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Vistatec Launches VistaSpeech – Revolutionizing Global Dubbing in Partnership with Speechlab

In an exciting move for global brands and content creators, Vistatec, a world leader in global content solutions, has partnered with Speechlab, a pioneer in AI-driven dubbing technology, to introduce VistaSpeech. VistaSpeech powered by Speechlab is a groundbreaking partnership set to redefine automated dubbing standards, making high-quality, culturally nuanced content accessible to businesses worldwide. … Continue readingVistatec Launches VistaSpeech – Revolutionizing Global Dubbing in Partnership with Speechlab

Beyond Translation: How Brands Can Think Differently About Content to Drive Global Growth

30 years of experience in globalization. In this interview, Sibylle shares insights on the trends shaping global content creation and how businesses can future-proof content production processes to gain a competitive advantage. … Continue readingBeyond Translation: How Brands Can Think Differently About Content to Drive Global Growth

Business Success, Digital Innovation and Marketing In China – Ashley Dudarenok – VistaTalks Ep 138

In the dynamic Chinese market, it becomes imperative to spotlight leaders who are not just navigating through these changes but are also setting benchmarks for others to follow. One such visionary is Ashley Dudarenok, a Chinese serial entrepreneur, an award-winning marketing professional, and a prolific author. … Continue readingBusiness Success, Digital Innovation and Marketing In China – Ashley Dudarenok – VistaTalks Ep 138

Driving Diversity and Change in the Life Sciences Industry with Aman Khera: Life Sciences — In Focus Podcast Episode 1

In this new episode of the Life Sciences — In Focus podcast, hosted by Karen Tkaczyk, we welcomed a genuinely remarkable guest, Aman Khera, Vice President of Regulatory Science, Strategy, and Innovation at Worldwide Clinical Trials. With a career spanning nearly three decades, Khera is a force of innovation and a staunch advocate for diversity and patient inclusion in clinical research. Her journey from a curious student in the UK to a leading executive in the clinical research organization (CRO) space is a testament to her passion, resilience, and dedication to making healthcare better for all. … Continue readingDriving Diversity and Change in the Life Sciences Industry with Aman Khera: Life Sciences — In Focus Podcast Episode 1

Empathy, Education, and Localization Success at ClickUp – Paulina Makles – VistaTalks Episode 137

Paulina Makles, a seasoned Localization Program Manager at ClickUp, shares her extensive experience and insights into the world of localization with VistaTalks Host María Roa. Paulina’s journey from a translator to a leading voice in localization offers valuable lessons for translation and localization professionals across industries. … Continue readingEmpathy, Education, and Localization Success at ClickUp – Paulina Makles – VistaTalks Episode 137

Transparency, Comprehension, and Compliance: Key Factors in Translating and Localizing Lay Summaries (LS)

Lay summaries (LS) “translate” complex medical terminology and concepts into language patients and consumers can understand – a task that must done carefully to avoid losing meaning or accuracy. Making these available in multiple languages is a highly complex, intricate process that requires the expertise of an experienced life sciences localization team to ensure successful communication and cultural appropriateness. … Continue readingTransparency, Comprehension, and Compliance: Key Factors in Translating and Localizing Lay Summaries (LS)

How to Align Marketing and Sales: The Ultimate Playbook for the New AI Era with Mark Stanley — All Things Global

In an AI, Marketing, and Sales-focused episode of All Things Global, hosted by Suzanne Frank and Dominica D’Agostino, the spotlight shone brightly on Mark Stanley. With a career spanning over two decades at Salesforce, Mark, synonymous with pioneering digital marketing strategies, now imparts his wisdom through Mark Stanley Consulting.
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Choosing MT Tools and Automation to Localize at Scale

The localization industry is no stranger to AI translation – Machine Translation has been around for over four decades, many global businesses have used it for years, and the advancements over time have been considerable. Yet it’s getting more press lately with the advent of new AI translation models like ChatGPT, and many global businesses are clamoring to get on board. … Continue readingChoosing MT Tools and Automation to Localize at Scale

