How Has The Pandemic Affected TV Advertising? - Episode 79
In this episode, guest Calvin Scharffs joins VistaTalks host Simon Hodgkins to discuss the latest Global Connected TV Advertising Supply Chain Trends, and the Top 100 Programmatic Supply Chain Insights reports. Calvin is an executive with over 20 years of experience in a wide range of companies, including Fortune 500 and fast growth start-ups. Calvin is the Vice President of Product Marketing at Pixalate, where he oversees the company’s global strategy, including branding, advertising, product, and customer marketing.
Calvin’s company has offices in Palo Alto and London. They analyze over five million apps across five app stores and more than two billion IP addresses across 300 million connected television/OTT devices to detect and report fraudulent advertising activity for its customers. The Association of National Advertisers research estimates $200 billion will be spent globally in digital advertising this year, with estimated ad fraud will cost the industry $35 billion. Calvin and Simon discuss how 45% of open programmatic ad spend in CTV went to Roku devices, Amazon and Samsung. This episode explores views on the 71% YoY increase in the number of CTV apps that support open programmatic advertising. Other topics covered include market-leading fraud protection, privacy, and compliance analytics platforms for connected TV, mobile apps, and websites.