30 years of experience in globalization. In this interview, Sibylle shares insights on the trends shaping global content creation and how businesses can future-proof content production processes to gain a competitive advantage. … Continue readingBeyond Translation: How Brands Can Think Differently About Content to Drive Global Growth
Mimi Moore joins María Roa on this episode of VistaTalks. Mimi shares her extensive expertise in content marketing and localization. With over a quarter-century in the industry, she has honed her skills in collaborating with globalization teams and language service providers, aiding B2B enterprises in their marketing endeavors.
… Continue readingA Guide for Effective Global Content and Localization – Mimi Moore – VistaTalks Ep 132
As you work hard to bring top talent to your doorstep, you may only use some of the available tools. With leading specialists staying on the job market for less than ten days and most of the best candidates being passive seekers, you must strengthen your recruitment tactics. That’s where search engine optimization (SEO) comes in. SEO can help attract top talent just as effectively as it reels in your customers and clients. … Continue readingHow to Use SEO Best Practices to Deepen Your Talent Pool
Artificial intelligence (AI) has revolutionized various industries, and content creation is no exception. With the ability to analyze vast amounts of data, learn from patterns, and mimic human behavior, AI has become an invaluable tool for content creators. … Continue readingFive Ways AI Impacts Content Creation
At Vistatec, we welcome the latest developments in Generative AI as the next logical step in enabling global content to reach the broadest number of users and markets possible. … Continue readingVistatec Generative AI
Content marketing continues to expand globally. Brands and businesses of all sizes use it to establish awareness and credibility. It is now a core marketing channel for nearly three-quarters of both B2B and B2C marketers, and that number continues to rise. Especially when expanding to new markets, building engaging content can quickly become challenging. Too often, businesses wonder why, despite their best efforts to translate or create global content, the engagement they need to build their brand internationally still needs to be included. … Continue readingProducing Engaging Content: From Global to Local
Compelling content can help you establish a position in the marketplace and influence client loyalty. Content marketing is a powerful way to build authentic relationships with your audience. By developing a deliberate content creation plan, you can generate content that organically meets your potential client’s needs. … Continue readingHow to Effectively Use Content Creation to Increase Revenue
In this episode, Host Simon Hodgkins is joined by Beth Dunn, a visionary Product Content Leader, Author, Consultant, and Coach. Beth pioneered the content design practice at HubSpot, including developing and leading the global HubSpot content design team. Her book, Cultivating Content Design, established Full Stack Content Design as the engine for content-driven, product-led growth. The discussion covers Beth’s journey in content, working with HubSpot’s content design team, and assisting in propelling the company’s growth from 50 to 8000 employees. Simon and Beth discuss the impact of AI on content and Beth’s views on the world of delivering content that delights and drives positive outcomes and results. … Continue readingRevolutionizing Content and Cultivating Success – VistaTalks Episode 121
Did you know you need to optimize your content for different languages and cultures to ensure you get all the potential engagement? Sixty-five percent of people prefer content in their native language. Forty percent will not purchase in other languages. Consumers want their content to feel personal to them and their experiences. Localization and translation make your content feel authentic to a target audience in an international market. For example, you wouldn’t market “sweaters” in the UK and Ireland because they are called “jumpers” there. Because the global language industry is growing rapidly, it is important to utilize translation and localization in your content strategy. Here are a few tips to help you.
… Continue readingTips to Improve Your Content Strategy with Translation and Localization
Vistatec was delighted to be at LocWorld49 – Malmö, Sweden. We took the opportunity to catch up with the people who participated in the conference to gain insight into what they found to be the most valuable information from this year’s conference. Here are some of the main takeaways from the event.
… Continue readingTop Ten Takeaways From LocWorld Sweden
Multimedia content has the potential to transform your online presence and reach a more vast number of potential customers. Written content is still incredibly valuable for SEO. It allows you to share considerable information with your current and future customers. However, multimedia content offers its own set of advantages. … Continue readingHow to Win With Multimedia Content
In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue. … Continue readingContent Super Powers, Engagement, and AI – VistaTalks Episode 117
How to Create Multilingual Content for Better Global Communication It’s no secret that English dominates the web. Yet, speakers of the language represent just 26% of internet users. And as … Continue readingCreating Multilingual Content
The Why, What, and the How of World UX In this third article, we are discussing several additional essential topics. We continue the discussion about the Why, What, and the … Continue readingWorld UX – Part Three
The Why, What, and the How of World UX In this second blog post, we are discussing World UX, and cover some additional essential topics of this increasingly critical area. … Continue readingWorld UX – Part Two
The Why, What, and the How of World UX We have been talking about UX and specifically international UX for quite some time, this conversation is more critical today than … Continue readingWorld UX – Part One
Bringing Design, Content, and L10N Together Roundtable: November 18, 2020. Register today! Please join us for a special roundtable with: • Alberto Ferreira, Vodafone• Tarja Karjalainen, Oura• Pat Higgins, Verizon Connect• … Continue readingWorld UX Roundtable
Episode 2: TAUS Content Summit For this second episode of Where’s Phil?, Vistatec Chief Technology Officer Phil Ritchie takes us deep into a content discussion hosted by one of the world’s leading technology organizations, … Continue readingWhere’s Phil? – II
Living in a content driven world Reaching your global audience February 26, 2016 Posted by: Simon Hodgkins, Chief Marketing Officer Good content and being able to tell the story are … Continue readingContent Driven World
Vistatec CMO at 3XE Digital in Dublin February 06, 2015 Posted by: Simon Hodgkins, Chief Marketing Officer, Vistatec The 3XE Conferences are headlined as 3 x awesome marketing conferences, 500 … Continue readingVistatec At 3XE Digital
