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healthcare
By Vistatec Posted on

Technology, Culture, and Storytelling: The Future of Engaging Healthcare Experiences – VistaTalks Episode 119

In this episode, host Simon Hodgkins is joined by Niall O’Driscoll, the Chief Executive of vStream Health. Niall shares the importance of culture, localization, and storytelling in healthcare. At vStream Health, the emphasis lies in crafting patient-centric, virtual reality experiences that redefine the relationship between patients, healthcare professionals, and the broader healthcare and life sciences industry. The company boasts a dedicated team of 3D medical animators, writers, directors, designers, and consultants collaborating to create beautiful visualizations, compelling storytelling, and digital mental health initiatives. Their goal is to revolutionize how patients and healthcare providers interact and engage, ultimately enhancing the healthcare experience. … Continue readingTechnology, Culture, and Storytelling: The Future of Engaging Healthcare Experiences – VistaTalks Episode 119

Vistatec Assists Cybersecurity Unicorn in Managing Global Expansion Success

Our client is the world’s largest cybersecurity awareness and simulated phishing platform, serving more than 30,000 organizations worldwide on a high-growth trajectory. … Continue readingVistatec Assists Cybersecurity Unicorn in Managing Global Expansion Success

multimedia content
By Vistatec Posted on

How to Win With Multimedia Content

Multimedia content has the potential to transform your online presence and reach a more vast number of potential customers. Written content is still incredibly valuable for SEO. It allows you to share considerable information with your current and future customers. However, multimedia content offers its own set of advantages. … Continue readingHow to Win With Multimedia Content

human-machine collaboration
By Vistatec Posted on

Bridging Language Barriers, Human-Machine Collaboration, and the Future of Translation – VistaTalks Episode 118

Bridging Language Barriers, Human-Machine Collaboration, and the Future of Translation – VistaTalks Episode 118 Effective translation and localization services are critical in a world where communication and understanding are paramount. … Continue readingBridging Language Barriers, Human-Machine Collaboration, and the Future of Translation – VistaTalks Episode 118

IVDR
By Vistatec Posted on

In Vitro Diagnostic Regulation (IVDR)

In vitro diagnoses span a wide range of equipment and tests ranging from simple self-tests to detect pregnancy to complex laboratory diagnostics such as polymerase chain reaction (PCR) testing to diagnose genetic disorders and cancer. Considering the growing importance of in vitro diagnoses, the in vitro diagnostic regulation, or IVDR, was introduced to ensure high quality, outstanding results, and impeccable safety for the sake of all patients and doctors. … Continue readingIn Vitro Diagnostic Regulation (IVDR)

mental health
By Vistatec Posted on

Eight Tips to Mind Your Mental Health at Work

Although everyone experiences workplace stressors, you can take active steps to minimize these stressors and improve your mental health. These steps can take a wide range of shapes, from the right start to your day to strategically using your paid time off. Use these tips to develop good habits. Habits make the process of minding your mental health at work a natural step you will not even have to think about most days. … Continue readingEight Tips to Mind Your Mental Health at Work

global mindset
By Vistatec Posted on

Shifting to a Global Mindset: Overcoming the Challenge of Entering New Markets

There are good reasons why entering new global markets presents challenges even to the most experienced and sophisticated brands. Because our shared understanding of selling to new customers is often limited strictly to translation — meaning a one-to-one exchange between a source language and an equivalent target language — the complexities in shifting to a global mindset are sometimes taken for granted. … Continue readingShifting to a Global Mindset: Overcoming the Challenge of Entering New Markets

podcasts
By Vistatec Posted on

Six Ways Podcasting Benefits Your Business

Podcasting is popular among professionals and the general public. Some individuals dedicate themselves to hosting shows full-time, but others use podcasting to enhance their business. Although, as consumers, we are naturally programmed to respond to visuals, the podcast industry has grown significantly. … Continue readingSix Ways Podcasting Benefits Your Business

content
By Vistatec Posted on

Content Super Powers, Engagement, and AI – VistaTalks Episode 117

In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue. … Continue readingContent Super Powers, Engagement, and AI – VistaTalks Episode 117

