Professor Martin Curley, a well-known and respected figure in the world of digital health and innovation, joins VistaTalks Host Simon Hodgkins. With an illustrious career spanning over three decades in … Continue readingStay Left, Shift Left, 10x: Redefining Healthcare with Martin Curley – VistaTalks Episode 154
In today’s market, it’s not enough to just reach new audiences—you need to genuinely connect with them. Localization is at the core of thriving in the global marketplace. But with … Continue readingThe Localization Challenge: How to Thrive in the Global Marketplace
At Vistatec, we are committed to creativity and a strong sense of community among our employees. The recent Letter Quest initiative is a great example of how we bring our ethos to … Continue readingLetter Quest: Finding Vistatec in the World Around Us
What the research community has known for a long time recently became front-page news: Biomedical research has a diversity problem. Historically, clinical trials have enrolled primarily younger, white male participants. … Continue readingLife Sciences — In Focus: FDA Diversity Action Plans: Deciphering the Guidance and its Consequences
In this VistaTalks episode 153, host Simon Hodgkins is joined by Astrid Illum, Director & Product Leader of Audience Interaction at TV 2 Danmark, to discuss her inspiring transition from … Continue readingAudience Interaction, Content, and Technology at TV 2 Danmark with Astrid Illum — VistaTalks Episode 153
Anyone who has ever sat behind the wheel of the right car or on the saddle of the right motorcycle knows they are much more than a means of transport. … Continue readingHow Italy’s Motor Valley Has Shaped the Global Automotive Industry
In this episode of Vistatec Life Sciences – In Focus podcast, Host María Mateos talks with Bre Grignano, a leader who brings her experience from the life sciences, sports, and … Continue readingLife Sciences – In Focus – Ep 8 – Bre Grigano, Associate Director at HiRO – Harvest Integrated Research Organization
Few tools help us connect more deeply than language. It is the cornerstone of global communication and a driving force in international trade and commerce. At Vistatec, we proudly celebrate … Continue readingInternational Translation Day: Driving Global Business
Artificial Intelligence (AI) has exploded in popularity. Seemingly overnight, chatbots, image generators, and AI videos are now ubiquitous. They’re being used to write content, integrated into search engines, and adopted … Continue readingContent Localization: The Advantages of Using AI Strategies
Jeannette Linfoot, the former corporate CEO turned entrepreneur, mentor, and investor, shared invaluable insights on leadership, business growth, and the importance of being «brave, bold, and brilliant» in global business. … Continue readingThe Brave, Bold, Brilliant Approach to Global Business with Jeannette Linfoot – VistaTalks Episode 152
It’s no secret that remote work and eco-friendly home offices play a crucial role in creating a greener, more sustainable future. A 2023 study by Cornell and Microsoft found that … Continue readingTips for Sustainable Remote Work: Creating Eco-Friendly Home Offices
Workplace diversity has been a major topic in recent years, and for good reason. Organizations need to account for the differences within their workforce. Doing so is not only commendable … Continue readingSupporting Neurodiversity in the Workplace
Martin McCormack, a distinguished leader in healthcare, joins VistaTalks Host Simon Hodgkins on this episode. Martin is the Chief Executive Officer at the College of Anaesthesiologists of Ireland and a … Continue readingExploring Leadership, AI, and the Future of Healthcare with Martin McCormack – VistaTalks Episode 151
Achieve the Results You Want from Your Diversity Action Plans In June 2024, the US Food and Drug Administration (FDA) issued a long-anticipated draft guidance to address the recurring issue … Continue readingAchieve the Results You Want from Your Diversity Action Plans
An Internationally Impactful Idea Heman Bekele is TIME’s Kid of the Year Heman Bekele, a remarkable 14-year-old from Fairfax, Virginia, has been named the Time Kid of the Year for … Continue readingAn Internationally Impactful Idea
The Importance of Employee Experience 1. Enhancing Day-to-Day Work Life Vistatec is proud to help employees feel supported and valued. From the employees’ experience, a good EX leads to higher … Continue readingThe Importance of Employee Experience
At Vistatec, we recognize that the key to our success lies in the well-being and satisfaction of our employees. Employee experience (EX) has become central to our strategy. It distinguishes itself from employee engagement by encompassing the entire journey of an employee within our company. … Continue readingCultivating Excellence Through Employee Experience at Vistatec
Joining the Vistatec book club has proven to be an enriching experience for many of our employees. Organized a few short years ago by a group of reading-passionate colleagues, the book club initially met in person after work to discuss novels. However, when the pandemic hit, the book club transitioned to virtual meetings, allowing colleagues from around the globe to join in. … Continue readingThe Benefits of a Company Book Club
In this episode of VistaTalks, host Simon Hodgkins is joined by Scott Abel, the renowned «Content Wrangler,» to discuss his journey, insights on content strategy, and the evolving role of AI in content creation and management. Scott’s extensive experience and thought leadership in the field of content strategy have earned him a place among the top 50 most influential marketing thought leaders by Brand Quarterly Magazine. In this engaging conversation, Scott shares his unique perspective on the challenges and opportunities in the content industry today. … Continue readingThe Content Wrangler’s Guide to Future-Proofing Your Strategy – VistaTalks Episode 146
