Copywriting plays a critical role in translation, as it is the art of crafting persuasive and engaging content that resonates with the target audience. Copywriting becomes even more crucial when translating content from one language to another. In this article, we will explore the importance of copywriting in translation and how it can impact the success of a translated piece. … Continue readingHow Copywriting Plays a Critical Role in Translation
On this episode of VistaTalks, host María Roa is joined by the founders of Women in Localization, Anna N. Schlegel, Silvia Avary, and Eva Klaudinyova. Women in Localization is proud to be celebrating its 15th anniversary. Anna, Silvia, and Eva share information about this important milestone and the planned event celebrating the now global organization. … Continue readingCelebrating in Style – VistaTalks Ep 125
The fight for a clean environment is a never-ending process that requires continuous investment. Companies that leverage GreenTech to achieve sustainability on the global level often need to pay more attention to the importance of localization. While the fundamental goal of the green technology industry is to save the planet, success requires a holistic approach. Implementing green tech begins with local adaptation, whether wind power, solar energy, bioenergy, or hydropower. Adaptation efforts include localization and translation. … Continue readingHow Localization and Translation Benefit GreenTech
In this episode, host Simon Hodgkins is joined by Pedro Guerra Ribeiro, Localization Analyst – Vendor & Project Management at Qualtrics, the leader and creator of the experience management category. Qualtrics is a cloud-native software provider that helps organizations quickly identify and resolve points of friction across all digital and human touchpoints in their business – so they can retain their best customers and employees, protect their revenue, and drive profitability. … Continue readingBridging Global Reach with Local Impact – VistaTalks Episode 124
Artificial intelligence (AI) has revolutionized various industries, and content creation is no exception. With the ability to analyze vast amounts of data, learn from patterns, and mimic human behavior, AI has become an invaluable tool for content creators. … Continue readingFive Ways AI Impacts Content Creation
In this episode, Host Simon Hodgkins is joined by Elliott Rayner, Chief Marketing Officer at ARION. Elliott’s career has taken him from sporting giants like adidas and ASICS to his current role. Rayner’s passion for marketing and innovation, particularly in the sports industry, is evident in his professional journey … Continue readingDecoding Human Movement, Scaling Language Apps, and Global Product Marketing – VistaTalks Episode 123
Achieving an appropriate level of engagement with customers has always been a critical success factor. Some experts say customer engagement isn’t about selling a product or service or improving the bottom line. It’s about understanding what a customer needs, their pain points, and what solutions can help. Many companies could quickly improve customer engagement with localization. Here’s how. … Continue readingHow to Improve Customer Engagement with Localization
In this episode, host María Roa is joined by Carolene Méli, a renowned operations coach and consultant for events and entertainment companies. Carolene has spent a significant portion of her career specializing in VIP experiences for global entertainment giant Cirque du Soleil. … Continue readingDesigning Global Experiences – VistaTalks Episode 122
Content marketing continues to expand globally. Brands and businesses of all sizes use it to establish awareness and credibility. It is now a core marketing channel for nearly three-quarters of both B2B and B2C marketers, and that number continues to rise. Especially when expanding to new markets, building engaging content can quickly become challenging. Too often, businesses wonder why, despite their best efforts to translate or create global content, the engagement they need to build their brand internationally still needs to be included. … Continue readingProducing Engaging Content: From Global to Local
You need a localization strategy that accounts for linguistic and cultural differences in the target market. This type of strategizing involves modifying the product and any accompanying content—including marketing campaigns—to ensure they’re tailored to local preferences and expectations. Each time you expand into a new market or launch a new offering, you must repeat the process. But this can be difficult and time-consuming unless you scale your product and marketing localization teams. … Continue readingHow Should You Scale Your Product and Localization Teams?
Compelling content can help you establish a position in the marketplace and influence client loyalty. Content marketing is a powerful way to build authentic relationships with your audience. By developing a deliberate content creation plan, you can generate content that organically meets your potential client’s needs. … Continue readingHow to Effectively Use Content Creation to Increase Revenue
In this episode, Host Simon Hodgkins is joined by Beth Dunn, a visionary Product Content Leader, Author, Consultant, and Coach. Beth pioneered the content design practice at HubSpot, including developing and leading the global HubSpot content design team. Her book, Cultivating Content Design, established Full Stack Content Design as the engine for content-driven, product-led growth. The discussion covers Beth’s journey in content, working with HubSpot’s content design team, and assisting in propelling the company’s growth from 50 to 8000 employees. Simon and Beth discuss the impact of AI on content and Beth’s views on the world of delivering content that delights and drives positive outcomes and results. … Continue readingRevolutionizing Content and Cultivating Success – VistaTalks Episode 121
Regarding the messages you want to broadcast about your company’s products or services, your content is only as valuable as the audience you can reach. While there is no one-size-fits-all approach to localization, delivering your content in multiple languages unlocks new markets and customizes your content. Therefore, it resonates with your target customers.
