If you have ever tried to navigate a website in a language you do not understand, you will know how difficult and frustrating it can be. Even with browser-based machine translation, the results can range from quite good to useless. As a result, companies translate their online experience to ensure success. However, they typically only translate about 5% of their website into most languages. This gap in language access leads to a sub-par customer experience as site visitors quickly run out of engaging content that they can read. … Continue readingInternational Customer Experience – a Model to Identify the Gaps
In this episode, Jessica Huie MBE joins host Simon Hodgkins. Forbes describes Jessica as one of ‘UK’s Most Influential Women On True Success.’ Jessica is a PR powerhouse and maverick entrepreneur and has an MBE for Services to Entrepreneurship and contribution to diversity. Jessica’s acclaimed first book, PURPOSE, was published by Hay House and named ‘One of the UK’s Best Business Books Written by Women’ by The Telegraph Newspaper. The PURPOSE Retreats take place twice each year in Jamaica and the UK. Her expertise is sought broadly, from discussions at No.10 Downing Street to company and board-level positions. … Continue readingCelebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100
«A picture is worth a thousand words,» and this saying is true when it comes to global marketing. Images displayed on your website or apps are crucial elements that influence how consumers will perceive your brand. Selecting an appropriate image can play a big part in helping you connect with your audience. Conversely, choosing the wrong image can increase bounce rates and lower conversions. … Continue readingThe Importance of Image Localization
What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for tech companies. Kristine is a former Sr. Director of International Expansion at PandaDoc, and the Vice President of Marketing at RedTeam Software. … Continue readingGlobal Considerations From a Unicorn’s Perspective – Vistatalks Ep 99
Founder of CSA Research, thinker, researcher, and deep-dive master Don DePalma joined All Things Global Powered by Vistatec to discuss, well, a lot. Don’s incredibly important blog post, “Mastering Globalization in the De-Globalization Era,” should be required reading for everyone in the localization business, and it serves as the foundation for the conversation. … Continue readingThe De-Globalization Era: In Conversation with Don DePalma
Vistatec announces the appointment of Daniela Fogaça as Marketing Solutions Project Manager Vistatec is excited to welcome Daniela Fogaça as the new Marketing Solutions Project Manager. Daniela holds a first-class … Continue readingVistatec announces the appointment of Daniela Fogaça as Marketing Solutions Project Manager
Is your company looking to expand globally? In this episode, guest Diana Georgieva joins host María Roa. Diana is the Senior Localization Manager at Pleo. An expanding unicorn company, Pleo is the spending solution for forward-thinking teams everywhere. The Pleo smart company cards empower thousands of businesses across Europe. Diana is responsible for building the localization team and Pleo’s localization program to help scale Pleo internationally. … Continue readingTips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98
In theory, expanding your eCommerce business to new markets sounds like a great idea. After all, you don’t need to open new physical stores just to grow your business. But what happens if new markets come with different audiences with different expectations, cultural references, and environments? … Continue readingUsing Localization to Improve Your eCommerce Success
Vistatec is delighted to announce the appointment of Meredith Hutchinson as the new Marketing Solutions Project Manager. … Continue readingVistatec Welcomes Meredith Hutchinson, Marketing Solutions Project Manager
What does it take to plan and execute a world-class event? In this episode, guest Elaine Sugar joins host Simon Hodgkins. Elaine is a Mental Wellness Advocate and Founder of the non-profit organization M.A.P.S. … Continue readingHow To Build a World-Class Events Strategy – VistaTalks Ep 97
We have compiled a helpful list of some of our popular articles. Whether you are a localization leader blazing a trail or looking to captivate and inspire your audience as … Continue readingTop 10 Articles For a Localization Leader
What effect will Machine Translation (MT) have on the Localization Industry, and how can you prepare? In this episode, guest Poppy Middleton joins host María Roa … Continue readingWill Machine Translation Change The Localization Landscape? – VistaTalks Ep 96
User experience (UX) is critical to ensuring that your users are satisfied with the product or service you have to offer them. One aspect often overlooked by the UX evaluation is the importance of localization and how it may improve user interaction and integration. Is your user experience truly optimized? If you haven’t been taking localization into account, it may not be as optimized as you had hoped. … Continue readingLearn How To Localize Your User Experience
How can the design methodology help you grow your business? In this episode, guest Ainslie Peters joins host Simon Hodgkins … Continue readingApplying Design Methodology to Business – VistaTalks Ep 95
Meet Vistatec’s Life Sciences Program Manager – Jackie Janeri Vistatec was founded on the passion of accelerating global commercial success in business and technology, connecting international audiences with compelling content … Continue readingMeet our Life Sciences Program Manager: Jackie Janeri
How has Vistatec helped shape the localization industry over the past 25 years? In this episode, host Simon Hodgkins is joined by guests Thomas Murray, Vistatec CEO, Patrick Kelly, CCO, Siobhán Gantly, CHRO, Unn Villius, CSO, Phil Ritchie, CTO, Jerry Lane, IT Director, Adam Thompson, CFO, and Yvonne McNamara, COO. … Continue readingCelebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94
How do you use storytelling to boost brand identity? In this episode, guest Timea Kadar joins host María Roa. Timea is an open-minded, fast-thinking, and experienced marketing professional. She recognizes good ideas, the potential in people, opportunities, and marketing strategy. … Continue readingThe Art of Business Storytelling – VistaTalks Ep 93
Localization (L10n) is a highly collaborative process. Language and cultural experts must work with software engineers, UX designers, and marketing strategists to deliver an integrated product. This interactivity is critical to ensure that the final functionality, aesthetics, and messaging complement one another. Still, with that many moving parts, errors and oversights are inevitable. That’s why every localization effort must be followed by thorough localization testing, including functional and non-functional testing. … Continue readingLocalization – Where Does Linguistic Testing Fit?