In this Life Sciences – In Focus Podcast episode, we catch up with Toban Zolman, the CEO of Kivo, a unified document management system transforming the regulatory landscape in life sciences. With over 20 years of experience developing and validating computerized systems for clinical trials, Toban has an extensive background that bridges regulatory rigor with modern technological innovation. … Continue readingLife Sciences – In Focus Podcast: Ep 05 – Toban Zolman, CEO, Kivo
In this episode of VistaTalks, host Simon Hodgkins and Kevin O’Donnell, the founder of Global10x, talk about AI, localization, and global strategies. Kevin is a seasoned international expansion and growth advisor with experience in B2B product and growth leadership. Having held senior positions at industry giants like Dropbox, Microsoft, and Nitro, Kevin brings invaluable insights into the intricacies of international product growth, localization strategies, and successful global go-to-market (GTM) strategies. Kevin shares his approach to helping companies expand their international presence and the importance of a well-rounded strategy beyond localization. … Continue readingEffective Global Strategies and AI – VistaTalks Episode 145
VistaTalks host Simon Hodgkins talks with Tom Bridges, the Founder and CEO of CaptionHub, on this episode. With a career that spans the bustling streets of London to the cutting edge of multimedia localization, Tom has been a trailblazer in the industry. This conversation discussed CaptionHub’s innovative solutions and the transformative role of AI in content creation and localization. … Continue readingRevolutionizing Multimedia Localization Using AI with Tom Bridges – VistaTalks Episode 144
On this insightful episode of the Life Sciences – In Focus podcast, Host María Mateos is joined by Brandon VanArman, a seasoned Software Systems Engineer and contractor at Medtronic, who shares his extensive knowledge and experience in software development for the life sciences and language industry. … Continue readingSoftware Engineering in Life Sciences with Brandon VanArman, Medtronic: Life Sciences — In Focus Podcast Ep 4
More than half of businesses use AI content tools in some capacity, and 79% report an increase in quality because of it. If you aren’t already using AI content tools, it’s time to start. To stay competitive, you need an AI-powered automation strategy that scales global content creation and optimizes marketing campaigns. Global content is about more than translation—it’s about crafting experiences that resonate with audiences worldwide. Here’s how AI and automation can help you do just that. … Continue readingHow to Use AI and Automation to Optimize Your Global Content
Vistatec is thrilled to announce the release of The Executive’s Guide to Localization, a must-have resource for business leaders looking to expand their global reach and drive international growth. … Continue readingIntroducing the Executive’s Guide to Localization: A Comprehensive Resource for Global Growth
There are many things to look forward to at LocWorld events, and Vistatec is excited to be exhibiting this year! We had the opportunity to catch up with Unn Villius, Chief Sales Officer at Vistatec, ahead of this year’s conference. … Continue readingA LocWorld51 Catch-Up With Unn Villius, Vistatec’s Chief Sales Officer
Vistatec Life Sciences expert Jackie Janeri joins Host María Roa on this episode of VistaTalks. Jackie is a seasoned professional with an illustrious career in the localization industry, particularly within Life Sciences. Jackie’s expertise shines through her extensive experience in program management at Vistatec Life Sciences, where she leads successful initiatives in multilingual content management, translation best practices, and more. … Continue readingExploring Life Sciences Localization with Jackie Janeri – VistaTalks Episode 143
AI and automation processes are facilitating more communication at a faster pace. See how language automation is helping multilingual communications develop. … Continue readingHow Machine Translation (MT) and Language Automation Benefit Businesses
In this episode of the VistaTalks podcast, Anne-Maj van der Meer, the dynamic Head of Sales, Marketing, and Events at TAUS, shares helpful insights into the evolving landscape of the translation industry, her pivotal role at TAUS and the innovative strides they are making in language technology. … Continue readingFrom Think Tank to Industry Powerhouse: TAUS Evolution – VistaTalks Episode 142
In this Life Sciences – In Focus podcast episode, host Karen Tkaczyk sat down with Michelle Lott, the founder and principal of Lean RAQA, to discuss the intricate world of regulatory affairs within the life sciences sector. This conversation not only shed light on Michelle’s unique journey into the field but also explored the challenges and nuances of navigating regulatory pathways in the United States and Europe. … Continue readingThe Intricate World of Regulatory Affairs with Michelle Lott, Lean RAQA – Life Sciences — In Focus Podcast Episode 3
Vistatec is excited to announce that it will exhibit at LocWorld51 in Dublin, Ireland. Unn Villius, Chief Sales Officer, and Aoife Murphy, Director of Business Development, will speak and host panel discussions at the globally recognized industry event.