Supporting Digital Transformation Strategy in Shipping & Logistics: A Localization Success Story

Our client is a highly regarded global shipping and logistics company and one of the world’s largest vehicle and passenger ferry operators. The client wanted to improve localization process and quality, deploy a 21st-century digital strategy, and address a lack of visibility. … Continue readingSupporting Digital Transformation Strategy in Shipping & Logistics: A Localization Success Story

localization industry
By Vistatec Posted on

Learning From the Past, Planning For the Future: Industry Insights From Vistatec’s Chief Sales Officer

The language and localization industry is constantly evolving. Over the last few months alone, we have seen tremendous changes throughout the industry, especially regarding AI and translation. We asked our Chief Sales Officer, Unn Villius, a few questions about her time in localization and what she sees for the future of our rapidly changing industry. … Continue readingLearning From the Past, Planning For the Future: Industry Insights From Vistatec’s Chief Sales Officer

DEI
By Vistatec Posted on

Diversity, Equity, and Inclusion Impact on Language, Culture, and Global Brands

With 72% of consumers stating that they prefer to purchase from brands that promote diversity, equity, and inclusion (DEI), global brands need to pay close attention to DEI in their content and messaging. LSPs, collaborating with their clients’ internal DEI and Localization teams, can recommend ways to integrate DEI into global messaging to support local markets better. … Continue readingDiversity, Equity, and Inclusion Impact on Language, Culture, and Global Brands

artificial intelligence
By Vistatec Posted on

The Localization Industry, M&A, and AI – VistaTalks Episode 116

In this episode, Annette Lawlor, CEO and Founder of Lion People Global, a localization-specific recruitment company, joins host María Roa. Annette is responsible for making connections to drive revenue growth within the global language industry, digital media, and, lately, the AI industry through its mergers & acquisitions and talent & training solutions. … Continue readingThe Localization Industry, M&A, and AI – VistaTalks Episode 116

multilingual communication
By Vistatec Posted on

Multilingual Communication for Resilience

In a crisis or disaster, it is generally agreed and understood that timely, clear, and accurate communication is essential. It is not as clear that this communication needs to be in multiple languages and formats and delivered across many different channels. Our increasingly multilingual and multicultural societies demand a multilingual approach to crisis communication, and translation and interpreting play a crucial role. … Continue readingMultilingual Communication for Resilience

low-resource languages
By Vistatec Posted on

How to Overcome the Need for Data for Low-Resource Languages

Neural machine translation (NMT) has revolutionized the language services industry, enabling providers to deliver large volumes of translated content quickly, affordably, and accurately. This presents a problem for low-resource languages (LRLs) that need more linguistic resources, such as extensive parallel corpora, annotated data, and pre-trained language models. … Continue readingHow to Overcome the Need for Data for Low-Resource Languages

World Book Day
By Vistatec Posted on

Vistatec Celebrates World Book Day

We love reading at Vistatec! Our worldwide Vistatec Book Club meets every month of the year, enabling employees worldwide to participate. The book club consists of many people passionate about reading books based on a topic and an agreed-upon reading list. We asked Vistatec people to share what book they would reread in celebration of World Book Day. Here is an interesting list of books that some of our avid readers feel are worth reading. … Continue readingVistatec Celebrates World Book Day

Earth Day
By Vistatec Posted on

Celebrating Sustainable Practices for Earth Day With Vistatec

Raising awareness for sustainability practices is an essential area for Vistatec. As a global organization, we are constantly working towards improving our overall sustainability practices. We strive to raise awareness and share information about ways to counteract the climate crisis, and we undertake many initiatives throughout the year, including celebrating Earth Day. … Continue readingCelebrating Sustainable Practices for Earth Day With Vistatec

UX design
By Vistatec Posted on

The Challenges and Opportunities of UX Design – VistaTalks Episode 115

In this episode, Peter McNally, a Senior Consultant at the User Experience Center at Bentley University, joins host María Roa. Peter shares information on his background and how he got into the field of UX design. He started out studying computer science in college but quickly realized that he was more interested in the user experience aspect of design. Peter was always fascinated by how people interacted with technology and how design could be used to improve those interactions. … Continue readingThe Challenges and Opportunities of UX Design – VistaTalks Episode 115

Supporting a Highly Successful Scalable Localization Program in 68 Languages

Our client is a global technology company, recognized as one of the world’s topmost valued brands, producing vastly diverse and brand sensitive content on a continuous basis. They require consistently accurate and on-brand content of varying origins and channels across all supported languages.

