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Building Brands, Partnerships, and Expanding Internationally – VistaTalks Ep 92

How to build brands, partnerships, and expand internally. In this episode, guest Valerie Brown joins host Simon Hodgkins. Valerie is the CEO of the Val Brown Group, where they work with CEOs, CMOs, Entrepreneurs, and Business Owners to drive company growth through brand strategy. Valerie has helped brands like Hard Rock Cafe, City Winery, Nashville’s Country Music Hall of Fame, MTV, and many more. … Continue readingBuilding Brands, Partnerships, and Expanding Internationally – VistaTalks Ep 92

Best Practices for Building a Global Center of Excellence

he Director of Localization at Roku, Nicole, draws on her wide-ranging involvement (Paramount, Riot Games, Netflix, Blizzard, Snap) in content and localization to add additional flavor and gravitas. Even if you don’t agree with the nuance of some of her discussion points, you’ll come away with a clear understanding of how she thinks and how she goes about her job. … Continue readingBest Practices for Building a Global Center of Excellence

How Speaking Multiple Languages Benefits Diverse Communities – VistaTalks Ep 91

What are the inherent benefits of being multilingual? In this episode, guest Tatyana Sergeyeva joins host Simon Hodgkins. Tatyana is the Vice President, Credit Cards & Retail Services at Wells Fargo and is on the WorldChicago Board of Directors. … Continue readingHow Speaking Multiple Languages Benefits Diverse Communities – VistaTalks Ep 91

Improve your global customer experience with language quality management (LQM)​​

Improve your global customer experience with language quality management (LQM)​ We are releasing a new series of articles, “Content With Purpose.” Twelve dedicated localization-focused articles on helping you connect and … Continue readingImprove your global customer experience with language quality management (LQM)​​

Is Machine Translation Ready for Life Sciences?

Machine translation is on the rise. As more companies adopt machine translation, there is growing evidence that translating first with a machine and adjusting with human revision is faster and more cost-effective than human-only translation in many domains while still capable of achieving human translation quality where this is the objective. … Continue readingIs Machine Translation Ready for Life Sciences?

Launching and Building Global Brands – VistaTalks Ep 90

Building your brand presence is vital in the digital age, but how exactly do you build a brand effectively? In this episode, guest Carolyn Kremins joins host Simon Hodgkins. Carolyn has played a vital role in launching and rebuilding some of the most well-known media brands, including Epicurious, Condé Nast Traveller, The Week, Cookie, Brides, and Maxim. … Continue readingLaunching and Building Global Brands – VistaTalks Ep 90

Dark, abandoned office lit by a single lamp covered in cobwebs highlighting a cluttered desk

How to Avoid the Great Resignation

The Great Resignation, also known as the Great Reshuffle or the Big Quit, remains in full swing. In February alone, nearly 4.4 million Americans quit their jobs. With unemployment hovering around the 3.6% rate, Employees are considering moving on to other jobs. Many employers are scrambling to find the talent they need to fill open positions. How can you avoid the Great Resignation or decrease its impact?
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Lead Beyond The Edge, The Bold Path to Extraordinary Results – VistaTalks Ep 88

What is impostor syndrome and how do you deal with it? In this episode, guest Frederique Murphy joins host Maria Roa. Frederique is a highly engaging, leading global voice around mindset transformation. … Continue readingLead Beyond The Edge, The Bold Path to Extraordinary Results – VistaTalks Ep 88

Meet our Program Manager: Heather Cunningham

Unlike other people who are tech engineers, linguists, or QA people, Heather Cunningham ventured into the localization industry with an administrative background. However, the moment Heather got connected to the global community, she was completely hooked and wanted to learn everything she could.
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Insights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86

n this episode, guest María Roa joins host Simon Hodgkins. María is an enthusiastic marketing professional specializing in events and communications with over 17 years of experience. She has worked across B2C and B2B companies such as GRUPO PRISA, the global leader in Communication Media in Spanish, and SModa Magazine … Continue readingInsights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86

From Localization to Product Management – VistaTalks Ep 85

How do you integrate localization into your product management strategy? In this episode, guest Ulrika Fuchs joins host Simon Hodgkins. Ulrika is an experienced localization professional with proven strong leadership skills and a track record of building high-performing teams of motivated individuals. … Continue readingFrom Localization to Product Management – VistaTalks Ep 85

Agile Remote Work – Is It the Future?

The pandemic may have accelerated the worldwide trend of working remotely, but the concept traces its roots back to the 1970s. Amidst the oil crisis of 1973, Jack Niles, a NASA engineer, pitched the idea of telecommuting as an alternative to the central office. Fast-forward to 2020, and 88% of businesses worldwide went remote during the pandemic—with 74% of them planning to shift at least some teams to permanent remote.

