Marketing Communications in Life Sciences:Best Practices for Global Success Within the life sciences industry, products and solutions often have a truly global reach, meaning the importance of comprehensive marketing communications … Continue readingMarketing Communications in Life Sciences: Best Practices for Global Success
Global Impact in Clinical Trials: Strategies for Success Today, medical companies recognize the need for patient cohorts in clinical trials to resemble the affected populations. As these clinical trials become … Continue readingGlobal Impact in Clinical Trials: Strategies for Success
Jeannette Linfoot, the former corporate CEO turned entrepreneur, mentor, and investor, shared invaluable insights on leadership, business growth, and the importance of being «brave, bold, and brilliant» in global business. … Continue readingThe Brave, Bold, Brilliant Approach to Global Business with Jeannette Linfoot – VistaTalks Episode 152
Achieve the Results You Want from Your Diversity Action Plans In June 2024, the US Food and Drug Administration (FDA) issued a long-anticipated draft guidance to address the recurring issue … Continue readingAchieve the Results You Want from Your Diversity Action Plans
An Internationally Impactful Idea Heman Bekele is TIME’s Kid of the Year Heman Bekele, a remarkable 14-year-old from Fairfax, Virginia, has been named the Time Kid of the Year for … Continue readingAn Internationally Impactful Idea
The Importance of Employee Experience 1. Enhancing Day-to-Day Work Life Vistatec is proud to help employees feel supported and valued. From the employees’ experience, a good EX leads to higher … Continue readingThe Importance of Employee Experience
At Vistatec, we recognize that the key to our success lies in the well-being and satisfaction of our employees. Employee experience (EX) has become central to our strategy. It distinguishes itself from employee engagement by encompassing the entire journey of an employee within our company. … Continue readingCultivating Excellence Through Employee Experience at Vistatec
In this Life Sciences – In Focus Podcast episode, we catch up with Toban Zolman, the CEO of Kivo, a unified document management system transforming the regulatory landscape in life sciences. With over 20 years of experience developing and validating computerized systems for clinical trials, Toban has an extensive background that bridges regulatory rigor with modern technological innovation. … Continue readingLife Sciences – In Focus Podcast: Ep 05 – Toban Zolman, CEO, Kivo
In this episode of VistaTalks, host Simon Hodgkins and Kevin O’Donnell, the founder of Global10x, talk about AI, localization, and global strategies. Kevin is a seasoned international expansion and growth advisor with experience in B2B product and growth leadership. Having held senior positions at industry giants like Dropbox, Microsoft, and Nitro, Kevin brings invaluable insights into the intricacies of international product growth, localization strategies, and successful global go-to-market (GTM) strategies. Kevin shares his approach to helping companies expand their international presence and the importance of a well-rounded strategy beyond localization. … Continue readingEffective Global Strategies and AI – VistaTalks Episode 145
On this insightful episode of the Life Sciences – In Focus podcast, Host María Mateos is joined by Brandon VanArman, a seasoned Software Systems Engineer and contractor at Medtronic, who shares his extensive knowledge and experience in software development for the life sciences and language industry. … Continue readingSoftware Engineering in Life Sciences with Brandon VanArman, Medtronic: Life Sciences — In Focus Podcast Ep 4
In this episode of the VistaTalks podcast, Anne-Maj van der Meer, the dynamic Head of Sales, Marketing, and Events at TAUS, shares helpful insights into the evolving landscape of the translation industry, her pivotal role at TAUS and the innovative strides they are making in language technology. … Continue readingFrom Think Tank to Industry Powerhouse: TAUS Evolution – VistaTalks Episode 142
In this Life Sciences – In Focus podcast episode, host Karen Tkaczyk sat down with Michelle Lott, the founder and principal of Lean RAQA, to discuss the intricate world of regulatory affairs within the life sciences sector. This conversation not only shed light on Michelle’s unique journey into the field but also explored the challenges and nuances of navigating regulatory pathways in the United States and Europe. … Continue readingThe Intricate World of Regulatory Affairs with Michelle Lott, Lean RAQA – Life Sciences — In Focus Podcast Episode 3
