Author: Emily Carroll

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How to Create a Culture of Environmental Responsibility

As global awareness increases about the environmental impact of business operations, consumer and corporate expectations are changing. Today, businesses, including language service providers (LSPs), are evaluated based on their services and environmental responsibility. With significant changes from all businesses, limiting rising temperatures’ impact on the environment will be possible.
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The Benefits of Having a Mentor in Today’s Workplace

Mentorship programs in the workplace offer an array of benefits not only for employees but also for employers. In today’s dynamic work environment, many employees, especially new hires, face several challenges that can impede their growth and success. Fortunately, more experienced employees can often offer guidance and solutions to these problems. Mentorship initiatives can provide a helping hand to navigate workplace norms, adapt to changing technology, and navigate the ever-evolving job market. These programs can give employees the tools to achieve their career goals and excel in their roles. … Continue readingThe Benefits of Having a Mentor in Today’s Workplace

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Empathy, Education, and Localization Success at ClickUp – Paulina Makles – VistaTalks Episode 137

Paulina Makles, a seasoned Localization Program Manager at ClickUp, shares her extensive experience and insights into the world of localization with VistaTalks Host María Roa. Paulina’s journey from a translator to a leading voice in localization offers valuable lessons for translation and localization professionals across industries. … Continue readingEmpathy, Education, and Localization Success at ClickUp – Paulina Makles – VistaTalks Episode 137

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How to Align Marketing and Sales: The Ultimate Playbook for the New AI Era with Mark Stanley — All Things Global

In an AI, Marketing, and Sales-focused episode of All Things Global, hosted by Suzanne Frank and Dominica D’Agostino, the spotlight shone brightly on Mark Stanley. With a career spanning over two decades at Salesforce, Mark, synonymous with pioneering digital marketing strategies, now imparts his wisdom through Mark Stanley Consulting.
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Life Sciences Localization Strategy and Insights – Karen Tkaczyk – VistaTalks – Ep 136

Life Sciences expert Karen Tkaczyk joins VistaTalks host María Roa on this podcast episode. Karen is a distinguished figure in the translation and language services sector, particularly within the life sciences domain. Currently Director of Sales – Life Sciences at Vistatec, Karen possesses a rare blend of scientific expertise and linguistic prowess, making her contributions invaluable to companies aiming to globalize their operations. … Continue readingLife Sciences Localization Strategy and Insights – Karen Tkaczyk – VistaTalks – Ep 136

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Shaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135

In an enlightening episode of VistaTalks, Simon Hodgkins welcomed Jason Hemingway, the Chief Marketing Officer at Phrase, for a deep dive into the evolving landscape of localization, marketing, and AI. Hemingway, a veteran in B2B technology marketing, shared his journey, experiences, and strategic insights shaping the future of global communication and marketing. … Continue readingShaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135

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A Year in Review: Insights and Innovations in AI, Localization, and More! – VistaTalks Ep 133

This special episode of the VistaTalks podcast offers a moment to reflect and celebrate the insights and innovations discussed throughout the year. Hosted by Simon Hodgkins and María Roa, this special year-in-review episode looks at some of the guests and episodes and the diverse landscapes of AI, healthcare, localization, and much more. … Continue readingA Year in Review: Insights and Innovations in AI, Localization, and More! – VistaTalks Ep 133

Learning and Development, Woman at table on laptop
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How Learning and Development Can Advance Your Career in a Changing Work Environment

The workplace is constantly evolving, presenting new challenges and opportunities for professional growth. As industries continue to develop, accelerated by new technologies, employees are often required to learn new skills and tools to stay competitive and succeed in their chosen careers. Companies that consciously make an effort to invest in their employees’ growth can reap the benefits of a skilled, motivated workforce, including higher retention and engagement levels. Learn how.