… Continue readingAI and Beyond: Vistatec to Share Expertise at LocWorld 51 Dublin
Despite the hype and enthusiasm with which organizations are implementing AI, it is still in its infancy and, as such, requires supervision and training. Particularly in regulated industries, we must be cautious and thoughtful when implementing AI. Here are ten instances in which you should not currently depend on AI. … Continue reading10 Areas Where AI Presents Risks in Regulated Life Sciences
As global awareness increases about the environmental impact of business operations, consumer and corporate expectations are changing. Today, businesses, including language service providers (LSPs), are evaluated based on their services and environmental responsibility. With significant changes from all businesses, limiting rising temperatures’ impact on the environment will be possible.
… Continue readingHow to Create a Culture of Environmental Responsibility
As those in the language services sector know, delivering a message involves much more than syntax, diction, or personalization. Ultimately, it’s a matter of tone, feeling, and understanding. However, given its capacity for increasingly novel facsimiles, that does not preclude or compartmentalize AI. … Continue readingKeeping a Human in the Loop: How AI Depends on Creative Input
Localization, the practice of adapting content to meet a target market’s linguistic, cultural, and technical requirements, has become a cornerstone of global brand strategy, allowing world-renowned brands to gain a competitive edge through the art of cross-cultural and multilingual communication. This evolution marks a paradigm shift where understanding and embracing the nuances of diverse cultures is not merely beneficial but essential for sustaining relevance and resonance in the global marketplace. … Continue readingHelpful Practices in Preparing Content for Translation
VistaTalks welcomes Breda McCague for an insightful discussion on change, leadership, and empowerment in the world of transformation. With a vibrant background, including two decades of expertise in coaching and financial services, Breda shares her unique perspective on leadership, resilience, emotional intelligence, and the art of navigating change. … Continue readingLighting the Path for Leadership and Change in Global Contexts – VistaTalks Episode 141
The greatest events happen when amazing people collaborate, and UnLOCked is a prime example. The Amsterdam-based event, which was hosted at The Pulitzer on March 21, 2024, was the inaugural collaborative event between Vistatec and Phrase. … Continue readingLeading Industry Experts Gather at the UnLOCked Symposium
In life sciences and other highly regulated industries, we must balance the desire for innovation and efficiency with our industry mandate to do no harm. We must be particularly thoughtful in implementing and using AI because mistakes in our industry can cause life-altering consequences. We cannot currently depend solely on AI vendors to determine what guardrails are necessary and desirable for our industry, which often has a higher standard of care than the tool vendors. … Continue readingThe Ethics of AI in Regulated Life Sciences
Tara O’Sullivan, the Chief Marketing Officer at Zevo Health, joins VistaTalks host Simon Hodgkins in this episode. Tara shares her extensive experience and innovative perspective on the conversation of digital content, trust, and safety in an evolving global legal landscape. … Continue readingShaping the Future of Digital Wellbeing and Safety – VistaTalks Episode 140
We are pleased to present an extract from a new article authored by Karen Tkaczyk Ph.D., Director of Sales at Vistatec, for this month’s European Medical Writers Association. This article titled «Translating medical devices: A rule-driven game» is available in its entirety on the European Medical Writers Association website, free of charge. The below extract provides a glimpse into the valuable insights provided in the full article, which we believe will be of great interest to our esteemed medical professional audience. … Continue readingTranslating Medical Devices: A Rule-Driven Game
In this Vistatec Life Sciences – In Focus Podcast episode, we hosted Eliana R. Burke, the Global Head of Client Engagement and Marketing at GreenLight Clinical. Eliana brought her professional prowess into the limelight. She shared her deeply personal and inspirational journey as a cancer survivor, melding professional dedication and personal resilience into a narrative that’s both empowering and enlightening. … Continue readingInspiring Hope and the Impact of Diversity, Equity, and Innovation in Life Sciences: Eliana R. Burke, GreenLight Clinical – Life Sciences — In Focus Podcast Ep 2
In a thought-provoking episode of VistaTalks, Aneta Sapeta, a distinguished Machine Translation Specialist at Vistatec, shares her profound insights into the dynamic realm of machine translation (MT), Artificial Intelligence (AI), and its integration within the localization industry. With almost a decade of extensive experience, Sapeta’s journey from a literary translator to a tech-savvy MT specialist underscores her passion for languages and technology. … Continue readingUnveiling the Future of Machine Translation – Aneta Sapeta – VistaTalks Ep 139