Despite the hype and enthusiasm with which organizations are implementing AI, it is still in its infancy and, as such, requires supervision and training. Particularly in regulated industries, we must be cautious and thoughtful when implementing AI. Here are ten instances in which you should not currently depend on AI. … Continue reading10 Areas Where AI Presents Risks in Regulated Life Sciences
VistaTalks welcomes Breda McCague for an insightful discussion on change, leadership, and empowerment in the world of transformation. With a vibrant background, including two decades of expertise in coaching and financial services, Breda shares her unique perspective on leadership, resilience, emotional intelligence, and the art of navigating change. … Continue readingLighting the Path for Leadership and Change in Global Contexts – VistaTalks Episode 141
At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingSimplifying Localization Workflows with Technology Innovation
In life sciences and other highly regulated industries, we must balance the desire for innovation and efficiency with our industry mandate to do no harm. We must be particularly thoughtful in implementing and using AI because mistakes in our industry can cause life-altering consequences. We cannot currently depend solely on AI vendors to determine what guardrails are necessary and desirable for our industry, which often has a higher standard of care than the tool vendors. … Continue readingThe Ethics of AI in Regulated Life Sciences
Tara O’Sullivan, the Chief Marketing Officer at Zevo Health, joins VistaTalks host Simon Hodgkins in this episode. Tara shares her extensive experience and innovative perspective on the conversation of digital content, trust, and safety in an evolving global legal landscape. … Continue readingShaping the Future of Digital Wellbeing and Safety – VistaTalks Episode 140
We are pleased to present an extract from a new article authored by Karen Tkaczyk Ph.D., Director of Sales at Vistatec, for this month’s European Medical Writers Association. This article titled «Translating medical devices: A rule-driven game» is available in its entirety on the European Medical Writers Association website, free of charge. The below extract provides a glimpse into the valuable insights provided in the full article, which we believe will be of great interest to our esteemed medical professional audience. … Continue readingTranslating Medical Devices: A Rule-Driven Game
In this Vistatec Life Sciences – In Focus Podcast episode, we hosted Eliana R. Burke, the Global Head of Client Engagement and Marketing at GreenLight Clinical. Eliana brought her professional prowess into the limelight. She shared her deeply personal and inspirational journey as a cancer survivor, melding professional dedication and personal resilience into a narrative that’s both empowering and enlightening. … Continue readingInspiring Hope and the Impact of Diversity, Equity, and Innovation in Life Sciences: Eliana R. Burke, GreenLight Clinical – Life Sciences — In Focus Podcast Ep 2
In a thought-provoking episode of VistaTalks, Aneta Sapeta, a distinguished Machine Translation Specialist at Vistatec, shares her profound insights into the dynamic realm of machine translation (MT), Artificial Intelligence (AI), and its integration within the localization industry. With almost a decade of extensive experience, Sapeta’s journey from a literary translator to a tech-savvy MT specialist underscores her passion for languages and technology. … Continue readingUnveiling the Future of Machine Translation – Aneta Sapeta – VistaTalks Ep 139
Real-world evidence (RWE) has been a hot topic in recent years, not only in the research and life sciences industry but also in public health. Given the challenges surrounding its ethical use and regulation, the increasing importance of AI and the sheer volume of data available suggest that this is unlikely to change any time soon. Vistatec invited industry-leading experts to share their insights, thoughts, and predictions on the role of RWE going forward at our recent “Real-World Evidence: Global Regulatory Landscape and Innovation” event.
… Continue readingLife Sciences — In Focus: Real-World Evidence: Global Regulatory Landscape and Innovation
LLMs are still in their infancy and are prone to mistakes such as terminology mismatches, style discrepancies, and hallucinations. As they improve, their use in translation will no doubt increase. The question is: which tasks will they handle, and which ones will be left to humans?
… Continue readingHow Are LLMs Shaping the Future of Translation Technology?