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A Guide for Effective Global Content and Localization – Mimi Moore – VistaTalks Ep 132

Mimi Moore joins María Roa on this episode of VistaTalks. Mimi shares her extensive expertise in content marketing and localization. With over a quarter-century in the industry, she has honed her skills in collaborating with globalization teams and language service providers, aiding B2B enterprises in their marketing endeavors.
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International Business Growth: Challenges to Tackle for Global Success

The path to global success is intricate and demanding, requiring a blend of deep cultural intelligence, sophisticated use of technology, expert navigation of regulatory landscapes, and innovative adaptation to technological disparities. By developing these areas, businesses can overcome global challenges and drive meaningful engagement in diverse markets worldwide, paving their path to international success.
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Vistatec Welcomes Fotini Limes as Director of Sales

Vistatec is delighted to announce the appointment of Fotini Limes as Director of Sales. With over two decades of experience guiding leading multinational brands in their global expansion efforts, Fotini brings a wealth of expertise to her role at Vistatec. Over the past twenty-plus years, Fotini has held various senior positions in Operations, Sales, and Account Management in a variety of language technology companies ranging from small start-ups to large, well-established LSPs.
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The Current State of Machine Translation and Future Predictions

Machine Translation (MT) has dramatically transformed how we use language to connect globally. From chatbots to subtitling services, MT bridges linguistic gaps and plays a crucial role in localization, translation, and global business communications.Staying aware of emerging MT trends is crucial. This knowledge is a strategic asset that can allow your business to harness the full potential of MT to streamline processes, reduce costs, and maintain a competitive edge in an ever-evolving global landscape.
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Localization Strategy: Essential Considerations When Selecting Languages to Grow International Revenue

When selecting the correct languages for localization, it’s important to consider that this isn’t just a one-off decision to win business. Choosing the correct languages can significantly increase your international revenue and foster profitable growth. Learn why language choice is such a critical element of localization strategy and factors to consider in this process.
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Globalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry. … Continue readingGlobalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

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Decoding the Intricacies of Life Sciences Localization – VistaTalks Ep 130

In the intricate world of life sciences, the importance of localization extends far beyond mere translation. It’s a critical component that ensures patient safety, regulatory compliance, and the successful global deployment of medical products and services. María Mateos, an expert in localization and life sciences, recently shed light on the nuances of this field and how companies like Vistatec are leading the charge in providing specialized services that meet the industry’s stringent demands.
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Sustainability in Sportswear – Communicating Green Initiatives Across Cultures

The focus on sustainability within the sportswear industry is growing increasingly popular. Consumers across the globe are more aware of the impact of their purchasing decisions on the environment. Research shows that 66% of all consumers and 75% of millennial consumers consider sustainability when purchasing. As consumers align their purchasing habits with their values, fashion and sportswear brands must share their green initiatives with potential customers. … Continue readingSustainability in Sportswear – Communicating Green Initiatives Across Cultures

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How to Empower Employees Through Effective Onboarding

If you want to empower your employees, leading to higher levels of success and deeper engagement with your organization, it’s essential to develop an onboarding strategy that maximizes this vital time for employees and kickstarts their journey with your company. So, what are some of the benefits, tips, and challenges of successful onboarding?
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Decoding Fintech: Multilingual Support in Digital Finance

It’s no secret that fintech is revolutionizing the banking industry. From chatbots and digital wallets to blockchain technology, fintech makes accessing services and managing finances more accessible than ever. Financial institutions can use it to streamline processes, improve customer service, and increase efficiency. Discover the importance of multilingual fintech support, challenges of implementation, and best practices to ensure success. … Continue readingDecoding Fintech: Multilingual Support in Digital Finance

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Winning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

In the rapidly changing world of localization, John Walsh, Co-founder of LocStep Vendor Management Solutions, stands out by providing helpful solutions for companies, teams, and individuals looking to improve their localization programs and successes. In this episode, Host Simon Hodgkins discusses the approach of LocStep with John Walsh. … Continue readingWinning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

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The Role of Language Professionals in SaaS Innovation

Organizations that develop SaaS products and services rely on language professionals to help them improve the user experience, boost customer engagement, and elevate the value of their offerings. What’s often not expressed is the degree to which language services drive innovation rather than being purely the outcome of strategic decisions. … Continue readingThe Role of Language Professionals in SaaS Innovation

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How to Craft Effective Localized Content for Life Sciences

When you craft content for the life sciences industry, it’s more important than ever that you localize the content appropriately and meet the needs of your target market. With localized content, you can meet users where they are, ensure that they understand the content you are presenting, and increase their trust in your brand. Follow these essential recommendations as you craft life sciences content and localize it for audiences worldwide.
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Medtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

In this episode, Host Simon Hodgkins is joined by Emer Sherry, Senior Executive, Public Policy and Regulatory Affairs at Irish Medtech Association, Ibec. The Irish Medtech Association is the business association within Ibec representing the medical technology sector. The Irish Medtech Association has more than 250 members located throughout the island of Ireland. The group’s broad focus is to promote and support an environment that encourages the sustainable development and profitable growth of FDI multinational and SME member companies. … Continue readingMedtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

