Localization in Retail


The Importance of Localization in Retail

Vistatec exhibits at Internet Retailer Conference and Exhibition, Chicago 2017

May 29, 2017
Posted by: Simon Hodgkins, Chief Marketing Officer, Vistatec

The Internet Retailer Conference and Exhibition (IRCE) this year is focused on important discussions around topics such as the latest trends in online commerce and how companies can improve their online retail strategy. Vistatec is exhibiting at the event and will be meeting many professionals within the retail industry to discuss best practices when going global and the important elements of localization within retail.

​​Approximately 10,000 guests are expected to attend ICRE which showcases more than 200 expert speakers and 130 conference sessions. This is a must-attend event for retail and ecommerce professionals seeking the very latest strategies and solutions in the world of retail. Our localization experts will be available to discuss Vistatec’s full suite of localization and retail language solutions at ICRE and demonstrate how we can help bring your products to new markets fast and effectively.

The Changing Retail Scene

How consumers perceive brands, search for products and ultimately purchase goods is evolving considerably in a time-compressed, media-oriented world. The rapid emergence of digital channels from, both, a marketing and a distribution perspective has revolutionized the industry. Coupled with the importance and challenges of developing brand loyalty, disruptive market entrants and the vast array of consumer choice, it’s clear that creating compelling and engaging user experiences and accurate retail translation at every opportunity is essential to success.

Multifaceted Retail Solutions

Vistatec understands that global retail marketing and localization is more than just translation. That’s why our international, multidisciplinary team can support with a range of complementary services, including product branding, software localization, enterprise terminology management, e-commerce site translation, product localization, multilingual SEO and SEM, as well as multimedia localization. As global consumer habits change rapidly, retailers need to change with them. Recognized widely for its quality focus and technology thought leadership, Vistatec has the experience, resources and expertise to ensure a swift and flawless transition into new global markets.

The IRCE event topics are very timely with more and more people shopping online and looking for an omni-channel brand experience. Investors such as Warren Buffet are already betting on the death of retail as we know it. In a recent article Mr. Buffet commented, “In 10 years, the retail industry will look nothing like it does now … the world has evolved, and it’s going to keep evolving, but the speed is increasing.”

Are You Attending IRCE?

If you are visiting IRCE please visit us at booth 206​. We would be delighted to meet you and discuss the future of the retail industry and how companies can benefit from the very latest in global content solutions.

About Vistatec

Vistatec has been supporting some of the world’s most iconic brands to optimize their global commercial potential since 1997. Vistatec is one of the world’s leading global localization solutions providers headquartered in Dublin, Ireland with offices in Mountain View, California, USA.