In an exciting move for global brands and content creators, Vistatec, a world leader in global content solutions, has partnered with Speechlab, a pioneer in AI-driven dubbing technology, to introduce VistatecSpeech. VistatecSpeech powered by Speechlab is a groundbreaking partnership set to redefine automated dubbing standards, making high-quality, culturally nuanced content accessible to businesses worldwide. … Continue readingVistatec Launches VistatecSpeech – Revolutionizing Global Dubbing in Partnership with Speechlab
30 years of experience in globalization. In this interview, Sibylle shares insights on the trends shaping global content creation and how businesses can future-proof content production processes to gain a competitive advantage. … Continue readingBeyond Translation: How Brands Can Think Differently About Content to Drive Global Growth
In the dynamic Chinese market, it becomes imperative to spotlight leaders who are not just navigating through these changes but are also setting benchmarks for others to follow. One such visionary is Ashley Dudarenok, a Chinese serial entrepreneur, an award-winning marketing professional, and a prolific author. … Continue readingBusiness Success, Digital Innovation and Marketing In China – Ashley Dudarenok – VistaTalks Episode 138
In this new episode of the Life Sciences — In Focus podcast, hosted by Karen Tkaczyk, we welcomed a genuinely remarkable guest, Aman Khera, Vice President of Regulatory Science, Strategy, and Innovation at Worldwide Clinical Trials. With a career spanning nearly three decades, Khera is a force of innovation and a staunch advocate for diversity and patient inclusion in clinical research. Her journey from a curious student in the UK to a leading executive in the clinical research organization (CRO) space is a testament to her passion, resilience, and dedication to making healthcare better for all. … Continue readingDriving Diversity and Change in the Life Sciences Industry with Aman Khera: Life Sciences — In Focus Podcast Episode 1
In this episode of All Things Global, hosts Suzanne Frank and Dominika D’Agostino welcomed Professor Jason Mars, a distinguished figure at the intersection of artificial intelligence, academia, and entrepreneurship. … Continue readingAI’s Future, Language, and Localization with Professor Jason Mars
Lay summaries (LS) “translate” complex medical terminology and concepts into language patients and consumers can understand – a task that must done carefully to avoid losing meaning or accuracy. Making these available in multiple languages is a highly complex, intricate process that requires the expertise of an experienced life sciences localization team to ensure successful communication and cultural appropriateness. … Continue readingTransparency, Comprehension, and Compliance: Key Factors in Translating and Localizing Lay Summaries (LS)
The localization industry is no stranger to AI translation – Machine Translation has been around for over four decades, many global businesses have used it for years, and the advancements over time have been considerable. Yet it’s getting more press lately with the advent of new AI translation models like ChatGPT, and many global businesses are clamoring to get on board. … Continue readingChoosing MT Tools and Automation to Localize at Scale
Vistatec is pleased to announce our Platinum Partnership with XTM. This partnership with XTM, the leading cloud-based translation management system for enterprises, will aim to redefine industry standards and provide best-in-class localization services to the global marketplace, addressing challenges in content world-readiness. … Continue readingVistatec Announces XTM Platinum Partnership
Welcome to the introductory episode of the Life Sciences — In-Focus podcast, brought to you by Vistatec. The podcast introduces a new avenue for exploring the dynamic and ever-evolving world of life sciences. Episode 0 expertly set the stage for what promises to be a series of insightful and engaging discussions. Read the recap here. … Continue readingIntroducing the Life Sciences — In Focus Podcast: Expert Insights in Life Sciences
As a leading global content solutions provider, Vistatec touches almost all aspects of our world’s increasingly complex technology. So, it’s no surprise that we were in the front row at CES 2024, the premier global stage for innovation in technology and consumer electronics. While AI and sustainability were overarching themes on everyone’s minds at CES 2024, other hot topics observed included accessibility, digital health, cybersecurity, and privacy policy. This article shares several insights and takeaways from the influential event.
… Continue readingCES 2024: Lessons from a World in Flux
Given all the change and advancement in the industry over the last year, which will likely continue to develop further over the coming year – the modus operandi for in-house l10n teams continues to change and evolve. While the entire landscape of l10n is undergoing a significant transformation, teams that can reposition themselves as value enablers within their organizations are the ones that are most likely to have long-term success. Learn how. … Continue readingAchieving L10n Goals in a Harsher Climate: Fractional and Lean Localization
As time progresses, history inevitably moves forward. Yet, in its wake, it can inadvertently leave behind fragments of language and culture. These elements risk being irretrievably lost unless we make concerted efforts to preserve them. Such a loss can profoundly impact entire cultures, erasing unique identities and rich heritages. According to a shocking article by The Guardian last year, nearly half of the world’s 7,000 languages are at risk of extinction by the end of this century. With each loss, we also lose a rich cultural history and identity. … Continue readingThe Importance of Preserving Endangered Languages
Vistatec, a global leader in content solutions, is proud to announce that Simon Hodgkins, Chief Marketing Officer (CMO), has been recognized in the prestigious ‘CMOs to Watch in 2024’ report by the CMO Alliance. The ‘CMOs to Watch’ initiative is renowned for its meticulous selection of marketing leaders who profoundly impact the industry.