How to build brands, partnerships, and expand internally. In this episode, guest Valerie Brown joins host Simon Hodgkins. Valerie is the CEO of the Val Brown Group, where they work with CEOs, CMOs, Entrepreneurs, and Business Owners to drive company growth through brand strategy. Valerie has helped brands like Hard Rock Cafe, City Winery, Nashville’s Country Music Hall of Fame, MTV, and many more. … Continue readingBuilding Brands, Partnerships, and Expanding Internationally – VistaTalks Ep 92
Amplifying Belonging in Global Corporate Cultures Everyone wants to feel like they belong. Yet, according to a 2021 McKinsey & Company survey, 51% of employees who quit their job did … Continue readingAmplifying Belonging in Global Corporate Cultures
he Director of Localization at Roku, Nicole, draws on her wide-ranging involvement (Paramount, Riot Games, Netflix, Blizzard, Snap) in content and localization to add additional flavor and gravitas. Even if you don’t agree with the nuance of some of her discussion points, you’ll come away with a clear understanding of how she thinks and how she goes about her job. … Continue readingBest Practices for Building a Global Center of Excellence
What are the inherent benefits of being multilingual? In this episode, guest Tatyana Sergeyeva joins host Simon Hodgkins. Tatyana is the Vice President, Credit Cards & Retail Services at Wells Fargo and is on the WorldChicago Board of Directors. … Continue readingHow Speaking Multiple Languages Benefits Diverse Communities – VistaTalks Ep 91
Improve your global customer experience with language quality management (LQM) We are releasing a new series of articles, “Content With Purpose.” Twelve dedicated localization-focused articles on helping you connect and … Continue readingImprove your global customer experience with language quality management (LQM)
Machine translation is on the rise. As more companies adopt machine translation, there is growing evidence that translating first with a machine and adjusting with human revision is faster and more cost-effective than human-only translation in many domains while still capable of achieving human translation quality where this is the objective. … Continue readingIs Machine Translation Ready for Life Sciences?
Building your brand presence is vital in the digital age, but how exactly do you build a brand effectively? In this episode, guest Carolyn Kremins joins host Simon Hodgkins. Carolyn has played a vital role in launching and rebuilding some of the most well-known media brands, including Epicurious, Condé Nast Traveller, The Week, Cookie, Brides, and Maxim. … Continue readingLaunching and Building Global Brands – VistaTalks Ep 90
The Great Resignation, also known as the Great Reshuffle or the Big Quit, remains in full swing. In February alone, nearly 4.4 million Americans quit their jobs. With unemployment hovering around the 3.6% rate, Employees are considering moving on to other jobs. Many employers are scrambling to find the talent they need to fill open positions. How can you avoid the Great Resignation or decrease its impact?
