Square
untranslatable

Do Untranslatable Words Exist?

Anyone who has experienced multiple languages has encountered one phrase at least once: you just cannot translate that word. But is that true? Do untranslatable words exist, and if so, how can (and should) businesses and anyone interested in translation approach them? … Continue readingDo Untranslatable Words Exist?

translator

Top Tips for a Good Translator

Translation plays a vital role in successful communication. It is more than the substitution of one word for another. It is the cornerstone of the seamless exchange of ideas and information. Highly proficient translation is a vital part of any globalization plan. Research shows that 76% of online shoppers prefer to buy products with information in their native language. Perhaps more importantly, 40% will never buy from websites in other languages. … Continue readingTop Tips for a Good Translator

GALA Loc Mixer

Vistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland

Vistatec was pleased to help organize a GALA Loc Mixer event on November 17, 2022. The GALA Loc Mixers are one of the many ways GALA carries out its mission to build and grow professional communities. This event was a great partnership as GALA is celebrating 20 years, and Vistatec is celebrating 25 years in business.
Continue readingVistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland

holiday marketing

How to Localize Your Holiday Marketing

The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing

SaaS Localization

How Can SaaS Companies Benefit from Localization?

Did you know that the global SaaS market is estimated to be worth $10 trillion by 2030? As the demand continues to rise, forward-thinking software-as-a-service (SaaS) companies are scaling into international markets. To maximize your success; you need a localization strategy that enables you to adapt products to each target market. … Continue readingHow Can SaaS Companies Benefit from Localization?

linguistic professional

What Makes a Good Linguistic Professional?

This guide will help you understand what makes a good linguistic professional, why using a professional with these qualities is so important, and how choosing the right multilingual partner can benefit not just individual translation efforts but your entire localization strategy. … Continue readingWhat Makes a Good Linguistic Professional?

Localization Leadership Excellence in Action

Welcome to the next installment in our Localization Leadership series. We’re at the midway point, and it’s the perfect time to get insights from a localization leader who has achieved substantial success. Earlier this year, one of the All Things Global (ATG) webcasts featured one of our industry’s most respected thought leaders, Nicole Kittle Broe, Director of Localization at Roku. … Continue readingLocalization Leadership Excellence in Action

LocWorld48

Vistatec Attends LocWorld48 Silicon Valley

Vistatec, celebrating its 25th year, is delighted to attend LocWorld48 Silicon Valley.

The main conference features two days of specialized tracks, fantastic keynote presentations, and more. It takes place in Silicon Valley, California, from November 1-3, 2022. … Continue readingVistatec Attends LocWorld48 Silicon Valley

women in localization

Unicorns, All Things Global, and Women in Localization – VistaTalks Ep 102

In this episode, Dominika D’Agostino joins host María Roa. Dominika is a localization expert and problem solver with fifteen years of experience in the translation, media, and telecommunication industries. She currently lives in Austin, Texas, and is the sponsorship manager for the Woman in Localization Texas chapter. … Continue readingUnicorns, All Things Global, and Women in Localization – VistaTalks Ep 102

artificial intelligence

 Artificial Intelligence and Localization

Artificial intelligence is a game changer for the content industry in general and the language industry in particular, in terms of both technology and services. Unsurprisingly, it has had a vast and continued impact on localization people, processes, and technology. In the early days of artificial intelligence (AI), machine learning (ML), and machine translation (MT) offered a basic and automatic conversion of text, such as glorified versions of online dictionaries and glossaries. … Continue reading Artificial Intelligence and Localization

International Customer Experience – a Model to Identify the Gaps

If you have ever tried to navigate a website in a language you do not understand, you will know how difficult and frustrating it can be. Even with browser-based machine translation, the results can range from quite good to useless. As a result, companies translate their online experience to ensure success. However, they typically only translate about 5% of their website into most languages. This gap in language access leads to a sub-par customer experience as site visitors quickly run out of engaging content that they can read. … Continue readingInternational Customer Experience – a Model to Identify the Gaps

How to Capture and Measure Relevant Localization Metrics

Armed with the right localization metrics, embracing data-driven leadership will reinforce your role as a strategic business partner along the way, and help you position yourself as an idea generator in your organization.
Continue readingHow to Capture and Measure Relevant Localization Metrics

Using Localization to Improve Your eCommerce Success

In theory, expanding your eCommerce business to new markets sounds like a great idea. After all, you don’t need to open new physical stores just to grow your business. But what happens if new markets come with different audiences with different expectations, cultural references, and environments? … Continue readingUsing Localization to Improve Your eCommerce Success

Learn How To Localize Your User Experience

User experience (UX) is critical to ensuring that your users are satisfied with the product or service you have to offer them. One aspect often overlooked by the UX evaluation is the importance of localization and how it may improve user interaction and integration. Is your user experience truly optimized? If you haven’t been taking localization into account, it may not be as optimized as you had hoped. … Continue readingLearn How To Localize Your User Experience

Best Practices for Building a Global Center of Excellence

he Director of Localization at Roku, Nicole, draws on her wide-ranging involvement (Paramount, Riot Games, Netflix, Blizzard, Snap) in content and localization to add additional flavor and gravitas. Even if you don’t agree with the nuance of some of her discussion points, you’ll come away with a clear understanding of how she thinks and how she goes about her job. … Continue readingBest Practices for Building a Global Center of Excellence

Improve your global customer experience with language quality management (LQM)​​

Improve your global customer experience with language quality management (LQM)​ We are releasing a new series of articles, “Content With Purpose.” Twelve dedicated localization-focused articles on helping you connect and … Continue readingImprove your global customer experience with language quality management (LQM)​​

From Localization to Product Management – VistaTalks Ep 85

How do you integrate localization into your product management strategy? In this episode, guest Ulrika Fuchs joins host Simon Hodgkins. Ulrika is an experienced localization professional with proven strong leadership skills and a track record of building high-performing teams of motivated individuals. … Continue readingFrom Localization to Product Management – VistaTalks Ep 85

What Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

Has technology caused rapid shifts in the localization industry? In this episode, guest Michael J. Asquith, Global Solutions Executive at Vistatec joins host Simon Hodgkins to discuss technology in the localization industry. Coming originally from a financial industry background, Michael discusses his interest in global business, and what impacts technology will continue to play within the localization industry. … Continue readingWhat Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84

Maximize Your Brand Growth with Localization

Entering new geographical markets is one of the most popular ways to grow, second only to mergers and acquisitions (M&As). Yet, to succeed, brands typically need to adapt their products or services to appeal to buyers in those regional markets. And that requires undergoing a process known as localization. … Continue readingMaximize Your Brand Growth with Localization

The General Theory of the Translation Company

The General Theory of the Translation Company

The General Theory of the Translation Company Interview with Renato Beninatto, CEO, Nimdzi Simon Hodgkins, Editor in Chief, VTQ Congratulations on your new book “The General Theory of the Translation Company”. … Continue readingThe General Theory of the Translation Company