タグ: Vistatec

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By Vistatec Posted on

Diversity in Clinical Trials: The Role of Language Services

Participant diversity is critical to achieving equitable representation in the clinical trial landscape. Sponsors must proactively plan outreach, enrollment, and retention strategies for diverse communities.
Such strategies should incorporate professional translation, language access, and culturally sensitive localization. Discover the importance of diversity in clinical trials and how LSPs can help.

… Continue readingDiversity in Clinical Trials: The Role of Language Services

By Emily Carroll Posted on

International Business Growth: Challenges to Tackle for Global Success

The path to global success is intricate and demanding, requiring a blend of deep cultural intelligence, sophisticated use of technology, expert navigation of regulatory landscapes, and innovative adaptation to technological disparities. By developing these areas, businesses can overcome global challenges and drive meaningful engagement in diverse markets worldwide, paving their path to international success.
… Continue readingInternational Business Growth: Challenges to Tackle for Global Success

By Emily Carroll Posted on

Vistatec Welcomes Fotini Limes as Director of Sales

Vistatec is delighted to announce the appointment of Fotini Limes as Director of Sales. With over two decades of experience guiding leading multinational brands in their global expansion efforts, Fotini brings a wealth of expertise to her role at Vistatec. Over the past twenty-plus years, Fotini has held various senior positions in Operations, Sales, and Account Management in a variety of language technology companies ranging from small start-ups to large, well-established LSPs.
… Continue readingVistatec Welcomes Fotini Limes as Director of Sales

By Emily Carroll Posted on

The Current State of Machine Translation and Future Predictions

Machine Translation (MT) has dramatically transformed how we use language to connect globally. From chatbots to subtitling services, MT bridges linguistic gaps and plays a crucial role in localization, translation, and global business communications.Staying aware of emerging MT trends is crucial. This knowledge is a strategic asset that can allow your business to harness the full potential of MT to streamline processes, reduce costs, and maintain a competitive edge in an ever-evolving global landscape.
… Continue readingThe Current State of Machine Translation and Future Predictions

By Emily Carroll Posted on

Localization Strategy: Essential Considerations When Selecting Languages to Grow International Revenue

When selecting the correct languages for localization, it’s important to consider that this isn’t just a one-off decision to win business. Choosing the correct languages can significantly increase your international revenue and foster profitable growth. Learn why language choice is such a critical element of localization strategy and factors to consider in this process.
… Continue readingLocalization Strategy: Essential Considerations When Selecting Languages to Grow International Revenue

By Emily Carroll Posted on

Globalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry. … Continue readingGlobalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

By Emily Carroll Posted on

Decoding the Intricacies of Life Sciences Localization – VistaTalks Ep 130

In the intricate world of life sciences, the importance of localization extends far beyond mere translation. It’s a critical component that ensures patient safety, regulatory compliance, and the successful global deployment of medical products and services. María Mateos, an expert in localization and life sciences, recently shed light on the nuances of this field and how companies like Vistatec are leading the charge in providing specialized services that meet the industry’s stringent demands.
… Continue readingDecoding the Intricacies of Life Sciences Localization – VistaTalks Ep 130

By Vistatec Posted on

Vistatec and Phrase Announce Strategic Partnership Adding Cutting-Edge Tech to Innovative Global Content Solutions

Vistatec is delighted to announce a strategic partnership with Phrase, the global leader in cloud-based enterprise localization software. This collaboration combines the expertise of Phrase in end-to-end localization technology with the best-of-breed language services of Vistatec, delivering unified and comprehensive localization solutions to customers worldwide. … Continue readingVistatec and Phrase Announce Strategic Partnership Adding Cutting-Edge Tech to Innovative Global Content Solutions

By Emily Carroll Posted on

Sustainability in Sportswear – Communicating Green Initiatives Across Cultures

The focus on sustainability within the sportswear industry is growing increasingly popular. Consumers across the globe are more aware of the impact of their purchasing decisions on the environment. Research shows that 66% of all consumers and 75% of millennial consumers consider sustainability when purchasing. As consumers align their purchasing habits with their values, fashion and sportswear brands must share their green initiatives with potential customers. … Continue readingSustainability in Sportswear – Communicating Green Initiatives Across Cultures

