Square
content

Content Super Powers, Engagement, and AI – VistaTalks Episode 117

In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue. … Continue readingContent Super Powers, Engagement, and AI – VistaTalks Episode 117

ChatGPT

The Impact of ChatGPT and Artificial Intelligence on Storytelling

How can brands use ChatGPT, and artificial intelligence in general, to enhance their storytelling? How can they leverage the undeniable opportunities that the technology brings — without falling victim to its drawbacks?
The answer, as might be expected, is complicated. But it is vital to understand how written language evolves in the 21st century, specifically storytelling. We will examine those nuances in this guide.
Continue readingThe Impact of ChatGPT and Artificial Intelligence on Storytelling

A Special Rewind Episode – VistaTalks Ep 107

In this special episode, Simon Hodgkins, María Roa, Meredith Hutchinson, and Daniela Fogaça look back over the previous 12 months of podcast episodes. Simon, Maria, Meredith, and Daniela highlight examples of their favorite topics and discussions. Take a listen to this special episode of the podcast! … Continue readingA Special Rewind Episode – VistaTalks Ep 107

holiday marketing

How to Localize Your Holiday Marketing

The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing

Insights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86

n this episode, guest María Roa joins host Simon Hodgkins. María is an enthusiastic marketing professional specializing in events and communications with over 17 years of experience. She has worked across B2C and B2B companies such as GRUPO PRISA, the global leader in Communication Media in Spanish, and SModa Magazine … Continue readingInsights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86