Creating a Localization Department – VistaTalks Ep 110


Creating a Localization Department - VistaTalks Ep 110

In this episode of VistaTalks, Alfonso González Bartolessis joins host María Roa. Alfonso is a localization professional who has developed his career as a translator, translation manager, and university teacher. He has founded and co-founded several companies and currently works as a Senior Localization Manager in Germany for Sinch. Alfonso has created the localization department for more than nine languages and developed the current translation workflow. He is also TranslaStars CEO, an online learning platform for language lovers with translation, localization, globalization, and interpreting courses. Alfonso shares how he got into the world of language, translation, and localization, including his early experiences in Spain and the United States. 

María discusses with Alfonos his journey to creating a localization department from scratch, including the languages focused on for Sinch. Over several years, the company has transformed from a regional contender to a global leader in its field. More than 150,000 businesses use their best-of-breed product set to engage with their customers across mobile messaging, voice, and email. They continue to invest in advanced software applications that enable a superior digital customer experience. Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video. Many of the world’s largest companies and mobile operators use Sinch’s advanced technology platform to engage with customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has a local presence in more than 60 countries.

Alfonso shares some tips on SEO that help to provide a significant opportunity to improve localization processes; María and Alfonso discuss some examples at Sinch and how he develops the SEO requirements within the business. 

Sinch is a global leader in cloud communications and mobile customer engagement with a scalable cloud communications platform for messaging, voice, email, and video. The company has more than 600 billion engagements annually and serves eight of the ten largest U.S. tech companies. 

In addition to his work at Sinch, Alfonso is the CEO of TranslaStars, providing online translation courses created by professionals. TranslaStars is an online learning platform with translation courses in English, Spanish, and Italian on three different platforms created by and for language lovers and professionals.

Since 2019, Alfonso and the team have provided their student’s continuous training in translation and related fields.

An experienced multicultural team delivers this training made up of active professionals with outstanding careers and skills.