By Emily Carroll Posted on

How to Empower Employees Through Effective Onboarding

If you want to empower your employees, leading to higher levels of success and deeper engagement with your organization, it’s essential to develop an onboarding strategy that maximizes this vital time for employees and kickstarts their journey with your company. So, what are some of the benefits, tips, and challenges of successful onboarding?
… Continue readingHow to Empower Employees Through Effective Onboarding

By Emily Carroll Posted on

Decoding Fintech: Multilingual Support in Digital Finance

It’s no secret that fintech is revolutionizing the banking industry. From chatbots and digital wallets to blockchain technology, fintech makes accessing services and managing finances more accessible than ever. Financial institutions can use it to streamline processes, improve customer service, and increase efficiency. Discover the importance of multilingual fintech support, challenges of implementation, and best practices to ensure success. … Continue readingDecoding Fintech: Multilingual Support in Digital Finance

By Emily Carroll Posted on

Winning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

In the rapidly changing world of localization, John Walsh, Co-founder of LocStep Vendor Management Solutions, stands out by providing helpful solutions for companies, teams, and individuals looking to improve their localization programs and successes. In this episode, Host Simon Hodgkins discusses the approach of LocStep with John Walsh. … Continue readingWinning Localization Strategies: From Challenges to Solutions with LocStep – John Walsh – Ep 129

By Vistatec Posted on

Vistatec Welcomes Emily Carroll as Marketing Solutions Project Manager

Vistatec is pleased to announce the appointment of Emily Carroll to the Vistatec Marketing Department. Emily’s expertise lies within international marketing, focusing particularly on B2B. She brings an in-depth knowledge of branding, content marketing, project management, and website management to her role at Vistatec. … Continue readingVistatec Welcomes Emily Carroll as Marketing Solutions Project Manager

By Emily Carroll Posted on

The Role of Language Professionals in SaaS Innovation

Organizations that develop SaaS products and services rely on language professionals to help them improve the user experience, boost customer engagement, and elevate the value of their offerings. What’s often not expressed is the degree to which language services drive innovation rather than being purely the outcome of strategic decisions. … Continue readingThe Role of Language Professionals in SaaS Innovation

By Vistatec Posted on

Karen Tkaczyk Brings Extensive Experience in Pharmaceutical and Chemical Industries to Vistatec as Director of Sales for Life Sciences

Vistatec is delighted to announce that Karen Tkaczyk has joined the organization as Director of Sales for the Life Sciences Division. Karen is an accomplished chemist and translator with extensive experience in the drug, medical device, and chemical industries. … Continue readingKaren Tkaczyk Brings Extensive Experience in Pharmaceutical and Chemical Industries to Vistatec as Director of Sales for Life Sciences

By Emily Carroll Posted on

How to Craft Effective Localized Content for Life Sciences

When you craft content for the life sciences industry, it’s more important than ever that you localize the content appropriately and meet the needs of your target market. With localized content, you can meet users where they are, ensure that they understand the content you are presenting, and increase their trust in your brand. Follow these essential recommendations as you craft life sciences content and localize it for audiences worldwide.
… Continue readingHow to Craft Effective Localized Content for Life Sciences

By Emily Carroll Posted on

Medtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

In this episode, Host Simon Hodgkins is joined by Emer Sherry, Senior Executive, Public Policy and Regulatory Affairs at Irish Medtech Association, Ibec. The Irish Medtech Association is the business association within Ibec representing the medical technology sector. The Irish Medtech Association has more than 250 members located throughout the island of Ireland. The group’s broad focus is to promote and support an environment that encourages the sustainable development and profitable growth of FDI multinational and SME member companies. … Continue readingMedtech Innovation and Global Success – Emer Sherry – VistaTalks Ep 128

By Vistatec Posted on

The Imperative of Localization in Business Growth: A Guide for C-Suite Executives and Localization Buyers