Let’s look at why you should localize your content in multiple languages and explore some best practices to support your multilingual content localization strategy. … Continue readingWhy You Should Localize Your Content in Multiple Languages
Did you know you need to optimize your content for different languages and cultures to ensure you get all the potential engagement? Sixty-five percent of people prefer content in their native language. Forty percent will not purchase in other languages. Consumers want their content to feel personal to them and their experiences. Localization and translation make your content feel authentic to a target audience in an international market. For example, you wouldn’t market “sweaters” in the UK and Ireland because they are called “jumpers” there. Because the global language industry is growing rapidly, it is important to utilize translation and localization in your content strategy. Here are a few tips to help you.
… Continue readingTips to Improve Your Content Strategy with Translation and Localization
If you are about to target a new culture for the first time, you might need to become more familiar with the nuances of working with a language partner. We will cover those nuances in this guide, helping you prepare for the partnership to create a leg up in your communications and marketing efforts. … Continue readingWhat to Expect When Selecting a Language Partner
Vistatec is delighted to announce Alan Duffy as Head of Localization Programs & Services. This well-deserved promotion recognizes Alan’s exceptional creativity, problem-solving ability, and outstanding achievements in driving customer success. … Continue readingVistatec Promotes New Head of Localization Programs & Services
In this episode, host Simon Hodgkins is joined by Niall O’Driscoll, the Chief Executive of vStream Health. Niall shares the importance of culture, localization, and storytelling in healthcare. At vStream Health, the emphasis lies in crafting patient-centric, virtual reality experiences that redefine the relationship between patients, healthcare professionals, and the broader healthcare and life sciences industry. The company boasts a dedicated team of 3D medical animators, writers, directors, designers, and consultants collaborating to create beautiful visualizations, compelling storytelling, and digital mental health initiatives. Their goal is to revolutionize how patients and healthcare providers interact and engage, ultimately enhancing the healthcare experience. … Continue readingTechnology, Culture, and Storytelling: The Future of Engaging Healthcare Experiences – VistaTalks Episode 119
Multimedia content has the potential to transform your online presence and reach a more vast number of potential customers. Written content is still incredibly valuable for SEO. It allows you to share considerable information with your current and future customers. However, multimedia content offers its own set of advantages. … Continue readingHow to Win With Multimedia Content
Vistatec Attends LocWorld49 – … Continue readingVistatec Attends LocWorld49 – Malmö, Sweden
Bridging Language Barriers, Hu … Continue readingBridging Language Barriers, Human-Machine Collaboration, and the Future of Translation – VistaTalks Episode 118
In vitro diagnoses span a wide range of equipment and tests ranging from simple self-tests to detect pregnancy to complex laboratory diagnostics such as polymerase chain reaction (PCR) testing to diagnose genetic disorders and cancer. Considering the growing importance of in vitro diagnoses, the in vitro diagnostic regulation, or IVDR, was introduced to ensure high quality, outstanding results, and impeccable safety for the sake of all patients and doctors. … Continue readingIn Vitro Diagnostic Regulation (IVDR)
Although everyone experiences workplace stressors, you can take active steps to minimize these stressors and improve your mental health. These steps can take a wide range of shapes, from the right start to your day to strategically using your paid time off. Use these tips to develop good habits. Habits make the process of minding your mental health at work a natural step you will not even have to think about most days. … Continue readingEight Tips to Mind Your Mental Health at Work
There are good reasons why entering new global markets presents challenges even to the most experienced and sophisticated brands. Because our shared understanding of selling to new customers is often limited strictly to translation — meaning a one-to-one exchange between a source language and an equivalent target language — the complexities in shifting to a global mindset are sometimes taken for granted. … Continue readingShifting to a Global Mindset: Overcoming the Challenge of Entering New Markets
Podcasting is popular among professionals and the general public. Some individuals dedicate themselves to hosting shows full-time, but others use podcasting to enhance their business. Although, as consumers, we are naturally programmed to respond to visuals, the podcast industry has grown significantly. … Continue readingSix Ways Podcasting Benefits Your Business
In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue. … Continue readingContent Super Powers, Engagement, and AI – VistaTalks Episode 117
