general public. Some individuals dedicate themselves to hosting shows full-time, but others use podcasting to enhance their business. Although, as consumers, we are naturally programmed to respond to visuals, the podcast industry has grown significantly. … Continue readingSix Ways Podcasting Benefits Your Business
Content Super Powers, Engagement, and AI – VistaTalks Episode 117
In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue. … Continue readingContent Super Powers, Engagement, and AI – VistaTalks Episode 117
Supporting Digital Transformation Strategy in Shipping & Logistics: A Localization Success Story
Our client is a highly regarded global shipping and logistics company and one of the world’s largest vehicle and passenger ferry operators. The client wanted to improve localization process and quality, deploy a 21st-century digital strategy, and address a lack of visibility. … Continue readingSupporting Digital Transformation Strategy in Shipping & Logistics: A Localization Success Story
Learning From the Past, Planning For the Future: Industry Insights From Vistatec’s Chief Sales Officer
The language and localization industry is constantly evolving. Over the last few months alone, we have seen tremendous changes throughout the industry, especially regarding AI and translation. We asked our Chief Sales Officer, Unn Villius, a few questions about her time in localization and what she sees for the future of our rapidly changing industry. … Continue readingLearning From the Past, Planning For the Future: Industry Insights From Vistatec’s Chief Sales Officer
The Localization Industry, M&A, and AI – VistaTalks Episode 116
In this episode, Annette Lawlor, CEO and Founder of Lion People Global, a localization-specific recruitment company, joins host María Roa. Annette is responsible for making connections to drive revenue growth within the global language industry, digital media, and, lately, the AI industry through its mergers & acquisitions and talent & training solutions. … Continue readingThe Localization Industry, M&A, and AI – VistaTalks Episode 116
What is the Impact of AI and Generative AI For Localization?
What is the Impact of AI and G … Continue readingWhat is the Impact of AI and Generative AI For Localization?
Multilingual Communication for Resilience
In a crisis or disaster, it is generally agreed and understood that timely, clear, and accurate communication is essential. It is not as clear that this communication needs to be in multiple languages and formats and delivered across many different channels. Our increasingly multilingual and multicultural societies demand a multilingual approach to crisis communication, and translation and interpreting play a crucial role. … Continue readingMultilingual Communication for Resilience
How to Overcome the Need for Data for Low-Resource Languages
Neural machine translation (NMT) has revolutionized the language services industry, enabling providers to deliver large volumes of translated content quickly, affordably, and accurately. This presents a problem for low-resource languages (LRLs) that need more linguistic resources, such as extensive parallel corpora, annotated data, and pre-trained language models. … Continue readingHow to Overcome the Need for Data for Low-Resource Languages
Vistatec Celebrates World Book Day
We love reading at Vistatec! Our worldwide Vistatec Book Club meets every month of the year, enabling employees worldwide to participate. The book club consists of many people passionate about reading books based on a topic and an agreed-upon reading list. We asked Vistatec people to share what book they would reread in celebration of World Book Day. Here is an interesting list of books that some of our avid readers feel are worth reading. … Continue readingVistatec Celebrates World Book Day
Celebrating Sustainable Practices for Earth Day With Vistatec
Raising awareness for sustainability practices is an essential area for Vistatec. As a global organization, we are constantly working towards improving our overall sustainability practices. We strive to raise awareness and share information about ways to counteract the climate crisis, and we undertake many initiatives throughout the year, including celebrating Earth Day. … Continue readingCelebrating Sustainable Practices for Earth Day With Vistatec
The Challenges and Opportunities of UX Design – VistaTalks Episode 115
In this episode, Peter McNally, a Senior Consultant at the User Experience Center at Bentley University, joins host María Roa. Peter shares information on his background and how he got into the field of UX design. He started out studying computer science in college but quickly realized that he was more interested in the user experience aspect of design. Peter was always fascinated by how people interacted with technology and how design could be used to improve those interactions. … Continue readingThe Challenges and Opportunities of UX Design – VistaTalks Episode 115
Supporting a Highly Successful Scalable Localization Program in 68 Languages
Our client is a global technology company, recognized as one of the world’s topmost valued brands, producing vastly diverse and brand sensitive content on a continuous basis. They require consistently accurate and on-brand content of varying origins and channels across all supported languages.
For this organization, we have over 800 linguistic resources across 100+ languages engaged to deliver, on average, around 15,000 projects per month with over 70,000 project line items to track. These projects have an average Turn-Around-Time (TAT) of less than 48 hours.