… Continue readingVistatec Announces Simon Hodgkins’ Recognition in the ‘CMOs to Watch in 2024′ by The CMO Alliance
At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingBuilding Linguistic Communities for Global Brand Success
With improved guidance and the maturation of digital health technologies (DHTs), decentralized clinical trials (DCTs) are here to stay. This is excellent news in many ways: DCTs provide a path to addressing tough, longstanding challenges in clinical trials. Properly planned and executed, DCTs allow for accelerated cohort recruitment and clinical development timelines. Additional benefits include enhanced retention, better participant adherence, greater diversity, and more representative patient access, leading to a more robust evidence base. … Continue readingLanguage, Translation and Localization: Key Factors in Decentralized Clinical Trials (DCTs)
VistaTalks host Simon Hodgkins welcomes Marjolein Groot Nibbelink, the esteemed CEO and Publisher of MultiLingual magazine, to this informative episode. Marjolein’s journey from a globetrotting communicator to a leading figure in the language media publishing industry encapsulates a story of innovation, adaptability, and global influence.
… Continue readingNavigating New Frontiers in Multilingual Magazine Publishing – Marjolein Groot – VistaTalks Ep 134
It is essential to focus on developing and leveraging language data upstream before moving to AI implementation and adoption downstream. Discover how language data can transform your organization into an AI-driven powerhouse and how Large Language Models (LLMs) can revolutionize content creation. … Continue readingThe Upstream Nature of Language Data for LLMs
Today, Vistatec is pleased to announce that our near-term science-based emissions reduction target has been approved by the Science Based Targets initiative (SBTi.) Vistatec has committed to a near-term 1.5 degree target to reduce scope 1 and 2 greenhouse gas (GHG) emissions 42% by 2030 from a 2021 base year and to measure and reduce scope 3 emissions. This target is consistent with the reductions required to limit global warming to 1.5°C, the most ambitious goal of the Paris Agreement. … Continue readingVistatec’s Science-Based Target Has Been Approved by SBTi
In the first installment of Vistatec’s Life Sciences – In Focus series, Amanda Murphy, Senior Director of Data Intelligence and Solutions at GlobalData, presented the biopharmaceutical industry’s outlook for 2024. The event yielded valuable insights into the trends and themes predicted for the upcoming year, focusing on the clinical trials landscape, including decentralized clinical trials and diversity. Read the key learnings here. … Continue readingLife Sciences – In Focus: Leveraging Data and Trends for 2024 – Key Learnings
Participant diversity is critical to achieving equitable representation in the clinical trial landscape. Sponsors must proactively plan outreach, enrollment, and retention strategies for diverse communities.
Such strategies should incorporate professional translation, language access, and culturally sensitive localization. Discover the importance of diversity in clinical trials and how LSPs can help.
… Continue readingDiversity in Clinical Trials: The Role of Language Services
Subscribe to this content series and be the first to be notified when new content is released Subscribe Subscribe to this content series and be the first to be notified … Continue readingWhy Inclusive Language Matters When Taking Your Content Global and How to Achieve It
Vistatec is delighted to announce a strategic partnership with Phrase, the global leader in cloud-based enterprise localization software. This collaboration combines the expertise of Phrase in end-to-end localization technology with the best-of-breed language services of Vistatec, delivering unified and comprehensive localization solutions to customers worldwide. … Continue readingVistatec and Phrase Announce Strategic Partnership Adding Cutting-Edge Tech to Innovative Global Content Solutions
Vistatec is pleased to announce the appointment of Emily Carroll to the Vistatec Marketing Department. Emily’s expertise lies within international marketing, focusing particularly on B2B. She brings an in-depth knowledge of branding, content marketing, project management, and website management to her role at Vistatec. … Continue readingVistatec Welcomes Emily Carroll as Marketing Solutions Project Manager
Vistatec is delighted to announce that Karen Tkaczyk has joined the organization as Director of Sales for the Life Sciences Division. Karen is an accomplished chemist and translator with extensive experience in the drug, medical device, and chemical industries. … Continue readingKaren Tkaczyk Brings Extensive Experience in Pharmaceutical and Chemical Industries to Vistatec as Director of Sales for Life Sciences
In today’s globalized world, businesses should be fully aware of the importance of localization. Yet, many C-suite executives, client-side localization professionals, and buyers of localization services may need help to truly understand and communicate its actual value. This article explores the challenges and opportunities of localization, the role of Artificial Intelligence (AI), and the significance of partnering with a trusted Localization Service Provider (LSP). … Continue readingThe Imperative of Localization in Business Growth: A Guide for C-Suite Executives and Localization Buyers
