Tag: globalization

Square
By Vistatec Posted on

Lighting the Path for Leadership and Change in Global Contexts – VistaTalks Episode 141

VistaTalks welcomes Breda McCague for an insightful discussion on change, leadership, and empowerment in the world of transformation. With a vibrant background, including two decades of expertise in coaching and financial services, Breda shares her unique perspective on leadership, resilience, emotional intelligence, and the art of navigating change. … Continue readingLighting the Path for Leadership and Change in Global Contexts – VistaTalks Episode 141

Simplifying Localization Workflows with Technology Innovation

At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingSimplifying Localization Workflows with Technology Innovation

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How Are LLMs Shaping the Future of Translation Technology? 

LLMs are still in their infancy and are prone to mistakes such as terminology mismatches, style discrepancies, and hallucinations. As they improve, their use in translation will no doubt increase. The question is: which tasks will they handle, and which ones will be left to humans?
… Continue readingHow Are LLMs Shaping the Future of Translation Technology? 

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Vistatec Launches VistatecSpeech – Revolutionizing Global Dubbing in Partnership with Speechlab

In an exciting move for global brands and content creators, Vistatec, a world leader in global content solutions, has partnered with Speechlab, a pioneer in AI-driven dubbing technology, to introduce VistatecSpeech. VistatecSpeech powered by Speechlab is a groundbreaking partnership set to redefine automated dubbing standards, making high-quality, culturally nuanced content accessible to businesses worldwide. … Continue readingVistatec Launches VistatecSpeech – Revolutionizing Global Dubbing in Partnership with Speechlab

Beyond Translation: How Brands Can Think Differently About Content to Drive Global Growth

30 years of experience in globalization. In this interview, Sibylle shares insights on the trends shaping global content creation and how businesses can future-proof content production processes to gain a competitive advantage. … Continue readingBeyond Translation: How Brands Can Think Differently About Content to Drive Global Growth

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Business Success, Digital Innovation and Marketing In China – Ashley Dudarenok – VistaTalks Episode 138

In the dynamic Chinese market, it becomes imperative to spotlight leaders who are not just navigating through these changes but are also setting benchmarks for others to follow. One such visionary is Ashley Dudarenok, a Chinese serial entrepreneur, an award-winning marketing professional, and a prolific author. … Continue readingBusiness Success, Digital Innovation and Marketing In China – Ashley Dudarenok – VistaTalks Episode 138

By Emily Carroll Posted on

How to Align Marketing and Sales: The Ultimate Playbook for the New AI Era with Mark Stanley — All Things Global

In an AI, Marketing, and Sales-focused episode of All Things Global, hosted by Suzanne Frank and Dominica D’Agostino, the spotlight shone brightly on Mark Stanley. With a career spanning over two decades at Salesforce, Mark, synonymous with pioneering digital marketing strategies, now imparts his wisdom through Mark Stanley Consulting.
… Continue readingHow to Align Marketing and Sales: The Ultimate Playbook for the New AI Era with Mark Stanley — All Things Global

Choosing MT Tools and Automation to Localize at Scale

The localization industry is no stranger to AI translation – Machine Translation has been around for over four decades, many global businesses have used it for years, and the advancements over time have been considerable. Yet it’s getting more press lately with the advent of new AI translation models like ChatGPT, and many global businesses are clamoring to get on board. … Continue readingChoosing MT Tools and Automation to Localize at Scale

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Vistatec Announces XTM Platinum Partnership

Vistatec is pleased to announce our Platinum Partnership with XTM. This partnership with XTM, the leading cloud-based translation management system for enterprises, will aim to redefine industry standards and provide best-in-class localization services to the global marketplace, addressing challenges in content world-readiness. … Continue readingVistatec Announces XTM Platinum Partnership

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CES 2024: Lessons from a World in Flux

As a leading global content solutions provider, Vistatec touches almost all aspects of our world’s increasingly complex technology. So, it’s no surprise that we were in the front row at CES 2024, the premier global stage for innovation in technology and consumer electronics. While AI and sustainability were overarching themes on everyone’s minds at CES 2024, other hot topics observed included accessibility, digital health, cybersecurity, and privacy policy. This article shares several insights and takeaways from the influential event.
… Continue readingCES 2024: Lessons from a World in Flux

By Vistatec Posted on

Achieving L10n Goals in a Harsher Climate: Fractional and Lean Localization

Given all the change and advancement in the industry over the last year, which will likely continue to develop further over the coming year – the modus operandi for in-house l10n teams continues to change and evolve. While the entire landscape of l10n is undergoing a significant transformation, teams that can reposition themselves as value enablers within their organizations are the ones that are most likely to have long-term success. Learn how. … Continue readingAchieving L10n Goals in a Harsher Climate: Fractional and Lean Localization