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What Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

Has technology caused rapid shifts in the localization industry? In this episode, guest Michael J. Asquith, Global Solutions Executive at Vistatec joins host Simon Hodgkins to discuss technology in the localization industry. Coming originally from a financial industry background, Michael discusses his interest in global business, and what impacts technology will continue to play within the localization industry. … Continue readingWhat Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

Globalize Your Content With Localization

In a competition for the most used word in the marketing world, personalization would be a medallist. Personalized content is the key to serving your offer on a silver platter and pushing clients down the sales funnel. Personalized content marketing doesn’t just involve creating content aimed at narrow segments of the target audience, but it also involves careful localization.
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Meet our Director of Life Sciences: Kara Bolt

Kara Bolt is a multilingual (German, Spanish, and English) expert in localization and translation at Vistatec. She currently lives in Colorado, United States, where she enjoys the view of surrounding mountains from her home and how dog-friendly the areas are in her neighbourhood. … Continue readingMeet our Director of Life Sciences: Kara Bolt

The Importance of Having an Agile Mindset – VistaTalks Ep 83

What is the world’s leading framework for business agility? In this episode, guest Yuka Kurihara, Director of Globalization Services at Scaled Agile, Inc., joins host Simon Hodgkins to share her experience in helping teams to design and build software products, websites, marketing, and communication content with a global audience in mind. … Continue readingThe Importance of Having an Agile Mindset – VistaTalks Ep 83

Beyond Borders – Around the World Flight

Sponsored by Vistatec, Beyond Borders shares the journey of Louis Cole and Pilot J.P. Schulze as they travelled around the world. With just 90 days to complete the project, Cole and Schulze took advantage of the opportunity to connect with people from different cultures and ask them a critical question: Which is more important: what divides us, or what holds us together? … Continue readingBeyond Borders – Around the World Flight

How Does Sleep Deprivation Affect Your Health? – VistaTalks Ep 82

Are you getting enough sleep? What is a Chief Sleep Officer? In this episode, guest Alen Juginović, M.D., Harvard Medical School Postdoc (Sleep Neurobiology), joins host Simon Hodgkins to discuss his role in sleep medicine, more specifically, the effects of sleep medicine and sleep deprivation on health. … Continue readingHow Does Sleep Deprivation Affect Your Health? – VistaTalks Ep 82

Global Business, Language and LocWorld – VistaTalks Ep 80

Why is LocWorldWide heading to Africa? How did the Localization Institute, LocWorld, and Brand2Global get started? In this episode, guest Ulrich Henes, President, Localization Institute, joins host Simon Hodgkins to discuss Localization World, The Localization Institute, Brand2Global, LocWorldWide Africa, Multilingual Magazine, and other language industry topics. Ulrich is one of the most recognized names in international business and localization. … Continue readingGlobal Business, Language and LocWorld – VistaTalks Ep 80

Maximize Your Brand Growth with Localization

Entering new geographical markets is one of the most popular ways to grow, second only to mergers and acquisitions (M&As). Yet, to succeed, brands typically need to adapt their products or services to appeal to buyers in those regional markets. And that requires undergoing a process known as localization. … Continue readingMaximize Your Brand Growth with Localization

How Has The Pandemic Affected TV Advertising? – VistaTalks Ep 79

What are the latest CTV advertising trends? How are brands addressing advertising fraud and brand safety? Guest Calvin Scharffs joins host Simon Hodgkins to discuss the latest global connected TV Advertising Supply Chain Trends and the Top 100 Programmatic Supply Chain Insights reports. … Continue readingHow Has The Pandemic Affected TV Advertising? – VistaTalks Ep 79

The Second Highest Quality of Life Country in The World – VistaTalks Ep 78

What has driven Ireland to the second highest quality of life globally? Despite what many people believe, human progress worldwide has been incredible in recent decades, and Ireland’s progress has exceeded that of practically anywhere else. … Continue readingThe Second Highest Quality of Life Country in The World – VistaTalks Ep 78

VistaTalks Rewind, Looking Back at 2021 – VistaTalks Ep 77

In this special VistaTalks Rewind episode, Simon Hodgkins, María Roa, Gregory Twohig, and Jordan Knights look back over the entire year of episodes and highlight important topics and discussions that stood out to them. We are delighted to host the second year of the ‘rewind’ episode that takes time to look back at some of the stories and people that joined the show over the last twelve months. … Continue readingVistaTalks Rewind, Looking Back at 2021 – VistaTalks Ep 77

Do Localization and Content Marketing Go Hand In Hand? – VistaTalks Ep 75

VistaTalks Ep – Nataly Kelly Nataly Kelly is the VP of Localization at Hubspot, a published author with Penguin Random House and a board member at Multilingual magazine. Nataly is … Continue readingDo Localization and Content Marketing Go Hand In Hand? – VistaTalks Ep 75