In today’s globalized world, businesses should be fully aware of the importance of localization. Yet, many C-suite executives, client-side localization professionals, and buyers of localization services may need help to truly understand and communicate its actual value. This article explores the challenges and opportunities of localization, the role of Artificial Intelligence (AI), and the significance of partnering with a trusted Localization Service Provider (LSP). … Continue readingThe Imperative of Localization in Business Growth: A Guide for C-Suite Executives and Localization Buyers

By Emily Carroll Posted on

GreenTech Growth and Innovation Across Borders

GreenTech is one of the most significant areas of growth around the world. More startups are seeking green technology options than ever before. In fact, countries that do not participate in the rise of green technology may, according to the UN, fall behind. Learn more about recent GreenTech innovations, and how localization can assist in reaching global audiences effectively. … Continue readingGreenTech Growth and Innovation Across Borders

By Emily Carroll Posted on

Breaking Barriers: Localizing Sportswear Innovations for a Global Market

Sportswear has innately global appeal. Fans and players of football, basketball, baseball, cricket, basketball and other disciplines can be found in almost every country on earth. Sportswear, and fashion in general, can benefit significantly from localization. When done right, localization can break through the clutter to find consistent success in global markets. These five steps can help you get there, regardless of the market you want to enter and innovate in. … Continue readingBreaking Barriers: Localizing Sportswear Innovations for a Global Market

By Emily Carroll Posted on

How to Navigate Multilingual Challenges for SaaS Companies

Software as a Service (SaaS) has become an integral part of our everyday lives, and the market is growing. However, successful global expansion requires a localization approach with a robust multilingual strategy. To develop an intuitive user experience, it’s essential to understand the benefits of SaaS localization and the multilingual challenges that SaaS companies face.
… Continue readingHow to Navigate Multilingual Challenges for SaaS Companies

By Emily Carroll Posted on

Vistatec Strengthens Life Sciences Division with Addition of María Mateos as Strategic Account Director

Vistatec is excited to announce the addition of María Mateos to our Life Sciences Division as a Strategic Account Director. María joins Vistatec with a proven track record in expanding relationships with valued clients, particularly in the pharmaceutical, clinical, and medical devices fields. María’s experience managing complex localization projects across diverse sectors and collaborating with various departments will significantly benefit the Vistatec Life Sciences Division.
… Continue readingVistatec Strengthens Life Sciences Division with Addition of María Mateos as Strategic Account Director

By Emily Carroll Posted on

Vistatec Welcomes Localization Expert Alan Jung to the Team

We are pleased to announce that Alan Jung has joined the Vistatec global team. With an impressive tenure of over 10 years in localization and an extensive 30 years in sales and account management, Alan’s depth of knowledge and expertise is a significant addition to our organization. … Continue readingVistatec Welcomes Localization Expert Alan Jung to the Team

By Emily Carroll Posted on

Navigating Medical Device Regulation with Boston Scientific’s Olga van Grol-Lawlor – VistaTalks Ep 127

In this episode, Host Simon Hodgkins is joined by Olga van Grol-Lawlor, Senior Global Regulatory Intelligence and Advocacy Manager at Boston Scientific. The medical device industry stands at the intersection of healthcare and technology, continuously pushing the boundaries of what’s possible. However, with innovation comes the need for regulation, a topic that often finds itself at the center of many industry discussions. … Continue readingNavigating Medical Device Regulation with Boston Scientific’s Olga van Grol-Lawlor – VistaTalks Ep 127

By Emily Carroll Posted on

How to Improve Cloud-Based Services with Localization

Given that cloud-based computing services and localization are geared toward making content more accessible to a variety of users, it’s surprising that these two sectors don’t converge more. So, how can localization help improve cloud-based services, and what’s the connection between the two? … Continue readingHow to Improve Cloud-Based Services with Localization

AI tools, translation and teams
By Emily Carroll Posted on

How AI Impacts Tools, Translation, and Teams

AI-powered technologies can automate workflows, streamline translations, and promote cross-functional collaboration. Yet, like any technology, AI can also disrupt industries and alter the role of humans in the workplace. As AI advances, staying up-to-date and adapting to its capabilities is essential. Doing so will make the difference between success and failure in any organization in the language services industry.
… Continue readingHow AI Impacts Tools, Translation, and Teams

Sustainable technology
By Emily Carroll Posted on

How Does Localization Support Sustainable Technology?