Building Linguistic Communities for Global Brand Success

At the core of any successful localization program is qualified, engaged, and well-managed linguistic talent. With 20 years of industry experience, Justin Murphy, Head of Supply Chain at Vistatec, provides expert insights on finding and managing translation teams, the importance of mutually beneficial long-term partnerships and building communities to drive global brand success. … Continue readingBuilding Linguistic Communities for Global Brand Success

By Emily Carroll Posted on

International Business Growth: Challenges to Tackle for Global Success

The path to global success is intricate and demanding, requiring a blend of deep cultural intelligence, sophisticated use of technology, expert navigation of regulatory landscapes, and innovative adaptation to technological disparities. By developing these areas, businesses can overcome global challenges and drive meaningful engagement in diverse markets worldwide, paving their path to international success.
… Continue readingInternational Business Growth: Challenges to Tackle for Global Success

By Emily Carroll Posted on

Globalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry. … Continue readingGlobalization and Localization Strategy Insights – Edith Bendermacher – VistaTalks Ep 131

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The Imperative of Localization in Business Growth: A Guide for C-Suite Executives and Localization Buyers

In today’s globalized world, businesses should be fully aware of the importance of localization. Yet, many C-suite executives, client-side localization professionals, and buyers of localization services may need help to truly understand and communicate its actual value. This article explores the challenges and opportunities of localization, the role of Artificial Intelligence (AI), and the significance of partnering with a trusted Localization Service Provider (LSP). … Continue readingThe Imperative of Localization in Business Growth: A Guide for C-Suite Executives and Localization Buyers

Globalization
By Vistatec Posted on

Globalization: Concept, Cause, and Consequences

Globalization is the increasing interconnectedness of countries, cultures, and economies around the globe. Borders across countries and even companies are becoming less restrictive as trade, information flow, and people move more freely from one to the other.

Globalization stretches across many different concepts and topical areas. … Continue readingGlobalization: Concept, Cause, and Consequences

The Evolution of a Localization Leader

In this blog, we explore an interesting framework for viewing the career growth and perception of localization professionals, some ways of thinking about each of the three stages: Business Service, Business Enabler, and Business Profit Driver , and three tips on how to move up the ladder from one step to the next … Continue readingThe Evolution of a Localization Leader

creating a localization department
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Creating a Localization Department – VistaTalks Ep 110

In this episode, Alfonso González Bartolessis joins host María Roa. Alfonso is a localization professional who has developed his career as a translator, translation manager, and university teacher. He has founded and co-founded several companies and currently works as a Senior Localization Manager in Germany for Sinch. Alfonso has created the localization department for more than nine languages and developed the current translation workflow. He is also TranslaStars CEO, an online learning platform for language lovers with translation, localization, globalization, and interpreting courses. Alfonso shares how he got into the world of language, translation, and localization, including his early experiences in Spain and the United States. … Continue readingCreating a Localization Department – VistaTalks Ep 110

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A Special Rewind Episode – VistaTalks Ep 107

In this special episode, Simon Hodgkins, María Roa, Meredith Hutchinson, and Daniela Fogaça look back over the previous 12 months of podcast episodes. Simon, Maria, Meredith, and Daniela highlight examples of their favorite topics and discussions. Take a listen to this special episode of the podcast! … Continue readingA Special Rewind Episode – VistaTalks Ep 107

translator
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Top Tips for a Good Translator

Translation plays a vital role in successful communication. It is more than the substitution of one word for another. It is the cornerstone of the seamless exchange of ideas and information. Highly proficient translation is a vital part of any globalization plan. Research shows that 76% of online shoppers prefer to buy products with information in their native language. Perhaps more importantly, 40% will never buy from websites in other languages. … Continue readingTop Tips for a Good Translator

international business
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Top Tips For Conducting International Business – VistaTalks Ep 104

In this episode, Kathryn Read joins host María Roa. Kathryn is an international sales and marketing consultant with over 25 years of experience developing products in more than 150 countries. Kathryn helps companies to break through international barriers, creating successful entrepreneurs and a thriving global marketplace. She is a partner at Uniconsult-Wick & Partner Consulting, focusing mainly on countries east of Austria, especially Asia! … Continue readingTop Tips For Conducting International Business – VistaTalks Ep 104

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Global Considerations From a Unicorn’s Perspective – Vistatalks Ep 99

What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for tech companies. Kristine is a former Sr. Director of International Expansion at PandaDoc, and the Vice President of Marketing at RedTeam Software. … Continue readingGlobal Considerations From a Unicorn’s Perspective – Vistatalks Ep 99