Subscribe to this content series and be the first to be notified when new content is released Subscribe Subscribe to this content series and be the first to be notified … Continue readingSafeguarding Translation Quality in the Age of AI
Organizations of all types benefit from multilingual strategies. Learn about the unique benefits and best practices for GreenTech companies worldwide. … Continue readingThe Importance of Multilingual Strategies in the GreenTech Industry
Studying the history of localization is valuable in understanding its future trends and implications. Localization refers to adapting products, services, or content to cater to a specific target market’s linguistic, cultural, and regulatory requirements. This practice is essential for reaching diverse global audiences and fostering effective communication. Our latest All Things Global episode featuring Jon Ritzdorf explores how the history of localization can shed light on its future. … Continue readingVisiting the History of Localization to Understand the Future
Your company culture is more than just critical to ensuring your employees have a great workplace. It’s also crucial in retaining employees and attracting top talent in your field. For example, companies with a strong learning culture may keep 30-50% more than those without it. Also, 73% of professionals have left a company over poor cultural fit. If you’ve been struggling with employee retention or want to improve your overall company culture, these five steps can help create the environment your employees crave. … Continue readingFive Easy Steps to Creating the Company Culture Your Employees Crave
Download Full Case Study Client Our client manufactures outdoor electronics and has customers in 150 countries. A popular brand name among millennials, outdoor sports enthusiasts, and nature documentary lovers, their … Continue readingScaling Global Brand Authenticity for a Leading Outdoor Gear Brand
At Vistatec, we welcome the latest developments in Generative AI as the next logical step in enabling global content to reach the broadest number of users and markets possible. … Continue readingVistatec Generative AI
From overseeing timelines and budgets to coordinating teams and ensuring deliverables are met, project managers’ days are a whirlwind of meetings, decisions, and strategic planning. In this article, we delve into the daily life of Emily, a Vistatec project manager, exploring her role, typical days, and challenges. … Continue readingA Day in the Life of a Vistatec Project Manager
Our client operates globally and produces an enterprise software suite for managing the access and identities of large numbers of users or employees. … Continue readingVistatec Fully Integrates with Enterprise Software Product Development Team
Vistatec was delighted to be at LocWorld49 – Malmö, Sweden. We took the opportunity to catch up with the people who participated in the conference to gain insight into what they found to be the most valuable information from this year’s conference. Here are some of the main takeaways from the event.
… Continue readingTop Ten Takeaways From LocWorld Sweden
Our client is the world’s largest cybersecurity awareness and simulated phishing platform, serving more than 30,000 organizations worldwide on a high-growth trajectory. … Continue readingVistatec Assists Cybersecurity Unicorn in Managing Global Expansion Success
Our client is a highly regarded global shipping and logistics company and one of the world’s largest vehicle and passenger ferry operators. The client wanted to improve localization process and quality, deploy a 21st-century digital strategy, and address a lack of visibility. … Continue readingSupporting Digital Transformation Strategy in Shipping & Logistics: A Localization Success Story
In a crisis or disaster, it is generally agreed and understood that timely, clear, and accurate communication is essential. It is not as clear that this communication needs to be in multiple languages and formats and delivered across many different channels. Our increasingly multilingual and multicultural societies demand a multilingual approach to crisis communication, and translation and interpreting play a crucial role. … Continue readingMultilingual Communication for Resilience
Our client is a global technology company, recognized as one of the world’s topmost valued brands, producing vastly diverse and brand sensitive content on a continuous basis. They require consistently accurate and on-brand content of varying origins and channels across all supported languages.
For this organization, we have over 800 linguistic resources across 100+ languages engaged to deliver, on average, around 15,000 projects per month with over 70,000 project line items to track. These projects have an average Turn-Around-Time (TAT) of less than 48 hours.
… Continue readingSupporting a Highly Successful Scalable Localization Program in 68 Languages
