In this episode, Host Simon Hodgkins is joined by Alex Bernet, Manager of the Master Class Program at The Localization Institute and Co-Producer of LocWorld’s Process Innovation Challenge (PIC). Alex shares information on the PIC, a platform for innovations and innovators in the localization and translation industry. … Continue readingThe Process Innovation Challenge and LocWorld – VistaTalks Ep 126
Organizations of all types benefit from multilingual strategies. Learn about the unique benefits and best practices for GreenTech companies worldwide. … Continue readingThe Importance of Multilingual Strategies in the GreenTech Industry
Copywriting plays a critical role in translation, as it is the art of crafting persuasive and engaging content that resonates with the target audience. Copywriting becomes even more crucial when translating content from one language to another. In this article, we will explore the importance of copywriting in translation and how it can impact the success of a translated piece. … Continue readingHow Copywriting Plays a Critical Role in Translation
Studying the history of localization is valuable in understanding its future trends and implications. Localization refers to adapting products, services, or content to cater to a specific target market’s linguistic, cultural, and regulatory requirements. This practice is essential for reaching diverse global audiences and fostering effective communication. Our latest All Things Global episode featuring Jon Ritzdorf explores how the history of localization can shed light on its future. … Continue readingVisiting the History of Localization to Understand the Future
Your company culture is more than just critical to ensuring your employees have a great workplace. It’s also crucial in retaining employees and attracting top talent in your field. For example, companies with a strong learning culture may keep 30-50% more than those without it. Also, 73% of professionals have left a company over poor cultural fit. If you’ve been struggling with employee retention or want to improve your overall company culture, these five steps can help create the environment your employees crave. … Continue readingFive Easy Steps to Creating the Company Culture Your Employees Crave
The fight for a clean environment is a never-ending process that requires continuous investment. Companies that leverage GreenTech to achieve sustainability on the global level often need to pay more attention to the importance of localization. While the fundamental goal of the green technology industry is to save the planet, success requires a holistic approach. Implementing green tech begins with local adaptation, whether wind power, solar energy, bioenergy, or hydropower. Adaptation efforts include localization and translation. … Continue readingHow Localization and Translation Benefit GreenTech
Bridging Language Barriers, Human-Machine Collaboration, and the Future of Translation – VistaTalks Episode 118 Effective translation and localization services are critical in a world where communication and understanding are paramount. … Continue readingBridging Language Barriers, Human-Machine Collaboration, and the Future of Translation – VistaTalks Episode 118
The language and localization industry is constantly evolving. Over the last few months alone, we have seen tremendous changes throughout the industry, especially regarding AI and translation. We asked our Chief Sales Officer, Unn Villius, a few questions about her time in localization and what she sees for the future of our rapidly changing industry. … Continue readingLearning From the Past, Planning For the Future: Industry Insights From Vistatec’s Chief Sales Officer
With 72% of consumers stating that they prefer to purchase from brands that promote diversity, equity, and inclusion (DEI), global brands need to pay close attention to DEI in their content and messaging. LSPs, collaborating with their clients’ internal DEI and Localization teams, can recommend ways to integrate DEI into global messaging to support local markets better. … Continue readingDiversity, Equity, and Inclusion Impact on Language, Culture, and Global Brands
Neural machine translation (NMT) has revolutionized the language services industry, enabling providers to deliver large volumes of translated content quickly, affordably, and accurately. This presents a problem for low-resource languages (LRLs) that need more linguistic resources, such as extensive parallel corpora, annotated data, and pre-trained language models. … Continue readingHow to Overcome the Need for Data for Low-Resource Languages
What Are the Different Types of Translation? Translating your content into your target market’s primary language is essential to reaching a broader market effectively. In many cases, you may need … Continue readingWhat Are the Different Types of Translation?
We have entered the age of global video. As national video consumption barriers continue to erode, new approaches are necessary to optimize the user experience.
Enter video dubbing, a concept that has increased in some countries for decades but is just making its name in others. When done correctly, it is a perfect example of audio localization within individual videos.
That means treating dubbed videos’ translation and recording as an art form. What is the rise of dubbing, and how can you leverage it?
… Continue readingThe Art of Dubbing
Almost 40% of marketers now use machine translation in their localization efforts. While that strategy brings undeniable benefits, its drawbacks can be just as significant. Fast work only matters when it does not come at the expense of accuracy.