As climate change and other environmental issues intensify, businesses have an obligation to reduce their impact on the planet. Sustainable technologies can help achieve these goals but are not always suitable for every market. To maximize success and adoption, you must understand local conditions and tailor the technology to them. And that’s where localization comes into play. … Continue readingHow Does Localization Support Sustainable Technology?

By Daniela Fogaca Posted on

How to Use SEO Best Practices to Deepen Your Talent Pool

As you work hard to bring top talent to your doorstep, you may only use some of the available tools. With leading specialists staying on the job market for less than ten days and most of the best candidates being passive seekers, you must strengthen your recruitment tactics. That’s where search engine optimization (SEO) comes in. SEO can help attract top talent just as effectively as it reels in your customers and clients. … Continue readingHow to Use SEO Best Practices to Deepen Your Talent Pool

By Emily Carroll Posted on

The Process Innovation Challenge and LocWorld – VistaTalks Ep 126

In this episode, Host Simon Hodgkins is joined by Alex Bernet, Manager of the Master Class Program at The Localization Institute and Co-Producer of LocWorld’s Process Innovation Challenge (PIC). Alex shares information on the PIC, a platform for innovations and innovators in the localization and translation industry. … Continue readingThe Process Innovation Challenge and LocWorld – VistaTalks Ep 126

copywriting
By Vistatec Posted on

How Copywriting Plays a Critical Role in Translation

Copywriting plays a critical role in translation, as it is the art of crafting persuasive and engaging content that resonates with the target audience. Copywriting becomes even more crucial when translating content from one language to another. In this article, we will explore the importance of copywriting in translation and how it can impact the success of a translated piece. … Continue readingHow Copywriting Plays a Critical Role in Translation

By Vistatec Posted on

Visiting the History of Localization to Understand the Future

Studying the history of localization is valuable in understanding its future trends and implications. Localization refers to adapting products, services, or content to cater to a specific target market’s linguistic, cultural, and regulatory requirements. This practice is essential for reaching diverse global audiences and fostering effective communication. Our latest All Things Global episode featuring Jon Ritzdorf explores how the history of localization can shed light on its future. … Continue readingVisiting the History of Localization to Understand the Future

By Vistatec Posted on

Five Easy Steps to Creating the Company Culture Your Employees Crave

Your company culture is more than just critical to ensuring your employees have a great workplace. It’s also crucial in retaining employees and attracting top talent in your field. For example, companies with a strong learning culture may keep 30-50% more than those without it. Also, 73% of professionals have left a company over poor cultural fit. If you’ve been struggling with employee retention or want to improve your overall company culture, these five steps can help create the environment your employees crave. … Continue readingFive Easy Steps to Creating the Company Culture Your Employees Crave

GreenTech
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How Localization and Translation Benefit GreenTech

The fight for a clean environment is a never-ending process that requires continuous investment. Companies that leverage GreenTech to achieve sustainability on the global level often need to pay more attention to the importance of localization. While the fundamental goal of the green technology industry is to save the planet, success requires a holistic approach. Implementing green tech begins with local adaptation, whether wind power, solar energy, bioenergy, or hydropower. Adaptation efforts include localization and translation. … Continue readingHow Localization and Translation Benefit GreenTech

global reach
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Bridging Global Reach with Local Impact – VistaTalks Episode 124

In this episode, host Simon Hodgkins is joined by Pedro Guerra Ribeiro, Localization Analyst – Vendor & Project Management at Qualtrics, the leader and creator of the experience management category. Qualtrics is a cloud-native software provider that helps organizations quickly identify and resolve points of friction across all digital and human touchpoints in their business – so they can retain their best customers and employees, protect their revenue, and drive profitability. … Continue readingBridging Global Reach with Local Impact – VistaTalks Episode 124

global product marketing
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Decoding Human Movement, Scaling Language Apps, and Global Product Marketing – VistaTalks Episode 123