Life Sciences Localization Strategy and Insights – Karen Tkaczyk – VistaTalks – Ep 136

Life Sciences expert Karen Tkaczyk joins VistaTalks host María Roa on this podcast episode. Karen is a distinguished figure in the translation and language services sector, particularly within the life sciences domain. Currently Director of Sales – Life Sciences at Vistatec, Karen possesses a rare blend of scientific expertise and linguistic prowess, making her contributions invaluable to companies aiming to globalize their operations. … Continue readingLife Sciences Localization Strategy and Insights – Karen Tkaczyk – VistaTalks – Ep 136

Vistatec Announces XTM Platinum Partnership

Vistatec is pleased to announce our Platinum Partnership with XTM. This partnership with XTM, the leading cloud-based translation management system for enterprises, will aim to redefine industry standards and provide best-in-class localization services to the global marketplace, addressing challenges in content world-readiness. … Continue readingVistatec Announces XTM Platinum Partnership

Introducing the Life Sciences — In Focus Podcast: Expert Insights in Life Sciences

Welcome to the introductory episode of the Life Sciences — In-Focus podcast, brought to you by Vistatec. The podcast introduces a new avenue for exploring the dynamic and ever-evolving world of life sciences. Episode 0 expertly set the stage for what promises to be a series of insightful and engaging discussions. Read the recap here. … Continue readingIntroducing the Life Sciences — In Focus Podcast: Expert Insights in Life Sciences

Achieving L10n Goals in a Harsher Climate: Fractional and Lean Localization

Given all the change and advancement in the industry over the last year, which will likely continue to develop further over the coming year – the modus operandi for in-house l10n teams continues to change and evolve. While the entire landscape of l10n is undergoing a significant transformation, teams that can reposition themselves as value enablers within their organizations are the ones that are most likely to have long-term success. Learn how. … Continue readingAchieving L10n Goals in a Harsher Climate: Fractional and Lean Localization

Shaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135

In an enlightening episode of VistaTalks, Simon Hodgkins welcomed Jason Hemingway, the Chief Marketing Officer at Phrase, for a deep dive into the evolving landscape of localization, marketing, and AI. Hemingway, a veteran in B2B technology marketing, shared his journey, experiences, and strategic insights shaping the future of global communication and marketing. … Continue readingShaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135

The Importance of Preserving Endangered Languages

As time progresses, history inevitably moves forward. Yet, in its wake, it can inadvertently leave behind fragments of language and culture. These elements risk being irretrievably lost unless we make concerted efforts to preserve them. Such a loss can profoundly impact entire cultures, erasing unique identities and rich heritages. According to a shocking article by The Guardian last year, nearly half of the world’s 7,000 languages are at risk of extinction by the end of this century. With each loss, we also lose a rich cultural history and identity. … Continue readingThe Importance of Preserving Endangered Languages

Vistatec Announces Simon Hodgkins’ Recognition in the ‘CMOs to Watch in 2024′ by The CMO Alliance

Vistatec, a global leader in content solutions, is proud to announce that Simon Hodgkins, Chief Marketing Officer (CMO), has been recognized in the prestigious ‘CMOs to Watch in 2024’ report by the CMO Alliance. The ‘CMOs to Watch’ initiative is renowned for its meticulous selection of marketing leaders who profoundly impact the industry.
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Building Linguistic Communities for Global Brand Success

At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingBuilding Linguistic Communities for Global Brand Success

Language, Translation and Localization: Key Factors in Decentralized Clinical Trials (DCTs)

With improved guidance and the maturation of digital health technologies (DHTs), decentralized clinical trials (DCTs) are here to stay. This is excellent news in many ways: DCTs provide a path to addressing tough, longstanding challenges in clinical trials. Properly planned and executed, DCTs allow for accelerated cohort recruitment and clinical development timelines. Additional benefits include enhanced retention, better participant adherence, greater diversity, and more representative patient access, leading to a more robust evidence base. … Continue readingLanguage, Translation and Localization: Key Factors in Decentralized Clinical Trials (DCTs)

Navigating New Frontiers in Multilingual Magazine Publishing – Marjolein Groot – VistaTalks Ep 134

