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Improve your global customer experience with language quality management (LQM)​​

Improve your global customer experience with language quality management (LQM)​ We are releasing a new series of articles, “Content With Purpose.” Twelve dedicated localization-focused articles on helping you connect and … Continue readingImprove your global customer experience with language quality management (LQM)​​

Globalize Your Content With Localization

In a competition for the most used word in the marketing world, personalization would be a medallist. Personalized content is the key to serving your offer on a silver platter and pushing clients down the sales funnel. Personalized content marketing doesn’t just involve creating content aimed at narrow segments of the target audience, but it also involves careful localization.
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Maximize Your Brand Growth with Localization

Entering new geographical markets is one of the most popular ways to grow, second only to mergers and acquisitions (M&As). Yet, to succeed, brands typically need to adapt their products or services to appeal to buyers in those regional markets. And that requires undergoing a process known as localization. … Continue readingMaximize Your Brand Growth with Localization