For this organization, we have over 800 linguistic resources across 100+ languages engaged to deliver, on average, around 15,000 projects per month with over 70,000 project line items to track. These projects have an average Turn-Around-Time (TAT) of less than 48 hours.
… Continue readingSupporting a Highly Successful Scalable Localization Program in 68 Languages

localization interview
By Vistatec Posted on

Ask a Recruiter: Nine Questions and Answers to Help With Your Localization Interview

Localization is a great industry to enter or advance in, but that entry or advancement is far from automatic. Localization is a complex field and topic, so careers in this industry tend to be competitive. Read this article for insider tips on how you can prepare for your interview with a recruiter experienced in hiring language and localization-specific positions.
… Continue readingAsk a Recruiter: Nine Questions and Answers to Help With Your Localization Interview

SaMD
By Vistatec Posted on

SaMD Regulations and Global Healthcare Innovation

In this article, we want to examine what SaMD is and explore some key differences between SaMD regulations in the EU and US. We’ll also investigate how using artificial intelligence, and machine learning is set to shape the SaMD industry and the critical role SaMD regulations play in establishing trust and reliability in such continuous learning models. … Continue readingSaMD Regulations and Global Healthcare Innovation

urban experience
By Vistatec Posted on

Revolutionizing the Urban Experience: KONE’s EVP and CTO on Using Technology to Create Smarter Spaces – VistaTalks Episode 114

In this episode, Maciej Kranz, EVP and CTO, Member of the Executive Board at KONE Corporation, joins host Simon Hodgkins. KONE, a Finnish company specializing in elevators, escalators, and automatic building doors, is using technology to solve issues related to transportation and logistics. Maciej discusses the company’s use of sensors and data orchestration to create smoother experiences for people. KONE Corporation has a presence in over 60 countries and 60,000 employees, providing services to approximately one billion people daily. … Continue readingRevolutionizing the Urban Experience: KONE’s EVP and CTO on Using Technology to Create Smarter Spaces – VistaTalks Episode 114

ChatGPT
By Vistatec Posted on

The Impact of ChatGPT and Artificial Intelligence on Storytelling

How can brands use ChatGPT, and artificial intelligence in general, to enhance their storytelling? How can they leverage the undeniable opportunities that the technology brings — without falling victim to its drawbacks?
The answer, as might be expected, is complicated. But it is vital to understand how written language evolves in the 21st century, specifically storytelling. We will examine those nuances in this guide.
… Continue readingThe Impact of ChatGPT and Artificial Intelligence on Storytelling

high performing teams
By Vistatec Posted on

Building High Performing Teams – VistaTalks Episode 113

Karen Jones joins host Simon Hodgkins. Karen is the Director of Consulting and Partnerships at Denison Consulting Europe. Karen works with clients to explore their organizational culture, define their current state, and prioritize action to drive delivery. … Continue readingBuilding High Performing Teams – VistaTalks Episode 113

employee appreciation
By Vistatec Posted on

Top 10 Ways to Show Employee Appreciation

Creating a positive work environment has never been more important than it is today. According to a recent study by Forrester and Indeed, being energized by work tasks and feeling a sense of belonging in a company continue to be the top drivers of well-being at work. … Continue readingTop 10 Ways to Show Employee Appreciation

Globalization
By Vistatec Posted on

Globalization: Concept, Cause, and Consequences

Globalization is the increasing interconnectedness of countries, cultures, and economies around the globe. Borders across countries and even companies are becoming less restrictive as trade, information flow, and people move more freely from one to the other.

