In this third article, we are discussing several additional essential topics. We continue the discussion about the Why, What, and the How of World UX.
Needs and Requirements of End Users
It remains vital that the understanding of what is localization can be discussed and explored with other teams. It can be a common understanding that the localization team are obviously interested in the translations and the languages and that you are merely producing a language version. The movement of localization from a cost centre to a revenue generating centre may not be understood by some areas of a company. There are so many other elements that come into play with UX and the wider combination of design, content, and localization.
Teams can share the requirement of creating a return on investment (ROI) for the languages that you are managing, outlining the benefits and the ROI for localization. In some cases, if you are coming at the challenges from a pure localization background, it may be advantageous to increase knowledge, people and skills in the areas of design and research. Many localization people are naturally curious, and this combined with a vision to learn and to improve skills can help when producing a compelling business case.
Securing Budgets and Stakeholder Support
At certain times, we find that we are required to secure budget and obtain stakeholder support. Obtaining this may be a much easier process when armed with a broader business case perspective that can demonstrate a real ROI that includes the importance of design, content, and localization. One example that helped to illustrate the situation well at the roundtable discussion was when a large global organization could clearly see that they were starting to make more money from the non-English product than from their English product. María Jesús de Arriba Díaz of Vistatec closed the roundtable discussion with the message that “UX is not only a hot topic; this is where our industry, the localization industry needs to be.” There are additional discussions on World UX coming soon including a workshop.
About the World UX Roundtable
The Vistatec World UX Roundtableevent, took place on November 18, 2020, hosted by María Jesús de Arriba Díaz of Vistatec, in conversation with Alberto Ferreira, Vodafone, Tarja Karjalainen, Oura, Pat Higgins, Verizon Connect, Ryan Moroz, LINE Plus Corp, and Sergio Valero Notari, Doctoralia. This online round table event aimed to share learnings on why it is vital to bring design, content, and localization together. To visualize what an ideal World UX would look like, and to hear real-life tips to get you started on this journey.