… Continue readingHow to Avoid the Great Resignation
How has the print industry adapted to the digital transformation movement? In this episode, guest Bobby Power joins host Simon Hodgkin. Bobby is the creator and publisher of Go Wild Magazines. … Continue readingHow Print and Digital Are Working Together in Publishing – VistaTalks Ep 89
What is impostor syndrome and how do you deal with it? In this episode, guest Frederique Murphy joins host Maria Roa. Frederique is a highly engaging, leading global voice around mindset transformation. … Continue readingLead Beyond The Edge, The Bold Path to Extraordinary Results – VistaTalks Ep 88
Globalization (g11n) and localization (l10n) often sound like similar concepts commonly used interchangeably. While they have some similarities, they are not entirely indistinguishable. … Continue readingThe Difference Between Localization and Globalization
How will marketing change in the future? And how does that impact the work we do? guest Gregory Twohig joins host María Roa. Gregory is a driven and enthusiastic marketing professional with experience across B2B sales, brand management, and content creation. … Continue readingWhat Is the Future of Marketing? – VistaTalks Ep 87
To celebrate World Book Day, we asked 25 employees what their favorite book was and why. The results are in… 25 books you must read! … Continue readingWorld Book Day – 25 Books You Need to Read!
Unlike other people who are tech engineers, linguists, or QA people, Heather Cunningham ventured into the localization industry with an administrative background. However, the moment Heather got connected to the global community, she was completely hooked and wanted to learn everything she could.
… Continue readingMeet our Program Manager: Heather Cunningham
n this episode, guest María Roa joins host Simon Hodgkins. María is an enthusiastic marketing professional specializing in events and communications with over 17 years of experience. She has worked across B2C and B2B companies such as GRUPO PRISA, the global leader in Communication Media in Spanish, and SModa Magazine … Continue readingInsights Into Event Management, Marketing, and Podcasts – VistaTalks Ep 86
How do you integrate localization into your product management strategy? In this episode, guest Ulrika Fuchs joins host Simon Hodgkins. Ulrika is an experienced localization professional with proven strong leadership skills and a track record of building high-performing teams of motivated individuals. … Continue readingFrom Localization to Product Management – VistaTalks Ep 85
The pandemic may have accelerated the worldwide trend of working remotely, but the concept traces its roots back to the 1970s. Amidst the oil crisis of 1973, Jack Niles, a NASA engineer, pitched the idea of telecommuting as an alternative to the central office. Fast-forward to 2020, and 88% of businesses worldwide went remote during the pandemic—with 74% of them planning to shift at least some teams to permanent remote.
Has technology caused rapid shifts in the localization industry? In this episode, guest Michael J. Asquith, Global Solutions Executive at Vistatec joins host Simon Hodgkins to discuss technology in the localization industry. Coming originally from a financial industry background, Michael discusses his interest in global business, and what impacts technology will continue to play within the localization industry. … Continue readingWhat Impact Has Technology Had on the Localization Industry? VistaTalks Ep 84
In a competition for the most used word in the marketing world, personalization would be a medallist. Personalized content is the key to serving your offer on a silver platter and pushing clients down the sales funnel. Personalized content marketing doesn’t just involve creating content aimed at narrow segments of the target audience, but it also involves careful localization.
… Continue readingGlobalize Your Content With Localization
Vistatec has partnered with DCs for Bees to identify the need for more trees to be planted, helping to save the declining bee population. … Continue readingThe Importance of Bee Pollination
Kara Bolt is a multilingual (German, Spanish, and English) expert in localization and translation at Vistatec. She currently lives in Colorado, United States, where she enjoys the view of surrounding mountains from her home and how dog-friendly the areas are in her neighbourhood. … Continue readingMeet our Director of Life Sciences: Kara Bolt
What is the world’s leading framework for business agility? In this episode, guest Yuka Kurihara, Director of Globalization Services at Scaled Agile, Inc., joins host Simon Hodgkins to share her experience in helping teams to design and build software products, websites, marketing, and communication content with a global audience in mind. … Continue readingThe Importance of Having an Agile Mindset – VistaTalks Ep 83
Sponsored by Vistatec, Beyond Borders shares the journey of Louis Cole and Pilot J.P. Schulze as they travelled around the world. With just 90 days to complete the project, Cole and Schulze took advantage of the opportunity to connect with people from different cultures and ask them a critical question: Which is more important: what divides us, or what holds us together? … Continue readingBeyond Borders – Around the World Flight
Celebrating International Women’s Day 2022 and #BreakTheBias Vistatec is proud to celebrate International Women’s Day (IWD) 2022 this March 8th, joining the global campaign for gender equality. IWD has a … Continue readingCelebrating International Women’s Day
