Autor: Emily Carroll

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By Emily Carroll Posted on

Vistatec Welcomes Fotini Limes as Director of Sales

Vistatec is delighted to announce the appointment of Fotini Limes as Director of Sales. With over two decades of experience guiding leading multinational brands in their global expansion efforts, Fotini brings a wealth of expertise to her role at Vistatec. Over the past twenty-plus years, Fotini has held various senior positions in Operations, Sales, and Account Management in a variety of language technology companies ranging from small start-ups to large, well-established LSPs.
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By Emily Carroll Posted on

The Current State of Machine Translation and Future Predictions

Machine Translation (MT) has dramatically transformed how we use language to connect globally. From chatbots to subtitling services, MT bridges linguistic gaps and plays a crucial role in localization, translation, and global business communications.Staying aware of emerging MT trends is crucial. This knowledge is a strategic asset that can allow your business to harness the full potential of MT to streamline processes, reduce costs, and maintain a competitive edge in an ever-evolving global landscape.
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By Emily Carroll Posted on

Localization Strategy: Essential Considerations When Selecting Languages to Grow International Revenue

When selecting the correct languages for localization, it’s important to consider that this isn’t just a one-off decision to win business. Choosing the correct languages can significantly increase your international revenue and foster profitable growth. Learn why language choice is such a critical element of localization strategy and factors to consider in this process.
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By Emily Carroll Posted on

Globalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry. … Continue readingGlobalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

By Emily Carroll Posted on

Decoding the Intricacies of Life Sciences Localization – VistaTalks Ep 130

In the intricate world of life sciences, the importance of localization extends far beyond mere translation. It’s a critical component that ensures patient safety, regulatory compliance, and the successful global deployment of medical products and services. María Mateos, an expert in localization and life sciences, recently shed light on the nuances of this field and how companies like Vistatec are leading the charge in providing specialized services that meet the industry’s stringent demands.
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By Emily Carroll Posted on

Sustainability in Sportswear – Communicating Green Initiatives Across Cultures

The focus on sustainability within the sportswear industry is growing increasingly popular. Consumers across the globe are more aware of the impact of their purchasing decisions on the environment. Research shows that 66% of all consumers and 75% of millennial consumers consider sustainability when purchasing. As consumers align their purchasing habits with their values, fashion and sportswear brands must share their green initiatives with potential customers. … Continue readingSustainability in Sportswear – Communicating Green Initiatives Across Cultures

By Emily Carroll Posted on

How to Empower Employees Through Effective Onboarding

If you want to empower your employees, leading to higher levels of success and deeper engagement with your organization, it’s essential to develop an onboarding strategy that maximizes this vital time for employees and kickstarts their journey with your company. So, what are some of the benefits, tips, and challenges of successful onboarding?
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By Emily Carroll Posted on

Decoding Fintech: Multilingual Support in Digital Finance

It’s no secret that fintech is revolutionizing the banking industry. From chatbots and digital wallets to blockchain technology, fintech makes accessing services and managing finances more accessible than ever. Financial institutions can use it to streamline processes, improve customer service, and increase efficiency. Discover the importance of multilingual fintech support, challenges of implementation, and best practices to ensure success. … Continue readingDecoding Fintech: Multilingual Support in Digital Finance

By Emily Carroll Posted on

Winning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

In the rapidly changing world of localization, John Walsh, Co-founder of LocStep Vendor Management Solutions, stands out by providing helpful solutions for companies, teams, and individuals looking to improve their localization programs and successes. In this episode, Host Simon Hodgkins discusses the approach of LocStep with John Walsh. … Continue readingWinning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

By Emily Carroll Posted on

The Role of Language Professionals in SaaS Innovation

Organizations that develop SaaS products and services rely on language professionals to help them improve the user experience, boost customer engagement, and elevate the value of their offerings. What’s often not expressed is the degree to which language services drive innovation rather than being purely the outcome of strategic decisions. … Continue readingThe Role of Language Professionals in SaaS Innovation

By Emily Carroll Posted on

How to Craft Effective Localized Content for Life Sciences

When you craft content for the life sciences industry, it’s more important than ever that you localize the content appropriately and meet the needs of your target market. With localized content, you can meet users where they are, ensure that they understand the content you are presenting, and increase their trust in your brand. Follow these essential recommendations as you craft life sciences content and localize it for audiences worldwide.
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By Emily Carroll Posted on

Medtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

In this episode, Host Simon Hodgkins is joined by Emer Sherry, Senior Executive, Public Policy and Regulatory Affairs at Irish Medtech Association, Ibec. The Irish Medtech Association is the business association within Ibec representing the medical technology sector. The Irish Medtech Association has more than 250 members located throughout the island of Ireland. The group’s broad focus is to promote and support an environment that encourages the sustainable development and profitable growth of FDI multinational and SME member companies. … Continue readingMedtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

