In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue. … Continue readingContent Super Powers, Engagement, and AI – VistaTalks Episode 117
How can brands use ChatGPT, and artificial intelligence in general, to enhance their storytelling? How can they leverage the undeniable opportunities that the technology brings — without falling victim to its drawbacks?
The answer, as might be expected, is complicated. But it is vital to understand how written language evolves in the 21st century, specifically storytelling. We will examine those nuances in this guide.
… Continue readingThe Impact of ChatGPT and Artificial Intelligence on Storytelling
In this special episode, Simon Hodgkins, María Roa, Meredith Hutchinson, and Daniela Fogaça look back over the previous 12 months of podcast episodes. Simon, Maria, Meredith, and Daniela highlight examples of their favorite topics and discussions. Take a listen to this special episode of the podcast! … Continue readingA Special Rewind Episode – VistaTalks Ep 107
The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing
We have compiled a helpful list of some of our popular articles. Whether you are a localization leader blazing a trail or looking to captivate and inspire your audience as … Continue readingTop 10 Articles For a Localization Leader
How will marketing change in the future? And how does that impact the work we do? guest Gregory Twohig joins host María Roa. Gregory is a driven and enthusiastic marketing professional with experience across B2B sales, brand management, and content creation. … Continue readingWhat Is the Future of Marketing? – VistaTalks Ep 87
n this episode, guest María Roa joins host Simon Hodgkins. María is an enthusiastic marketing professional specializing in events and communications with over 17 years of experience. She has worked across B2C and B2B companies such as GRUPO PRISA, the global leader in Communication Media in Spanish, and SModa Magazine … Continue readingInsights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86
Localized Marketing Campaigns – Your Ultimate Guide to Success Maximizing return on investment is every business’s ultimate goal. Various brands are constantly looking for foolproof strategies to achieve this feat. … Continue readingLocalized Marketing Campaigns
What is transcreation and should you be using it? March 16, 2016 Posted by: Simon Hodgkins, Chief Marketing Officer, Vistatec Transcreation is a service that you may have heard of … Continue readingWhat Is Transcreation?
Living in a content driven world Reaching your global audience February 26, 2016 Posted by: Simon Hodgkins, Chief Marketing Officer Good content and being able to tell the story are … Continue readingContent Driven World
Reaching your Global Audience with Content Marketing What content is relevant, how do you produce it and how do you get it out there? August 28, 2015 Posted by: Simon … Continue readingContent Marketing
Vistatec CMO at 3XE Digital in Dublin February 06, 2015 Posted by: Simon Hodgkins, Chief Marketing Officer, Vistatec The 3XE Conferences are headlined as 3 x awesome marketing conferences, 500 … Continue readingVistatec At 3XE Digital
Vistatec appoints Simon Hodgkins as Chief Marketing Officer July 02, 2014 Vistatec, a leading company that helps to optimize the global commercial potential of some of the worlds most iconic … Continue readingVistatec Appoints CMO