The language and localization industry is constantly evolving. Over the last few months alone, we have seen tremendous changes throughout the industry, especially regarding AI and translation. We asked our Chief Sales Officer, Unn Villius, a few questions about her time in localization and what she sees for the future of our rapidly changing industry. … Continue readingLearning From the Past, Planning For the Future: Industry Insights From Vistatec’s Chief Sales Officer
With 72% of consumers stating that they prefer to purchase from brands that promote diversity, equity, and inclusion (DEI), global brands need to pay close attention to DEI in their content and messaging. LSPs, collaborating with their clients’ internal DEI and Localization teams, can recommend ways to integrate DEI into global messaging to support local markets better. … Continue readingDiversity, Equity, and Inclusion Impact on Language, Culture, and Global Brands
In this episode, Annette Lawlor, CEO and Founder of Lion People Global, a localization-specific recruitment company, joins host María Roa. Annette is responsible for making connections to drive revenue growth within the global language industry, digital media, and, lately, the AI industry through its mergers & acquisitions and talent & training solutions. … Continue readingThe Localization Industry, M&A, and AI – VistaTalks Episode 116
What is the Impact of AI and G … Continue readingWhat is the Impact of AI and Generative AI For Localization?
Neural machine translation (NMT) has revolutionized the language services industry, enabling providers to deliver large volumes of translated content quickly, affordably, and accurately. This presents a problem for low-resource languages (LRLs) that need more linguistic resources, such as extensive parallel corpora, annotated data, and pre-trained language models. … Continue readingHow to Overcome the Need for Data for Low-Resource Languages
We love reading at Vistatec! Our worldwide Vistatec Book Club meets every month of the year, enabling employees worldwide to participate. The book club consists of many people passionate about reading books based on a topic and an agreed-upon reading list. We asked Vistatec people to share what book they would reread in celebration of World Book Day. Here is an interesting list of books that some of our avid readers feel are worth reading. … Continue readingVistatec Celebrates World Book Day
Raising awareness for sustainability practices is an essential area for Vistatec. As a global organization, we are constantly working towards improving our overall sustainability practices. We strive to raise awareness and share information about ways to counteract the climate crisis, and we undertake many initiatives throughout the year, including celebrating Earth Day. … Continue readingCelebrating Sustainable Practices for Earth Day With Vistatec
In this episode, Peter McNally, a Senior Consultant at the User Experience Center at Bentley University, joins host María Roa. Peter shares information on his background and how he got into the field of UX design. He started out studying computer science in college but quickly realized that he was more interested in the user experience aspect of design. Peter was always fascinated by how people interacted with technology and how design could be used to improve those interactions. … Continue readingThe Challenges and Opportunities of UX Design – VistaTalks Episode 115
Localization is a great industry to enter or advance in, but that entry or advancement is far from automatic. Localization is a complex field and topic, so careers in this industry tend to be competitive. Read this article for insider tips on how you can prepare for your interview with a recruiter experienced in hiring language and localization-specific positions.
… Continue readingAsk a Recruiter: Nine Questions and Answers to Help With Your Localization Interview
In this article, we want to examine what SaMD is and explore some key differences between SaMD regulations in the EU and US. We’ll also investigate how using artificial intelligence, and machine learning is set to shape the SaMD industry and the critical role SaMD regulations play in establishing trust and reliability in such continuous learning models. … Continue readingSaMD Regulations and Global Healthcare Innovation
Vistatec has been awarded two new gold awards for Marketing Department of the Year and HR Department of the Year at the 2023 TITAN Business Awards. The awards received over 1100 nominated entries from 56 countries. … Continue readingVistatec Wins Two Gold Business Awards
In this episode, Maciej Kranz, EVP and CTO, Member of the Executive Board at KONE Corporation, joins host Simon Hodgkins. KONE, a Finnish company specializing in elevators, escalators, and automatic building doors, is using technology to solve issues related to transportation and logistics. Maciej discusses the company’s use of sensors and data orchestration to create smoother experiences for people. KONE Corporation has a presence in over 60 countries and 60,000 employees, providing services to approximately one billion people daily. … Continue readingRevolutionizing the Urban Experience: KONE’s EVP and CTO on Using Technology to Create Smarter Spaces – VistaTalks Episode 114
How can brands use ChatGPT, and artificial intelligence in general, to enhance their storytelling? How can they leverage the undeniable opportunities that the technology brings — without falling victim to its drawbacks?
