Various statistics can power your organization to prioritize a more inclusive workplace culture. For example, statistics gathered by Built In notes that “Diverse companies enjoy 2.5 times higher cash flow per employee;” they also found that 75% of job seekers prioritize diverse companies in their job searches. For many stakeholders inside and outside your organization, the focus on inclusivity goes deeper: powering your organization with a more inclusive and conscientious company culture is a moral and social priority. Before you take your next step on making your organization more diverse and inclusive, examine what today’s inclusive company cultures look like and why they matter so much. We also discuss keystone steps for making DEI central to your 2023 workplace transformations. … Continue readingHow to Prioritize Inclusivity and Company Culture in 2023
In this episode, Elizabeth Doss joins host María Roa. Elizabeth is an animated GIF sticker artist. She helps brands and businesses create gifs that lead to greater awareness and engagement on a local and global scale. Whether through social media marketing, email marketing, or even a website. Elizabeth’s work in animated GIFs has already grown to over 4 billion views.
Elizabeth shares how she got into the design world of animated GIFs and her Izzyink studio business, which now works with many well-known individuals, small businesses, and global brands. Elizabeth’s work transforms how people interact and engage with images across multiple platforms. … Continue readingOne Platform and 700 Million Daily Visitors – VistaTalks Ep 109
Vistatec is delighted to announce that they are the Diamond Sponsor for GALA 2023, a significant Globalization and Localization Association worldwide industry event. Vistatec has been a long-time GALA member and is excited to engage as a major sponsor for the upcoming event. The company previously collaborated with GALA in November 2022 to host a GALA Loc Mixer at the Westin Hotel in Dublin. … Continue readingGALA Announces Vistatec as GALA 2023 Diamond Sponsor
Anyone who has experienced multiple languages has encountered one phrase at least once: you just cannot translate that word. But is that true? Do untranslatable words exist, and if so, how can (and should) businesses and anyone interested in translation approach them? … Continue readingDo Untranslatable Words Exist?
In this special episode, Simon Hodgkins, María Roa, Meredith Hutchinson, and Daniela Fogaça look back over the previous 12 months of podcast episodes. Simon, Maria, Meredith, and Daniela highlight examples of their favorite topics and discussions. Take a listen to this special episode of the podcast! … Continue readingA Special Rewind Episode – VistaTalks Ep 107
Translation plays a vital role in successful communication. It is more than the substitution of one word for another. It is the cornerstone of the seamless exchange of ideas and information. Highly proficient translation is a vital part of any globalization plan. Research shows that 76% of online shoppers prefer to buy products with information in their native language. Perhaps more importantly, 40% will never buy from websites in other languages. … Continue readingTop Tips for a Good Translator
In this episode, Patrycja Maksymowicz joins host María Roa. Patrycja has over three decades of experience in successful partnerships built around compassionate, empathy-driven business relationships. She was awarded “Quality of the Year” for management and innovative training and has gained numerous industry accreditations. … Continue readingMarket Strategy and Growth Acceleration Solutions – VistaTalks Ep 106
From December 1, Vistatec once again celebrated its 12 Days of Giving Back. Like in previous years, the focus was to give back as much as possible and support well-known local or worldwide charities. Some of the charities that Vistatec supported this year include Eco Unesco, World Cancer Support Fund, Irish Heart Foundation, Bumbleance, No Kid Hungry, UA Future, Amnesty International, FoodCloud, and Habitat for Humanity. … Continue readingVistatec Celebrates 12 Days of Giving Back
Vistatec was pleased to help organize a GALA Loc Mixer event on November 17, 2022. The GALA Loc Mixers are one of the many ways GALA carries out its mission to build and grow professional communities. This event was a great partnership as GALA is celebrating 20 years, and Vistatec is celebrating 25 years in business.
… Continue readingVistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland
In this episode, Kathryn Read joins host María Roa. Kathryn is an international sales and marketing consultant with over 25 years of experience developing products in more than 150 countries. Kathryn helps companies to break through international barriers, creating successful entrepreneurs and a thriving global marketplace. She is a partner at Uniconsult-Wick & Partner Consulting, focusing mainly on countries east of Austria, especially Asia! … Continue readingTop Tips For Conducting International Business – VistaTalks Ep 104
The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing
Vistatec’s Aoife Murphy and María Jésus de Arriba Díaz will be attending the American Chamber of Commerce Ireland’s (AmCham) Thanksgiving Day Lunch. … Continue readingVistatec Attends AmCham’s 2022 Thanksgiving Day Lunch
Vistatec’s Teresa Lawless will be attending the iTag Digital Women Forum Christmas Event. The event will take place on November 24, 2022, from 3:00 PM – 6:00 PM at the Hardiman Hotel in Galway, Ireland.