In this episode, Host Simon Hodgkins is joined by Elliott Rayner, Chief Marketing Officer at ARION. Elliott’s career has taken him from sporting giants like adidas and ASICS to his current role. Rayner’s passion for marketing and innovation, particularly in the sports industry, is evident in his professional journey … Continue readingDecoding Human Movement, Scaling Language Apps, and Global Product Marketing – VistaTalks Episode 123

By Vistatec Posted on

A Day in the Life of a Vistatec Project Manager

From overseeing timelines and budgets to coordinating teams and ensuring deliverables are met, project managers’ days are a whirlwind of meetings, decisions, and strategic planning. In this article, we delve into the daily life of Emily, a Vistatec project manager, exploring her role, typical days, and challenges. … Continue readingA Day in the Life of a Vistatec Project Manager

customer engagement
By Vistatec Posted on

How to Improve Customer Engagement with Localization

Achieving an appropriate level of engagement with customers has always been a critical success factor. Some experts say customer engagement isn’t about selling a product or service or improving the bottom line. It’s about understanding what a customer needs, their pain points, and what solutions can help. Many companies could quickly improve customer engagement with localization. Here’s how. … Continue readingHow to Improve Customer Engagement with Localization

content
By Vistatec Posted on

Designing Global Experiences – VistaTalks Episode 122

In this episode, host María Roa is joined by Carolene Méli, a renowned operations coach and consultant for events and entertainment companies. Carolene has spent a significant portion of her career specializing in VIP experiences for global entertainment giant Cirque du Soleil. … Continue readingDesigning Global Experiences – VistaTalks Episode 122

content
By Vistatec Posted on

Producing Engaging Content: From Global to Local

Content marketing continues to expand globally. Brands and businesses of all sizes use it to establish awareness and credibility. It is now a core marketing channel for nearly three-quarters of both B2B and B2C marketers, and that number continues to rise. Especially when expanding to new markets, building engaging content can quickly become challenging. Too often, businesses wonder why, despite their best efforts to translate or create global content, the engagement they need to build their brand internationally still needs to be included. … Continue readingProducing Engaging Content: From Global to Local

product and localization teams
By Vistatec Posted on

How Should You Scale Your Product and Localization Teams?

You need a localization strategy that accounts for linguistic and cultural differences in the target market. This type of strategizing involves modifying the product and any accompanying content—including marketing campaigns—to ensure they’re tailored to local preferences and expectations. Each time you expand into a new market or launch a new offering, you must repeat the process. But this can be difficult and time-consuming unless you scale your product and marketing localization teams. … Continue readingHow Should You Scale Your Product and Localization Teams?

content creation
By Vistatec Posted on

How to Effectively Use Content Creation to Increase Revenue

Compelling content can help you establish a position in the marketplace and influence client loyalty. Content marketing is a powerful way to build authentic relationships with your audience. By developing a deliberate content creation plan, you can generate content that organically meets your potential client’s needs. … Continue readingHow to Effectively Use Content Creation to Increase Revenue

content
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Revolutionizing Content and Cultivating Success – VistaTalks Episode 121

In this episode, Host Simon Hodgkins is joined by Beth Dunn, a visionary Product Content Leader, Author, Consultant, and Coach. Beth pioneered the content design practice at HubSpot, including developing and leading the global HubSpot content design team. Her book, Cultivating Content Design, established Full Stack Content Design as the engine for content-driven, product-led growth. The discussion covers Beth’s journey in content, working with HubSpot’s content design team, and assisting in propelling the company’s growth from 50 to 8000 employees. Simon and Beth discuss the impact of AI on content and Beth’s views on the world of delivering content that delights and drives positive outcomes and results. … Continue readingRevolutionizing Content and Cultivating Success – VistaTalks Episode 121

Vistatec Fully Integrates with Enterprise Software Product Development Team

Our client operates globally and produces an enterprise software suite for managing the access and identities of large numbers of users or employees. … Continue readingVistatec Fully Integrates with Enterprise Software Product Development Team

multiple languages
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Why You Should Localize Your Content in Multiple Languages

Regarding the messages you want to broadcast about your company’s products or services, your content is only as valuable as the audience you can reach. While there is no one-size-fits-all approach to localization, delivering your content in multiple languages unlocks new markets and customizes your content. Therefore, it resonates with your target customers.