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GreenTech Growth and Innovation Across Borders

GreenTech is one of the most significant areas of growth around the world. More startups are seeking green technology options than ever before. In fact, countries that do not participate in the rise of green technology may, according to the UN, fall behind. Learn more about recent GreenTech innovations, and how localization can assist in reaching global audiences effectively. … Continue readingGreenTech Growth and Innovation Across Borders

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Breaking Barriers: Localizing Sportswear Innovations for a Global Market

Sportswear has innately global appeal. Fans and players of football, basketball, baseball, cricket, basketball and other disciplines can be found in almost every country on earth. Sportswear, and fashion in general, can benefit significantly from localization. When done right, localization can break through the clutter to find consistent success in global markets. These five steps can help you get there, regardless of the market you want to enter and innovate in. … Continue readingBreaking Barriers: Localizing Sportswear Innovations for a Global Market

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How to Navigate Multilingual Challenges for SaaS Companies

Software as a Service (SaaS) has become an integral part of our everyday lives, and the market is growing. However, successful global expansion requires a localization approach with a robust multilingual strategy. To develop an intuitive user experience, it’s essential to understand the benefits of SaaS localization and the multilingual challenges that SaaS companies face.
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Vistatec Strengthens Life Sciences Division with Addition of María Mateos as Strategic Account Director

Vistatec is excited to announce the addition of María Mateos to our Life Sciences Division as a Strategic Account Director. María joins Vistatec with a proven track record in expanding relationships with valued clients, particularly in the pharmaceutical, clinical, and medical devices fields. María’s experience managing complex localization projects across diverse sectors and collaborating with various departments will significantly benefit the Vistatec Life Sciences Division.
… Continue readingVistatec Strengthens Life Sciences Division with Addition of María Mateos as Strategic Account Director

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Vistatec Welcomes Localization Expert Alan Jung to the Team

We are pleased to announce that Alan Jung has joined the Vistatec global team. With an impressive tenure of over 10 years in localization and an extensive 30 years in sales and account management, Alan’s depth of knowledge and expertise is a significant addition to our organization. … Continue readingVistatec Welcomes Localization Expert Alan Jung to the Team

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Navigating Medical Device Regulation with Boston Scientific’s Olga van Grol-Lawlor – VistaTalks Ep 127

In this episode, Host Simon Hodgkins is joined by Olga van Grol-Lawlor, Senior Global Regulatory Intelligence and Advocacy Manager at Boston Scientific. The medical device industry stands at the intersection of healthcare and technology, continuously pushing the boundaries of what’s possible. However, with innovation comes the need for regulation, a topic that often finds itself at the center of many industry discussions. … Continue readingNavigating Medical Device Regulation with Boston Scientific’s Olga van Grol-Lawlor – VistaTalks Ep 127

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How to Improve Cloud-Based Services with Localization

Given that cloud-based computing services and localization are geared toward making content more accessible to a variety of users, it’s surprising that these two sectors don’t converge more. So, how can localization help improve cloud-based services, and what’s the connection between the two? … Continue readingHow to Improve Cloud-Based Services with Localization

AI tools, translation and teams
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How AI Impacts Tools, Translation, and Teams

AI-powered technologies can automate workflows, streamline translations, and promote cross-functional collaboration. Yet, like any technology, AI can also disrupt industries and alter the role of humans in the workplace. As AI advances, staying up-to-date and adapting to its capabilities is essential. Doing so will make the difference between success and failure in any organization in the language services industry.
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Sustainable technology
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How Does Localization Support Sustainable Technology?

As climate change and other environmental issues intensify, businesses have an obligation to reduce their impact on the planet. Sustainable technologies can help achieve these goals but are not always suitable for every market. To maximize success and adoption, you must understand local conditions and tailor the technology to them. And that’s where localization comes into play. … Continue readingHow Does Localization Support Sustainable Technology?

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The Process Innovation Challenge and LocWorld – VistaTalks Ep 126

In this episode, Host Simon Hodgkins is joined by Alex Bernet, Manager of the Master Class Program at The Localization Institute and Co-Producer of LocWorld’s Process Innovation Challenge (PIC). Alex shares information on the PIC, a platform for innovations and innovators in the localization and translation industry. … Continue readingThe Process Innovation Challenge and LocWorld – VistaTalks Ep 126