… Continue readingSupporting a Highly Successful Scalable Localization Program in 68 Languages
Ask a Recruiter: Nine Questions and Answers to Help With Your Localization Interview
Localization is a great industry to enter or advance in, but that entry or advancement is far from automatic. Localization is a complex field and topic, so careers in this industry tend to be competitive. Read this article for insider tips on how you can prepare for your interview with a recruiter experienced in hiring language and localization-specific positions.
… Continue readingAsk a Recruiter: Nine Questions and Answers to Help With Your Localization Interview
SaMD Regulations and Global Healthcare Innovation
In this article, we want to examine what SaMD is and explore some key differences between SaMD regulations in the EU and US. We’ll also investigate how using artificial intelligence, and machine learning is set to shape the SaMD industry and the critical role SaMD regulations play in establishing trust and reliability in such continuous learning models. … Continue readingSaMD Regulations and Global Healthcare Innovation
Vistatec Wins Two Gold Business Awards
Vistatec has been awarded two new gold awards for Marketing Department of the Year and HR Department of the Year at the 2023 TITAN Business Awards. The awards received over 1100 nominated entries from 56 countries. … Continue readingVistatec Wins Two Gold Business Awards
The Impact of ChatGPT and Artificial Intelligence on Storytelling
How can brands use ChatGPT, and artificial intelligence in general, to enhance their storytelling? How can they leverage the undeniable opportunities that the technology brings — without falling victim to its drawbacks?
The answer, as might be expected, is complicated. But it is vital to understand how written language evolves in the 21st century, specifically storytelling. We will examine those nuances in this guide.
… Continue readingThe Impact of ChatGPT and Artificial Intelligence on Storytelling
What Are the Different Types of Translation?
What Are the Different Types o … Continue readingWhat Are the Different Types of Translation?
Building High Performing Teams – VistaTalks Episode 113
Karen Jones joins host Simon Hodgkins. Karen is the Director of Consulting and Partnerships at Denison Consulting Europe. Karen works with clients to explore their organizational culture, define their current state, and prioritize action to drive delivery. … Continue readingBuilding High Performing Teams – VistaTalks Episode 113
Top 10 Ways to Show Employee Appreciation
Creating a positive work environment has never been more important than it is today. According to a recent study by Forrester and Indeed, being energized by work tasks and feeling a sense of belonging in a company continue to be the top drivers of well-being at work. … Continue readingTop 10 Ways to Show Employee Appreciation
Achieving Continuous Localization Success at Scale with Automated Collaboration System
Our client is a global technology company, recognized as one of the world’s topmost valued brands, producing vastly diverse and brand sensitive content on a continuous basis. They require consistently accurate and on-brand content of varying origins and channels across all supported languages.
For this organization, we have over 800 linguistic resources across 100+ languages engaged to deliver, on average, around 15,000 projects per month with over 70,000 project line items to track. These projects have an average Turn-Around-Time (TAT) of less than 48 hours.
… Continue readingAchieving Continuous Localization Success at Scale with Automated Collaboration System
Vistatec Diamond Sponsor for GALA 2023 Dublin, Ireland
Vistatec is delighted to be this year’s Diamond Sponsor at GALA 2023 Dublin. The localization industry conference will take place in Dublin, Ireland, from March 12-15, 2023.
This prominent localization and language industry event will be the place to rethink some of our established assumptions or ways of working, to see how the language industry can regroup for the future, and how we can all flourish in this brave new world. GALA conferences have earned a reputation for being open, inclusive places to learn with peers. … Continue readingVistatec Diamond Sponsor for GALA 2023 Dublin, Ireland
The Global Language Industry and LocWorld! – VistaTalks Episode 112
In this episode, Anne-Marie Colliander Lind joins host María Roa. Anne-Marie is a recognized force in the global language industry landscape. She has spent almost 30 years helping multinational organizations solve their language issues, serving in executive sales and management positions at leading service, technology, and market research companies. Anne-Marie is the CEO of Inkrease, a management consulting company based in Sweden that assists companies in their growth and development strategies. She is a sought-after speaker and is the Marketing Director for LocWorld. Anne-Marie is also the co-organizer of the Nordic Translation & Interpretation Forum (NTIF), and the President of the Swedish Association of Translation Companies (SPRUAKFORATAGUEN) … Continue readingThe Global Language Industry and LocWorld! – VistaTalks Episode 112
Vistatec Supports Barefoot College for International Women’s Day
Vistatec is proud to support Barefoot College International as part of our International Women’s Day initiative. … Continue readingVistatec Supports Barefoot College for International Women’s Day
The Different Types of Localization You Should Know
Localization is far more than a trend or a buzzword. It is an essential strategy that allows you to customize the content you provide based on the unique needs of your target market, their location, target language, and other important elements determined by geography and culture. By utilizing the right localization strategies, you can increase user appreciation of and connection to your brand, helping to set you up for success.