Are you getting enough sleep? What is a Chief Sleep Officer? In this episode, guest Alen Juginović, M.D., Harvard Medical School Postdoc (Sleep Neurobiology), joins host Simon Hodgkins to discuss his role in sleep medicine, more specifically, the effects of sleep medicine and sleep deprivation on health. … Continue readingHow Does Sleep Deprivation Affect Your Health? – VistaTalks Ep 82
Authoritative leaders focus on guiding their team as a form of mentorship. They set out a clear vision for what they want to accomplish and the challenges they may have in front of them along the way, and they have a plan for helping everyone get there. … Continue readingLeadership Style: Authoritative
What steps is Microsoft for Startups taking to level the playing field for underrepresented founders? How do you effectively manage teams across the Americas, EMEA, and APAC? … Continue readingHow does Microsoft Manage Global Teams? – VistaTalks Ep 81
Think Global Awards have announced the shortlist for year five of the awards. We now take the opportunity to explore each of the entries who have successfully made the shortlist. … Continue readingThink Global Awards Year Five Shortlist
Localize Your Way Into The Fashion Industry Vistatec – 25th Anniversary Celebration! We are releasing a new series of articles, “Content With Purpose.” Twelve dedicated localization-focused articles on helping you … Continue readingLocalize Your Way Into the Fashion Industry
Determining your leadership style is critical for understanding how you interact with your co-workers. Not only that, it’s essential to have a clear idea of how emotional leadership styles have the potential to impact other employees in your department. … Continue readingLeadership Style: Democratic
Why is LocWorldWide heading to Africa? How did the Localization Institute, LocWorld, and Brand2Global get started? In this episode, guest Ulrich Henes, President, Localization Institute, joins host Simon Hodgkins to discuss Localization World, The Localization Institute, Brand2Global, LocWorldWide Africa, Multilingual Magazine, and other language industry topics. Ulrich is one of the most recognized names in international business and localization. … Continue readingGlobal Business, Language and LocWorld – VistaTalks Ep 80
Measuring the Success of Your Digital First Strategy Until recently, digital transformation was considered-forward thinking. But in today’s new normal, it’s a matter of survival. As customer journeys increasingly begin … Continue readingMeasuring the Success of Your Digital First Strategy
Entering new geographical markets is one of the most popular ways to grow, second only to mergers and acquisitions (M&As). Yet, to succeed, brands typically need to adapt their products or services to appeal to buyers in those regional markets. And that requires undergoing a process known as localization. … Continue readingMaximize Your Brand Growth with Localization
What are the latest CTV advertising trends? How are brands addressing advertising fraud and brand safety? Guest Calvin Scharffs joins host Simon Hodgkins to discuss the latest global connected TV Advertising Supply Chain Trends and the Top 100 Programmatic Supply Chain Insights reports. … Continue readingHow Has The Pandemic Affected TV Advertising? – VistaTalks Ep 79
What do SpaceX, Reddit, and Instacart have in common? Aside from being household names, they’re all among the close to one thousand so-called unicorns or privately-owned companies valued at over $1 billion … Continue readingHow Does L10N Help Unicorns Grow?
Finding a balance to motivate your team without being too pushy or compromising can be difficult. One of your most significant challenges is to meet your employees’ emotional needs to ensure that they feel safe and valued.
… Continue readingLeadership Style: Affiliative
What has driven Ireland to the second highest quality of life globally? Despite what many people believe, human progress worldwide has been incredible in recent decades, and Ireland’s progress has exceeded that of practically anywhere else. … Continue readingThe Second Highest Quality of Life Country in The World – VistaTalks Ep 78
I traveled from Madrid to Zaragoza to spend the week before Christmas with my family at my grandmother’s house. Something happened when I crossed the thick wooden door in her … Continue readingThe Magic of Remote Working
In this special VistaTalks Rewind episode, Simon Hodgkins, María Roa, Gregory Twohig, and Jordan Knights look back over the entire year of episodes and highlight important topics and discussions that stood out to them. We are delighted to host the second year of the ‘rewind’ episode that takes time to look back at some of the stories and people that joined the show over the last twelve months. … Continue readingVistaTalks Rewind, Looking Back at 2021 – VistaTalks Ep 77
What began as a niche industry driven by arcade consoles has become one of the largest entertainment sectors in the world. As the gaming industry expands to a global market, video game translation has become increasingly important. … Continue readingVideo Game Translation – Why is it Important?
VistaTalks Ep – Anna Heussaff Anna Heussaff is a novelist writing mainly in her first language, Irish. Anna has published seven novels to date. Her three crime novels for fluent … Continue readingThe Benefits of Publishing in Your Native Language – VistaTalks Ep 76
Commanding Leadership – Six Styles of Emotional Leadership Daniel Goleman’s book, Primal Leadership: Realizing the Power of Emotional Intelligence discusses the six leadership styles leaders can take to ensure a … Continue readingLeadership Style: Commanding