VistaTalks host Simon Hodgkins welcomes Marjolein Groot Nibbelink, the esteemed CEO and Publisher of MultiLingual magazine, to this informative episode. Marjolein’s journey from a globetrotting communicator to a leading figure in the language media publishing industry encapsulates a story of innovation, adaptability, and global influence.
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The Upstream Nature of Language Data for LLMs 

It is essential to focus on developing and leveraging language data upstream before moving to AI implementation and adoption downstream. Discover how language data can transform your organization into an AI-driven powerhouse and how Large Language Models (LLMs) can revolutionize content creation. … Continue readingThe Upstream Nature of Language Data for LLMs 

Life Sciences – In Focus: Leveraging Data and Trends for 2024 – Key Learnings

In the first installment of Vistatec’s Life Sciences – In Focus series, Amanda Murphy, Senior Director of Data Intelligence and Solutions at GlobalData, presented the biopharmaceutical industry’s outlook for 2024. The event yielded valuable insights into the trends and themes predicted for the upcoming year, focusing on the clinical trials landscape, including decentralized clinical trials and diversity. Read the key learnings here. … Continue readingLife Sciences – In Focus: Leveraging Data and Trends for 2024 – Key Learnings

A Guide for Effective Global Content and Localization – Mimi Moore – VistaTalks Ep 132

Mimi Moore joins María Roa on this episode of VistaTalks. Mimi shares her extensive expertise in content marketing and localization. With over a quarter-century in the industry, she has honed her skills in collaborating with globalization teams and language service providers, aiding B2B enterprises in their marketing endeavors.
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Diversity in Clinical Trials: The Role of Language Services

Participant diversity is critical to achieving equitable representation in the clinical trial landscape. Sponsors must proactively plan outreach, enrollment, and retention strategies for diverse communities.
Such strategies should incorporate professional translation, language access, and culturally sensitive localization. Discover the importance of diversity in clinical trials and how LSPs can help.

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International Business Growth: Challenges to Tackle for Global Success

The path to global success is intricate and demanding, requiring a blend of deep cultural intelligence, sophisticated use of technology, expert navigation of regulatory landscapes, and innovative adaptation to technological disparities. By developing these areas, businesses can overcome global challenges and drive meaningful engagement in diverse markets worldwide, paving their path to international success.
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Why Inclusive Language Matters When Taking Your Content Global and How to Achieve It

Subscribe to this content series and be the first to be notified when new content is released Subscribe Subscribe to this content series and be the first to be notified … Continue readingWhy Inclusive Language Matters When Taking Your Content Global and How to Achieve It

The Current State of Machine Translation and Future Predictions

Machine Translation (MT) has dramatically transformed how we use language to connect globally. From chatbots to subtitling services, MT bridges linguistic gaps and plays a crucial role in localization, translation, and global business communications.Staying aware of emerging MT trends is crucial. This knowledge is a strategic asset that can allow your business to harness the full potential of MT to streamline processes, reduce costs, and maintain a competitive edge in an ever-evolving global landscape.
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Localization Strategy: Essential Considerations When Selecting Languages to Grow International Revenue

When selecting the correct languages for localization, it’s important to consider that this isn’t just a one-off decision to win business. Choosing the correct languages can significantly increase your international revenue and foster profitable growth. Learn why language choice is such a critical element of localization strategy and factors to consider in this process.
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Globalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry. … Continue readingGlobalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

Decoding the Intricacies of Life Sciences Localization – VistaTalks Ep 130

In the intricate world of life sciences, the importance of localization extends far beyond mere translation. It’s a critical component that ensures patient safety, regulatory compliance, and the successful global deployment of medical products and services. María Mateos, an expert in localization and life sciences, recently shed light on the nuances of this field and how companies like Vistatec are leading the charge in providing specialized services that meet the industry’s stringent demands.
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Sustainability in Sportswear – Communicating Green Initiatives Across Cultures