As you plan to localize your content, apps, and more, look at these critical types of localization and how they can impact your ability to connect with your target market. … Continue readingThe Different Types of Localization You Should Know
The Art of Dubbing
We have entered the age of global video. As national video consumption barriers continue to erode, new approaches are necessary to optimize the user experience.
Enter video dubbing, a concept that has increased in some countries for decades but is just making its name in others. When done correctly, it is a perfect example of audio localization within individual videos.
That means treating dubbed videos’ translation and recording as an art form. What is the rise of dubbing, and how can you leverage it?
… Continue readingThe Art of Dubbing
Working in Product Localization Management – VistaTalks Episode 111
In this episode, Angelica Palli joins host María Roa. Angelica is a Product Localization Manager at Babbel. Angelica is a passionate learner with a fondness for foreign languages and personal growth. She strives for efficiency and clarity in everything she does, and although her background is 100% localization, she is very marketing-oriented. Babbel has 13,000 hours of content and more than 50,000 lessons across 14 languages. Babbel was the world’s first language-learning app and is also the best-selling. It has intuitive, user-friendly lessons, which have seen the company grow to over 10 million subscriptions, centered on learning a language through real-life conversations. … Continue readingWorking in Product Localization Management – VistaTalks Episode 111
What Is MTPE?
Almost 40% of marketers now use machine translation in their localization efforts. While that strategy brings undeniable benefits, its drawbacks can be just as significant. Fast work only matters when it does not come at the expense of accuracy.
Enter Machine Translation Post-Editing (MTPE), a process that seeks to retain the benefits of machine translation while adding the human element back into the equation. This guide will explore the nuances of MTPE while sharing some best practices to maximize its advantages in your translation and localization strategy. … Continue readingWhat Is MTPE?
How to Run a Successful Localization Program
There are many misperceptions about creating products for global markets. One common belief is that translating from one language to another is all that’s needed to succeed. While many focus on the increased revenue and competitive advantages from new markets, the investment and planning required to create localized products aren’t always fully understood.
Localization is often more like a marathon than a sprint. Rather than a quick win, a successful localization program requires many elements, including a defined strategy, a customized approach, and a strong partner.
… Continue readingHow to Run a Successful Localization Program
Creating a Localization Department – VistaTalks Ep 110
In this episode, Alfonso González Bartolessis joins host María Roa. Alfonso is a localization professional who has developed his career as a translator, translation manager, and university teacher. He has founded and co-founded several companies and currently works as a Senior Localization Manager in Germany for Sinch. Alfonso has created the localization department for more than nine languages and developed the current translation workflow. He is also TranslaStars CEO, an online learning platform for language lovers with translation, localization, globalization, and interpreting courses. Alfonso shares how he got into the world of language, translation, and localization, including his early experiences in Spain and the United States. … Continue readingCreating a Localization Department – VistaTalks Ep 110
How to Prioritize Inclusivity and Company Culture in 2023
Various statistics can power your organization to prioritize a more inclusive workplace culture. For example, statistics gathered by Built In notes that “Diverse companies enjoy 2.5 times higher cash flow per employee;” they also found that 75% of job seekers prioritize diverse companies in their job searches. For many stakeholders inside and outside your organization, the focus on inclusivity goes deeper: powering your organization with a more inclusive and conscientious company culture is a moral and social priority. Before you take your next step on making your organization more diverse and inclusive, examine what today’s inclusive company cultures look like and why they matter so much. We also discuss keystone steps for making DEI central to your 2023 workplace transformations. … Continue readingHow to Prioritize Inclusivity and Company Culture in 2023
One Platform and 700 Million Daily Visitors – VistaTalks Ep 109
In this episode, Elizabeth Doss joins host María Roa. Elizabeth is an animated GIF sticker artist. She helps brands and businesses create gifs that lead to greater awareness and engagement on a local and global scale. Whether through social media marketing, email marketing, or even a website. Elizabeth’s work in animated GIFs has already grown to over 4 billion views.
Elizabeth shares how she got into the design world of animated GIFs and her Izzyink studio business, which now works with many well-known individuals, small businesses, and global brands. Elizabeth’s work transforms how people interact and engage with images across multiple platforms. … Continue readingOne Platform and 700 Million Daily Visitors – VistaTalks Ep 109
GALA Announces Vistatec as GALA 2023 Diamond Sponsor
Vistatec is delighted to announce that they are the Diamond Sponsor for GALA 2023, a significant Globalization and Localization Association worldwide industry event. Vistatec has been a long-time GALA member and is excited to engage as a major sponsor for the upcoming event. The company previously collaborated with GALA in November 2022 to host a GALA Loc Mixer at the Westin Hotel in Dublin. … Continue readingGALA Announces Vistatec as GALA 2023 Diamond Sponsor
Do Untranslatable Words Exist?