The answer, as might be expected, is complicated. But it is vital to understand how written language evolves in the 21st century, specifically storytelling. We will examine those nuances in this guide.
… Continue readingThe Impact of ChatGPT and Artificial Intelligence on Storytelling
What Are the Different Types o … Continue readingWhat Are the Different Types of Translation?
Karen Jones joins host Simon Hodgkins. Karen is the Director of Consulting and Partnerships at Denison Consulting Europe. Karen works with clients to explore their organizational culture, define their current state, and prioritize action to drive delivery. … Continue readingBuilding High Performing Teams – VistaTalks Episode 113
Creating a positive work environment has never been more important than it is today. According to a recent study by Forrester and Indeed, being energized by work tasks and feeling a sense of belonging in a company continue to be the top drivers of well-being at work. … Continue readingTop 10 Ways to Show Employee Appreciation
Globalization is the increasing interconnectedness of countries, cultures, and economies around the globe. Borders across countries and even companies are becoming less restrictive as trade, information flow, and people move more freely from one to the other.
Globalization stretches across many different concepts and topical areas. … Continue readingGlobalization: Concept, Cause, and Consequences
Vistatec is delighted to be this year’s Diamond Sponsor at GALA 2023 Dublin. The localization industry conference will take place in Dublin, Ireland, from March 12-15, 2023.
This prominent localization and language industry event will be the place to rethink some of our established assumptions or ways of working, to see how the language industry can regroup for the future, and how we can all flourish in this brave new world. GALA conferences have earned a reputation for being open, inclusive places to learn with peers. … Continue readingVistatec Diamond Sponsor for GALA 2023 Dublin, Ireland
In this episode, Anne-Marie Colliander Lind joins host María Roa. Anne-Marie is a recognized force in the global language industry landscape. She has spent almost 30 years helping multinational organizations solve their language issues, serving in executive sales and management positions at leading service, technology, and market research companies. Anne-Marie is the CEO of Inkrease, a management consulting company based in Sweden that assists companies in their growth and development strategies. She is a sought-after speaker and is the Marketing Director for LocWorld. Anne-Marie is also the co-organizer of the Nordic Translation & Interpretation Forum (NTIF), and the President of the Swedish Association of Translation Companies (SPRUAKFORATAGUEN) … Continue readingThe Global Language Industry and LocWorld! – VistaTalks Episode 112
Vistatec is proud to support Barefoot College International as part of our International Women’s Day initiative. … Continue readingVistatec Supports Barefoot College for International Women’s Day
Localization is far more than a trend or a buzzword. It is an essential strategy that allows you to customize the content you provide based on the unique needs of your target market, their location, target language, and other important elements determined by geography and culture. By utilizing the right localization strategies, you can increase user appreciation of and connection to your brand, helping to set you up for success.
As you plan to localize your content, apps, and more, look at these critical types of localization and how they can impact your ability to connect with your target market. … Continue readingThe Different Types of Localization You Should Know
In this episode, Angelica Palli joins host María Roa. Angelica is a Product Localization Manager at Babbel. Angelica is a passionate learner with a fondness for foreign languages and personal growth. She strives for efficiency and clarity in everything she does, and although her background is 100% localization, she is very marketing-oriented. Babbel has 13,000 hours of content and more than 50,000 lessons across 14 languages. Babbel was the world’s first language-learning app and is also the best-selling. It has intuitive, user-friendly lessons, which have seen the company grow to over 10 million subscriptions, centered on learning a language through real-life conversations. … Continue readingWorking in Product Localization Management – VistaTalks Episode 111
Almost 40% of marketers now use machine translation in their localization efforts. While that strategy brings undeniable benefits, its drawbacks can be just as significant. Fast work only matters when it does not come at the expense of accuracy.
Enter Machine Translation Post-Editing (MTPE), a process that seeks to retain the benefits of machine translation while adding the human element back into the equation. This guide will explore the nuances of MTPE while sharing some best practices to maximize its advantages in your translation and localization strategy. … Continue readingWhat Is MTPE?
There are many misperceptions about creating products for global markets. One common belief is that translating from one language to another is all that’s needed to succeed. While many focus on the increased revenue and competitive advantages from new markets, the investment and planning required to create localized products aren’t always fully understood.
Localization is often more like a marathon than a sprint. Rather than a quick win, a successful localization program requires many elements, including a defined strategy, a customized approach, and a strong partner.
