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consumer psychologist

Insights From a Consumer Psychologist – VistaTalks Ep 103

In this episode, Dr. Simon Moore joins host María Roa. Simon is a Chartered Business and Consumer Psychologist and CEO of the award-winning psychology strategy consultancy, Innovationbubble. Simon and his psychology team have advised well-known global brands such as FedEx, Pfizer, Microsoft, Sony, Aviva, Ericcson, Sony Music, Virgin Atlantic, and Bupa about understanding human decision-making, behavior, and decisions. … Continue readingInsights From a Consumer Psychologist – VistaTalks Ep 103

linguistic professional

What Makes a Good Linguistic Professional?

This guide will help you understand what makes a good linguistic professional, why using a professional with these qualities is so important, and how choosing the right multilingual partner can benefit not just individual translation efforts but your entire localization strategy. … Continue readingWhat Makes a Good Linguistic Professional?

Entrepreneurship and diversity

Celebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100

In this episode, Jessica Huie MBE joins host Simon Hodgkins. Forbes describes Jessica as one of ‘UK’s Most Influential Women On True Success.’ Jessica is a PR powerhouse and maverick entrepreneur and has an MBE for Services to Entrepreneurship and contribution to diversity. Jessica’s acclaimed first book, PURPOSE, was published by Hay House and named ‚One of the UK’s Best Business Books Written by Women‘ by The Telegraph Newspaper. The PURPOSE Retreats take place twice each year in Jamaica and the UK. Her expertise is sought broadly, from discussions at No.10 Downing Street to company and board-level positions. … Continue readingCelebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100

image localization

The Importance of Image Localization

„A picture is worth a thousand words,“ and this saying is true when it comes to global marketing. Images displayed on your website or apps are crucial elements that influence how consumers will perceive your brand. Selecting an appropriate image can play a big part in helping you connect with your audience. Conversely, choosing the wrong image can increase bounce rates and lower conversions. … Continue readingThe Importance of Image Localization

Global Considerations From a Unicorn’s Perspective – Vistatalks Ep 99

What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for tech companies. Kristine is a former Sr. Director of International Expansion at PandaDoc, and the Vice President of Marketing at RedTeam Software. … Continue readingGlobal Considerations From a Unicorn’s Perspective – Vistatalks Ep 99

The De-Globalization Era

The De-Globalization Era: In Conversation with Don DePalma

Founder of CSA Research, thinker, researcher, and deep-dive master Don DePalma joined All Things Global Powered by Vistatec to discuss, well, a lot. Don’s incredibly important blog post, “Mastering Globalization in the De-Globalization Era,” should be required reading for everyone in the localization business, and it serves as the foundation for the conversation. … Continue readingThe De-Globalization Era: In Conversation with Don DePalma

girl in yellow sweater stands next to guy

Tips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98

Is your company looking to expand globally? In this episode, guest Diana Georgieva joins host María Roa. Diana is the Senior Localization Manager at Pleo. An expanding unicorn company, Pleo is the spending solution for forward-thinking teams everywhere. The Pleo smart company cards empower thousands of businesses across Europe. Diana is responsible for building the localization team and Pleo’s localization program to help scale Pleo internationally. … Continue readingTips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98

Using Localization to Improve Your eCommerce Success

In theory, expanding your eCommerce business to new markets sounds like a great idea. After all, you don’t need to open new physical stores just to grow your business. But what happens if new markets come with different audiences with different expectations, cultural references, and environments? … Continue readingUsing Localization to Improve Your eCommerce Success

Celebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94

How has Vistatec helped shape the localization industry over the past 25 years? In this episode, host Simon Hodgkins is joined by guests Thomas Murray, Vistatec CEO, Patrick Kelly, CCO, Siobhán Gantly, CHRO, Unn Villius, CSO, Phil Ritchie, CTO, Jerry Lane, IT Director, Adam Thompson, CFO, and Yvonne McNamara, COO. … Continue readingCelebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94

Globalize Your Content With Localization

In a competition for the most used word in the marketing world, personalization would be a medallist. Personalized content is the key to serving your offer on a silver platter and pushing clients down the sales funnel. Personalized content marketing doesn’t just involve creating content aimed at narrow segments of the target audience, but it also involves careful localization.
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Beyond Borders – Around the World Flight

Sponsored by Vistatec, Beyond Borders shares the journey of Louis Cole and Pilot J.P. Schulze as they travelled around the world. With just 90 days to complete the project, Cole and Schulze took advantage of the opportunity to connect with people from different cultures and ask them a critical question: Which is more important: what divides us, or what holds us together? … Continue readingBeyond Borders – Around the World Flight

VistaTalks Rewind, Looking Back at 2021 – VistaTalks Ep 77

In this special VistaTalks Rewind episode, Simon Hodgkins, María Roa, Gregory Twohig, and Jordan Knights look back over the entire year of episodes and highlight important topics and discussions that stood out to them. We are delighted to host the second year of the ‘rewind’ episode that takes time to look back at some of the stories and people that joined the show over the last twelve months. … Continue readingVistaTalks Rewind, Looking Back at 2021 – VistaTalks Ep 77