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International Customer Experience – a Model to Identify the Gaps

If you have ever tried to navigate a website in a language you do not understand, you will know how difficult and frustrating it can be. Even with browser-based machine translation, the results can range from quite good to useless. As a result, companies translate their online experience to ensure success. However, they typically only translate about 5% of their website into most languages. This gap in language access leads to a sub-par customer experience as site visitors quickly run out of engaging content that they can read. … Continue readingInternational Customer Experience – a Model to Identify the Gaps

How to Capture and Measure Relevant Localization Metrics

Armed with the right localization metrics, embracing data-driven leadership will reinforce your role as a strategic business partner along the way, and help you position yourself as an idea generator in your organization.
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Using Localization to Improve Your eCommerce Success

In theory, expanding your eCommerce business to new markets sounds like a great idea. After all, you don’t need to open new physical stores just to grow your business. But what happens if new markets come with different audiences with different expectations, cultural references, and environments? … Continue readingUsing Localization to Improve Your eCommerce Success

Learn How To Localize Your User Experience

User experience (UX) is critical to ensuring that your users are satisfied with the product or service you have to offer them. One aspect often overlooked by the UX evaluation is the importance of localization and how it may improve user interaction and integration. Is your user experience truly optimized? If you haven’t been taking localization into account, it may not be as optimized as you had hoped. … Continue readingLearn How To Localize Your User Experience

Best Practices for Building a Global Center of Excellence

he Director of Localization at Roku, Nicole, draws on her wide-ranging involvement (Paramount, Riot Games, Netflix, Blizzard, Snap) in content and localization to add additional flavor and gravitas. Even if you don’t agree with the nuance of some of her discussion points, you’ll come away with a clear understanding of how she thinks and how she goes about her job. … Continue readingBest Practices for Building a Global Center of Excellence

Improve your global customer experience with language quality management (LQM)​​

Improve your global customer experience with language quality management (LQM)​ We are releasing a new series of articles, “Content With Purpose.” Twelve dedicated localization-focused articles on helping you connect and … Continue readingImprove your global customer experience with language quality management (LQM)​​

From Localization to Product Management – VistaTalks Ep 85

How do you integrate localization into your product management strategy? In this episode, guest Ulrika Fuchs joins host Simon Hodgkins. Ulrika is an experienced localization professional with proven strong leadership skills and a track record of building high-performing teams of motivated individuals. … Continue readingFrom Localization to Product Management – VistaTalks Ep 85

What Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

Has technology caused rapid shifts in the localization industry? In this episode, guest Michael J. Asquith, Global Solutions Executive at Vistatec joins host Simon Hodgkins to discuss technology in the localization industry. Coming originally from a financial industry background, Michael discusses his interest in global business, and what impacts technology will continue to play within the localization industry. … Continue readingWhat Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

Maximize Your Brand Growth with Localization

Entering new geographical markets is one of the most popular ways to grow, second only to mergers and acquisitions (M&As). Yet, to succeed, brands typically need to adapt their products or services to appeal to buyers in those regional markets. And that requires undergoing a process known as localization. … Continue readingMaximize Your Brand Growth with Localization

Do Localization and Content Marketing Go Hand In Hand? – VistaTalks Ep 75

VistaTalks Ep – Nataly Kelly Nataly Kelly is the VP of Localization at Hubspot, a published author with Penguin Random House and a board member at Multilingual magazine. Nataly is … Continue readingDo Localization and Content Marketing Go Hand In Hand? – VistaTalks Ep 75

The General Theory of the Translation Company

The General Theory of the Translation Company

The General Theory of the Translation Company Interview with Renato Beninatto, CEO, Nimdzi Simon Hodgkins, Editor in Chief, VTQ Congratulations on your new book “The General Theory of the Translation Company”. … Continue readingThe General Theory of the Translation Company

Think Global Awards 2018 Open for Entries

The Think Global Awards 2018 – Open for Entries

The Think Global Awards 2018 – Open for Entries Simon Hodgkins, founder of the Think Global Forum, shares the news of the launch of the Think Global Awards 2018 after … Continue readingThe Think Global Awards 2018 – Open for Entries