Brands and communication strategies are constantly evolving in the digital age. Web presences are becoming more sophisticated.
Brands and communication strategies are constantly evolving in the digital age. Web presences are becoming more sophisticated, video and audio are a greater part of customer engagement, mobile media usage is accelerating and social media is changing at an accelerated rate.
Simply put, we are all media companies now. The good news is that you can create strong global content for your brand in a cost-effective way. You don’t have to be experts in media content creation – you just have to know where to find it.
The Many Strands of Media Creation
Vistatec has extensive experience in both media creation and localization, from copywriting to more complex multimedia.
You might need online media such as web copy or audio or visual content (from podcasts to instructional videos to viral videos), or perhaps something more niche like localizing and altering text graphics in a web video, providing new audio for a new language, or bespoke content for mobile media.
We are also experts in localizing digital marketing, SEM, SEO and localization for all content.
Content Creation, Translation, and Transcreation
Multimedia for a global market falls into three categories:
- Copywriting and content creation, which is in the motivational space, as our writers use language to inform and motivate people to act, crafting your message and driving clients and customers to your company, products, and website
- Marketing translation and transcreation, which is focusing on the concepts, message, and ideas without a literal translation
- Translation, in which the aim is to simply convey a brand’s meaning in a coherent manner
The Right Time for the Right Content
As media changes more rapidly than ever before and globalization becomes a reality for more and more businesses, media creation companies are no longer just about creating content – they’re about creating a global message that engages with consumers around the world.