The focus on sustainability within the sportswear industry is growing increasingly popular. Consumers across the globe are more aware of the impact of their purchasing decisions on the environment. Research shows that 66% of all consumers and 75% of millennial consumers consider sustainability when purchasing. As consumers align their purchasing habits with their values, fashion and sportswear brands must share their green initiatives with potential customers. … Continue readingSustainability in Sportswear – Communicating Green Initiatives Across Cultures

Decoding Fintech: Multilingual Support in Digital Finance

It’s no secret that fintech is revolutionizing the banking industry. From chatbots and digital wallets to blockchain technology, fintech makes accessing services and managing finances more accessible than ever. Financial institutions can use it to streamline processes, improve customer service, and increase efficiency. Discover the importance of multilingual fintech support, challenges of implementation, and best practices to ensure success. … Continue readingDecoding Fintech: Multilingual Support in Digital Finance

Winning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

In the rapidly changing world of localization, John Walsh, Co-founder of LocStep Vendor Management Solutions, stands out by providing helpful solutions for companies, teams, and individuals looking to improve their localization programs and successes. In this episode, Host Simon Hodgkins discusses the approach of LocStep with John Walsh. … Continue readingWinning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

The Role of Language Professionals in SaaS Innovation

Organizations that develop SaaS products and services rely on language professionals to help them improve the user experience, boost customer engagement, and elevate the value of their offerings. What’s often not expressed is the degree to which language services drive innovation rather than being purely the outcome of strategic decisions. … Continue readingThe Role of Language Professionals in SaaS Innovation

How to Craft Effective Localized Content for Life Sciences

When you craft content for the life sciences industry, it’s more important than ever that you localize the content appropriately and meet the needs of your target market. With localized content, you can meet users where they are, ensure that they understand the content you are presenting, and increase their trust in your brand. Follow these essential recommendations as you craft life sciences content and localize it for audiences worldwide.
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Medtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

In this episode, Host Simon Hodgkins is joined by Emer Sherry, Senior Executive, Public Policy and Regulatory Affairs at Irish Medtech Association, Ibec. The Irish Medtech Association is the business association within Ibec representing the medical technology sector. The Irish Medtech Association has more than 250 members located throughout the island of Ireland. The group’s broad focus is to promote and support an environment that encourages the sustainable development and profitable growth of FDI multinational and SME member companies. … Continue readingMedtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

The Imperative of Localization in Business Growth: A Guide for C-Suite Executives and Localization Buyers

In today’s globalized world, businesses should be fully aware of the importance of localization. Yet, many C-suite executives, client-side localization professionals, and buyers of localization services may need help to truly understand and communicate its actual value. This article explores the challenges and opportunities of localization, the role of Artificial Intelligence (AI), and the significance of partnering with a trusted Localization Service Provider (LSP). … Continue readingThe Imperative of Localization in Business Growth: A Guide for C-Suite Executives and Localization Buyers

GreenTech Growth and Innovation Across Borders

GreenTech is one of the most significant areas of growth around the world. More startups are seeking green technology options than ever before. In fact, countries that do not participate in the rise of green technology may, according to the UN, fall behind. Learn more about recent GreenTech innovations, and how localization can assist in reaching global audiences effectively. … Continue readingGreenTech Growth and Innovation Across Borders

Breaking Barriers: Localizing Sportswear Innovations for a Global Market

Sportswear has innately global appeal. Fans and players of football, basketball, baseball, cricket, basketball and other disciplines can be found in almost every country on earth. Sportswear, and fashion in general, can benefit significantly from localization. When done right, localization can break through the clutter to find consistent success in global markets. These five steps can help you get there, regardless of the market you want to enter and innovate in. … Continue readingBreaking Barriers: Localizing Sportswear Innovations for a Global Market

How to Navigate Multilingual Challenges for SaaS Companies

Software as a Service (SaaS) has become an integral part of our everyday lives, and the market is growing. However, successful global expansion requires a localization approach with a robust multilingual strategy. To develop an intuitive user experience, it’s essential to understand the benefits of SaaS localization and the multilingual challenges that SaaS companies face.
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How to Improve Cloud-Based Services with Localization

