Shifting to a Global Mindset: Overcoming the Challenge of Entering New Markets
There are good reasons why entering new global markets presents challenges even to the most experienced and sophisticated brands. Because our shared understanding of selling to new customers is often limited strictly to translation — meaning a one-to-one exchange between a source language and an equivalent target language — the complexities in shifting to a global mindset are sometimes taken for granted. … Continue readingShifting to a Global Mindset: Overcoming the Challenge of Entering New Markets