Globalization stretches across many different concepts and topical areas. … Continue readingGlobalization: Concept, Cause, and Consequences

Achieving Continuous Localization Success at Scale with Automated Collaboration System

Our client is a global technology company, recognized as one of the world’s topmost valued brands, producing vastly diverse and brand sensitive content on a continuous basis. They require consistently accurate and on-brand content of varying origins and channels across all supported languages.

For this organization, we have over 800 linguistic resources across 100+ languages engaged to deliver, on average, around 15,000 projects per month with over 70,000 project line items to track. These projects have an average Turn-Around-Time (TAT) of less than 48 hours.
… Continue readingAchieving Continuous Localization Success at Scale with Automated Collaboration System

By Vistatec Posted on

Vistatec Diamond Sponsor for GALA 2023 Dublin, Ireland

Vistatec is delighted to be this year’s Diamond Sponsor at GALA 2023 Dublin. The localization industry conference will take place in Dublin, Ireland, from March 12-15, 2023.

This prominent localization and language industry event will be the place to rethink some of our established assumptions or ways of working, to see how the language industry can regroup for the future, and how we can all flourish in this brave new world. GALA conferences have earned a reputation for being open, inclusive places to learn with peers. … Continue readingVistatec Diamond Sponsor for GALA 2023 Dublin, Ireland

global language industry
By Vistatec Posted on

The Global Language Industry and LocWorld! – VistaTalks Episode 112

In this episode, Anne-Marie Colliander Lind joins host María Roa. Anne-Marie is a recognized force in the global language industry landscape. She has spent almost 30 years helping multinational organizations solve their language issues, serving in executive sales and management positions at leading service, technology, and market research companies. Anne-Marie is the CEO of Inkrease, a management consulting company based in Sweden that assists companies in their growth and development strategies. She is a sought-after speaker and is the Marketing Director for LocWorld. Anne-Marie is also the co-organizer of the Nordic Translation & Interpretation Forum (NTIF), and the President of the Swedish Association of Translation Companies (SPRUAKFORATAGUEN) … Continue readingThe Global Language Industry and LocWorld! – VistaTalks Episode 112

different types of localization
By Vistatec Posted on

The Different Types of Localization You Should Know

Localization is far more than a trend or a buzzword. It is an essential strategy that allows you to customize the content you provide based on the unique needs of your target market, their location, target language, and other important elements determined by geography and culture. By utilizing the right localization strategies, you can increase user appreciation of and connection to your brand, helping to set you up for success.
As you plan to localize your content, apps, and more, look at these critical types of localization and how they can impact your ability to connect with your target market. … Continue readingThe Different Types of Localization You Should Know

By Daniela Fogaca Posted on

The Art of Dubbing

We have entered the age of global video. As national video consumption barriers continue to erode, new approaches are necessary to optimize the user experience.
Enter video dubbing, a concept that has increased in some countries for decades but is just making its name in others. When done correctly, it is a perfect example of audio localization within individual videos.
That means treating dubbed videos’ translation and recording as an art form. What is the rise of dubbing, and how can you leverage it?
… Continue readingThe Art of Dubbing

product localization management
By Vistatec Posted on

Working in Product Localization Management – VistaTalks Episode 111

In this episode, Angelica Palli joins host María Roa. Angelica is a Product Localization Manager at Babbel. Angelica is a passionate learner with a fondness for foreign languages and personal growth. She strives for efficiency and clarity in everything she does, and although her background is 100% localization, she is very marketing-oriented. Babbel has 13,000 hours of content and more than 50,000 lessons across 14 languages. Babbel was the world’s first language-learning app and is also the best-selling. It has intuitive, user-friendly lessons, which have seen the company grow to over 10 million subscriptions, centered on learning a language through real-life conversations. … Continue readingWorking in Product Localization Management – VistaTalks Episode 111

MPTE
By Vistatec Posted on

What Is MTPE?

Almost 40% of marketers now use machine translation in their localization efforts. While that strategy brings undeniable benefits, its drawbacks can be just as significant. Fast work only matters when it does not come at the expense of accuracy.
Enter Machine Translation Post-Editing (MTPE), a process that seeks to retain the benefits of machine translation while adding the human element back into the equation. This guide will explore the nuances of MTPE while sharing some best practices to maximize its advantages in your translation and localization strategy. … Continue readingWhat Is MTPE?