… Continue readingHow to Run a Successful Localization Program
Exceptional managers can make a huge difference for employees and companies alike. They can make the difference between an employee quitting or sticking with the team, and great managers help encourage employee productivity, creativity, engagement, and innovation. While anyone can learn how to become a great manager, managers need to understand the key characteristics of excellent management and how to improve their management styles. … Continue readingWhat Exceptional Managers Do Differently
In this episode, Alfonso González Bartolessis joins host María Roa. Alfonso is a localization professional who has developed his career as a translator, translation manager, and university teacher. He has founded and co-founded several companies and currently works as a Senior Localization Manager in Germany for Sinch. Alfonso has created the localization department for more than nine languages and developed the current translation workflow. He is also TranslaStars CEO, an online learning platform for language lovers with translation, localization, globalization, and interpreting courses. Alfonso shares how he got into the world of language, translation, and localization, including his early experiences in Spain and the United States. … Continue readingCreating a Localization Department – VistaTalks Ep 110
Various statistics can power your organization to prioritize a more inclusive workplace culture. For example, statistics gathered by Built In notes that “Diverse companies enjoy 2.5 times higher cash flow per employee;” they also found that 75% of job seekers prioritize diverse companies in their job searches. For many stakeholders inside and outside your organization, the focus on inclusivity goes deeper: powering your organization with a more inclusive and conscientious company culture is a moral and social priority. Before you take your next step on making your organization more diverse and inclusive, examine what today’s inclusive company cultures look like and why they matter so much. We also discuss keystone steps for making DEI central to your 2023 workplace transformations. … Continue readingHow to Prioritize Inclusivity and Company Culture in 2023
In this episode, Elizabeth Doss joins host María Roa. Elizabeth is an animated GIF sticker artist. She helps brands and businesses create gifs that lead to greater awareness and engagement on a local and global scale. Whether through social media marketing, email marketing, or even a website. Elizabeth’s work in animated GIFs has already grown to over 4 billion views.
Elizabeth shares how she got into the design world of animated GIFs and her Izzyink studio business, which now works with many well-known individuals, small businesses, and global brands. Elizabeth’s work transforms how people interact and engage with images across multiple platforms. … Continue readingOne Platform and 700 Million Daily Visitors – VistaTalks Ep 109
Vistatec is delighted to announce that they are the Diamond Sponsor for GALA 2023, a significant Globalization and Localization Association worldwide industry event. Vistatec has been a long-time GALA member and is excited to engage as a major sponsor for the upcoming event. The company previously collaborated with GALA in November 2022 to host a GALA Loc Mixer at the Westin Hotel in Dublin. … Continue readingGALA Announces Vistatec as GALA 2023 Diamond Sponsor
Anyone who has experienced multiple languages has encountered one phrase at least once: you just cannot translate that word. But is that true? Do untranslatable words exist, and if so, how can (and should) businesses and anyone interested in translation approach them? … Continue readingDo Untranslatable Words Exist?
In this special episode, Simon Hodgkins shares insights into the Think Global Forum Roundtable events. Take a listen to this special episode of the podcast! … Continue readingA Special Episode – Think Global Forum Roundtable – VistaTalks Ep 108
Localization leaders must ensure they capture relevant data and deliver the right messaging to effectively communicate their budget requests, localization strategies, spending, and KPIs. … Continue readingA Strategy for Localization Messaging Success
In this special episode, Simon Hodgkins, María Roa, Meredith Hutchinson, and Daniela Fogaça look back over the previous 12 months of podcast episodes. Simon, Maria, Meredith, and Daniela highlight examples of their favorite topics and discussions. Take a listen to this special episode of the podcast! … Continue readingA Special Rewind Episode – VistaTalks Ep 107
Translation plays a vital role in successful communication. It is more than the substitution of one word for another. It is the cornerstone of the seamless exchange of ideas and information. Highly proficient translation is a vital part of any globalization plan. Research shows that 76% of online shoppers prefer to buy products with information in their native language. Perhaps more importantly, 40% will never buy from websites in other languages. … Continue readingTop Tips for a Good Translator
In this episode, Patrycja Maksymowicz joins host María Roa. Patrycja has over three decades of experience in successful partnerships built around compassionate, empathy-driven business relationships. She was awarded “Quality of the Year” for management and innovative training and has gained numerous industry accreditations. … Continue readingMarket Strategy and Growth Acceleration Solutions – VistaTalks Ep 106