… Continue readingVistatec to Attend iTag Digital Women Forum Event
Did you know that the global SaaS market is estimated to be worth $10 trillion by 2030? As the demand continues to rise, forward-thinking software-as-a-service (SaaS) companies are scaling into international markets. To maximize your success; you need a localization strategy that enables you to adapt products to each target market. … Continue readingHow Can SaaS Companies Benefit from Localization?
Vistatec is delighted to announce that we have designed and published our very own official GIFs for you to use! You can see the current Vistatec GIF library on GIPHY, LinkedIn, Instagram, Facebook, Microsoft Teams, Twitter, and more! … Continue readingAnnouncing the Launch of Official Vistatec GIFs
Vistatec and GALA Loc Mixer – Dublin, Ireland Vistatec is delighted to announce that we are partnering with the Globalization and Localization Association (GALA) to host the GALA Loc Mixer … Continue readingVistatec and GALA Loc Mixer – Dublin, Ireland
In this episode, Dr. Simon Moore joins host María Roa. Simon is a Chartered Business and Consumer Psychologist and CEO of the award-winning psychology strategy consultancy, Innovationbubble. Simon and his psychology team have advised well-known global brands such as FedEx, Pfizer, Microsoft, Sony, Aviva, Ericcson, Sony Music, Virgin Atlantic, and Bupa about understanding human decision-making, behavior, and decisions. … Continue readingInsights From a Consumer Psychologist – VistaTalks Ep 103
Think Global Forum looks forward to welcoming our guests to our next live event, which will be held in Berlin on Tuesday, November 8, 2022. The event will take place at the exclusive Hilton Berlin Hotel. … Continue readingThink Global Forum to Host In-Person Event in Berlin
Vistatec’s Teresa Lawless and María Jésus de Arriba Díaz will be attending tekom Europe tcworld Conference in Stuttgart, Germany. … Continue readingVistatec Attends tekom Europe tcworld Conference in Stuttgart
This guide will help you understand what makes a good linguistic professional, why using a professional with these qualities is so important, and how choosing the right multilingual partner can benefit not just individual translation efforts but your entire localization strategy. … Continue readingWhat Makes a Good Linguistic Professional?
Vistatec, celebrating its 25th year, is delighted to attend LocWorld48 Silicon Valley.
The main conference features two days of specialized tracks, fantastic keynote presentations, and more. It takes place in Silicon Valley, California, from November 1-3, 2022. … Continue readingVistatec Attends LocWorld48 Silicon Valley
VistaTalks is delighted to announce that we have been nominated for Best Podcast in the 2022 Digital Media Awards. The podcast has recently celebrated 100 episodes and is hosted by Simon Hodgkins and María Roa. … Continue readingVistaTalks Podcast Named as Finalist in 2022 Digital Media Awards
Vistatec is honored to announce that we have been shortlisted for this year’s International Trade Council Go Global Awards in the Industry Specific Awards (Business) category: Marketing & PR. … Continue readingVistatec Shortlisted for International Trade Council Go Global Awards
In this episode, Jessica Huie MBE joins host Simon Hodgkins. Forbes describes Jessica as one of ‘UK’s Most Influential Women On True Success.’ Jessica is a PR powerhouse and maverick entrepreneur and has an MBE for Services to Entrepreneurship and contribution to diversity. Jessica’s acclaimed first book, PURPOSE, was published by Hay House and named ‘One of the UK’s Best Business Books Written by Women’ by The Telegraph Newspaper. The PURPOSE Retreats take place twice each year in Jamaica and the UK. Her expertise is sought broadly, from discussions at No.10 Downing Street to company and board-level positions. … Continue readingCelebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100
“A picture is worth a thousand words,” and this saying is true when it comes to global marketing. Images displayed on your website or apps are crucial elements that influence how consumers will perceive your brand. Selecting an appropriate image can play a big part in helping you connect with your audience. Conversely, choosing the wrong image can increase bounce rates and lower conversions. … Continue readingThe Importance of Image Localization
What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for tech companies. Kristine is a former Sr. Director of International Expansion at PandaDoc, and the Vice President of Marketing at RedTeam Software. … Continue readingGlobal Considerations From a Unicorn’s Perspective – Vistatalks Ep 99
Founder of CSA Research, thinker, researcher, and deep-dive master Don DePalma joined All Things Global Powered by Vistatec to discuss, well, a lot. Don’s incredibly important blog post, “Mastering Globalization in the De-Globalization Era,” should be required reading for everyone in the localization business, and it serves as the foundation for the conversation. … Continue readingThe De-Globalization Era: In Conversation with Don DePalma