Localization Program
By Vistatec Posted on

How to Run a Successful Localization Program

There are many misperceptions about creating products for global markets. One common belief is that translating from one language to another is all that’s needed to succeed. While many focus on the increased revenue and competitive advantages from new markets, the investment and planning required to create localized products aren’t always fully understood.

Localization is often more like a marathon than a sprint. Rather than a quick win, a successful localization program requires many elements, including a defined strategy, a customized approach, and a strong partner.
… Continue readingHow to Run a Successful Localization Program

Exceptional managers
By Vistatec Posted on

What Exceptional Managers Do Differently

Exceptional managers can make a huge difference for employees and companies alike. They can make the difference between an employee quitting or sticking with the team, and great managers help encourage employee productivity, creativity, engagement, and innovation. While anyone can learn how to become a great manager, managers need to understand the key characteristics of excellent management and how to improve their management styles. … Continue readingWhat Exceptional Managers Do Differently

The Evolution of a Localization Leader

In this blog, we explore an interesting framework for viewing the career growth and perception of localization professionals, some ways of thinking about each of the three stages: Business Service, Business Enabler, and Business Profit Driver , and three tips on how to move up the ladder from one step to the next … Continue readingThe Evolution of a Localization Leader

creating a localization department
By Vistatec Posted on

Creating a Localization Department – VistaTalks Ep 110

In this episode, Alfonso González Bartolessis joins host María Roa. Alfonso is a localization professional who has developed his career as a translator, translation manager, and university teacher. He has founded and co-founded several companies and currently works as a Senior Localization Manager in Germany for Sinch. Alfonso has created the localization department for more than nine languages and developed the current translation workflow. He is also TranslaStars CEO, an online learning platform for language lovers with translation, localization, globalization, and interpreting courses. Alfonso shares how he got into the world of language, translation, and localization, including his early experiences in Spain and the United States. … Continue readingCreating a Localization Department – VistaTalks Ep 110

inclusivity and company culture
By Vistatec Posted on

How to Prioritize Inclusivity and Company Culture in 2023

Various statistics can power your organization to prioritize a more inclusive workplace culture. For example, statistics gathered by Built In notes that “Diverse companies enjoy 2.5 times higher cash flow per employee;” they also found that 75% of job seekers prioritize diverse companies in their job searches. For many stakeholders inside and outside your organization, the focus on inclusivity goes deeper: powering your organization with a more inclusive and conscientious company culture is a moral and social priority. Before you take your next step on making your organization more diverse and inclusive, examine what today’s inclusive company cultures look like and why they matter so much. We also discuss keystone steps for making DEI central to your 2023 workplace transformations. … Continue readingHow to Prioritize Inclusivity and Company Culture in 2023

GIFs
By Vistatec Posted on

One Platform and 700 Million Daily Visitors – VistaTalks Ep 109

In this episode, Elizabeth Doss joins host María Roa. Elizabeth is an animated GIF sticker artist. She helps brands and businesses create gifs that lead to greater awareness and engagement on a local and global scale. Whether through social media marketing, email marketing, or even a website. Elizabeth’s work in animated GIFs has already grown to over 4 billion views.

Elizabeth shares how she got into the design world of animated GIFs and her Izzyink studio business, which now works with many well-known individuals, small businesses, and global brands. Elizabeth’s work transforms how people interact and engage with images across multiple platforms. … Continue readingOne Platform and 700 Million Daily Visitors – VistaTalks Ep 109

Diamond sponsor
By Vistatec Posted on

GALA Announces Vistatec as GALA 2023 Diamond Sponsor

Vistatec is delighted to announce that they are the Diamond Sponsor for GALA 2023, a significant Globalization and Localization Association worldwide industry event. Vistatec has been a long-time GALA member and is excited to engage as a major sponsor for the upcoming event. The company previously collaborated with GALA in November 2022 to host a GALA Loc Mixer at the Westin Hotel in Dublin. … Continue readingGALA Announces Vistatec as GALA 2023 Diamond Sponsor

untranslatable
By Vistatec Posted on

Do Untranslatable Words Exist?

