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marketing

From Think Tank to Industry Powerhouse: TAUS Evolution – VistaTalks Episode 142

In this episode of the VistaTalks podcast, Anne-Maj van der Meer, the dynamic Head of Sales, Marketing, and Events at TAUS, shares helpful insights into the evolving landscape of the translation industry, her pivotal role at TAUS and the innovative strides they are making in language technology. … Continue readingFrom Think Tank to Industry Powerhouse: TAUS Evolution – VistaTalks Episode 142

Business Success, Digital Innovation and Marketing In China – Ashley Dudarenok – VistaTalks Episode 138

In the dynamic Chinese market, it becomes imperative to spotlight leaders who are not just navigating through these changes but are also setting benchmarks for others to follow. One such visionary is Ashley Dudarenok, a Chinese serial entrepreneur, an award-winning marketing professional, and a prolific author. … Continue readingBusiness Success, Digital Innovation and Marketing In China – Ashley Dudarenok – VistaTalks Episode 138

How to Align Marketing and Sales: The Ultimate Playbook for the New AI Era with Mark Stanley — All Things Global

In an AI, Marketing, and Sales-focused episode of All Things Global, hosted by Suzanne Frank and Dominica D’Agostino, the spotlight shone brightly on Mark Stanley. With a career spanning over two decades at Salesforce, Mark, synonymous with pioneering digital marketing strategies, now imparts his wisdom through Mark Stanley Consulting.
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Shaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135

In an enlightening episode of VistaTalks, Simon Hodgkins welcomed Jason Hemingway, the Chief Marketing Officer at Phrase, for a deep dive into the evolving landscape of localization, marketing, and AI. Hemingway, a veteran in B2B technology marketing, shared his journey, experiences, and strategic insights shaping the future of global communication and marketing. … Continue readingShaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135

Vistatec Announces Simon Hodgkins’ Recognition in the ‘CMOs to Watch in 2024′ by The CMO Alliance

Vistatec, a global leader in content solutions, is proud to announce that Simon Hodgkins, Chief Marketing Officer (CMO), has been recognized in the prestigious ‘CMOs to Watch in 2024’ report by the CMO Alliance. The ‘CMOs to Watch’ initiative is renowned for its meticulous selection of marketing leaders who profoundly impact the industry.
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Navigating New Frontiers in Multilingual Magazine Publishing – Marjolein Groot – VistaTalks Ep 134

VistaTalks host Simon Hodgkins welcomes Marjolein Groot Nibbelink, the esteemed CEO and Publisher of MultiLingual magazine, to this informative episode. Marjolein’s journey from a globetrotting communicator to a leading figure in the language media publishing industry encapsulates a story of innovation, adaptability, and global influence.
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A Year in Review: Insights and Innovations in AI, Localization, and More! – VistaTalks Ep 133

This special episode of the VistaTalks podcast offers a moment to reflect and celebrate the insights and innovations discussed throughout the year. Hosted by Simon Hodgkins and María Roa, this special year-in-review episode looks at some of the guests and episodes and the diverse landscapes of AI, healthcare, localization, and much more. … Continue readingA Year in Review: Insights and Innovations in AI, Localization, and More! – VistaTalks Ep 133

A Guide for Effective Global Content and Localization – Mimi Moore – VistaTalks Ep 132

Mimi Moore joins María Roa on this episode of VistaTalks. Mimi shares her extensive expertise in content marketing and localization. With over a quarter-century in the industry, she has honed her skills in collaborating with globalization teams and language service providers, aiding B2B enterprises in their marketing endeavors.
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content strategy

Tips to Improve Your Content Strategy with Translation and Localization

Did you know you need to optimize your content for different languages and cultures to ensure you get all the potential engagement? Sixty-five percent of people prefer content in their native language. Forty percent will not purchase in other languages. Consumers want their content to feel personal to them and their experiences. Localization and translation make your content feel authentic to a target audience in an international market. For example, you wouldn’t market “sweaters” in the UK and Ireland because they are called “jumpers” there. Because the global language industry is growing rapidly, it is important to utilize translation and localization in your content strategy. Here are a few tips to help you.
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Top Ten Takeaways From LocWorld Sweden

Vistatec was delighted to be at LocWorld49 – Malmö, Sweden. We took the opportunity to catch up with the people who participated in the conference to gain insight into what they found to be the most valuable information from this year’s conference. Here are some of the main takeaways from the event.
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content

Content Super Powers, Engagement, and AI – VistaTalks Episode 117

In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue. … Continue readingContent Super Powers, Engagement, and AI – VistaTalks Episode 117

ChatGPT

The Impact of ChatGPT and Artificial Intelligence on Storytelling

How can brands use ChatGPT, and artificial intelligence in general, to enhance their storytelling? How can they leverage the undeniable opportunities that the technology brings — without falling victim to its drawbacks?
The answer, as might be expected, is complicated. But it is vital to understand how written language evolves in the 21st century, specifically storytelling. We will examine those nuances in this guide.
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A Special Rewind Episode – VistaTalks Ep 107

In this special episode, Simon Hodgkins, María Roa, Meredith Hutchinson, and Daniela Fogaça look back over the previous 12 months of podcast episodes. Simon, Maria, Meredith, and Daniela highlight examples of their favorite topics and discussions. Take a listen to this special episode of the podcast! … Continue readingA Special Rewind Episode – VistaTalks Ep 107

holiday marketing

How to Localize Your Holiday Marketing

The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing

Insights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86

n this episode, guest María Roa joins host Simon Hodgkins. María is an enthusiastic marketing professional specializing in events and communications with over 17 years of experience. She has worked across B2C and B2B companies such as GRUPO PRISA, the global leader in Communication Media in Spanish, and SModa Magazine … Continue readingInsights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86