Mentorship programs in the workplace offer an array of benefits not only for employees but also for employers. In today’s dynamic work environment, many employees, especially new hires, face several challenges that can impede their growth and success. Fortunately, more experienced employees can often offer guidance and solutions to these problems. Mentorship initiatives can provide a helping hand to navigate workplace norms, adapt to changing technology, and navigate the ever-evolving job market. These programs can give employees the tools to achieve their career goals and excel in their roles. … Continue readingThe Benefits of Having a Mentor in Today’s Workplace
Real-world evidence (RWE) has been a hot topic in recent years, not only in the research and life sciences industry but also in public health. Given the challenges surrounding its ethical use and regulation, the increasing importance of AI and the sheer volume of data available suggest that this is unlikely to change any time soon. Vistatec invited industry-leading experts to share their insights, thoughts, and predictions on the role of RWE going forward at our recent “Real-World Evidence: Global Regulatory Landscape and Innovation” event.
… Continue readingLife Sciences — In Focus: Real-World Evidence: Global Regulatory Landscape and Innovation
LLMs are still in their infancy and are prone to mistakes such as terminology mismatches, style discrepancies, and hallucinations. As they improve, their use in translation will no doubt increase. The question is: which tasks will they handle, and which ones will be left to humans?
… Continue readingHow Are LLMs Shaping the Future of Translation Technology?
In an exciting move for global brands and content creators, Vistatec, a world leader in global content solutions, has partnered with Speechlab, a pioneer in AI-driven dubbing technology, to introduce VistatecSpeech. VistatecSpeech powered by Speechlab is a groundbreaking partnership set to redefine automated dubbing standards, making high-quality, culturally nuanced content accessible to businesses worldwide. … Continue readingVistatec Launches VistatecSpeech – Revolutionizing Global Dubbing in Partnership with Speechlab
In the dynamic Chinese market, it becomes imperative to spotlight leaders who are not just navigating through these changes but are also setting benchmarks for others to follow. One such visionary is Ashley Dudarenok, a Chinese serial entrepreneur, an award-winning marketing professional, and a prolific author. … Continue readingBusiness Success, Digital Innovation and Marketing In China – Ashley Dudarenok – VistaTalks Episode 138
In this new episode of the Life Sciences — In Focus podcast, hosted by Karen Tkaczyk, we welcomed a genuinely remarkable guest, Aman Khera, Vice President of Regulatory Science, Strategy, and Innovation at Worldwide Clinical Trials. With a career spanning nearly three decades, Khera is a force of innovation and a staunch advocate for diversity and patient inclusion in clinical research. Her journey from a curious student in the UK to a leading executive in the clinical research organization (CRO) space is a testament to her passion, resilience, and dedication to making healthcare better for all. … Continue readingDriving Diversity and Change in the Life Sciences Industry with Aman Khera: Life Sciences — In Focus Podcast Episode 1
In this episode of All Things Global, hosts Suzanne Frank and Dominika D’Agostino welcomed Professor Jason Mars, a distinguished figure at the intersection of artificial intelligence, academia, and entrepreneurship. … Continue readingAI’s Future, Language, and Localization with Professor Jason Mars
Paulina Makles, a seasoned Localization Program Manager at ClickUp, shares her extensive experience and insights into the world of localization with VistaTalks Host María Roa. Paulina’s journey from a translator to a leading voice in localization offers valuable lessons for translation and localization professionals across industries. … Continue readingEmpathy, Education, and Localization Success at ClickUp – Paulina Makles – VistaTalks Episode 137
Lay summaries (LS) “translate” complex medical terminology and concepts into language patients and consumers can understand – a task that must done carefully to avoid losing meaning or accuracy. Making these available in multiple languages is a highly complex, intricate process that requires the expertise of an experienced life sciences localization team to ensure successful communication and cultural appropriateness. … Continue readingTransparency, Comprehension, and Compliance: Key Factors in Translating and Localizing Lay Summaries (LS)
In an AI, Marketing, and Sales-focused episode of All Things Global, hosted by Suzanne Frank and Dominica D’Agostino, the spotlight shone brightly on Mark Stanley. With a career spanning over two decades at Salesforce, Mark, synonymous with pioneering digital marketing strategies, now imparts his wisdom through Mark Stanley Consulting.
