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Patrick Kelly is Co-Founder and Chief Commercial Officer at Vistatec, one of the world’s leading global content solutions providers.
In his role as CCO, he is responsible for the commercial viability of the company’s global business solutions.
With a background in IT, Pat began his career in software development at Lotus. He then went on to become the Localization Manager at GeCAP, a localization company based in Germany. When GeCAP was eventually acquired by Bowne Global Solutions in 1997, he became one of the founding members of Vistatec.
Today, Vistatec is headquartered in Dublin, Ireland, and has offices in Mountain View, California. For over two decades now, it has been supporting some of the world’s most iconic brands, helping them to optimize their global commercial potential. Pat has some great insights into what it takes to grow a global brand in the Digital Age, and how a new generation of tools is keeping up with the need for agile content localization.
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This interview first appeared on The Worldly Marketer Podcast with Kathrin Bussmann.