Let’s look at why you should localize your content in multiple languages and explore some best practices to support your multilingual content localization strategy. … Continue readingWhy You Should Localize Your Content in Multiple Languages

By Daniela Fogaca Posted on

Driving Innovation in the Localization Industry with Dave Ruane – VistaTalks Episode 120

In this episode, host María Roa catches up with Dave Ruane, a dynamic individual who has significantly contributed to the localization industry. Dave is the Director of Marketing at XTM International and serves on the Board of Directors for the Globalization and Localization Association (GALA). He is also the Co-founder and Chair of the Process Innovation Challenge (PIC), an exciting platform that fosters innovation in the language industry. … Continue readingDriving Innovation in the Localization Industry with Dave Ruane – VistaTalks Episode 120

content strategy
By Vistatec Posted on

Tips to Improve Your Content Strategy with Translation and Localization

Did you know you need to optimize your content for different languages and cultures to ensure you get all the potential engagement? Sixty-five percent of people prefer content in their native language. Forty percent will not purchase in other languages. Consumers want their content to feel personal to them and their experiences. Localization and translation make your content feel authentic to a target audience in an international market. For example, you wouldn’t market “sweaters” in the UK and Ireland because they are called “jumpers” there. Because the global language industry is growing rapidly, it is important to utilize translation and localization in your content strategy. Here are a few tips to help you.
… Continue readingTips to Improve Your Content Strategy with Translation and Localization

By Vistatec Posted on

Top Ten Takeaways From LocWorld Sweden

Vistatec was delighted to be at LocWorld49 – Malmö, Sweden. We took the opportunity to catch up with the people who participated in the conference to gain insight into what they found to be the most valuable information from this year’s conference. Here are some of the main takeaways from the event.
… Continue readingTop Ten Takeaways From LocWorld Sweden

language partner
By Vistatec Posted on

What to Expect When Selecting a Language Partner

If you are about to target a new culture for the first time, you might need to become more familiar with the nuances of working with a language partner. We will cover those nuances in this guide, helping you prepare for the partnership to create a leg up in your communications and marketing efforts. … Continue readingWhat to Expect When Selecting a Language Partner

Localization Programs & Services
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Vistatec Promotes New Head of Localization Programs & Services

Vistatec is delighted to announce Alan Duffy as Head of Localization Programs & Services. This well-deserved promotion recognizes Alan’s exceptional creativity, problem-solving ability, and outstanding achievements in driving customer success. … Continue readingVistatec Promotes New Head of Localization Programs & Services

healthcare
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Technology, Culture, and Storytelling: The Future of Engaging Healthcare Experiences – VistaTalks Episode 119

In this episode, host Simon Hodgkins is joined by Niall O’Driscoll, the Chief Executive of vStream Health. Niall shares the importance of culture, localization, and storytelling in healthcare. At vStream Health, the emphasis lies in crafting patient-centric, virtual reality experiences that redefine the relationship between patients, healthcare professionals, and the broader healthcare and life sciences industry. The company boasts a dedicated team of 3D medical animators, writers, directors, designers, and consultants collaborating to create beautiful visualizations, compelling storytelling, and digital mental health initiatives. Their goal is to revolutionize how patients and healthcare providers interact and engage, ultimately enhancing the healthcare experience. … Continue readingTechnology, Culture, and Storytelling: The Future of Engaging Healthcare Experiences – VistaTalks Episode 119

Vistatec Assists Cybersecurity Unicorn in Managing Global Expansion Success

Our client is the world’s largest cybersecurity awareness and simulated phishing platform, serving more than 30,000 organizations worldwide on a high-growth trajectory. … Continue readingVistatec Assists Cybersecurity Unicorn in Managing Global Expansion Success

multimedia content
By Vistatec Posted on

How to Win With Multimedia Content

Multimedia content has the potential to transform your online presence and reach a more vast number of potential customers. Written content is still incredibly valuable for SEO. It allows you to share considerable information with your current and future customers. However, multimedia content offers its own set of advantages. … Continue readingHow to Win With Multimedia Content