By Emily Carroll Posted on

GreenTech Growth and Innovation Across Borders

GreenTech is one of the most significant areas of growth around the world. More startups are seeking green technology options than ever before. In fact, countries that do not participate in the rise of green technology may, according to the UN, fall behind. Learn more about recent GreenTech innovations, and how localization can assist in reaching global audiences effectively. … Continue readingGreenTech Growth and Innovation Across Borders

By Emily Carroll Posted on

Breaking Barriers: Localizing Sportswear Innovations for a Global Market

Sportswear has innately global appeal. Fans and players of football, basketball, baseball, cricket, basketball and other disciplines can be found in almost every country on earth. Sportswear, and fashion in general, can benefit significantly from localization. When done right, localization can break through the clutter to find consistent success in global markets. These five steps can help you get there, regardless of the market you want to enter and innovate in. … Continue readingBreaking Barriers: Localizing Sportswear Innovations for a Global Market

By Emily Carroll Posted on

How to Navigate Multilingual Challenges for SaaS Companies

Software as a Service (SaaS) has become an integral part of our everyday lives, and the market is growing. However, successful global expansion requires a localization approach with a robust multilingual strategy. To develop an intuitive user experience, it’s essential to understand the benefits of SaaS localization and the multilingual challenges that SaaS companies face.
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By Emily Carroll Posted on

Vistatec Strengthens Life Sciences Division with Addition of María Mateos as Strategic Account Director

Vistatec is excited to announce the addition of María Mateos to our Life Sciences Division as a Strategic Account Director. María joins Vistatec with a proven track record in expanding relationships with valued clients, particularly in the pharmaceutical, clinical, and medical devices fields. María’s experience managing complex localization projects across diverse sectors and collaborating with various departments will significantly benefit the Vistatec Life Sciences Division.
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By Emily Carroll Posted on

Vistatec Welcomes Localization Expert Alan Jung to the Team

We are pleased to announce that Alan Jung has joined the Vistatec global team. With an impressive tenure of over 10 years in localization and an extensive 30 years in sales and account management, Alan’s depth of knowledge and expertise is a significant addition to our organization. … Continue readingVistatec Welcomes Localization Expert Alan Jung to the Team

By Emily Carroll Posted on

Navigating Medical Device Regulation with Boston Scientific’s Olga van Grol-Lawlor – VistaTalks Ep 127

In this episode, Host Simon Hodgkins is joined by Olga van Grol-Lawlor, Senior Global Regulatory Intelligence and Advocacy Manager at Boston Scientific. The medical device industry stands at the intersection of healthcare and technology, continuously pushing the boundaries of what’s possible. However, with innovation comes the need for regulation, a topic that often finds itself at the center of many industry discussions. … Continue readingNavigating Medical Device Regulation with Boston Scientific’s Olga van Grol-Lawlor – VistaTalks Ep 127

By Emily Carroll Posted on

How to Improve Cloud-Based Services with Localization

Given that cloud-based computing services and localization are geared toward making content more accessible to a variety of users, it’s surprising that these two sectors don’t converge more. So, how can localization help improve cloud-based services, and what’s the connection between the two? … Continue readingHow to Improve Cloud-Based Services with Localization

AI tools, translation and teams
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How AI Impacts Tools, Translation, and Teams

AI-powered technologies can automate workflows, streamline translations, and promote cross-functional collaboration. Yet, like any technology, AI can also disrupt industries and alter the role of humans in the workplace. As AI advances, staying up-to-date and adapting to its capabilities is essential. Doing so will make the difference between success and failure in any organization in the language services industry.
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Sustainable technology
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How Does Localization Support Sustainable Technology?

As climate change and other environmental issues intensify, businesses have an obligation to reduce their impact on the planet. Sustainable technologies can help achieve these goals but are not always suitable for every market. To maximize success and adoption, you must understand local conditions and tailor the technology to them. And that’s where localization comes into play. … Continue readingHow Does Localization Support Sustainable Technology?

By Emily Carroll Posted on

The Process Innovation Challenge and LocWorld – VistaTalks Ep 126

In this episode, Host Simon Hodgkins is joined by Alex Bernet, Manager of the Master Class Program at The Localization Institute and Co-Producer of LocWorld’s Process Innovation Challenge (PIC). Alex shares information on the PIC, a platform for innovations and innovators in the localization and translation industry. … Continue readingThe Process Innovation Challenge and LocWorld – VistaTalks Ep 126