Enter Machine Translation Post-Editing (MTPE), a process that seeks to retain the benefits of machine translation while adding the human element back into the equation. This guide will explore the nuances of MTPE while sharing some best practices to maximize its advantages in your translation and localization strategy. … Continue readingWhat Is MTPE?
Anyone who has experienced multiple languages has encountered one phrase at least once: you just cannot translate that word. But is that true? Do untranslatable words exist, and if so, how can (and should) businesses and anyone interested in translation approach them? … Continue readingDo Untranslatable Words Exist?
This guide will help you understand what makes a good linguistic professional, why using a professional with these qualities is so important, and how choosing the right multilingual partner can benefit not just individual translation efforts but your entire localization strategy. … Continue readingWhat Makes a Good Linguistic Professional?
We have compiled a helpful list of some of our popular articles. Whether you are a localization leader blazing a trail or looking to captivate and inspire your audience as … Continue readingTop 10 Articles For a Localization Leader
What began as a niche industry driven by arcade consoles has become one of the largest entertainment sectors in the world. As the gaming industry expands to a global market, video game translation has become increasingly important. … Continue readingVideo Game Translation – Why is it Important?
A Hybrid Approach Between Localization and Copywriting Webinar: June 30, 2020. Register today! When great user experience is a goal, standard translation may fall short. Please join us for a conversation … Continue readingTranslating Without Source Text Webinar
Change and Opportunities Webinar: June 18, 2020. Register today! Join Pablo Vázquez, Tim Arata, and Melissa Biggs of Locale Solutions in conversation with Lara Daly and Suzanne Marie Frank of Vistatec. … Continue readingLocalization During Transition Webinar
This guest post was written by Elizabeth Riley, Director of Solutions Architecture at Vistatec and localization veteran, with a wide range of experience helping craft enterprise localization programs for global … Continue readingContent Authoring Tools
Interview – Sinéad Mac Aodha Interview with Sinéad Mac Aodha, Director of Literature Ireland Priscillia Charles, Communications Director, VTQ Literature Ireland is a national organization promoting Irish literature abroad. Tell us … Continue readingInterview – Sinéad Mac Aodha
University of Lille Vistatec welcomed Masters’ students from the University of Lille. During this visit, the Linguistics students had the opportunity to gain knowledge on translation and localization operations in … Continue readingUniversity of Lille
International Translation Day Celebrations take place every year for International Translation Day. The events take place on 30 September (the feast of St. Jerome). Activities have been promoted by … Continue readingInt. Translation Day
Lost In Translation? As adults, most of us have a hard time recalling early childhood memories. But some of them are hardwired into your system because they made such an … Continue readingLost In Translation?
Writing for Translation From cookery books to mainframe-computer maintenance manuals, concise instructions guarantee that the user will get correct results first time. When these instructions are translated into 10 or … Continue readingWriting for Translation
Vistatec attends the 2017 CONEXPO in Las Vegas May 03, 2017 The CONEXPO trade show in Las Vegas, NV took place in March and was billed as their biggest event … Continue readingVistatec Attends ConExpo
Vistatec CTO Phil Ritchie to speak on innovation at TAUS Annual Conference 2016 October 25, 2016 How to automatically and discreetly enrich content while reducing physical and cognitive effort. Vistatec … Continue readingPhil Ritchie At TAUS 2016
Vistatec to host Deep Content event at LocWorld32 October 23, 2016 A deeper dive into ‘Deep Content’ Vistatec, a world leading service provider for localization, translation and content solutions, will … Continue readingDeep Content At LocWorld32
Vistatec and Lingotek announce strategic global partnership August 24, 2016 Vistatec, a world leader in global content solutions, and Lingotek | The Translation Network a premier cloud based translation network … Continue readingLingoTek Partnership
Vistatec appoints Lara Daly as Director of Strategic Accounts June 10, 2016 Vistatec is pleased to announce that Lara Daly has been appointed as Director of Strategic Accounts. Lara will … Continue readingLara Daly As Director Of Strategic Accounts
Vistatec Announces 50 New Jobs February 25, 2016 Vistatec has announced a global recruitment drive to hire 50 localization professionals who will play a critical role in continuing to grow … Continue readingVistatec Announces 50 New Jobs
Factors shaping the Globalization industry in 2015 January 15, 2015 Every now and then it’s worth taking a moment to reflect on what we — the localization community at large — contribute to the … Continue readingShaping The Globalization Industry