Is your company looking to expand globally? In this episode, guest Diana Georgieva joins host María Roa. Diana is the Senior Localization Manager at Pleo. An expanding unicorn company, Pleo is the spending solution for forward-thinking teams everywhere. The Pleo smart company cards empower thousands of businesses across Europe. Diana is responsible for building the localization team and Pleo’s localization program to help scale Pleo internationally. … Continue readingTips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98
In theory, expanding your eCommerce business to new markets sounds like a great idea. After all, you don’t need to open new physical stores just to grow your business. But what happens if new markets come with different audiences with different expectations, cultural references, and environments? … Continue readingUsing Localization to Improve Your eCommerce Success
What does it take to plan and execute a world-class event? In this episode, guest Elaine Sugar joins host Simon Hodgkins. Elaine is a Mental Wellness Advocate and Founder of the non-profit organization M.A.P.S. … Continue readingHow To Build a World-Class Events Strategy – VistaTalks Ep 97
We have compiled a helpful list of some of our popular articles. Whether you are a localization leader blazing a trail or looking to captivate and inspire your audience as … Continue readingTop 10 Articles For a Localization Leader
What effect will Machine Translation (MT) have on the Localization Industry, and how can you prepare? In this episode, guest Poppy Middleton joins host María Roa … Continue readingWill Machine Translation Change The Localization Landscape? – VistaTalks Ep 96
How can the design methodology help you grow your business? In this episode, guest Ainslie Peters joins host Simon Hodgkins … Continue readingApplying Design Methodology to Business – VistaTalks Ep 95
Meet Vistatec’s Life Sciences Program Manager – Jackie Janeri Vistatec was founded on the passion of accelerating global commercial success in business and technology, connecting international audiences with compelling content … Continue readingMeet our Life Sciences Program Manager: Jackie Janeri
How has Vistatec helped shape the localization industry over the past 25 years? In this episode, host Simon Hodgkins is joined by guests Thomas Murray, Vistatec CEO, Patrick Kelly, CCO, Siobhán Gantly, CHRO, Unn Villius, CSO, Phil Ritchie, CTO, Jerry Lane, IT Director, Adam Thompson, CFO, and Yvonne McNamara, COO. … Continue readingCelebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94
Unlike other people who are tech engineers, linguists, or QA people, Heather Cunningham ventured into the localization industry with an administrative background. However, the moment Heather got connected to the global community, she was completely hooked and wanted to learn everything she could.
… Continue readingMeet our Program Manager: Heather Cunningham
In a competition for the most used word in the marketing world, personalization would be a medallist. Personalized content is the key to serving your offer on a silver platter and pushing clients down the sales funnel. Personalized content marketing doesn’t just involve creating content aimed at narrow segments of the target audience, but it also involves careful localization.
… Continue readingGlobalize Your Content With Localization
Vistatec has partnered with DCs for Bees to identify the need for more trees to be planted, helping to save the declining bee population. … Continue readingThe Importance of Bee Pollination
Kara Bolt is a multilingual (German, Spanish, and English) expert in localization and translation at Vistatec. She currently lives in Colorado, United States, where she enjoys the view of surrounding mountains from her home and how dog-friendly the areas are in her neighbourhood. … Continue readingMeet our Director of Life Sciences: Kara Bolt
Sponsored by Vistatec, Beyond Borders shares the journey of Louis Cole and Pilot J.P. Schulze as they travelled around the world. With just 90 days to complete the project, Cole and Schulze took advantage of the opportunity to connect with people from different cultures and ask them a critical question: Which is more important: what divides us, or what holds us together? … Continue readingBeyond Borders – Around the World Flight
Vistatec Statement March 4, 2022 The invasion of Ukraine continues to impact millions of people. We are supporting our teams across the region and humanitarian efforts through the International Committee … Continue readingVistatec Statement
I traveled from Madrid to Zaragoza to spend the week before Christmas with my family at my grandmother’s house. Something happened when I crossed the thick wooden door in her … Continue readingThe Magic of Remote Working