Anyone who has experienced multiple languages has encountered one phrase at least once: you just cannot translate that word. But is that true? Do untranslatable words exist, and if so, how can (and should) businesses and anyone interested in translation approach them? … Continue readingDo Untranslatable Words Exist?

A Strategy for Localization Messaging Success

Localization leaders must ensure they capture relevant data and deliver the right messaging to effectively communicate their budget requests, localization strategies, spending, and KPIs. … Continue readingA Strategy for Localization Messaging Success

By Vistatec Posted on

A Special Rewind Episode – VistaTalks Ep 107

In this special episode, Simon Hodgkins, María Roa, Meredith Hutchinson, and Daniela Fogaça look back over the previous 12 months of podcast episodes. Simon, Maria, Meredith, and Daniela highlight examples of their favorite topics and discussions. Take a listen to this special episode of the podcast! … Continue readingA Special Rewind Episode – VistaTalks Ep 107

translator
By Vistatec Posted on

Top Tips for a Good Translator

Translation plays a vital role in successful communication. It is more than the substitution of one word for another. It is the cornerstone of the seamless exchange of ideas and information. Highly proficient translation is a vital part of any globalization plan. Research shows that 76% of online shoppers prefer to buy products with information in their native language. Perhaps more importantly, 40% will never buy from websites in other languages. … Continue readingTop Tips for a Good Translator

Market Strategy
By Vistatec Posted on

Market Strategy and Growth Acceleration Solutions – VistaTalks Ep 106

In this episode, Patrycja Maksymowicz joins host María Roa. Patrycja has over three decades of experience in successful partnerships built around compassionate, empathy-driven business relationships. She was awarded “Quality of the Year” for management and innovative training and has gained numerous industry accreditations. … Continue readingMarket Strategy and Growth Acceleration Solutions – VistaTalks Ep 106

12 Days of Giving Back
By Vistatec Posted on

Vistatec Celebrates 12 Days of Giving Back

From December 1, Vistatec once again celebrated its 12 Days of Giving Back. Like in previous years, the focus was to give back as much as possible and support well-known local or worldwide charities. Some of the charities that Vistatec supported this year include Eco Unesco, World Cancer Support Fund, Irish Heart Foundation, Bumbleance, No Kid Hungry, UA Future, Amnesty International, FoodCloud, and Habitat for Humanity. … Continue readingVistatec Celebrates 12 Days of Giving Back

localization team
By Vistatec Posted on

Building Your Localization Team From Scratch

When launching within new markets, localization is critical. However, a localization strategy is only complete with a team to execute it. Regardless of the size of your business, you must first decide who will be involved in the process. That may mean assigning tasks to current team members, bringing on new hires, outsourcing roles, or a mix of all three. Fortunately, setting up a localization team is easier than it sounds. … Continue readingBuilding Your Localization Team From Scratch

Communicating the Right Localization Data for Business Decisions

Understanding where and how localization fits into your company’s growth plans is critical. This article dives deeper into one of the five core principles outlined in part one of our series: leading with data. … Continue readingCommunicating the Right Localization Data for Business Decisions

GALA Loc Mixer
By Vistatec Posted on

Vistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland

Vistatec was pleased to help organize a GALA Loc Mixer event on November 17, 2022. The GALA Loc Mixers are one of the many ways GALA carries out its mission to build and grow professional communities. This event was a great partnership as GALA is celebrating 20 years, and Vistatec is celebrating 25 years in business.
… Continue readingVistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland

international business
By Vistatec Posted on

Top Tips For Conducting International Business – VistaTalks Ep 104

In this episode, Kathryn Read joins host María Roa. Kathryn is an international sales and marketing consultant with over 25 years of experience developing products in more than 150 countries. Kathryn helps companies to break through international barriers, creating successful entrepreneurs and a thriving global marketplace. She is a partner at Uniconsult-Wick & Partner Consulting, focusing mainly on countries east of Austria, especially Asia! … Continue readingTop Tips For Conducting International Business – VistaTalks Ep 104

holiday marketing
By Vistatec Posted on

How to Localize Your Holiday Marketing

The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing