Author: Meredith Hutchinson

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translator
By Meredith Hutchinson Posted on

Top Tips for a Good Translator

Translation plays a vital role in successful communication. It is more than the substitution of one word for another. It is the cornerstone of the seamless exchange of ideas and information. Highly proficient translation is a vital part of any globalization plan. Research shows that 76% of online shoppers prefer to buy products with information in their native language. Perhaps more importantly, 40% will never buy from websites in other languages. … Continue readingTop Tips for a Good Translator

Market Strategy
By Meredith Hutchinson Posted on

Market Strategy and Growth Acceleration Solutions – VistaTalks Ep 106

In this episode, Patrycja Maksymowicz joins host María Roa. Patrycja has over three decades of experience in successful partnerships built around compassionate, empathy-driven business relationships. She was awarded “Quality of the Year” for management and innovative training and has gained numerous industry accreditations. … Continue readingMarket Strategy and Growth Acceleration Solutions – VistaTalks Ep 106

12 Days of Giving Back
By Meredith Hutchinson Posted on

Vistatec Celebrates 12 Days of Giving Back

From December 1, Vistatec once again celebrated its 12 Days of Giving Back. Like in previous years, the focus was to give back as much as possible and support well-known local or worldwide charities. Some of the charities that Vistatec supported this year include Eco Unesco, World Cancer Support Fund, Irish Heart Foundation, Bumbleance, No Kid Hungry, UA Future, Amnesty International, FoodCloud, and Habitat for Humanity. … Continue readingVistatec Celebrates 12 Days of Giving Back

localization team
By Meredith Hutchinson Posted on

Building Your Localization Team From Scratch

When launching within new markets, localization is critical. However, a localization strategy is only complete with a team to execute it. Regardless of the size of your business, you must first decide who will be involved in the process. That may mean assigning tasks to current team members, bringing on new hires, outsourcing roles, or a mix of all three. Fortunately, setting up a localization team is easier than it sounds. … Continue readingBuilding Your Localization Team From Scratch

GALA Loc Mixer
By Meredith Hutchinson Posted on

Vistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland

Vistatec was pleased to help organize a GALA Loc Mixer event on November 17, 2022. The GALA Loc Mixers are one of the many ways GALA carries out its mission to build and grow professional communities. This event was a great partnership as GALA is celebrating 20 years, and Vistatec is celebrating 25 years in business.
… Continue readingVistatec Co-organizes a GALA Loc Mixer in Dublin, Ireland

international business
By Meredith Hutchinson Posted on

Top Tips For Conducting International Business – VistaTalks Ep 104

In this episode, Kathryn Read joins host María Roa. Kathryn is an international sales and marketing consultant with over 25 years of experience developing products in more than 150 countries. Kathryn helps companies to break through international barriers, creating successful entrepreneurs and a thriving global marketplace. She is a partner at Uniconsult-Wick & Partner Consulting, focusing mainly on countries east of Austria, especially Asia! … Continue readingTop Tips For Conducting International Business – VistaTalks Ep 104

holiday marketing
By Meredith Hutchinson Posted on

How to Localize Your Holiday Marketing

The holiday season is a significant source of revenue in various industries. From food and fashion to gift-giving and specific traditions, consumers spend a lot of money to make the holidays special. If you hope to put your company on the receiving end of this spending spree, the proper marketing techniques are essential. However, if you develop a grand marketing campaign that falls flat, you could experience significant financial losses. Localization will be a critical part of your holiday marketing strategy if you sell products globally. … Continue readingHow to Localize Your Holiday Marketing

SaaS Localization
By Meredith Hutchinson Posted on

How Can SaaS Companies Benefit from Localization?

Did you know that the global SaaS market is estimated to be worth $10 trillion by 2030? As the demand continues to rise, forward-thinking software-as-a-service (SaaS) companies are scaling into international markets. To maximize your success; you need a localization strategy that enables you to adapt products to each target market. … Continue readingHow Can SaaS Companies Benefit from Localization?

consumer psychologist
By Meredith Hutchinson Posted on

Insights From a Consumer Psychologist – VistaTalks Ep 103

In this episode, Dr. Simon Moore joins host María Roa. Simon is a Chartered Business and Consumer Psychologist and CEO of the award-winning psychology strategy consultancy, Innovationbubble. Simon and his psychology team have advised well-known global brands such as FedEx, Pfizer, Microsoft, Sony, Aviva, Ericcson, Sony Music, Virgin Atlantic, and Bupa about understanding human decision-making, behavior, and decisions. … Continue readingInsights From a Consumer Psychologist – VistaTalks Ep 103

linguistic professional
By Meredith Hutchinson Posted on

What Makes a Good Linguistic Professional?

This guide will help you understand what makes a good linguistic professional, why using a professional with these qualities is so important, and how choosing the right multilingual partner can benefit not just individual translation efforts but your entire localization strategy. … Continue readingWhat Makes a Good Linguistic Professional?

Localization Leadership Excellence in Action

Welcome to the next installment in our Localization Leadership series. We’re at the midway point, and it’s the perfect time to get insights from a localization leader who has achieved substantial success. Earlier this year, one of the All Things Global (ATG) webcasts featured one of our industry’s most respected thought leaders, Nicole Kittle Broe, Director of Localization at Roku. … Continue readingLocalization Leadership Excellence in Action

LocWorld48
By Meredith Hutchinson Posted on

Vistatec Attends LocWorld48 Silicon Valley

Vistatec, celebrating its 25th year, is delighted to attend LocWorld48 Silicon Valley.

The main conference features two days of specialized tracks, fantastic keynote presentations, and more. It takes place in Silicon Valley, California, from November 1-3, 2022. … Continue readingVistatec Attends LocWorld48 Silicon Valley

women in localization
By Meredith Hutchinson Posted on

Unicorns, All Things Global, and Women in Localization – VistaTalks Ep 102

In this episode, Dominika D’Agostino joins host María Roa. Dominika is a localization expert and problem solver with fifteen years of experience in the translation, media, and telecommunication industries. She currently lives in Austin, Texas, and is the sponsorship manager for the Woman in Localization Texas chapter. … Continue readingUnicorns, All Things Global, and Women in Localization – VistaTalks Ep 102

artificial intelligence
By Meredith Hutchinson Posted on

 Artificial Intelligence and Localization

Artificial intelligence is a game changer for the content industry in general and the language industry in particular, in terms of both technology and services. Unsurprisingly, it has had a vast and continued impact on localization people, processes, and technology. In the early days of artificial intelligence (AI), machine learning (ML), and machine translation (MT) offered a basic and automatic conversion of text, such as glorified versions of online dictionaries and glossaries. … Continue reading Artificial Intelligence and Localization

digital leadership
By Meredith Hutchinson Posted on

Strategystorming, Storytelling, and Digital Leadership – VistaTalks Ep 101

In this episode, Doyle Buehler joins host Simon Hodgkins. Doyle has consulted, coached, taught, and inspired many in the areas of digital leadership and strategy. He is the author of the book #Breakthrough: Unleash Your Remarkable Brand Value, Influence, and Authority. He is an active member of the Grey Swan Guild and has been a judge at the Think Global Awards. Doyle is a Chief Expedition Officer and has worked with organizations worldwide. … Continue readingStrategystorming, Storytelling, and Digital Leadership – VistaTalks Ep 101

familial hypercholesterolemia
By Meredith Hutchinson Posted on

Familial Hypercholesterolemia: A “Spelling Mistake” in Our DNA

FH Europe is an umbrella organization of international patient networks that actively work together to secure early identification and diagnosis of Familial Hypercholesterolemia (FH) and other inherited lipid conditions, including rare forms, to prevent early cardiovascular disease (CVD). FH Europe invites national and regional policymakers across the EU, medical societies, patient and public health organizations, and individual experts to sign and support the Prague Declaration. … Continue readingFamilial Hypercholesterolemia: A “Spelling Mistake” in Our DNA

International Customer Experience – a Model to Identify the Gaps

If you have ever tried to navigate a website in a language you do not understand, you will know how difficult and frustrating it can be. Even with browser-based machine translation, the results can range from quite good to useless. As a result, companies translate their online experience to ensure success. However, they typically only translate about 5% of their website into most languages. This gap in language access leads to a sub-par customer experience as site visitors quickly run out of engaging content that they can read. … Continue readingInternational Customer Experience – a Model to Identify the Gaps

Entrepreneurship and diversity
By Meredith Hutchinson Posted on

Celebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100

In this episode, Jessica Huie MBE joins host Simon Hodgkins. Forbes describes Jessica as one of ‘UK’s Most Influential Women On True Success.’ Jessica is a PR powerhouse and maverick entrepreneur and has an MBE for Services to Entrepreneurship and contribution to diversity. Jessica’s acclaimed first book, PURPOSE, was published by Hay House and named ‘One of the UK’s Best Business Books Written by Women’ by The Telegraph Newspaper. The PURPOSE Retreats take place twice each year in Jamaica and the UK. Her expertise is sought broadly, from discussions at No.10 Downing Street to company and board-level positions. … Continue readingCelebrity PR, Downing Street, and PURPOSE! – VistaTalks Ep 100

image localization
By Meredith Hutchinson Posted on

The Importance of Image Localization

“A picture is worth a thousand words,” and this saying is true when it comes to global marketing. Images displayed on your website or apps are crucial elements that influence how consumers will perceive your brand. Selecting an appropriate image can play a big part in helping you connect with your audience. Conversely, choosing the wrong image can increase bounce rates and lower conversions. … Continue readingThe Importance of Image Localization

By Meredith Hutchinson Posted on

Global Considerations From a Unicorn’s Perspective – Vistatalks Ep 99

What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for tech companies. Kristine is a former Sr. Director of International Expansion at PandaDoc, and the Vice President of Marketing at RedTeam Software. … Continue readingGlobal Considerations From a Unicorn’s Perspective – Vistatalks Ep 99

The De-Globalization Era
By Meredith Hutchinson Posted on

The De-Globalization Era: In Conversation with Don DePalma

Founder of CSA Research, thinker, researcher, and deep-dive master Don DePalma joined All Things Global Powered by Vistatec to discuss, well, a lot. Don’s incredibly important blog post, “Mastering Globalization in the De-Globalization Era,” should be required reading for everyone in the localization business, and it serves as the foundation for the conversation. … Continue readingThe De-Globalization Era: In Conversation with Don DePalma

How to Capture and Measure Relevant Localization Metrics

Armed with the right localization metrics, embracing data-driven leadership will reinforce your role as a strategic business partner along the way, and help you position yourself as an idea generator in your organization.
… Continue readingHow to Capture and Measure Relevant Localization Metrics

girl in yellow sweater stands next to guy
By Meredith Hutchinson Posted on

Tips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98

Is your company looking to expand globally? In this episode, guest Diana Georgieva joins host María Roa. Diana is the Senior Localization Manager at Pleo. An expanding unicorn company, Pleo is the spending solution for forward-thinking teams everywhere. The Pleo smart company cards empower thousands of businesses across Europe. Diana is responsible for building the localization team and Pleo’s localization program to help scale Pleo internationally. … Continue readingTips On Going Global From a Unicorn’s Perspective – VistaTalks Ep 98

By Meredith Hutchinson Posted on

Using Localization to Improve Your eCommerce Success

In theory, expanding your eCommerce business to new markets sounds like a great idea. After all, you don’t need to open new physical stores just to grow your business. But what happens if new markets come with different audiences with different expectations, cultural references, and environments? … Continue readingUsing Localization to Improve Your eCommerce Success