Sustainability in Sportswear – Communicating Green Initiatives Across Cultures
The focus on sustainability within the sportswear industry is growing increasingly popular. Consumers across the globe are more aware of the impact of their purchasing decisions on the environment. Research shows that 66% of all consumers and 75% of millennial consumers consider sustainability when purchasing. As consumers align their purchasing habits with their values, fashion and sportswear brands must share their green initiatives with potential customers. … Continue readingSustainability in Sportswear – Communicating Green Initiatives Across Cultures