Anyone who has experienced multiple languages has encountered one phrase at least once: you just cannot translate that word. But is that true? Do untranslatable words exist, and if so, how can (and should) businesses and anyone interested in translation approach them? … Continue readingDo Untranslatable Words Exist?
A Special Rewind Episode – VistaTalks Ep 107
In this special episode, Simon Hodgkins, María Roa, Meredith Hutchinson, and Daniela Fogaça look back over the previous 12 months of podcast episodes. Simon, Maria, Meredith, and Daniela highlight examples of their favorite topics and discussions. Take a listen to this special episode of the podcast! … Continue readingA Special Rewind Episode – VistaTalks Ep 107
Top Tips for a Good Translator
Translation plays a vital role in successful communication. It is more than the substitution of one word for another. It is the cornerstone of the seamless exchange of ideas and information. Highly proficient translation is a vital part of any globalization plan. Research shows that 76% of online shoppers prefer to buy products with information in their native language. Perhaps more importantly, 40% will never buy from websites in other languages. … Continue readingTop Tips for a Good Translator
Market Strategy and Growth Acceleration Solutions – VistaTalks Ep 106
In this episode, Patrycja Maksymowicz joins host María Roa. Patrycja has over three decades of experience in successful partnerships built around compassionate, empathy-driven business relationships. She was awarded “Quality of the Year” for management and innovative training and has gained numerous industry accreditations. … Continue readingMarket Strategy and Growth Acceleration Solutions – VistaTalks Ep 106
Vistatec Celebrates 12 Days of Giving Back
From December 1, Vistatec once again celebrated its 12 Days of Giving Back. Like in previous years, the focus was to give back as much as possible and support well-known local or worldwide charities. Some of the charities that Vistatec supported this year include Eco Unesco, World Cancer Support Fund, Irish Heart Foundation, Bumbleance, No Kid Hungry, UA Future, Amnesty International, FoodCloud, and Habitat for Humanity. … Continue readingVistatec Celebrates 12 Days of Giving Back
Vistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland
Vistatec was pleased to help organize a GALA Loc Mixer event on November 17, 2022. The GALA Loc Mixers are one of the many ways GALA carries out its mission to build and grow professional communities. This event was a great partnership as GALA is celebrating 20 years, and Vistatec is celebrating 25 years in business.
… Continue readingVistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland
Top Tips For Conducting International Business – VistaTalks Ep 104
In this episode, Kathryn Read joins host María Roa. Kathryn is an international sales and marketing consultant with over 25 years of experience developing products in more than 150 countries. Kathryn helps companies to break through international barriers, creating successful entrepreneurs and a thriving global marketplace. She is a partner at Uniconsult-Wick & Partner Consulting, focusing mainly on countries east of Austria, especially Asia! … Continue readingTop Tips For Conducting International Business – VistaTalks Ep 104
How to Localize Your Holiday Marketing
The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing
Vistatec Attends AmCham’s 2022 Thanksgiving Day Lunch
Vistatec’s Aoife Murphy and María Jésus de Arriba Díaz will be attending the American Chamber of Commerce Ireland’s (AmCham) Thanksgiving Day Lunch. … Continue readingVistatec Attends AmCham’s 2022 Thanksgiving Day Lunch
Vistatec to Attend iTag Digital Women Forum Event
Vistatec’s Teresa Lawless will be attending the iTag Digital Women Forum Christmas Event. The event will take place on November 24, 2022, from 3:00 PM – 6:00 PM at the Hardiman Hotel in Galway, Ireland.
… Continue readingVistatec to Attend iTag Digital Women Forum Event
How Can SaaS Companies Benefit from Localization?
Did you know that the global SaaS market is estimated to be worth $10 trillion by 2030? As the demand continues to rise, forward-thinking software-as-a-service (SaaS) companies are scaling into international markets. To maximize your success; you need a localization strategy that enables you to adapt products to each target market. … Continue readingHow Can SaaS Companies Benefit from Localization?