In this special VistaTalks Rewind episode, Simon Hodgkins, María Roa, Gregory Twohig, and Jordan Knights look back over the entire year of episodes and highlight important topics and discussions that stood out to them. We are delighted to host the second year of the ‘rewind’ episode that takes time to look back at some of the stories and people that joined the show over the last twelve months. … Continue readingVistaTalks Rewind, Looking Back at 2021 – VistaTalks Ep 77
VistaTalks Ep – Anna Heussaff Anna Heussaff is a novelist writing mainly in her first language, Irish. Anna has published seven novels to date. Her three crime novels for fluent … Continue readingThe Benefits of Publishing in Your Native Language – VistaTalks Ep 76
VistaTalks Ep – Nataly Kelly Nataly Kelly is the VP of Localization at Hubspot, a published author with Penguin Random House and a board member at Multilingual magazine. Nataly is … Continue readingDo Localization and Content Marketing Go Hand In Hand? – VistaTalks Ep 75
Inside Vistatec with Cormac Eklof This industry profile features Cormac Eklof and is part of a series of Vistatec Employee Interviews. Cormac is a Program Manager at Vistatec and has … Continue readingInside Vistatec with Cormac Eklof
VistaTalks Ep -Fiachra Synnott Fiachra Synnott is Project Management Operations Director at Vistatec and is a trilingual software industry leader with a strong background in localization and video games. He … Continue readingVistaTalks Episode 74 – Fiachra Synnott
VistaTalks Ep – Mari Cahalane Mari Cahalane is a passionate advocate of STEM education for young people. She has been involved in the BT Young Scientist and Technology Exhibition since … Continue readingVistaTalks Episode 73 – Mari Cahalane
VistaTalks Ep – Cormac Eklof Cormac Eklof is a Senior Program Manager at Vistatec, overseeing several large programs for major global corporations. We begin this episode by discussing Cormac’s initial … Continue readingVistaTalks Episode 72 – Cormac Eklof
Coaching Leadership – Six Styles Of Emotional Leadership Daniel Goleman’s book, Primal Leadership: Realizing the Power of Emotional Intelligence discusses the six leadership styles leaders can take to ensure a … Continue readingEmotional Leadership – Coaching Style
Transcreation: When Do You Need It? Bad translations may be good for a laugh, but they also damage brand image. American fast-food chain KFC discovered this the hard way when … Continue readingTranscreation: When Do You Need It?
Six Styles Of Emotional Leadership In 2002, Daniel Goleman, in collaboration with Richard Boyatzis, and Annie McKee, released a revolutionary book, Primal Leadership: Realizing the Power of Emotional Intelligence. The … Continue readingSix Styles of Emotional Leadership
Designing Content for International User Experience Global internet penetration is massive and growing, with over 4.66 billion internet users worldwide, which amounts to 60% of the world’s population. To remain … Continue readingDesigning Content for International UX
International UX and CX Webinar Recap UX design is often kept separate from localization and internationalization efforts. However, this segmented approach can lead to an inconsistent user experience across different … Continue readingInternational UX and CX Webinar
X Cultural Ep 3 – Jeanne Riot X Cultural host Michael J. Asquith, discusses the incredibly fast-moving sustainable culture that is changing and influencing worldwide business and the international brands … Continue readingX Cultural Episode 3 – Jeanne Riot
X Cultural Ep 2 – Iti Sahai Iti Sahai joins Michael J. Asquith for X Cultural Episode 2. Iti is a transformational thought leader and intrapreneurial localization executive (previously working … Continue readingX Cultural Episode 2 – Iti Sahai
X Cultural Ep – Zachary Haitkin Zachary Haitkin and host Michael J. Asquith have a lively discussion on X Cultural via a Vistatec webcast. Zachary was a Lyft driver for … Continue readingX Cultural Episode 1 – Zachary Haitkin
Vistatec Appoints New Technical Marketing Executive Jordan Knights has been appointed as the Technical Marketing Executive within the Vistatec Marketing Department. Originally from Middlesbrough in the United Kingdom, Jordan Knights … Continue readingTechnical Marketing Executive Appointment
KnowBe4 Cybersecurity – Building a Human Firewall in a Work From Home World. Michael J. Asquith and Jamie Kincaid discuss various topics during the Vistatec KnowBe4 Cybersecurity webinar, including localization, … Continue readingBuilding a Human Firewall in a WFH World
VistaTalks Episode 56 – International Women’s Day VistaTalks Episode 56 – International Women’s Day International Women’s Day (IWD) is a worldwide day celebrating women’s social, economic, cultural, and political achievements. … Continue readingEpisode 56 – IWD