Given that cloud-based computing services and localization are geared toward making content more accessible to a variety of users, it’s surprising that these two sectors don’t converge more. So, how can localization help improve cloud-based services, and what’s the connection between the two? … Continue readingHow to Improve Cloud-Based Services with Localization

AI tools, translation and teams

How AI Impacts Tools, Translation, and Teams

AI-powered technologies can automate workflows, streamline translations, and promote cross-functional collaboration. Yet, like any technology, AI can also disrupt industries and alter the role of humans in the workplace. As AI advances, staying up-to-date and adapting to its capabilities is essential. Doing so will make the difference between success and failure in any organization in the language services industry.
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Sustainable technology

How Does Localization Support Sustainable Technology?

As climate change and other environmental issues intensify, businesses have an obligation to reduce their impact on the planet. Sustainable technologies can help achieve these goals but are not always suitable for every market. To maximize success and adoption, you must understand local conditions and tailor the technology to them. And that’s where localization comes into play. … Continue readingHow Does Localization Support Sustainable Technology?

women in localization

Celebrating in Style – VistaTalks Ep 125

On this episode of VistaTalks, host María Roa is joined by the founders of Women in Localization, Anna N. Schlegel, Silvia Avary, and Eva Klaudinyova. Women in Localization is proud to be celebrating its 15th anniversary. Anna, Silvia, and Eva share information about this important milestone and the planned event celebrating the now global organization. … Continue readingCelebrating in Style – VistaTalks Ep 125

Decoding the Business Side of Localization: Tips for Success

Subscribe to our newsletter and be the first to be notified when new content is released Subscribe Subscribe to our newsletter and be the first to be notified when new … Continue readingDecoding the Business Side of Localization: Tips for Success

Visiting the History of Localization to Understand the Future

Studying the history of localization is valuable in understanding its future trends and implications. Localization refers to adapting products, services, or content to cater to a specific target market’s linguistic, cultural, and regulatory requirements. This practice is essential for reaching diverse global audiences and fostering effective communication. Our latest All Things Global episode featuring Jon Ritzdorf explores how the history of localization can shed light on its future. … Continue readingVisiting the History of Localization to Understand the Future

Five Easy Steps to Creating the Company Culture Your Employees Crave

Your company culture is more than just critical to ensuring your employees have a great workplace. It’s also crucial in retaining employees and attracting top talent in your field. For example, companies with a strong learning culture may keep 30-50% more than those without it. Also, 73% of professionals have left a company over poor cultural fit. If you’ve been struggling with employee retention or want to improve your overall company culture, these five steps can help create the environment your employees crave. … Continue readingFive Easy Steps to Creating the Company Culture Your Employees Crave

GreenTech

How Localization and Translation Benefit GreenTech

The fight for a clean environment is a never-ending process that requires continuous investment. Companies that leverage GreenTech to achieve sustainability on the global level often need to pay more attention to the importance of localization. While the fundamental goal of the green technology industry is to save the planet, success requires a holistic approach. Implementing green tech begins with local adaptation, whether wind power, solar energy, bioenergy, or hydropower. Adaptation efforts include localization and translation. … Continue readingHow Localization and Translation Benefit GreenTech

customer engagement

How to Improve Customer Engagement with Localization

Achieving an appropriate level of engagement with customers has always been a critical success factor. Some experts say customer engagement isn’t about selling a product or service or improving the bottom line. It’s about understanding what a customer needs, their pain points, and what solutions can help. Many companies could quickly improve customer engagement with localization. Here’s how. … Continue readingHow to Improve Customer Engagement with Localization

content

Producing Engaging Content: From Global to Local

Content marketing continues to expand globally. Brands and businesses of all sizes use it to establish awareness and credibility. It is now a core marketing channel for nearly three-quarters of both B2B and B2C marketers, and that number continues to rise. Especially when expanding to new markets, building engaging content can quickly become challenging. Too often, businesses wonder why, despite their best efforts to translate or create global content, the engagement they need to build their brand internationally still needs to be included. … Continue readingProducing Engaging Content: From Global to Local

product and localization teams

How Should You Scale Your Product and Localization Teams?