Announcing the Launch of Official Vistatec GIFs
Vistatec is delighted to announce that we have designed and published our very own official GIFs for you to use! You can see the current Vistatec GIF library on GIPHY, LinkedIn, Instagram, Facebook, Microsoft Teams, Twitter, and more! … Continue readingAnnouncing the Launch of Official Vistatec GIFs
Vistatec and GALA Loc Mixer – Dublin, Ireland
Vistatec and GALA Loc Mixer &# … Continue readingVistatec and GALA Loc Mixer – Dublin, Ireland
Insights From a Consumer Psychologist – VistaTalks Ep 103
In this episode, Dr. Simon Moore joins host María Roa. Simon is a Chartered Business and Consumer Psychologist and CEO of the award-winning psychology strategy consultancy, Innovationbubble. Simon and his psychology team have advised well-known global brands such as FedEx, Pfizer, Microsoft, Sony, Aviva, Ericcson, Sony Music, Virgin Atlantic, and Bupa about understanding human decision-making, behavior, and decisions. … Continue readingInsights From a Consumer Psychologist – VistaTalks Ep 103
Think Global Forum to Host In-Person Event in Berlin
Think Global Forum looks forward to welcoming our guests to our next live event, which will be held in Berlin on Tuesday, November 8, 2022. The event will take place at the exclusive Hilton Berlin Hotel. … Continue readingThink Global Forum to Host In-Person Event in Berlin
Vistatec Attends tekom Europe tcworld Conference in Stuttgart
Vistatec’s Teresa Lawless and María Jésus de Arriba Díaz will be attending tekom Europe tcworld Conference in Stuttgart, Germany. … Continue readingVistatec Attends tekom Europe tcworld Conference in Stuttgart
What Makes a Good Linguistic Professional?
This guide will help you understand what makes a good linguistic professional, why using a professional with these qualities is so important, and how choosing the right multilingual partner can benefit not just individual translation efforts but your entire localization strategy. … Continue readingWhat Makes a Good Linguistic Professional?
Vistatec Attends LocWorld48 Silicon Valley
Vistatec, celebrating its 25th year, is delighted to attend LocWorld48 Silicon Valley.
The main conference features two days of specialized tracks, fantastic keynote presentations, and more. It takes place in Silicon Valley, California, from November 1-3, 2022. … Continue readingVistatec Attends LocWorld48 Silicon Valley
VistaTalks Podcast Named as Finalist in 2022 Digital Media Awards
VistaTalks is delighted to announce that we have been nominated for Best Podcast in the 2022 Digital Media Awards. The podcast has recently celebrated 100 episodes and is hosted by Simon Hodgkins and María Roa. … Continue readingVistaTalks Podcast Named as Finalist in 2022 Digital Media Awards
Vistatec Shortlisted for International Trade Council Go Global Awards
Vistatec is honored to announce that we have been shortlisted for this year’s International Trade Council Go Global Awards in the Industry Specific Awards (Business) category: Marketing & PR. … Continue readingVistatec Shortlisted for International Trade Council Go Global Awards
Celebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100
In this episode, Jessica Huie MBE joins host Simon Hodgkins. Forbes describes Jessica as one of ‘UK’s Most Influential Women On True Success.’ Jessica is a PR powerhouse and maverick entrepreneur and has an MBE for Services to Entrepreneurship and contribution to diversity. Jessica’s acclaimed first book, PURPOSE, was published by Hay House and named ‘One of the UK’s Best Business Books Written by Women’ by The Telegraph Newspaper. The PURPOSE Retreats take place twice each year in Jamaica and the UK. Her expertise is sought broadly, from discussions at No.10 Downing Street to company and board-level positions. … Continue readingCelebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100
The Importance of Image Localization
“A picture is worth a thousand words,” and this saying is true when it comes to global marketing. Images displayed on your website or apps are crucial elements that influence how consumers will perceive your brand. Selecting an appropriate image can play a big part in helping you connect with your audience. Conversely, choosing the wrong image can increase bounce rates and lower conversions. … Continue readingThe Importance of Image Localization
Global Considerations From a Unicorn’s Perspective – Vistatalks Ep 99
What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for tech companies. Kristine is a former Sr. Director of International Expansion at PandaDoc, and the Vice President of Marketing at RedTeam Software. … Continue readingGlobal Considerations From a Unicorn’s Perspective – Vistatalks Ep 99
The De-Globalization Era: In Conversation with Don DePalma
Founder of CSA Research, thinker, researcher, and deep-dive master Don DePalma joined All Things Global Powered by Vistatec to discuss, well, a lot. Don’s incredibly important blog post, “Mastering Globalization in the De-Globalization Era,” should be required reading for everyone in the localization business, and it serves as the foundation for the conversation. … Continue readingThe De-Globalization Era: In Conversation with Don DePalma