… Continue readingHow to Align Marketing and Sales: The Ultimate Playbook for the New AI Era with Mark Stanley — All Things Global
Life Sciences expert Karen Tkaczyk joins VistaTalks host María Roa on this podcast episode. Karen is a distinguished figure in the translation and language services sector, particularly within the life sciences domain. Currently Director of Sales – Life Sciences at Vistatec, Karen possesses a rare blend of scientific expertise and linguistic prowess, making her contributions invaluable to companies aiming to globalize their operations. … Continue readingLife Sciences Localization Strategy and Insights – Karen Tkaczyk – VistaTalks – Ep 136
Vistatec is pleased to announce our Platinum Partnership with XTM. This partnership with XTM, the leading cloud-based translation management system for enterprises, will aim to redefine industry standards and provide best-in-class localization services to the global marketplace, addressing challenges in content world-readiness. … Continue readingVistatec Announces XTM Platinum Partnership
Welcome to the introductory episode of the Life Sciences — In-Focus podcast, brought to you by Vistatec. The podcast introduces a new avenue for exploring the dynamic and ever-evolving world of life sciences. Episode 0 expertly set the stage for what promises to be a series of insightful and engaging discussions. Read the recap here. … Continue readingIntroducing the Life Sciences — In Focus Podcast: Expert Insights in Life Sciences
As a leading global content solutions provider, Vistatec touches almost all aspects of our world’s increasingly complex technology. So, it’s no surprise that we were in the front row at CES 2024, the premier global stage for innovation in technology and consumer electronics. While AI and sustainability were overarching themes on everyone’s minds at CES 2024, other hot topics observed included accessibility, digital health, cybersecurity, and privacy policy. This article shares several insights and takeaways from the influential event.
… Continue readingCES 2024: Lessons from a World in Flux
Given all the change and advancement in the industry over the last year, which will likely continue to develop further over the coming year – the modus operandi for in-house l10n teams continues to change and evolve. While the entire landscape of l10n is undergoing a significant transformation, teams that can reposition themselves as value enablers within their organizations are the ones that are most likely to have long-term success. Learn how. … Continue readingAchieving L10n Goals in a Harsher Climate: Fractional and Lean Localization
In an enlightening episode of VistaTalks, Simon Hodgkins welcomed Jason Hemingway, the Chief Marketing Officer at Phrase, for a deep dive into the evolving landscape of localization, marketing, and AI. Hemingway, a veteran in B2B technology marketing, shared his journey, experiences, and strategic insights shaping the future of global communication and marketing. … Continue readingShaping the Future of Localization with AI and Strategic Vision – Jason Hemingway – Ep 135
As time progresses, history inevitably moves forward. Yet, in its wake, it can inadvertently leave behind fragments of language and culture. These elements risk being irretrievably lost unless we make concerted efforts to preserve them. Such a loss can profoundly impact entire cultures, erasing unique identities and rich heritages. According to a shocking article by The Guardian last year, nearly half of the world’s 7,000 languages are at risk of extinction by the end of this century. With each loss, we also lose a rich cultural history and identity. … Continue readingThe Importance of Preserving Endangered Languages
Vistatec, a global leader in content solutions, is proud to announce that Simon Hodgkins, Chief Marketing Officer (CMO), has been recognized in the prestigious ‘CMOs to Watch in 2024’ report by the CMO Alliance. The ‘CMOs to Watch’ initiative is renowned for its meticulous selection of marketing leaders who profoundly impact the industry.
… Continue readingVistatec Announces Simon Hodgkins’ Recognition in the ‘CMOs to Watch in 2024′ by The CMO Alliance