You need a localization strategy that accounts for linguistic and cultural differences in the target market. This type of strategizing involves modifying the product and any accompanying content—including marketing campaigns—to ensure they’re tailored to local preferences and expectations. Each time you expand into a new market or launch a new offering, you must repeat the process. But this can be difficult and time-consuming unless you scale your product and marketing localization teams. … Continue readingHow Should You Scale Your Product and Localization Teams?

Vistatec Fully Integrates with Enterprise Software Product Development Team

Our client operates globally and produces an enterprise software suite for managing the access and identities of large numbers of users or employees. … Continue readingVistatec Fully Integrates with Enterprise Software Product Development Team

multiple languages

Why You Should Localize Your Content in Multiple Languages

Regarding the messages you want to broadcast about your company’s products or services, your content is only as valuable as the audience you can reach. While there is no one-size-fits-all approach to localization, delivering your content in multiple languages unlocks new markets and customizes your content. Therefore, it resonates with your target customers.

Let’s look at why you should localize your content in multiple languages and explore some best practices to support your multilingual content localization strategy. … Continue readingWhy You Should Localize Your Content in Multiple Languages

Driving Innovation in the Localization Industry with Dave Ruane – VistaTalks Episode 120

In this episode, host María Roa catches up with Dave Ruane, a dynamic individual who has significantly contributed to the localization industry. Dave is the Director of Marketing at XTM International and serves on the Board of Directors for the Globalization and Localization Association (GALA). He is also the Co-founder and Chair of the Process Innovation Challenge (PIC), an exciting platform that fosters innovation in the language industry. … Continue readingDriving Innovation in the Localization Industry with Dave Ruane – VistaTalks Episode 120

content strategy

Tips to Improve Your Content Strategy with Translation and Localization

Did you know you need to optimize your content for different languages and cultures to ensure you get all the potential engagement? Sixty-five percent of people prefer content in their native language. Forty percent will not purchase in other languages. Consumers want their content to feel personal to them and their experiences. Localization and translation make your content feel authentic to a target audience in an international market. For example, you wouldn’t market “sweaters” in the UK and Ireland because they are called “jumpers” there. Because the global language industry is growing rapidly, it is important to utilize translation and localization in your content strategy. Here are a few tips to help you.
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Top Ten Takeaways From LocWorld Sweden

Vistatec was delighted to be at LocWorld49 – Malmö, Sweden. We took the opportunity to catch up with the people who participated in the conference to gain insight into what they found to be the most valuable information from this year’s conference. Here are some of the main takeaways from the event.
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language partner

What to Expect When Selecting a Language Partner

If you are about to target a new culture for the first time, you might need to become more familiar with the nuances of working with a language partner. We will cover those nuances in this guide, helping you prepare for the partnership to create a leg up in your communications and marketing efforts. … Continue readingWhat to Expect When Selecting a Language Partner

healthcare

Technology, Culture, and Storytelling: The Future of Engaging Healthcare Experiences – VistaTalks Episode 119

In this episode, host Simon Hodgkins is joined by Niall O’Driscoll, the Chief Executive of vStream Health. Niall shares the importance of culture, localization, and storytelling in healthcare. At vStream Health, the emphasis lies in crafting patient-centric, virtual reality experiences that redefine the relationship between patients, healthcare professionals, and the broader healthcare and life sciences industry. The company boasts a dedicated team of 3D medical animators, writers, directors, designers, and consultants collaborating to create beautiful visualizations, compelling storytelling, and digital mental health initiatives. Their goal is to revolutionize how patients and healthcare providers interact and engage, ultimately enhancing the healthcare experience. … Continue readingTechnology, Culture, and Storytelling: The Future of Engaging Healthcare Experiences – VistaTalks Episode 119

Vistatec Assists Cybersecurity Unicorn in Managing Global Expansion Success

Our client is the world’s largest cybersecurity awareness and simulated phishing platform, serving more than 30,000 organizations worldwide on a high-growth trajectory. … Continue readingVistatec Assists Cybersecurity Unicorn in Managing Global Expansion Success